Esperto

What Esperto does

Esperto is a privately held Dutch B2B coffee service company headquartered in Zaltbommel, Netherlands, that supplies professional coffee equipment and consumables to businesses primarily in the Oss-Den Bosch-Tilburg region and, for non-machine SKUs, across the Netherlands. The company is led and operationally run by founder-owner Edwin van Steenis, drawing on 20 years of coffee industry experience, and serves small to medium-sized enterprises seeking a single vendor for coffee machines, maintenance, beans, tea, cocoa, milk, sugar, toppings, and related disposables. Customer-facing examples include hospice, maritime, and professional services accounts. The offering is built on a layered model: a recurring supply contract (Afnameovereenkomst) bundling consumables and ancillary products on a periodic basis, one-time sales of Jura professional automatic machines priced from approximately EUR 2,166 to EUR 7,611 depending on model, and a machine rental track (Huurovereenkomst) for customers that prefer not to purchase outright.

The technology platform is not Esperto's own; the company's differentiation rests on its authorized distributor relationship with Jura, a Swiss manufacturer of professional-grade automatic machines. Across eleven catalogued SKUs spanning the GIGA, W, and X series, the underlying equipment features include the Professional Aroma Grinder (P.A.G.2) for grind consistency, microschuim milk texturing, and cold-brew extraction supporting up to nine cold-extracted specialties. Service operations are differentiated by an 8-working-hour service response target during business hours and a 2-business-day nationwide delivery promise for non-machine products, supported by a warehouse/returns location in Oss.

Commercially, Esperto runs a hybrid go-to-market: an owner-led, consultative field-sales motion targeting regional B2B accounts, supplemented by a transactional e-commerce storefront (espertokoffie.nl) with nationwide reach. Marketing combines SEO/content, blog, social sharing, Google AdWords remarketing, and Facebook Custom Audience paid acquisition. Revenue is not disclosed, the company has no institutional funding, no subsidiaries, no M&A history, and no patents or formal certifications; scale is best read through the 24-employee headcount and the curated 9-blend bean portfolio.

Name

Esperto

Legal name

Esperto

Website

https://espertokoffie.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Esperto is a Dutch B2B coffee service company in Zaltbommel, Netherlands, that supplies Jura professional automatic coffee machines, nine coffee bean blends, and maintenance services to businesses primarily in the Oss-Den Bosch-Tilburg region through sales, rental, and recurring supply contracts.

Ownership category

akta.pro rank

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee & Tea Service Supplies Wholesale (AFAIALAH)

akta.pro secondary industries

Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Commercial coffee machines
• Coffee bean supply
• Workplace coffee solutions
• Coffee machine rental
• Office coffee service

Headquarters

HQ city

Zaltbommel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Bean Supply Contracts: Recurring supply of 9 coffee blends and related products (tea, cocoa, milk, sugar, toppings, disposables) through Afnameovereenkomst (supply contracts) on a periodic basis
2. Coffee Machine Sales: One-time sale of Jura professional automatic coffee machines ranging from entry-level to high-capacity commercial units
3. Machine Rental: Rental of coffee machines through Huurovereenkomst (rental agreement) for businesses preferring not to purchase
4. Accessories and Consumables: Sale of accessories (filters, water systems, milk accessories) and consumables

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Esperto (operating as Esperto Koffie) sells and services Jura professional fully automatic coffee machines, supplies coffee beans across 9 blends including the Lab LaBrasilera Italian line, and distributes maintenance accessories (water filters, milk coolers, cup warmers, milk hoses, wireless transmitters). The company also offers machine rental agreements (Huurovereenkomst) and recurring product supply contracts (Afnameovereenkomst) that bundle coffee, tea, cocoa, milk, sugar, toppings, disposables and related services for businesses.

