Juan Valdez Café España

What Juan Valdez Café España does

Juan Valdez Café España is the licensed Spanish and Portuguese operator of the internationally recognized Colombian Juan Valdez coffee brand, legally constituted as Ibérica de Café La Trinidad, S.L. The company runs a direct-to-consumer e-commerce platform at es.juanvaldez.com, built on WordPress, offering 100% Colombian coffee across multiple formats: premium blends (Colina, Volcán), single-origin regional coffees (Cesar, Huila, Tolima, Nariño, Santander, Valle del Cauca, Sierra Nevada, Norte de Santander), recyclable capsules, freeze-dried/soluble coffee, bulk multi-packs, special editions (including a collaboration with designer Agatha Ruiz de la Prada), accessories, and digital gift cards. Operations are supported by a small central team (7 disclosed employees) split between a Madrid headquarters and an Arganda del Rey logistics/customer-service center, with distribution handled via Correos Express delivering to Spain/Portugal in 48 hours and 28+ European countries in 72 hours.

The business model combines e-commerce, company-operated physical cafés ("Nuestras cafeterías"), and emerging franchise and wholesale distributor channels. Revenue streams include one-time product purchases, gift card sales, and physical café sales. Pricing is positioned in the premium specialty segment (capsules at €5.50/10-pack, premium whole bean at €16.50-€18.20/454-500gr, freeze-dried at €10/95gr, luxury special editions at €39.90/250gr, bulk boxes at €120-€270), with a €35.99 free-shipping threshold and a 10% welcome discount for new registered customers. The company differentiates through origin storytelling tied to 550,000+ Colombian coffee-farming families and sustainability programs such as Mujeres Cafeteras and Jóvenes Renacer, marketed via Instagram, Facebook, LinkedIn, YouTube, email, and content/blog channels.

Name

Juan Valdez Café España

Legal name

Ibérica de Café La Trinidad, S.L.

Website

https://es.juanvaldez.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Juan Valdez Café España is the licensed Spanish operator of the Colombian Juan Valdez coffee brand, selling 100% Colombian coffee via DTC e-commerce, physical cafés, and emerging franchise and wholesale channels across Spain, Portugal, and 28+ European countries.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515), All Other Specialty Food Retailers (445298)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee retail
• Colombian coffee e-commerce
• Coffee capsules and beans
• Single-origin coffee
• Coffee accessories and gifts

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of Colombian coffee products including capsules, premium whole bean coffee, freeze-dried soluble coffee, origin coffees, special editions, and bulk boxes. Products are sold at fixed prices with occasional promotional discounts. Free shipping threshold encourages larger basket sizes.
2. Gift Cards: Sale of digital gift cards (tarjetas regalo) that recipients can redeem for coffee products, driving both direct revenue and new customer acquisition.
3. Physical Store Sales: Sales through physical Juan Valdez café locations in Spain ('Nuestras cafeterías'), offering both in-store consumption and packaged coffee products for takeaway.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Juan Valdez Café España sells 100% Colombian coffee products directly to consumers through an e-commerce storefront and physical cafés. Its catalog includes recyclable coffee capsules, premium whole bean blends, single-origin regional coffees, freeze-dried soluble coffees, limited special editions, bulk multi-pack boxes, gift cards, and branded coffee accessories. Orders are delivered within 48 hours to Spain and Portugal and within 72 hours to the rest of Europe, with each purchase positioned as supporting over 548,000–550,000 Colombian coffee-farming families.

Product overview

Juan Valdez Café España operates an e-commerce platform for 100% Colombian coffee, organized across several product lines: Café Premium (expertly blended coffees including Colina and Volcán), Café Origen (single-origin coffees from regions like Cesar, Norte de Santander, Sierra Nevada, Huila, Tolima, Nariño, Santander, and Valle del Cauca), Ediciones Especiales (limited edition collaborations such as the Agatha Ruiz de la Prada line and the Mujeres Cafeteras sustainable edition), Café en Cápsulas (recyclable capsules in Colina, Cumbre, and Volcán varieties), Café Liofilizado/Soluble (freeze-dried coffees in Classic, Hazelnut, Dulce de Leche, and Decaffeinated flavors in 95gr glass jars), Café en Cajas (bulk multi-packs of 12 or 16 units), and Artículos Juan Valdez (merchandise including thermoses, mugs, French presses, and tote bags). The portfolio also includes gift cards. The company is operated by Ibérica de Café La Trinidad, S.L. and delivers across Spain with 48-hour shipping and across Europe with 72-hour shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Recyclable Coffee Capsules (Colina, Cumbre, Volcán) Recyclable 10-unit capsule packs of 100% Colombian coffee in three blends — Colina (balanced and smooth), Cumbre (medium-to-high roast, intense), and Volcán (strong, bold, with caramel and cocoa notes) — for capsule-compatible home brewing machines, targeted at Spanish consumers seeking convenient premium coffee.
• Premium Whole Bean Coffee (Colina, Volcán) Premium Colombian coffee blends offered in 454–500g whole bean or ground bags with multiple grind options, priced €16.50–€18.20. Colina features delicate peach and white chocolate notes from small Caracolito beans, while Volcán is the brand's strongest, most robust blend for espresso preparation.
• Single-Origin Regional Coffees Single-origin 100% Colombian arabica coffees from named Colombian coffee regions (Cesar, Norte de Santander, Sierra Nevada, Huila, Tolima, Nariño, Santander, Valle del Cauca), packaged in 450–454g bags with grind selection. Each region carries distinct tasting notes — e.g., Sierra Nevada (hazelnut and dark chocolate, grown under native forest shade in a UNESCO Biosphere Reserve), Santander (chamomile, brown sugar, chocolate), Huila (smooth, sweet, intense aroma) — for origin-focused specialty coffee consumers.
• Freeze-Dried Soluble Coffee Freeze-dried (liofilizado) Colombian soluble coffee sold in 95gr glass jars in four variants — Classic, Hazelnut, Dulce de Leche, and Decaffeinated — at €10.00 per jar. Designed to dissolve easily in hot or cold water or milk, for consumers seeking instant coffee with traditional Colombian flavor.
• Special Edition Coffees (Agatha Ruiz de la Prada collaboration) Limited edition 250gr Colombian coffee packaged in collaboration with Spanish designer Agatha Ruiz de la Prada, combining fashion design with Colombian coffee heritage. Includes the Mujeres Cafeteras edition celebrating women Colombian coffee farmers and the luxury designer edition, sold at €39.90 per 250gr pack as premium gifting SKUs.
• Sustainable Coffee (Mujeres Cafeteras, Finca) Sustainable Colombian coffee lines including Café Mujeres Cafeteras (454gr, produced exclusively by women coffee farmers with blackberry and sweet caramel notes) and Café Finca (1kg whole bean, direct trade). Positioned around the company's stated support for over 548,000 Colombian coffee-farming families through programs such as Jóvenes Renacer and Mujeres Cafeteras.
• Bulk Box Multi-Pack Coffees Bulk multi-pack boxes of 12 units of freeze-dried coffee (€120.00), 16 units of premium whole bean coffee such as Colina (€264.00), and 16 units of special origin coffees such as Volcán or Mujeres Cafeteras (€270.00). Designed for high-volume home or office coffee consumption, with significant per-unit savings versus single packs.
• Juan Valdez Gift Cards (Tarjeta Regalo) Variable-denomination digital gift cards (Tarjeta Regalo) sold on the online storefront, redeemable by recipients across the full range of Juan Valdez coffee products. Used for personal gifting and corporate gifting occasions including employee gifts and client appreciation.
• Branded Coffee Accessories Branded coffee accessories sold alongside coffee products, including stainless steel thermoses (350ml) in green, petroleum blue, and black at €18.00, glass and steel French press coffee makers (700ml) at €15.00, reusable Juan Valdez tote bags (70% recycled cotton / 30% recycled polyester) at €4.00, and retro-style ceramic mugs (300ml) at €7.00. Targeted at consumers and gift buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• illy: Premium Italian coffee company with a strong single-origin and sustainability narrative, direct e-commerce in Europe, and a global café/retail presence. Directly comparable on premium positioning, single-origin storytelling, and omnichannel model.
• Lavazza: Italian coffee brand selling capsules, whole bean, ground and soluble coffee via its own e-commerce storefront across Europe, plus a large café and foodservice footprint. Closest analog to Juan Valdez España's combined e-commerce + physical café + single-origin + premium positioning.
• Caffè Vergnano: Italian heritage coffee company with e-commerce across Europe, a growing café chain, and a range of capsules, beans and soluble. Comparable mid-sized European premium coffee operator with an omnichannel model similar to Juan Valdez España.
• Segafredo Zanetti: Italian coffee brand with a large European café chain (Segafredo Caffè) and a packaged coffee retail line. Comparable business model: own cafés + packaged retail + European distribution, with a coffee-led (rather than tech-led) brand.

Broad incumbents

• Nespresso: Nestlé-owned premium capsule and coffee brand, dominant in the European e-commerce + boutique retail channel. Competes head-on with Juan Valdez's capsule line and has vastly larger scale, marketing budget and closed-system lock-in.
• JDE Peet's (Marcilla, L'OR, Douwe Egberts): Global coffee and tea group with leading positions in Spain via the Marcilla brand, plus L'OR capsules and Douwe Egberts. Competes with Juan Valdez across capsules, ground coffee and soluble at mass-market price points in Spanish grocery.
• Starbucks: Global coffee chain with its own e-commerce, packaged retail and café footprint. Overlaps with Juan Valdez on café experience, single-origin storytelling, and packaged bean/capsule retail, though at materially different scale and price point.

Regional players

• Delta Cafés: Leading Portuguese coffee brand with strong retail distribution across Iberia. Direct Iberian competitor to Juan Valdez España with comparable capsules, beans and soluble SKUs, but primarily retail-led rather than e-commerce-led.
• Marcilla: Heritage Spanish coffee brand (owned by JDE Peet's) and a household name in Spanish grocery. Comparable as a packaged-coffee brand with deep Spanish retail penetration competing for the same at-home consumer basket.

Others

• Federación Nacional de Cafeteros de Colombia (Juan Valdez parent brand): The Colombian coffee federation that owns the Juan Valdez brand and runs other licensed markets globally. Comparable as the brand licensor and as a fellow operator of single-origin Colombian coffee programs, but not a commercial competitor to the Spanish entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClOSg8Oxkc6p9x_ANrBwHXg/join?app=desktop
• Facebookfacebook.com/juanvaldezcafees
• LinkedInlinkedin.com/company/juanvaldezcafees
• Instagraminstagram.com/juanvaldezcafees

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juan Valdez Café España