HOSPITAL DE BARANOA

Name

HOSPITAL DE BARANOA

Legal name

ESE Hospital de Baranoa José de J. Gómez Heredia

Website

https://esehospitaldebaranoa.gov.co

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Public Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Safety-Net & Public Hospitals (HLAFAAAD), Critical Access & Rural Hospitals (HLAFAAAG), After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Public hospital services
• Primary healthcare
• Emergency medical services
• Clinical laboratory services
• Maternal child health

Headquarters

HQ city

Baranoa

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Health Services Revenue: Revenue from providing healthcare services to EPS (Entidad Promotora de Salud) patients including Coosalud and other health insurers, with services of low, medium, and high complexity

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ESE Hospital de Baranoa is a municipal public hospital delivering primary-level healthcare services under Resolution 7684 of 2014, including 24-hour emergency care, hospitalization, clinical laboratory, vaccination, diagnostic imaging, general medicine, dentistry, nursing, maternal/childbirth services, and basic ambulance transport. It operates a main hospital plus three satellite health centers in Campeche, Pital, and Sibarco, complemented by telemedicine, digital administrative portals, and community health programs. Services are provided to EPS-affiliated patients (including Coosalud) and the general public of Baranoa municipality.

Product overview

The ESE Hospital de Baranoa operates as a primary-level public healthcare institution with 34 authorized services. The hospital functions as a unified healthcare system offering clinical services (emergency, hospitalization, laboratory, vaccination, general medicine, dentistry, nursing, maternal care, physiotherapy, pediatrics, nutrition, psychology, pharmacy, and basic ambulance transport) across its main facility and three health centers (Campeche, Pital, and Sibarco). The institution complements its clinical offerings with digital services including an online laboratory results portal, a billing accounts portal, and a single-window digital system for administrative procedures. Specialized health programs include community health interventions, breastfeeding support, youth development initiatives, and telemedicine consultations with specialist support.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgencias (24-hour Emergency Services) 24-hour emergency department providing immediate medical care for urgent situations to the general public of Baranoa municipality. Contact: (605) 3161195.
• Hospitalización Adultos (Adult Hospitalization) Inpatient care and monitoring services for adult patients requiring hospitalization.
• Hospitalización Pediátrica (Pediatric Hospitalization) Pediatric inpatient care services for children requiring hospitalization.
• Vacunación (Vaccination) Immunization services including COVID-19, influenza, and routine childhood vaccines, with COVID-19 vaccination certificates managed via the MiVacuna government portal.
• Laboratorio Clínico (Clinical Laboratory) Clinical laboratory services for diagnostic testing, sample collection, and analysis, with results accessible online via the laboratory portal.
• Medicina General (General Medicine) General medical consultations and primary healthcare services available at the main hospital and satellite health centers in Campeche, Pital, and Sibarco.
• Odontología General (General Dentistry) General dental care services including preventive and basic dental treatments, available at the main hospital and all satellite health centers.
• Atención al Parto (Childbirth Services) Maternal and childbirth services for prenatal, delivery, and postpartum care.
• Fisioterapia (Physiotherapy) Physical therapy and rehabilitation services for recovery and physical function improvement.
• Nutrición y Dietética (Nutrition and Dietetics) Nutritional assessment, dietary planning, and diet therapy services.
• Psicología (Psychology) Mental health counseling and psychological support services.
• Servicio Farmacéutico (Pharmacy) Pharmacy services for medication dispensing and pharmaceutical care.
• Transporte Asistencial Básico (Basic Ambulance Services) Basic ambulance transportation for patient transfer and emergency transport.
• Imágenes Diagnósticas (Diagnostic Imaging) Diagnostic imaging services including X-ray, currently undergoing optimization to enhance facility capacity.
• Telemedicina (Telemedicine) Remote healthcare service enabling real-time and asynchronous specialist consultations, including ECG and X-ray diagnostics, implemented through UNAD and ITMS partnership.
• Ventanilla Única Digital (Digital Single Window Portal) Digital single window portal for document management and administrative procedures at the hospital. Available at https://esehospitaldebaranoa.gov.co/portal_principal.html.
• Portal de Resultados de Laboratorio (Laboratory Results Portal) Online portal for accessing laboratory test results, developed by Zonatecno. Available at https://esehospitaldebaranoa.gov.co/adminlab/
• Sala Amiga de la Familia Lactante (Breastfeeding-Friendly Room) Breastfeeding support room and lactation promotion program for mothers and infants.
• Proyecto de Vida - Run Run (Youth Life Project) Youth life project promoting healthy habits, disease prevention, and positive life choices among adolescents and young people.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, moderate and minor.

• Clínica Santa AnacoreStrategic or Co-development Partner · 10 February 2025Local clinic partnership for Coosalud EPS users to access medium complexity services in Baranoa, as part of expanded health service network.
• Clínica Reina CatalinacoreStrategic or Co-development Partner · 10 February 2025Partnership for high complexity services and potential oncology services in Baranoa, with pre-contractual relationships initiated for Coosalud EPS user care.
• Fundación Reina CatalinamoderateStrategic or Co-development Partner · 10 February 2025Foundation partnership for healthcare service expansion including potential oncology services at Baranoa location.
• Ministerio de Salud y Protección SocialcoreOthersNational health ministry providing regulatory oversight, health policies, and programs including national vaccination initiatives.
• Gobernación del AtlánticocoreOthersDepartmental government providing funding support, infrastructure projects including new Puesto de Salud Pital de Megua benefiting 3,000 residents, and Lactation Room initiative.
• Alcaldía de BaranoacoreOthersMunicipal government as main stakeholder providing political support, joint health programs, and coordination for community health initiatives.
• Superintendencia Nacional de SaludminorOthersNational health superintendency providing regulatory oversight and supervision.
• UNAD (Universidad Nacional Abierta y a Distancia)coreTechnology or IntegrationStrategic alliance for telemedicine implementation, providing biomedical and computing equipment enabling real-time specialist consultations and diagnostic readings.
• ADRES (Administradora de los Recursos del Sistema General de Seguridad Social en Salud)coreOthersNational health insurance administrator managing resources for the social security health system.
• Contratos.gov.co (SECOP)minorOthersGovernment procurement platform for public contracting transparency.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/hospitalbaranoa
• Instagraminstagram.com/hospitalbaranoa?utm_medium=copy_link
• LinkedInlinkedin.com/company/hospital-de-baranoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOSPITAL DE BARANOA