What Esen Group does

Esen Group (上海昱轩企业投资管理有限公司 / Shanghai Esen Investment Management Co Ltd) is a privately-held Shanghai-based investment management company founded in 2001 that operates a diversified portfolio of premium wellness, hospitality, and commercial real estate brands across China. Its core business is the Green Spa (青籁水疗) division, which encompasses the Green Massage (founded 2001), Urban Retreat (2011), Green Essence, and Casa Serena Spa & Hotel (2007) brands, offering high-end spa, massage, and boutique accommodation services that combine traditional Chinese medicine techniques with Western spa methodologies. The group also operates the Essence Group sub-brand (Gym Essence and Green Essence fitness centers in Beijing targeting white-collar professionals) and the OASIS eco-office space business, and extends its brand through Green Allure, a lifestyle product line of essential oils, tea ware, and home goods.

The company serves affluent urban professionals, corporate wellness clients, and luxury travelers through a direct-to-consumer and direct-retail model. Revenue is generated from in-person service fees, subscriptions or memberships at fitness and spa facilities, hotel accommodation, and consumer product sales. Distribution is concentrated in prime urban locations in Shanghai and Beijing, with key placements inside flagship luxury hotels such as the Portman Ritz-Carlton Shanghai and the InterContinental Beijing Sanlitun, plus a boutique hotel in Qinhuangdao. Pricing is not publicly disclosed, but the offering is positioned in the luxury/premium tier. Marketing is conducted primarily through brand websites, hotel partnerships, and word-of-mouth rather than paid digital channels.

The operating footprint is small for a multi-city operator — only 17 employees are reported at the holding entity, no funding rounds have been disclosed, and the corporate website carries a 2018-2020 copyright, suggesting limited recent public-facing activity. The company shows no disclosed AI, software, or API capabilities, and its underlying technology is fundamentally service-based rather than technology-based. Ownership is private and undisclosed, with no parent company or institutional investors identified in the source data.

Name

Esen Group

Legal name

上海昱轩企业投资管理有限公司

Website

https://esen-group.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Esen Group is a privately-held Shanghai company founded in 2001 that operates premium Chinese spa, fitness, boutique hotel, and eco-office brands — including Green Massage, Urban Retreat, Green Essence, Casa Serena, Gym Essence, and OASIS — serving affluent urban professionals and corporate clients in Shanghai, Beijing, and Qinhuangdao.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119), Fitness and Recreational Sports Centers (713940)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Nursing & Personal Care Facilities (8050), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Wellness & Retreat Stays (Yoga, Spa, Detox) (THAMADAJ)

Keywords

• Spa and wellness services
• Premium fitness facilities
• Boutique spa hotel
• Eco office spaces
• Wellness lifestyle products

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Spa and Wellness Services: Revenue from operating multiple spa, massage, and wellness facilities under brands including Green Massage, Urban Retreat, and Green Essence. Services include therapeutic treatments, fitness classes, and personalized wellness programs.
2. Hotel and Hospitality: Revenue from Casa Serena Spa & Hotel boutique accommodation with integrated spa services, targeting travelers seeking wellness-focused lodging experiences.
3. Fitness Services: Revenue from Gym Essence and Green Essence fitness facilities offering self-service training areas, small group classes, and corporate health solutions.
4. Wellness Products: Revenue from Green Allure product line including essential oils, aromatherapy, woodware, porcelain, tea products, home decor, and clothing extending spa concepts into daily living.
5. Commercial Real Estate Management: Investment and business operations in commercial real estate focusing on OASIS eco-office concept providing integrated business workspace solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Esen Group operates a multi-brand premium urban wellness and lifestyle portfolio in China. Its core businesses are spa and massage services (Green Massage, Urban Retreat, Green Essence), premium fitness facilities (Gym Essence, Green Essence), a spa-themed boutique hotel (Casa Serena), wellness lifestyle products (Green Allure), and eco-friendly office space solutions (OASIS). The group owns and directly operates these facilities across prime urban locations in Shanghai, Beijing, and Qinhuangdao.

Product overview

Esen Group operates a diversified healthy lifestyle portfolio comprising spa management services (Green Spa division), premium fitness facilities (Essence Group), and eco-friendly office spaces (OASIS). The spa division includes Green Massage (established 2001), Urban Retreat (2011), Casa Serena (2007), and Green Essence, collectively forming a high-end health ecosystem. The Essence Group focuses on fitness services including Gym Essence. OASIS provides ecological office space solutions. The company also extends its brand through lifestyle products via Green Allure.

