Étoile Sportive Ornaysienne Football

What Étoile Sportive Ornaysienne Football does

Étoile Sportive Ornaysienne de Football (ESOF) is a French amateur football association (association loi 1901) founded in 1938 and headquartered at 56 rue du Commandant Raynal, La Roche-sur-Yon, Vendée. The club operates a multi-tier football program spanning a youth academy from U6 through U19, senior men's teams competing in National 3, Régional 1, Régional 3, and Division 2, and senior and youth women's teams including a D2 Féminine side. ESOF also runs a goalkeeper academy through an exclusive partnership with the Académie Internationale Just4Keepers, an official merchandise boutique, and community programming such as the annual inter-company tournament and partner-hosted general assemblies at the Kyriad Hôtel La Roche-sur-Yon.

ESOF serves approximately 600+ licensed members per season, alongside their families and a local supporter base. Membership is sold through scheduled in-person permanence sessions at the club and a dematerialized online license workflow, with tiered annual pricing by age category (€55–€165), family discounts of €20–€30 for additional household licenses, and government subsidies (Pass Sport €50, e.pass jeunes €32). Beyond license fees, the club's revenue mix comprises match-day ticket sales (derbies at €5/adult, free for under-18s and licensees), season subscriptions for National 3 and D2 Féminine (including a combined bundle), local sponsorship and partnership revenue (Kyriad, INTERSPORT, Crédit Mutuel, Harmonie Mutuelle, Groupama, PUMA, and regional property developers), public subsidies from the Ville de La Roche-sur-Yon and the Conseil Départemental de Vendée, and ancillary event revenue.

The club's go-to-market is community-led: open days, U12–U17 detection sessions, family-driven recruitment, social media (Facebook, Twitter, YouTube), and a 146+ page content website drive new licensee acquisition. Co-presidents Malika Bousseau and Laurent Grelier lead an Executive Committee (Comité Directeur) with a small operational staff of approximately 8. There is no proprietary technology platform; club operations are run through standard web CMS and social channels, with no disclosed AI, API, or data infrastructure.

Name

Étoile Sportive Ornaysienne Football

Legal name

Étoile Sportive Ornaysienne de Football

Website

https://esofootball.net

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

Étoile Sportive Ornaysienne de Football (ESOF) is a French amateur football association founded in 1938 in La Roche-sur-Yon, Vendée, operating 600+ licensed members across youth, senior men's National 3, and women's D2 Féminine teams, funded by license fees, local sponsorships, and municipal subsidies.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Amateur football club
• Youth football academy
• Competitive football leagues
• Community sports association
• Football training programs

Headquarters

HQ city

La Roche-sur-Yon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership / Licence Fees: The club generates primary revenue through annual sports license fees paid by players, with tiered pricing by age category (Seniors €165, U18/U19 €155, youth categories from €125 to €145, Loisirs €90). Family discounts apply for multiple licensees from the same household.
2. Match Day Revenue: Revenue from ticket sales for competitive matches, including derbies and cup fixtures. Derby tickets priced at €5 for adults, free for under-18s and club licensees.
3. Merchandise / Boutique: A club boutique sells ESOF-branded merchandise to supporters and licensees.
4. Event Revenue: Revenue from club events such as mussels-and-frites evenings, goalkeeper training camps, and inter-company tournaments.
5. Sponsorship and Partnership Revenue: Corporate partners provide financial and in-kind support in exchange for branding visibility at the stadium, on kits, and across club communications. Multiple local and regional businesses are listed as sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ESOF is an amateur football club that fields competitive senior men's (National 3) and senior women's (D2 Féminine) teams, as well as a youth football academy. It offers football training, competitive match participation, and community-based sporting activities to over 600 licensed members in La Roche-sur-Yon, Vendée. The club operates as a non-profit association (loi 1901) and generates revenue through membership fees, match-day tickets, merchandise, events, and local sponsorships.

Product overview

Étoile Sportive Ornaysienne Football (ESOF) is a multi-team football (soccer) sports club based in La Roche-sur-Yon, Vendée, France. The club operates as a unified portfolio of teams and programs rather than a technology product. Its core offerings consist of competitive football teams organized by gender and age (youth academy from U6 to seniors), with both masculine and feminine programs. The masculine section includes teams competing in National 3, Régional 1, Régional 3, and Division 2 levels plus youth categories. The feminine section features D2 Féminine, Régionale 1 Féminine, and youth teams. Supporting programs include a goalkeeper academy in partnership with JUST4KEEPERS, an official club boutique for merchandise, event hospitality services, and match day ticketing with season subscription options. The club has over 600 licensed members and its women's section celebrated 40 years in 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Senior Football Team (National 3) Competitive men's senior football team fielded by ESOF in the French National 3 amateur league, available to licensed adult male players selected for the squad and followed by local supporters.
• Women's Senior Football Team (D2 Féminine) Competitive women's senior football team fielded by ESOF in the French D2 Féminine amateur league, available to licensed adult female players selected for the squad and followed by local supporters.
• Youth Football Academy Structured youth football training and competitive participation program offered by ESOF to children and adolescents in the La Roche-sur-Yon area, supported by licensed coaching staff.
• Match-Day Ticket Access Ticketed access to home competitive matches played by ESOF's senior and youth teams, available to local supporters and general spectators.
• Club Events and Community Activities Community and club-hosted events organized by ESOF to engage members, supporters, and local residents, contributing to association revenues.
• Club Merchandise Sale of club-branded apparel and merchandise to members, supporters, and the local community, generating revenue for the association.

