Arizona Charlie's Hotel & Casino

What Arizona Charlie's Hotel & Casino does

Arizona Charlie's Hotel & Casino, operating under the DBA "Arizona Charlie's Boulder" (also styled "AZC Boulder"), is a single-property locals-focused casino resort located at 4575 Boulder Highway in Las Vegas, Nevada. The property offers 300 hotel rooms and suites across Standard and Deluxe tier configurations, a casino floor featuring a bingo hall, hundreds of slot machines, and a sports book, multiple restaurants ranging from steaks to fast-casual, bars and lounges with drink specials, an outdoor pool and hot tub, free parking, and an RV park for extended-stay visitors. The core technology layer is the True Rewards loyalty card system, which tracks player activity and enables redemption of points for free slot play, comps, and cash back, with promotional mechanics including 10x/6x point multiplier days and sign-up bonuses. The property participates in Golden Entertainment's cross-property True Rewards ecosystem spanning The Strat, Aquarius, Edgewater, Pahrump Nugget, Lakeside, and PT's Taverns, giving loyalty members point portability across the Nevada gaming portfolio.

The business model is direct-to-consumer hospitality and gaming, generating revenue from hotel room rentals, casino gaming transactions (slots, bingo, sportsbook), food and beverage sales, RV park stays, and group sales for corporate events and weddings. Distribution operates through an online booking engine (PEGAS-integrated), toll-free phone reservations (800.362.4040), walk-in casino traffic, and an email/SMS promotional offers program supported by a Facebook and Instagram social presence. Customer segments are led by Las Vegas locals and regional visitors seeking an affordable alternative to Strip pricing, with secondary segments in budget-conscious travelers and True Rewards loyalty members. Pricing is unit-based for hotel rooms (rates not publicly disclosed), transactional for gaming and F&B, and subscription-style for loyalty engagement.

Arizona Charlie's is a privately held subsidiary of Golden Entertainment, a diversified Nevada gaming operator; no public ticker, funding history, or standalone financial statements are disclosed in the source data. The property operates as a mature, single-asset operation with no announced expansion, acquisition, or new development pipeline in the available material.

Name

Arizona Charlie's Hotel & Casino

Legal name

Arizona Charlie's Hotel & Casino

Website

https://esl.arizonacharliesboulder.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Arizona Charlie's Boulder is a 300-room locals-focused casino resort on Boulder Highway in Las Vegas, offering slots, bingo, sportsbook, dining, RV park, and the True Rewards loyalty program as part of Golden Entertainment's Nevada gaming portfolio.

Ownership category

akta.pro rank

Product category

Casino & Hotel Resort

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming
• Hotel accommodations
• Locals casino resort
• RV park lodging
• Player loyalty program

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from 300 hotel rooms and suites available at varying price points including Standard Two Doubles, Deluxe Suite One King, Deluxe Suite Two Doubles, Deluxe Suite One King and One Double, and Accessible rooms.
2. Casino Gaming: Revenue from bingo hall, hundreds of slot machines, and sports book betting. Includes promotional events such as hot seat drawings, point multiplier days, and cash spin promotions.
3. Food & Beverage: Multiple restaurants offering variety from steaks to fast casual dining, plus bars and lounges with drink specials.
4. RV Park: RV park accommodation services for visitors seeking extended stays.
5. Loyalty Program Monetization: True Rewards program drives repeat visits and customer spending through points-based incentives and promotional offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Arizona Charlie's Boulder operates a full-service locals-focused casino resort at 4575 Boulder Highway, Las Vegas, providing 300 hotel rooms and suites, an on-site casino with bingo hall, slot machines, and sportsbook, multiple restaurants and bars, an RV park, live entertainment, and group event services. Revenue is generated through overnight accommodations, gaming play, food and beverage sales, RV park stays, and a True Rewards loyalty program that drives repeat visits.

Product overview

Arizona Charlie's Boulder is a hotel and casino resort operating as a single-property, full-service hospitality offering. The property comprises 300 hotel rooms and suites as the core accommodation product, supported by an on-site casino with bingo hall, slots, and sports book gaming, multiple restaurants and bars/lounges for dining, an RV park for alternative lodging, a True Rewards loyalty program for player retention, and entertainment/event venues. The True Rewards program ties together the gaming, hotel, and dining products by offering unified point earning and redemption across all property amenities.

Differentiator

Problem solved

Functional benefit

Brands

• True Rewards: Loyalty rewards program offering points redeemable for free slot play, comps and cash back.