Product overview

Esperto (uitblinker in koffie en thee - 'outstanding in coffee and tea') is a Dutch B2B coffee service company based in Zaltbommel, offering Jura professional fully automatic coffee machines, Italian coffee beans (Lab LaBrasilera blends), and accessories/maintenance products. The portfolio includes 11 Jura professional coffee machine models (GIGA X3c, GIGA X8c, W8, WE6, X10, X6, X4, GIGA W10, GIGA X3, GIGA X8, GIGA X8c), 3 Italian coffee bean varieties (LaBrasilera Bianco, Nero, Rosso), plus water filter cartridges (CLARIS Pro Smart maxi), JURA water filter systems, milk cooling units (Cool Control 1.0L and 2.5L), cup warmers, milk hoses, and wireless transmitters. Esperto provides these products through purchase agreements, rental agreements (Huurovereenkomst), and supply agreements (Afnameovereenkomst) that include periodic delivery of coffee, tea, cocoa, milk, sugar, toppings, disposables, and associated services. The company serves businesses in the Oss-Den Bosch-Tilburg region and offers personal advice to help customers select from their 9 coffee blends.

Differentiator

Problem solved

Functional benefit

Products and services

• Jura GIGA X3c Jura professional-grade GIGA X3c automatic coffee machine for high-capacity workplaces and commercial locations, distributed and serviced in the Netherlands by Esperto.
• Jura GIGA X8c Aluminium Black (EB) Swiss-engineered Jura professional automatic coffee machine in Aluminium Black finish for high-capacity offices and commercial premises, supplied and serviced by Esperto.
• Jura W8 Dark Inox (EA) Jura W8 Dark Inox professional automatic coffee machine with P.A.G.2 grinder for office and medium-capacity workplaces, sold and serviced by Esperto.
• Jura WE6 Piano Black (EA) Jura WE6 Piano Black professional automatic coffee machine providing classic coffee specialties for the workplace, supplied by Esperto.
• Jura X10 Jura X10 professional automatic coffee machine featuring Cold Brew extraction for hot and cold specialty drinks, distributed by Esperto for workplaces.
• Jura X6 Dark Inox (EA) Jura X6 Dark Inox professional automatic coffee machine using Jura's top-innovation Professional Aroma Grinder for enhanced aroma, supplied by Esperto.
• Jura X4 (EA) Dark Inox Jura X4 Dark Inox professional automatic coffee machine targeted at offices and smaller workplaces, supplied by Esperto.
• Jura GIGA W10 (Diamond Silver) Jura GIGA W10 commercial-grade automatic coffee machine in Diamond Silver finish for offices and meeting areas, sold and supported by Esperto.
• Jura GIGA X3 (Aluminium) Jura GIGA X3 Aluminium professional automatic coffee machine for high-volume use, supplied by Esperto.
• Jura GIGA X8 Jura GIGA X8 professional automatic coffee machine for high-capacity workplaces, distributed and serviced by Esperto.
• Jura GIGA X8c Jura GIGA X8c commercial automatic coffee machine for high-capacity business locations, supplied by Esperto.
• Lab LaBrasilera Bianco coffee beans Italian Lab LaBrasilera Bianco coffee bean blend supplied to businesses by Esperto for use in professional coffee machines, available via supply contracts and one-off orders.
• Lab LaBrasilera Nero coffee beans Italian Lab LaBrasilera Nero coffee bean blend supplied by Esperto to businesses for professional coffee machines, available via supply contracts and one-off orders.
• Lab LaBrasilera Rosso coffee beans Italian Lab LaBrasilera Rosso coffee bean blend for professional coffee machines, supplied to businesses by Esperto via supply contracts and one-off orders.
• Esperto 9 Koffiemelanges (9 coffee blends portfolio) Curated selection of 9 coffee blends for business customers, with recommendations from Esperto based on taste preferences, supplied via recurring contracts or individual orders.
• CLARIS Pro Smart maxi filter cartridge Jura-compatible CLARIS Pro Smart maxi water filter cartridge for use in professional Jura coffee machines, supplied by Esperto.
• JURA water filter system Jura water filter system for Jura professional coffee machines, supplied by Esperto to extend machine life and coffee quality.
• Cool Control 1.0L milk cooler 1.0-litre Cool Control milk cooler accessory for Jura professional coffee machines, supplied by Esperto to enable milk-based specialty drinks.
• Cool Control 2.5L milk cooler 2.5-litre Cool Control milk cooler accessory for Jura professional coffee machines, supplied by Esperto for high-volume workplaces with significant milk-based specialty demand.
• Kopjeswarmer (Cup warmer) Jura-compatible cup warmer accessory for pre-heating cups, supplied by Esperto alongside professional coffee machine setups.
• Milk hose with stainless steel sheath (Melkslang) Stainless-steel-sheathed milk hose for Jura coffee machine milk systems, supplied by Esperto to support milk-based drink preparation.
• Wireless Transmitter Wireless transmitter accessory compatible with Jura professional coffee machines, distributed by Esperto to enable connectivity and telemetry features.
• Huurovereenkomst (Machine rental agreement) Rental service for Jura coffee machines under a Huurovereenkomst (rental agreement), provided by Esperto to Dutch businesses that prefer renting over purchasing equipment outright.
• Afnameovereenkomst (Periodic supply agreement) Recurring periodic supply contract (Afnameovereenkomst) covering coffee, tea, cocoa, milk, sugar, toppings, disposables, CO2 cylinders, filters, flavor concentrates and related services, with customers required to source covered products exclusively from Esperto during the agreement term.

