What EMPATÍA does

EMPATÍA RMR ASOCIADOS, S.L. (operating as EMPATÍA) is a Madrid-based Spanish public affairs and social sector consultancy (S.L.) founded by Alberto Reyero and Esther Ruiz, both former members of the Madrid Regional Assembly (2011-2021). The firm is purpose-built to serve Third Sector social action entities, public institutions, and companies with social missions, delivering advisory and advocacy services that connect these constituencies.

The firm's service portfolio comprises six interconnected consulting lines: Incidencia Política (political advocacy, institutional lobbying, parliamentary monitoring), Incidencia Social (mobilization, social impact campaigns, public-private partnerships), Empresas con Propósito Social (advisory for purpose-driven companies on CSR, social innovation, and impact measurement), Fondos Europeos Next Generation (EU funding access for Third Sector), Formación (customized training in social and political advocacy), and Eventos Singulares (event design and strategy). It also offers an on-demand training course titled "Cómo hacer incidencia política." The underlying delivery model is human-led consulting; no proprietary technology, software platform, or AI products are offered.

EMPATÍA monetizes through bespoke consulting engagements and multi-year training contracts with custom pricing negotiated on a project basis; no rates or tiered pricing are publicly disclosed. All inquiries and course enrollment are routed through a single email channel ([email protected]), reflecting a relationship-driven, sales-led GTM targeted at Spanish Third Sector NGOs and corporate clients with social mandates. The firm is founder-controlled with no external investors, one disclosed strategic partnership (CONELA, September 2024), and operations concentrated nationally in Spain.

Name

EMPATÍA

Legal name

EMPATÍA RMR ASOCIADOS, S.L.

Website

https://esempatia.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EMPATÍA is a Madrid-based Spanish public affairs consultancy serving Third Sector social action entities, public institutions, and purpose-driven companies with political advocacy, social impact, EU funding, and customized training services.

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC) (BPAHAFAL)

Keywords

• Public affairs consulting
• Political advocacy services
• Social sector advisory
• EU funding consulting
• Corporate social responsibility

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Professional consulting engagements for political and social advocacy, public policy advisory, and organizational support for social entities and purpose-driven companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

EMPATÍA is a Madrid-based public affairs consultancy that advises social-sector entities, public institutions, and purpose-driven companies on political advocacy, social incidence, European Next Generation Funds access, CSR/social innovation strategy, impact measurement, and customized training. Services are delivered through personalized consulting engagements, organizational auditing, spokesperson training, and event management, with all inquiries handled via direct email contact for tailored project development.

Product overview

EMPATÍA is a purpose-driven public affairs consultancy specializing in the social action sector, connecting social entities, public institutions, and companies. The firm offers a portfolio of six interconnected consulting services: political advocacy (Incidencia Política), social advocacy (Incidencia Social), advisory for companies with social purpose (Empresas con Propósito Social), European Next Generation Funds management (Fondos Europeos Next Generation), professional training (Formación), and singular event planning (Eventos Singulares). These services are delivered through strategic consulting, institutional relationship management, public policy analysis, and customized training programs. Additionally, the firm offers an on-demand training course titled 'Cómo hacer incidencia política' for entities, foundations, and companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Incidencia Política Political advocacy and public affairs consulting for Spanish Third Sector social entities, covering public policy analysis, institutional lobbying, policy-making advice, parliamentary monitoring, regulatory tracking, event organization, and awareness campaigns.
• Incidencia Social Social advocacy services for the Third Sector focused on mobilization, social impact campaigns, building alliances between social entities, public-private partnerships, stakeholder identification, social reputation programs, grassroots campaigns, and volunteering actions.
• Empresas con Propósito Social Advisory services for companies seeking to incorporate social transformation, inclusion, and social innovation, including organizational auditing of social entities, professionalization support, funding search, CSR actions, social innovation, impact measurement, succession planning, and spokesperson training.
• Fondos Europeos Next Generation European Next Generation Funds management and outreach services for the Third Sector, including strategic positioning, advisory planning, entity analysis, and social-entity transformation to access EU recovery funding.
• Formación Customized training solutions in social and political advocacy for social action entities, including periodic seminars, roundtables, talks, and courses on social advocacy, innovation, leadership, social impact, and social entrepreneurship, as well as corporate executive training on social movement and local parliamentary activity.
• Eventos Singulares Event design and strategy services for Third Sector social entities and purpose-driven companies, including location selection, event management, speaker coordination, sponsorship, and organization of conferences, roundtables, seminars, workshops, and digital talks.
• Curso: Cómo hacer incidencia política On-demand training course on political advocacy methods, available for social entities, foundations, and companies. Interested participants register via email and receive personalized project development with pricing determined upon consultation.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CONELA (Confederación Española de ELA)coreStrategic or Co-development Partner · 1 September 2024Empatía worked with CONELA and its president Fernando Martín on political advocacy for ELA law. The partnership achieved unanimous approval of Ley ELA in Cortes Generales and secured approval for two public residences for ELA patients in Extremadura and Asturias. The firm continues to work with CONELA to ensure law implementation across autonomous communities.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Torres y Carrera: Spanish public affairs and strategic communications consultancy headquartered in Madrid, serving corporate and institutional clients with government relations and lobbying services. Directly comparable as a Madrid-based boutique-to-mid-market public affairs firm advising on institutional dialogue.
• Tinkle: Spanish public affairs and corporate communications consultancy based in Madrid. Comparable as a similarly sized Spanish firm offering lobbying, institutional relations, and public policy positioning to enterprises and associations.
• Estudio de Comunicación: Madrid-based public relations and corporate communications consultancy. Comparable as a Spanish boutique PR/PA firm, though EMPATÍA's social-action specialization and EU funds focus differentiates it.

Broad incumbents

• BCW (Burson Cohn & Wolfe): Global public affairs and communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe. Comparable in providing political advocacy, public policy advisory, and stakeholder engagement, with comparable relevance for any EU/institutional dimension of EMPATÍA's work.
• Atrevia: Spanish communications, public affairs, and corporate reputation consultancy with significant public sector and corporate clients. Comparable as a Spanish-language public affairs and stakeholder engagement firm, though its portfolio spans many sectors beyond Third Sector social action.
• LLYC (Llorente & Cuenca): Leading Ibero-American public affairs, corporate communications, and public relations consultancy with deep Spanish institutional networks. Comparable as a public affairs services firm operating in Spain, though it serves a far broader and larger client base including corporates, governments, and multinationals rather than specializing in the Third Sector.
• Kreab: Global public affairs and communications consultancy with strong Nordic origins and an established Spanish presence. Comparable in delivering political advocacy, EU institutional advisory, and corporate positioning services, particularly relevant given EMPATÍA's Next Generation EU Funds offering.
• FleishmanHillard: Global public relations and public affairs firm with a strong European and Spanish presence. Comparable in providing public affairs, government relations, and corporate positioning services to clients navigating regulatory and political environments.
• Hill+Knowlton Strategies: Global public relations and public affairs consultancy with significant European practice. Comparable as a public affairs and policy advisory competitor, particularly relevant for cross-border or pan-European engagements that Spanish Third Sector clients may eventually pursue.

Others

• Fundación PwC / PwC Public Sector: Large professional services firm with dedicated public sector and EU funds practices in Spain, including advisory on Next Generation EU funds. Comparable in delivering consulting on EU funding access and public sector strategy, which overlaps with EMPATÍA's Fondos Europeos Next Generation service line.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/esempatia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMPATÍA