ESCUELA PLUS
Escuela Plus is a CSR educational audiovisual program operated by Fundación Norma y Leo Werthein (DIRECTV Latin America) that delivers free satellite TV, streaming, and mobile educational content to over 9,500 schools and 2.3 million students across eight Latin American countries through government Ministry of Education partnerships.
- Company typePrivate
- Founded2008
- HeadquartersLatin America (multi-country)
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ESCUELA PLUS does
Escuela Plus is an educational audiovisual program operated as a corporate social responsibility (CSR) initiative by Fundación Norma y Leo Werthein, the sustainability arm of DIRECTV Latin America, SKY Brasil, DGO, and SKY+. Founded in 2008 and headquartered across Latin America, the program delivers curriculum-aligned audiovisual content, pedagogical worksheets (fichas pedagógicas), lesson plans, family activity sheets, and teacher training to public schools across eight countries: Argentina, Brazil, Chile, Colombia, Ecuador, Peru, Uruguay, and Venezuela. It reaches over 9,500 schools, 150,000 teachers, and 2.3 million students, with country-specific Ministry of Education partnerships that enable deployment to primarily rural and peri-urban schools.
The core technology stack is satellite TV delivery via DIRECTV decoders installed in each participating school, providing access to dedicated Channel 804 (Canal Escuela+) broadcasting 24 hours daily, complemented by streaming via DGO and SKY+ platforms, a mobile app (DIRECTV Escuela+, iOS/Android), and a web portal. The platform includes a proprietary 9-step pedagogical methodology (Discovery en la Escuela), 427+ educational videos, 184 pedagogical worksheets, 35+ educational channels, and 500+ hours of monthly specialized programming, plus original content series such as Puentes, Jugar con el Corazón, QTI?, and Ciencia en la Plaza. Distribution is mediated through direct government partnerships with national and provincial Ministries of Education.
The program operates as a nonprofit, foundation-funded CSR initiative with no direct revenue from schools or governments. All hardware (satellite decoders), content, training, and support services are provided free of charge to participating schools. Escuela Plus is a registered trademark of DIRECTV Latin America LLC, and the platform is sustained by the Werthein Foundation as part of DIRECTV's regional sustainability portfolio.
ESCUELA PLUS firmographics
Firmographics- Name
- ESCUELA PLUS
- Legal name
- DIRECTV Latin America LLC
- Website
- https://escuelaplus.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Escuela Plus is a CSR educational audiovisual program operated by Fundación Norma y Leo Werthein (DIRECTV Latin America) that delivers free satellite TV, streaming, and mobile educational content to over 9,500 schools and 2.3 million students across eight Latin American countries through government Ministry of Education partnerships.
- Ownership category
- akta.pro rank
ESCUELA PLUS industry classification
Industry- Product category
- Educational Media Services
- NAICS
- Educational Services (611), Educational Support Services (611710), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF)
- akta.pro secondary industries
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where ESCUELA PLUS is headquartered
LocationHeadquarters
- HQ city
- Latin America (multi-country)
Offices1 record
Markets served
ESCUELA PLUS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Corporate Social Responsibility / Foundation-Funded Program: Escuela Plus is operated as a CSR initiative by Fundación Norma y Leo Werthein (responsible for sustainability of DIRECTV Latin America, SKY Brasil, DGO, and SKY+). No direct revenue is generated from schools or governments. The program is funded by the founding entities and operates as a nonprofit educational platform serving schools across Latin America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free educational program for schools |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ESCUELA PLUS product offering
Product offeringCore offering
Escuela Plus is a free educational audiovisual program that delivers curated educational content, pedagogical worksheets, lesson plans, and teacher training to schools across 8 Latin American countries. It is operated via the DIRECTV satellite Canal 804, complemented by streaming platforms (DGO, SKY+), a mobile app, and a web platform, and is funded as a CSR initiative by Fundación Norma y Leo Werthein.