Quantifiable outcome

• Service response within 8 working hours
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• JuracoreTechnology or IntegrationJura is the primary technology partner supplying Swiss-made professional automatic coffee machines. Esperto sells and services Jura equipment including GIGA, W, X series machines with full warranty and maintenance support.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nespresso Professional: Nespresso Professional serves Dutch offices, hotels, and restaurants with capsule-based premium coffee systems and recurring consumables. It competes for the same workplace coffee budget Esperto targets, though with a different machine format.
• Coffee Fresh: Coffee Fresh is a Dutch B2B coffee service provider offering office coffee machines, beans, and maintenance across the Netherlands. It directly overlaps with Esperto's product, service, and customer profile.
• Pelican Rouge: Pelican Rouge is one of the largest B2B coffee service providers in the Netherlands, offering bean delivery, machine rental, and workplace coffee solutions to SMBs and enterprises. It directly overlaps with Esperto's machine-plus-bean subscription model and uses a similar consultative sales approach.
• Marco Beverage Systems: Marco designs and distributes professional coffee and hot-water equipment for offices and foodservice, often through national dealer partners. Comparable to Esperto on the equipment-distribution side of the business.
• Bravilor Bonamat: Bravilor Bonamat is a Dutch manufacturer and supplier of professional coffee and hot beverage equipment for offices and HoReCa, distributing in part through local dealers. Comparable to Esperto as a domestic B2B coffee equipment specialist.
• Segafredo Zanetti Espresso (~70 Coffee Service): Segafredo's B2B coffee service in the Netherlands (operated through partner networks) delivers espresso machines, beans, and maintenance to offices and HoReCa. It competes with Esperto for the same professional coffee customer.
• Lavazza Professional: Lavazza Professional (including the former Espresso Service brand) operates a B2B office coffee and HoReCa model across Europe, supplying machines, beans, and maintenance. It is a direct competitor to Esperto's bundled Jura-based offering.

Broad incumbents

• Franke Coffee Systems: Franke is a major manufacturer of professional super-automatic coffee machines and partners with national distributors across Europe. It is comparable to Esperto's Jura partnership model but operates at OEM scale, supplying many of the same types of B2B coffee dealers.
• Schaerer (Wilbur Curtis): Schaerer is a Swiss manufacturer of professional super-automatic coffee machines with global distribution, competing with Jura in the same channels. Comparable to the OEM side of Esperto's portfolio.
• JDE Professional (Jacobs Douwe Egberts): JDE Professional is the Dutch B2B arm of Jacobs Douwe Egberts, offering beans, machines, and full-service contracts to Dutch workplaces and hospitality. It is a broad incumbent competitor with greater scale and brand recognition than Esperto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/espertokoffie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esperto