Products and services

• Hotel Accommodations 300 contemporary-style rooms and suites at affordable rates, including Standard Two Doubles (337 sq ft), Deluxe Suite One King (312 sq ft), Deluxe Suite Two Doubles (max 4 guests), Deluxe Suite One King and One Double, and Accessible rooms. Includes outdoor pool, hot tub, and free parking for guests.
• Casino Gaming Locals-favorite casino featuring a bingo hall, hundreds of slot machines, and a sportsbook for betting on sporting events. Includes promotional events such as hot seat drawings, point multiplier days, bingo gift days, and cash spin promotions.
• RV Park RV park accommodation option for guests traveling with recreational vehicles, providing an alternative lodging option at the Arizona Charlie's Boulder property.
• Restaurants Multiple on-site dining options ranging from steaks to fast and casual food, offering a wide selection to satisfy diverse guest preferences, including the PT's Express every day values offering.
• Bars & Lounges Bar and lounge establishments offering alcoholic beverages and entertainment, featuring various drink specials including drafts, imports, and shots.
• True Rewards Loyalty Program Loyalty rewards program allowing members to earn points redeemable for free slot play, comps, and cash back. Features include point multiplier days (10x, 6x), new member sign-up bonuses, and anniversary promotions. Points are earned across the gaming, hotel, and dining offerings.
• Entertainment/Events Live entertainment programming including events, concerts, and shows at the Arizona Charlie's Boulder property venue.
• Group Sales Group sales and event planning services for corporate events, meetings, weddings, and large party reservations, including room blocks and event space coordination.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Golden EntertainmentcoreStrategic or Co-development PartnerGolden Entertainment is the parent company and operator of Arizona Charlie's Boulder. The property is part of Golden Entertainment's portfolio of gaming and hospitality properties in Nevada including The Strat, Aquarius Casino Resort, Edgewater Hotel Casino Resort, Pahrump Nugget Hotel Casino, Lakeside Casino & RV Park, and PT's Taverns chain.
• True RewardscoreTechnology or IntegrationTrue Rewards is the loyalty rewards program operated across Golden Entertainment properties, enabling Arizona Charlie's guests to earn and redeem points across multiple casino and hospitality locations. Members can earn points for slot play, receive free slot play, comps, and cash back rewards.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fiesta Rancho Casino Hotel: North Las Vegas locals casino targeting Hispanic and value-oriented segments with slots, bingo, and limited-service rooms — a comparable compact locals-gaming operating model.
• Santa Fe Station Hotel & Casino: Station Casinos property in northwest Las Vegas targeting the same value-oriented locals demographic with hotel, casino, bingo, bowling, and a kids Quest family amenity — directly comparable business model and price point.
• Sam's Town Hotel & Casino: Boulder Highway-area locals casino competing head-to-head for the same Eastside resident and value-oriented visitor, with a comparable amenity bundle (rooms, bingo hall, bowling, F&B, RV-adjacent positioning).
• Aquarius Casino Resort: Laughlin-based Golden Entertainment property with a comparable locals-and-RV-park resort model — rooms, casino floor, sportsbook, and F&B — illustrating the parent's broader operating template in a regional drive-to market.
• Gold Coast Hotel & Casino: Boyd Gaming locals property off-Strip with similar room count, bingo, bowling, and casino offerings targeting value-conscious Las Vegas residents and visitors.
• Palace Station Hotel & Casino: Centrally located Station Casinos locals property offering a near-identical product mix (rooms, bingo, slots, sportsbook, F&B) to budget-conscious Las Vegas residents and visitors.
• Arizona Charlie's Decatur: Sister property under the Arizona Charlie's brand operated by Golden Entertainment, sharing the True Rewards loyalty program, overlapping customer segments, and similar locals-focused value positioning on the west side of Las Vegas.
• Boulder Station Hotel & Casino: Direct competitor located minutes away on the same Boulder Highway corridor, targeting the same East Las Vegas/Henderson locals market with a comparable mix of hotel rooms, bingo, slots, and multiple dining outlets, and operating a competing loyalty program.
• Sunset Station Hotel & Casino: Station Casinos-owned Henderson locals property competing for overlapping resident segments in the same drive-to locals market with a comparable blend of hotel, gaming, dining, and movie/entertainment amenities.

Broad incumbents

• The STRAT Hotel, Casino & SkyPod: Sister Golden Entertainment property on the Las Vegas Strip; larger, more diversified portfolio including the iconic tower, broader F&B, and tourist-oriented gaming, sharing the True Rewards program and operating under the same parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AZCharliesVegas
• Instagraminstagram.com/arizonacharlieslasvegas
• LinkedInlinkedin.com/company/arizona-charlie's-hotel-&-casino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Charlie's Hotel & Casino