Product overview
Escuela Plus is a multimedia educational audiovisual program operated by Fundación Norma y Leo Werthein (sustainability arm of DIRECTV Latin America, SKY Brasil, DGO, and SKY+) spanning 8 Latin American countries. The program operates as a platform-plus-modules architecture built around a dedicated satellite and digital TV channel (Canal 804), supplemented by a digital platform accessible via web and mobile apps (iOS/Android), and by physical Aulas Sustentables (sustainable classrooms) in partner schools. The core product modules include: Fichas Pedagógicas (teacher-oriented pedagogical worksheets), Planificaciones (authenticated lesson plans), Fichas para Familias (family activity sheets), Contenidos Educativos (427+ video library), and Formación Docente (teacher training and congresses). The program also produces original content series including 'Puentes', 'Jugar con el Corazón – Mundial 2026', 'Taller de Atención Plena', 'QTI? – ¿Qué te imaginas?', 'Ciencia en la Plaza', 'Contámelo a Mí', 'Las Puertas a la Imaginación', 'Ugo y Serena', and 'La Cancha Imaginaria'. Technical delivery is via DIRECTV/SKY satellite decoders (with expanded 160-hour storage) and streaming platforms DGO and SKY+. The program covers 9,500+ schools, 150,000+ teachers, and 2.3 million+ students.
Differentiator
Problem solved
Functional benefit
Brands
- Discovery en la Escuela: A pedagogical methodology and content series within the Escuela Plus program, following a 9-step approach for using audiovisual resources in the classroom.
- Plim Plim
- Canal Escuela Plus (Channel 804 / 1804 HD)
Products and services
- Canal 804 Escuela+
Quantifiable outcome
- 92% of teachers surveyed believe digital tools should be included in classrooms because they are motivating for students and contribute to new skill acquisition
- +1 more outcomes
Companies that use ESCUELA PLUS
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
ESCUELA PLUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ESCUELA PLUS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and major.
- DIRECTV Latin AmericacoreDIRECTV Latin America provides satellite TV infrastructure (decoders, Channel 804), streaming platforms (DGO), and is the primary funding and operational partner. It is also the trademark holder of Escuela Plus™ and operates the program through its CSR/sustainability division.
- Fundación Norma y Leo WertheincoreThe foundation is responsible for the sustainability area of DIRECTV Latin America, SKY Brasil, DGO and SKY+. It is the organizational entity behind Escuela Plus, overseeing the educational mission and sustainable school projects.
- SKY BrasilcoreSKY Brasil provides streaming access through its SKY+ platform and is part of the sustainability portfolio managed by Fundación Norma y Leo Werthein. The program is available on SKY+ for participating schools in Brazil.
- SimpleTV (Venezuela)minorSimpleTV is an independent pay-TV service in Venezuela (separate from VRIO) through which Escuela Plus is distributed in that country, serving schools in Fe y Alegría and AVEC networks.
- Ministries of Education (Argentina, Chile, Colombia, Ecuador, Peru, Uruguay)majorFormal government partnerships with national and provincial Ministries of Education in each country to deploy Escuela Plus in public schools, co-fund teacher training, and align content with national curricula.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ESCUELA PLUS competitors and assessment
Company assessmentBroad incumbents
- PBS Kids: PBS Kids is a free, ad-supported educational media brand delivering curriculum-aligned video content, teacher resources, and parent guides via broadcast TV and digital platforms — comparable in mission (free educational content for children and teachers) and in the integration of TV plus digital plus teacher materials.
- Sesame Workshop: Sesame Workshop is a global nonprofit producing educational content for children with localized curricula, teacher resources, and family engagement materials in more than 150 countries — directly comparable as a CSR/foundation-backed educational content organization targeting early-childhood and primary classrooms.
- Khan Academy: Khan Academy is a globally recognized free Open Educational Resource platform offering videos, exercises, and lesson plans in multiple languages including Spanish and Portuguese — a broad incumbent in the same OER/multimedia-content-for-schools category, with comparable free-to-schools distribution and pedagogical content philosophy.
