España se Mueve

What España se Mueve does

España se Mueve is a Madrid-based Spanish sports media organization that operates a digital news portal covering Spanish sports across multiple autonomous communities, complemented by multimedia programming. The organization's product portfolio consists of four core properties: a web-based news portal with regional pages (covering Madrid, Castilla y León, Aragón, Andalucía, and Comunidad Valenciana), a television program called "Madrid se Mueve TV" (with episodes through Program 420), a radio sports talk show "Al Límite" broadcast on Radio Marca, and an inclusive-sports television program "Deporte para Todos" aired on Teledeporte. The company also operates the "Hub EsM" service aggregation platform and runs events such as the "Foro del Deporte de Parla" focused on public-private collaboration in sports management.

The organization serves three primary constituencies: Spanish-speaking general audiences seeking sports news, municipal sports departments (ayuntamientos) and public administrations managing sports programs, and sports federations and professional organizations needing media exposure. It maintains institutional partnerships with FEMP (Federación Española de Municipios y Provincias), Fundación Deporte Joven, Teledeporte, Radio Marca, Munideporte magazine, and various professional sports management colleges and federations.

Commercially, España se Mueve operates as an advertising-supported media platform accessible free to the public. Revenue derives from advertising, sponsorships, and partnerships with sports organizations and public administrations, though no pricing, subscription, or contract terms are publicly disclosed. The company is privately held with no disclosed investors or funding rounds, operates with approximately six employees, and has modest owned social media reach (under 5,500 combined followers across Facebook, Twitter/X, and YouTube). Underlying technology is not disclosed; the platform appears to be a conventional content management system-based media site rather than a technology-driven product.

Name

España se Mueve

Legal name

España se Mueve

Website

https://espanasemueve.es

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Madrid-based Spanish sports media organization operating a digital news portal covering regional and municipal sports, complemented by TV programs (Madrid se Mueve, Deporte para Todos) and a radio show (Al Límite on Radio Marca), serving Spanish-speaking audiences, municipalities, and sports federations.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Broadcasting and Content Providers (516), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Communications Services, Nec (4899)

akta.pro primary industry

Sports Production & Outside Broadcast (OB) for Live Events (MPABAJAI)

Keywords

• Sports media
• Digital news portal
• Multimedia broadcasting
• Sports journalism
• Municipal sports coverage

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Media and content platform: España se Mueve generates content through its digital platform covering sports news, events, and multimedia programming including TV shows and radio segments. Revenue appears to derive from advertising, sponsorships, and partnerships with sports organizations and public administrations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

España se Mueve is a Spanish sports media platform that produces and distributes original sports news, television programs (Madrid se Mueve TV, Deporte para Todos), and radio content (Al Límite on Radio Marca) covering professional, inclusive, and municipal sports across Spain. The organization operates a digital news portal with regional coverage spanning autonomous communities and collaborates with public administrations, sports federations, and professional associations to deliver multimedia sports content to Spanish-speaking audiences.

Product overview

España se Mueve is a Spanish sports media organization operating as a digital news portal with multiple multimedia products. The portfolio consists of a core news platform delivering sports content across Spanish regions, supplemented by television programs (Madrid se Mueve, Deporte para Todos), and radio content (Al Límite on Radio Marca). The organization also maintains a multimedia hub, regional projects, and an events agenda, serving as a comprehensive sports media ecosystem covering both able-bodied and inclusive sports.

Differentiator

Problem solved

Functional benefit

Brands

• Madrid se Mueve TV: Television program featuring sports coverage in Madrid
• Al Límite
• Deporte para Todos
• Los Ayuntamientos se Mueven
• Hub EsM

Quantifiable outcome

• Coverage of 12.53% increase in municipal sports investment across Spanish ayuntityamientos

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• FEMP (Federación Española de Municipios y Provincias)coreStrategic or Co-development PartnerJoint campaign 'Los Ayuntamientos se Mueven' recognizing excellence in municipal sports management. Huelva and Las Palmas received first recognitions for their sports initiatives (Sport Challenge Huelva, jornadas escolares 'Muévete conmigo… sin barreras' Las Palmas).
• Fundación Deporte JovencoreStrategic or Co-development PartnerConvener of 'Foro del Deporte de Parla', second edition focusing on public-private collaboration in sports. España se Mueve collaborated as a partner in this sports management forum.
• TeledeportecoreGTM or Marketing PartnerBroadcast partner for 'Deporte para Todos' program (inclusive sports TV show), program number 31 aired on this sports channel.
• Radio MarcacoreGTM or Marketing PartnerMedia partner for 'Al límite' sports radio tertulia, with multiple episodes (July 11-12, 2026) featuring sports commentary.
• MunideporteminorGTM or Marketing PartnerMedia collaboration with Munideporte magazine, featuring sports journalism and the annual Deportistas report on municipal sports investment (+12.53% increase reported).
• Colegios Profesionales (Professional Colleges)minorChannel Partner/ Reseller/ DistributorPartner category in Entidades section, including professional sports management colleges that collaborate with the platform for visibility and professional development.
• Federaciones (Sports Federations)minorChannel Partner/ Reseller/ DistributorPartner category covering sports federations that use the platform to communicate events and initiatives to municipal sports departments and the public.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AS (Diario AS): Major Spanish sports daily and digital platform with national reach, multi-format sports coverage (web, video, podcasts). Closely comparable to España se Mueve's digital news + multimedia model, though at vastly greater scale.
• Marca: Spain's flagship sports newspaper and digital outlet, owned by Unidad Editorial. Directly comparable as a multi-platform Spanish-language sports media brand covering news, opinion, video and live blogs across professional and amateur sports.
• Mundo Deportivo: Long-standing Spanish sports daily from Barcelona expanding nationally and digitally. Comparable multi-platform sports media mix targeting Spanish-speaking sports audiences, including TV and digital video formats.
• Cadena SER (Carrusel Deportivo): Spain's largest radio network with flagship sports programming (Carrusel Deportivo). Comparable as a multi-format (audio + digital) Spanish sports media outlet, though operating at vastly greater reach and scale.

Emerging players

• Relevo: Newer Spanish digital sports media startup (backed by Vocento) competing for digital sports audiences with multimedia formats. Comparable digital-first, multimedia (web + video + podcasts) approach targeting Spanish sports fans.
• 2playbook: Spanish B2B sports industry media covering sports business, federations and governance with newsletters and multimedia. Comparable as a niche, high-engagement digital sports media brand serving federations and administrators in Spain.

Direct peers

• ElDesmarque: Spanish digital-native sports media outlet focused on regional/local coverage and breaking news. Closest direct peer given shared digital-first, multi-regional Spanish sports coverage model.
• Radio Marca: Spain's leading sports radio brand (part of Unidad Editorial/Marca). Directly comparable as a sports talk audio platform; also an active broadcast partner of España se Mueve for the 'Al Límite' program.
• Munideporte: Trade publication focused on municipal sports management in Spain. Closely comparable as a media brand targeting Spanish municipal sports departments, federations and administrations — also an active content collaboration partner.

Others

• Teledeporte (RTVE): RTVE-owned national sports TV channel in Spain. Comparable as a multi-sport broadcast outlet distributing inclusive and amateur sports content, and an active broadcast partner for España se Mueve's 'Deporte para Todos'.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/espanasemueve
• YouTubeyoutube.com/espanasemueve
• Facebookfacebook.com/1375523859336788
• Instagraminstagram.com/espanasemueve
• LinkedInlinkedin.com/company/espa%C3%B1a-se-mueve

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about España se Mueve