Quantifiable outcome

• 14 wins, 2 draws, 6 defeats in the 2016-2017 season, earning promotion to Division Honneur (DH)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Nouveau Partenariat (unnamed)minorGTM or Marketing Partner · 19 January 2023A new partnership was announced on January 19, 2023. Details of the partner name and nature of the partnership were not disclosed in the available source.
• INTERSPORT La Roche-sur-YoncoreGTM or Marketing Partner · 1 January 2023INTERSPORT operates a store in La Roche-sur-Yon and partners with the club for promotions and destocking events. The store relocated and expanded in March 2023, with a joint destocking promotion announced in January 2023.
• Kyriad Hôtel La Roche-sur-YoncoreGTM or Marketing Partner · 10 September 2022Hotel Kyriad hosts the club's general assemblies and provides facilities for events. The partnership includes hospitality support, and the hotel offers the ESOF complimentary services as part of the sponsorship. The Co-Presidents' mussels-and-frites evening was organized in September 2022. The hotel is described as a 'fidèle partenaire' (faithful partner).
• Académie Internationale JUST4KEEPERSminorStrategic or Co-development Partner · 1 August 2022Exclusive partnership for a two-day goalkeeper training camp held August 29-30, 2022 at the Saint-André d'Ornay stadium. The camp was open to boys and girls aged U10 to U15 for a fee of €50 all-inclusive, covering diving, footwork, and ball handling sessions.
• Vendée Department (Conseil Départemental de Vendée)coreGTM or Marketing PartnerThe Vendée departmental council is listed as a partner providing support to the club, alongside the city of La Roche-sur-Yon.
• Ville de La Roche-sur-YoncoreGTM or Marketing PartnerThe city of La Roche-sur-Yon provides municipal support and is listed as a partner on the club's website.
• SFERE BureautiqueminorGTM or Marketing PartnerLocal technology/office services company listed as a club partner.
• PRB (Promoteur immobilier)minorGTM or Marketing PartnerProperty developer listed as a partner.
• Harmonie MutuelleminorGTM or Marketing PartnerMutual insurance company listed as a partner.
• Duret PromoteurminorGTM or Marketing PartnerProperty developer listed as a partner.
• Domaine des ÎlesminorGTM or Marketing PartnerListed as a club partner.
• Crédit MutuelminorGTM or Marketing PartnerBanking institution listed as a partner.
• CharierminorGTM or Marketing PartnerConstruction/civil engineering company listed as a partner.
• PUMAminorGTM or Marketing PartnerEquipment supplier (kit manufacturer) listed as a partner, providing sports apparel.
• INTERSPORTcoreGTM or Marketing PartnerSports retailer providing equipment and promotional support. See separate entry for expanded partnership details.
• GroupamaminorGTM or Marketing PartnerInsurance company listed among the club's partners on the partenaires page.
• Kyriad La Roche-sur-Yon HôtelcoreGTM or Marketing PartnerHotel listed on the partenaires page. Hosts general assemblies and provides hospitality for club events.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Voltigeurs de Châteaubriant: Amateur football club based in Châteaubriant, Pays de la Loire, operating in the regional and national amateur divisions. Comparable to ESOF as a direct regional peer at a similar competitive tier within the same French football federation structure.
• US Granville: Amateur football club from Granville in Normandy that has competed at National 2 and National 3 levels. Closely comparable to ESOF as a similarly-sized association-style club operating in France's national amateur tiers with a comparable membership-driven model.

Broad incumbents

• FC Nantes: Professional Ligue 1 club headquartered in Nantes, Pays de la Loire, with one of France's most renowned youth academies. Operates as the dominant regional football brand and the primary talent-competition reference point for amateur clubs like ESOF in the same region.
• Chamois Niortais FC: Football club from Niort in the neighboring Deux-Sèvres department with a long professional history now competing in the lower national divisions. Comparable to ESOF as a former professional club operating at a similar competitive level, illustrating the trajectory and challenges facing mid-sized French football clubs.
• Angers SCO: Professional football club from Angers, Pays de la Loire, competing in Ligue 2 with a strong academy network. Relevant to ESOF as another established regional competitor for youth talent and corporate sponsorship in the same Pays de la Loire catchment area.
• Stade Lavallois FC: Historic professional football club based in Laval, Pays de la Loire, competing across Ligue 2 and National levels. Comparable to ESOF as the largest established football institution in the same Pays de la Loire region, providing a benchmark for talent pathways and sponsorship structures that ESOF's youth pipeline can aspire to.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Esofootball
• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/ESOFootball
• LinkedInlinkedin.com/company/%C3%A9toile-sportive-ornaysienne-football

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Étoile Sportive Ornaysienne Football