Esmalteria Nacional

Name

Esmalteria Nacional

Legal name

Esmalteria Nacional

Website

https://esmalterianacional.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Nail Salon Franchise

NAICS

Nail Salons (812113), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Basic Manicures & Pedicures (HSALACAA)

akta.pro secondary industries

Mobile Nails (Manicure/Pedicure/Gel/Acrylic) (HSALAMAD), Nail Art & Custom Designs (HSALACAE)

Keywords

• Nail salon franchise
• Manicure pedicure services
• Gel polish services
• Beauty salon services
• Nail extension services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Franchise Fees and Royalties: Revenue generated from franchise fees for new unit openings and ongoing royalty payments from franchisees. Franchise investment starts at R$125,000.00 with contract duration of 5 years.
2. Direct Service Sales: Revenue from nail care services (manicure, pedicure, gel polish, nail extensions), beauty services (hair, aesthetics, depilation, eye enhancement), and product sales at individual salon locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Esmalteria Nacional operates the largest nail salon franchise network in Brazil, with 30+ units offering manicure and pedicure services (performed simultaneously to save time), gel polish that lasts up to 15 days, nail extensions in acrylic, gel and fiber, and complementary beauty services including eye enhancement, aesthetics, depilation, podology, and hair services via the Escovar module. The brand pioneered the Nail Bar concept in Brazil and complements services with a Nail Bar experience offering beverages. Franchisees operate under four tiers (Pocket, Standard, Standard + Escovar, Premium) with initial investment starting at R$125,000 on a 5-year contract.

Differentiator

Problem solved

Functional benefit

Products and services

• Manicure and Pedicure Service Nail care service for hands and feet offered simultaneously to save client time, available across all franchise units in Brazil for individual consumers (primarily women, with all genders and ages served).
• Gel Polish (Esmaltação em Gel) Gel-based nail polish application marketed as significantly more resistant to daily activities and capable of maintaining perfect nails for up to 15 days, preventing chipping and shine loss. Available to individual consumers at franchise units nationwide.
• Nail Extensions (Alongamento de Unhas) Professional nail extension service offered in Acrylic, Gel, and Fiber variants, targeted at individual consumers seeking longer or reinforced nails at franchise units across Brazil.
• Hair Services - Escovar Module Hair services offered at franchise units including quick blow-dry (Escova Rápida), hair washing, hydration, nutrition, reconstruction, hair schedule (cronograma capilar), highlights (mechas), coloring, and root coloring. Targeted at individual consumers seeking combined nail and hair services in a single visit.
• Nail Bar Experience Relaxation offering within Esmalteria Nacional units where clients can enjoy a menu of cold and hot drinks while receiving beauty services, reinforcing the brand's positioning as more than a salon but a care and well-being experience.
• Esmalteria Nacional Franchise Program Multi-tier franchise offering for entrepreneurs seeking to operate a branded nail and beauty salon under the Esmalteria Nacional name. Four tiers are offered: Pocket (compact, lower-investment, focused on gel and eye enhancement services plus product sales), Standard (full-service nail salon from R$125,000 investment including Nail Bar and all nail services), Standard + Escovar (adds hair services module), and Premium (high-income locations with the full service mix). Contracts run 5 years, with documented average profit margins of 25-30% and payback periods of 15-24 months.

Quantifiable outcome

• 50,000 monthly service appointments across franchise network
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Olive & June: US-based nail care brand combining salons with a strong at-home product line. Comparable concept around modernizing the nail experience for female consumers; partial overlap with Esmalteria Nacional's beauty-and-nail positioning.
• Tenoverten: Multi-location NYC nail salon brand offering manicure and nail-focused services in a modern boutique format. Comparable in nail-specific service delivery and modern consumer positioning, though smaller scale and US-only.

Direct peers

• Beauty Color: Brazilian hair and beauty salon franchise chain with national presence and a comparable franchise-based multi-service beauty positioning. Overlaps with Esmalteria Nacional's Standard + Escovar tier and Brazilian beauty consumer target.
• Paintbox: Multi-location US nail salon chain focused on manicure services with a modern, tech-forward positioning. Comparable in nail-specific category focus and modern multi-unit salon concept, though operating in a different geography.
• Proença Salões de Beleza: Brazilian multi-service beauty salon chain offering hair, nail, and aesthetic services across a national footprint. Closely comparable to Esmalteria Nacional in the multi-service beauty category and in the Brazilian geographic market.
• Mundo das Unhas: Brazilian nail-care-focused retail and salon chain offering nail products and services nationwide. Directly comparable to Esmalteria Nacional in the nail-specific consumer segment within Brazil.
• Espaçolaser: Brazilian beauty-services franchise operating depilation, aesthetics, and skin-care services with a similar franchise-driven expansion playbook. Comparable in franchise model mechanics and in the Brazilian personal-care consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/esmalterianacionalfranquia
• LinkedInlinkedin.com/company/esmalteria-nacional

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esmalteria Nacional