Services Des Espaces Verts

What Services Des Espaces Verts does

Services Des Espaces Verts is a Quebec-based private lawn care service company operating as the regional franchisee under the TruGreen brand. With a headcount of 8 employees, the firm provides recurring residential lawn care services to homeowners across Quebec, delivered through scheduled on-site visits every 4-6 weeks by certified specialists. Its service portfolio includes three monthly subscription plans under the Vérité® brand family (Véritable Santé®, Véritable Complet®, and Véritable Maintenance®) plus the TruComplete® premium plan, ranging from basic weed control and fertilization to comprehensive packages including aeration and overseeding. A Tree and Shrub Care (Arbre et Arbuste) add-on module extends the offering into pest control, fertilization, and horticultural oil treatments for ornamental landscaping.

The core technology centers on Health Canada (ARLA)-approved product application protocols, supported by an annual scientific product safety evaluation conducted jointly with a certified toxicologist using an 'evidence value analysis' framework that screens for allergens, carcinogens, and groundwater contamination risk. The business model is direct-to-consumer with no intermediaries: customers initiate contact via a toll-free phone line (1-800-565-5296) or an online quote form with postal code validation, receive a property evaluation by a specialist, and enroll in a customized recurring service plan. Revenue is generated through monthly subscription billing across the three plan tiers, with customer acquisition supported by a 50% first-service discount, post-visit service summary emails, and word-of-mouth referrals. No app, no AI features, no public funding, and no disclosed revenue are present in the available data.

Name

Services Des Espaces Verts

Legal name

Services des Espaces Verts

Website

https://espacesverts.qc.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Services Des Espaces Verts is a Quebec-based residential lawn care franchise operating under the TruGreen brand, offering subscription-based recurring lawn and tree/shrub care services to homeowners via certified specialist visits every 4-6 weeks.

Ownership category

akta.pro rank

Product category

Residential Lawn Care Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE), Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Residential lawn care
• Lawn fertilization
• Weed control services
• Tree and shrub care
• Lawn aeration

Headquarters

HQ city

Quebec (inferred from .qc.ca domain and Quebec postal code references)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Lawn Care Services: Recurring service model offering multiple maintenance plans for residential lawn care, including fertilization, weed control, aeration, overseeding, and tree/shrub care. Services delivered through scheduled specialist visits every 4-6 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Services Des Espaces Verts delivers recurring residential lawn care and tree/shrub maintenance services in Quebec, Canada, operating as a TruGreen franchise. Certified specialists conduct property evaluations and apply ARLA-approved (Health Canada) products on a scheduled 4-6 week visit cycle for fertilization, weed control, aeration, overseeding, and pest management under subscription-based plans.

Product overview

Services Des Espaces Verts offers a portfolio of lawn care plans under the Vérité® brand family (Vérité Santé®, Vérité Complet®, Vérité Maintenance®) plus TruComplete®, ranging from basic maintenance to the most comprehensive offering. The Vérité Complet® plan is positioned as the most complete option including aeration and overseeding. All plans include regular specialist visits (every 4-6 weeks), custom treatment programs, and the EspacesVerts guarantee. An optional add-on Tree and Shrub Care program provides inspection, pest control, fertilization, and horticultural oil treatments. The company also offers a first-visit property evaluation and expert consultation service.

Differentiator

Problem solved

Functional benefit

Brands

• Vritable Sant®: Advanced personalized lawn care maintenance plan
• Vritable Complet®
• Vritable Maintenance®
• TruComplete®

Products and services

• V\u00e9ritable Sant\u00e9\u00ae

Quantifiable outcome

• Visible results typically appear within 7-14 days (less weeds, greener lawn)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TruGreencoreStrategic or Co-development PartnerServices des Espaces Verts operates as the Quebec franchise/operator under the TruGreen brand for residential lawn care services. The partnership involves shared product evaluation protocols, standardized service offerings (Vritable Santé®, Vritable Complet®, Vritable Maintenance®), and unified product safety standards including annual toxicological review. All services adhere to TruGreen's product approval process requiring Health Canada (ARLA) certification.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Davey Tree Expert Company: Established North American provider of residential and commercial tree, shrub, and lawn care services with certified arborists. Comparable on the tree-and-shrub add-on side of Services des Espaces Verts' offering.
• Spring-Green Lawn Care: Franchise lawn and tree care provider with subscription programs for fertilization, weed control, and tree/shrub services. Operates a similar multi-tier plan structure and direct-to-consumer acquisition model.
• Lawn Doctor: U.S.-based franchise lawn care provider offering customized fertilization, weed control, and pest management plans on a recurring basis. Comparable franchise-driven service model and tiered plan architecture.
• Green Drop Lawns: Canadian residential lawn care franchise operating across multiple provinces with subscription-based fertilization and weed control programs. Directly comparable business model and target customer base to Services des Espaces Verts.
• The Grounds Guys: Neighborly franchise brand offering residential and commercial landscape maintenance, lawn care, and seasonal services. Comparable franchise model and recurring-service revenue approach.
• Nutri-Lawn: Canadian franchise lawn care company providing fertilization, weed control, aeration, and overseeding programs to residential customers. Closest Canada-native direct competitor to Services des Espaces Verts with similar recurring-service business model.
• SavATree: U.S. franchise combining residential lawn care with tree and shrub care, including pest management and horticultural treatments. Comparable integrated lawn-plus-tree service offering.
• TruGreen: Parent franchisor and the largest North American residential lawn care company. Operates the same plans, product evaluation protocols, and safety standards that Services des Espaces Verts deploys under license in Quebec; direct comparison for franchise unit economics and brand strength.
• Weed Man: National franchise lawn care provider with strong Canadian presence, offering fertilization, weed control, and aeration programs on a recurring-service basis. Competes head-to-head with Services des Espaces Verts for residential subscribers in overlapping Canadian markets.

Regional players

• Local Quebec independent landscapers: Independent Quebec-based lawn care and landscaping operators serving the same residential customers with mowing, fertilization, and seasonal maintenance. Regional price and service competition relevant for churn and acquisition analysis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/services-des-espaces-verts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Services Des Espaces Verts