Differentiator

Problem solved

Functional benefit

Brands

• Green Spa (青籁水疗): Professional spa management group providing consulting and operational services for high-end resorts, hotels, and private clubs. Core brand operating since 2001 with multiple sub-brands including Green Massage, Urban Retreat, and Green Essence.
• Green Massage (青籁养身)
• Urban Retreat (青籁水疗)
• Green Essence (青籁优体)
• Casa Serena Spa & Hotel
• Green Allure (青香)
• Gym Essence (爱森仕)
• Oasis (欧爱喜)
• ESSENCE GROUP

Products and services

• Green Spa Management Group (青籁水疗管理集团) Professional spa management group providing consulting, advisory, and operational management services for high-end resorts, hotels, and private clubs, and operating multiple spa sub-brands (Green Massage, Urban Retreat, Green Essence, Casa Serena).
• Green Massage (青籁养身) Spa and wellness service established in 2001 advocating a 'slow living' philosophy with traditional Chinese medicine techniques, aromatherapy, and natural therapies delivered in private, elegant settings for busy urban professionals.
• Urban Retreat (青籁水疗) High-end urban spa brand established in 2011 at the Portman Ritz-Carlton Hotel Shanghai, featuring natural-inspired design and offering premium skincare, body slimming, and wellness treatments for hotel guests and quality-conscious individuals.
• Green Essence (青籁优体) Luxury fitness and spa facility at the InterContinental Beijing Sanlitun Hotel offering fitness training, spa treatments, tea lounge, healthy light dining (Eat Green), whole-space air purification (Breath Green), organic wash-care (Wash Green), and concierge-grade service for quality-conscious individuals.
• Gym Essence (爱森仕) Premium fitness service for white-collar workers located in core business district office buildings (e.g., Baoyao Haoting Building, Beijing), offering self-guided workout areas, boutique small-group classes, data monitoring systems, and corporate team health solutions.
• Casa Serena Spa & Hotel Art Deco style spa-themed boutique hotel established in 2007 in Qinhuangdao, featuring integrated spa suites that combine Mediterranean and old Shanghai aesthetic design with Green Massage spa services embedded in guest rooms.
• Green Allure (青香) Spa lifestyle product line offering essential oils, fragrances, woodware, porcelain, tea ceremony items, home decor, and clothing that extends the spa experience into daily home living for wellness-focused consumers.
• OASIS (欧爱喜) Eco-friendly office space and business community services provider creating green, stylish, humanized, and open workspaces with ecological office design, providing enterprises with a platform for business expansion, networking, and quality work environments.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Portman Ritz-Carlton Hotel ShanghaicoreStrategic or Co-development Partner · 1 January 2011Host location for Urban Retreat spa, the company's luxury brand established in 2011, offering urban spa concepts with design inspiration from nature and classical aesthetics.
• Casa Serena Spa & HotelcoreStrategic or Co-development Partner · 1 January 2007Founded in 2007 as the company's first brand in the hotel industry. Features pure Art Deco style and integrates Green Massage spa brand into spa suites for a unique spa-themed boutique hotel experience.
• InterContinental Beijing Sanlitun HotelcoreStrategic or Co-development PartnerHost location for Green Essence (青籁优体) fitness and spa facility on Floor 5, providing luxury fitness and spa services for hotel guests and members.

Scale indicators2 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Aman Resorts: Ultra-luxury hotel and resort brand with integrated spas and wellness programs targeting affluent global travelers. Comparable to Esen Group's premium pricing, boutique scale, and integrated hotel-plus-spa offerings.
• Anantara Spa: Luxury hotel and resort brand with an extensive spa and wellness offering integrated across its properties. Comparable to Esen Group's premium wellness positioning and blend of hotel-embedded spa plus standalone wellness locations.
• Six Senses: Luxury resort and spa brand focused on holistic wellness, sustainability, and integrated wellness programming. Highly comparable to Esen Group's premium wellness positioning, multi-vertical ecosystem (spa, fitness, retreats), and hotel-anchored model.
• COMO Shambhala: Luxury wellness brand offering spa, fitness, holistic health, and lifestyle programs at premium resort and urban locations. Comparable to Esen Group's integrated wellness ecosystem spanning spa, fitness, and lifestyle products.
• Banyan Tree Spa: Operates a global portfolio of luxury destination spas and wellness resorts rooted in Asian heritage. Directly comparable to Esen Group's blend of traditional Asian wellness techniques with premium hospitality and hotel-embedded spa locations.
• Chiva-Som: Destination spa resort known for holistic wellness, traditional therapies, and personalized programs. Compares with Esen Group's TCM-driven wellness methodology and boutique, premium, multi-treatment positioning.
• Chuan Spa (Langham Hospitality Group): Luxury spa brand based in traditional Chinese medicine 'Chuan' philosophy, operating inside Langham hotels across Asia. Closely comparable to Esen Group's TCM-rooted spa methodology and hotel-embedded urban spa strategy.

Regional players

• Lefay Resort: Italy-based luxury wellness resort brand with properties in China and Europe, offering TCM-inspired wellness programs. Most comparable as a regional luxury wellness operator competing for the same affluent Chinese consumer segment.

Broad incumbents

• Rosewood Hotels & Resorts: Ultra-luxury hotel group with integrated Asaya-inspired wellness concepts at flagship properties. Comparable to Esen Group's premium hotel-plus-spa model and affluent urban professional target customer, though at broader portfolio scale.
• Mandarin Oriental Spa: Global luxury hotel group with award-winning spa concepts embedded in flagship properties. Comparable to Esen Group's hotel-embedded luxury spa model (e.g., Urban Retreat at the Portman Ritz-Carlton), though operated at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/esen-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esen Group