- Aprende en Casa (Secretaría de Educación Pública – Mexico): Mexico's federal distance-learning initiative delivers televised and digital educational content to public school students via broadcast TV and online platforms, with teacher guides and curriculum-aligned programming — a directly analogous model in the LATAM region, though operated by the federal government rather than a private CSR program.
Others
- National Geographic Education: National Geographic Education is a content partner of Escuela Plus and a global provider of free educational videos, lesson plans, and pedagogical resources aligned to curricula — comparable as a source of free documentary-style educational content for K-12 classrooms, and a direct upstream content supplier to Escuela Plus's library.
Regional players
- Educ.ar (Ministerio de Educación de Argentina): Educ.ar is the Argentine Ministry of Education's free digital platform providing educational content, pedagogical resources, and teacher training to public schools nationwide — directly comparable to Escuela Plus's Argentina offering and serving the same teacher audience in the same country.
- Aprende.org (Fundación Televisa): Aprende.org is a Mexican/Latin American free educational platform backed by Fundación Televisa offering video courses, teacher training, and digital content to schools and adults — comparable as another Latin American media-company-funded free educational platform with similar CSR funding mechanics and content-delivery approach.
Direct peers
- TV Escola (Secretaria de Educação do Distrito Federal / MEC Brasil): TV Escola is Brazil's federal Ministry of Education satellite/cable TV channel delivering audiovisual educational content, lesson plans, and teacher training to public schools — the same satellite-TV-plus-pedagogical-content distribution model Escuela Plus operates, and one of Escuela Plus's direct in-country deployment counterparts.
- Discovery en la Escuela: Discovery en la Escuela is both a content partner of Escuela Plus and an independent operator of a free 9-step pedagogical methodology and educational video library distributed across Latin America, with overlapping audiovisual content, worksheets, and teacher training programs aimed at the same school audience.
Emerging players
- British Council LearnEnglish: British Council LearnEnglish is a free global platform offering English-language learning videos, lesson plans, and teacher resources aligned to curricula — adjacent in offering free multimedia OER-style content with teacher support, though focused on ESL rather than the full primary-curriculum scope of Escuela Plus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ESCUELA PLUS social profiles
Digital presenceESCUELA PLUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ESCUELA PLUS leadership team
Management profileNumber of profiles
ESCUELA PLUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ESCUELA PLUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ESCUELA PLUS
What does ESCUELA PLUS do?
Escuela Plus is a free educational audiovisual program that delivers curated educational content, pedagogical worksheets, lesson plans, and teacher training to schools across 8 Latin American countries. It is operated via the DIRECTV satellite Canal 804, complemented by streaming platforms (DGO, SKY+), a mobile app, and a web platform, and is funded as a CSR initiative by Fundación Norma y Leo Werthein.
Is ESCUELA PLUS a public or private company?
ESCUELA PLUS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ESCUELA PLUS founded?
ESCUELA PLUS was founded in 2008. It employs 1 to 10 people.
Where is ESCUELA PLUS based?
ESCUELA PLUS is headquartered in Latin America (multi-country).
How does ESCUELA PLUS make money?
One revenue line is on record: corporate Social Responsibility / Foundation-Funded Program.
Who are ESCUELA PLUS's main competitors?
Broad incumbents on record are PBS Kids, Sesame Workshop, Khan Academy and Aprende en Casa (Secretaría de Educación Pública – Mexico). National Geographic Education is listed as an others. Regional players are Educ.ar (Ministerio de Educación de Argentina) and Aprende.org (Fundación Televisa). Direct peers are TV Escola (Secretaria de Educação do Distrito Federal / MEC Brasil) and Discovery en la Escuela. British Council LearnEnglish is listed as an emerging player.
Does ESCUELA PLUS have an API?
No public API is recorded for ESCUELA PLUS.
What industry is ESCUELA PLUS in?
ESCUELA PLUS's product category is Educational Media Services. Its primary akta.pro industry code is EDAGAJAF, Open Multimedia OER (video, audio, podcasts, animations), with a secondary code of EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors). Its NAICS code is 611 and its SIC code is 8200.