Associação Esquadrilha da Fumaça

What Associação Esquadrilha da Fumaça does

Associação Esquadrilha da Fumaça is a private Brazilian non-profit association (founded 1996, headquartered inside the Academia da Força Aérea in Pirassununga, São Paulo) that operates the exclusive official merchandise store for the Esquadrilha da Fumaça (EDA), the Brazilian Air Force's aerial demonstration squadron. Its core function is producing and selling authentic squadron-branded merchandise to aviation enthusiasts, military supporters, families, and air show attendees across Brazil, with proceeds supporting the squadron and its activities. The organization employs only 9 staff and runs a lean direct-to-consumer operation supplemented by in-person sales at EDA demonstrations nationwide.

The commercial operation is built on a WooCommerce e-commerce platform at esquadrilhadafumaca.com.br, integrated with PagBank for payment processing and offering credit card installments (up to 12x, with select interest-free options), PIX instant payments, and bank slip (boleto) options, with free nationwide shipping after payment confirmation. The catalog spans 39 SKUs across apparel (men's, women's, and children's t-shirts, polo shirts, pilot-position caps), accessories (keychains, pins, earrings, dog tags, embroidered patches, toiletry bags, drawstring bags), drinkware (thermal mugs, vacuum-insulated bottles), stationery (notebooks, coloring books, pens), collectibles (A-29 Super Tucano resin models, commemorative coins), and books documenting EDA history. Pricing ranges from R$5 for entry-level pens to R$270 for detailed aircraft models, with most apparel priced between R$45 and R$95.

The business model is a single one-time-unit-sale merchandise stream with no subscriptions, B2B contracts, or licensing revenue disclosed. Go-to-market is purely direct-to-consumer, relying on the official website, WhatsApp customer service, and physical sales at air show demonstrations. Customer service operates on limited weekday hours (Mon-Thu 08h-16h, Fri 08h-12h). The association has no disclosed external investors, no parent company, no partnerships, and no M&A activity; revenue is not publicly disclosed and SSL is the only certification reported.

Name

Associação Esquadrilha da Fumaça

Legal name

Associação Esquadrilha da Fumaça

Website

https://esquadrilhadafumaca.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Associação Esquadrilha da Fumaça is the official non-profit merchandise association of the Brazilian Air Force's Esquadrilha da Fumaça demonstration squadron, operating a WooCommerce online store plus air-show sales of authentic branded apparel, accessories, collectibles, and books to aviation enthusiasts and military supporters across Brazil.

Ownership category

akta.pro rank

Product category

Branded Aviation Merchandise

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Gift, Novelty, and Souvenir Retailers (45942), All Other Miscellaneous Retailers (459999)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

akta.pro secondary industry

Sports Memorabilia & Autographs Retail (CRALAGAI)

Keywords

• Official aviation merchandise
• Branded apparel retail
• Military collectibles
• Aircraft model replicas
• Aviation accessories

Headquarters

HQ city

Pirassununga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Merchandise Sales: One-time retail sales of official Esquadrilha da Fumaça branded merchandise including apparel, accessories, collectibles, and publications. Revenue generated through direct consumer purchases via e-commerce store, with in-person sales at demonstration events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Associação Esquadrilha da Fumaça operates the official online retail store of Brazil's Esquadrilha da Fumaça aerial demonstration squadron, selling branded merchandise including apparel (t-shirts, polo shirts, caps), accessories (keychains, pins, jewelry, dog tags, embroidered patches), collectibles (commemorative coins, A-29 Super Tucano aircraft models), drinkware (thermal mugs and bottles), stationery (notebooks, pens, coloring books) and books. All products feature authentic squadron insignia, pilot position numbers and aircraft designs, with proceeds supporting the Brazilian Air Force squadron.

Product overview

Associação Esquadrilha da Fumaça operates an e-commerce store selling official merchandise of the Brazilian Air Force's Esquadrilha da Fumaça aerial demonstration squadron. The product portfolio includes collectibles (commemorative coins, detailed aircraft models), apparel (t-shirts, polo shirts, caps for men, women, and children), accessories (keychains, pins, earrings, embroidered logos, dog tags, toiletry bags, drawstring backpacks), drinkware (thermal mugs and bottles), stationery (notebooks, coloring books, pens), and books documenting the squadron's history. The store is built on WooCommerce and accepts credit cards, PIX, and bank slips as payment methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Moeda EDA (Commemorative Coin) Official commemorative coin representing the Esquadrilha da Fumaça tradition, excellence and passion for aviation; targeted at aviation memorabilia collectors.
• Maquete A29 Super Tucano (Large Aircraft Model) Detailed scale model of the A-29 Super Tucano aircraft operated by the squadron, available in multiple flight positions and configurations; targeted at aviation model collectors.
• Maquete A29 Super Tucano (Small Aircraft Model) Smaller detailed resin scale model of the A-29 Super Tucano aircraft with wooden pedestal; intended for desk-top display by aviation fans.
• Camiseta Dry Fit EDA Performance Dry Fit fabric t-shirt with breathable quick-dry construction featuring Esquadrilha da Fumaça branding; targeted at active fans and air show attendees.
• Boné de posição dos pilotos (Pilot Position Cap) Adjustable navy blue baseball cap featuring the squadron pilot position number (1-7), targeted at aviation enthusiasts wanting to identify with a specific demonstration pilot position.
• Boné com logotipo da Esquadrilha da Fumaça Cap featuring the Esquadrilha da Fumaça logo along with the Brazilian Air Force and Brazilian flag insignia, available in navy blue and olive green colors.
• Camisa Polo Fumaça Masculina Azul Classic-fit blue polo shirt for men featuring embroidered squadron logo and seven aircraft detail; targeted at male aviation supporters.
• Camiseta Duas Aeronaves Masculina Men's t-shirt showcasing a two-aircraft silhouette design with the squadron logo in silk relief; targeted at male aviation fans.
• Camiseta Duas Aeronaves Feminina Women's pink t-shirt with a two-aircraft silhouette design featuring the squadron logo in silk relief; targeted at female aviation supporters.
• Camisa Polo Fumaça Infantil Children's polo shirt with embroidered squadron logo and seven aircraft detail; targeted at young fans and family gifting.
• Camiseta Menudo Basic-fit blue t-shirt with silk-screened squadron logo, available in sizes P to XG; targeted at casual male supporters.
• Camiseta Logo Masculina Men's t-shirt with silk-screened squadron logo, available in black and white options.
• Camisa Polo Fumaça Feminina Azul Blue polo shirt for women featuring embroidered squadron logo and seven aircraft detail; targeted at female aviation supporters.
• Chaveiro Remove Before Flight Embroidered 'Remove Before Flight' fabric keychain featuring A-29 Super Tucano or F-39 Gripen NG aircraft; targeted at aviation memorabilia collectors and daily-carry enthusiasts.
• Chaveiro A29 Super Tucano Colorido Aircraft-shaped metal keychain in full color depicting the A-29 Super Tucano of the squadron.
• Chaveiro A29 Super Tucano Prateado Silver-finish metal keychain in the shape of the A-29 Super Tucano aircraft.
• Chaveiro Metálico com Logotipo da Fumaça Metal keychain featuring the squadron logo, available in gold, silver and bronze finishes.
• Chaveiro Colorido Logotipo da Fumaça Color-finish keychain featuring the squadron logo.
• Chaveiro Abridor (Bottle Opener Keychain) Compact ergonomic bottle opener keychain made from corrosion-resistant metal alloy.
• Chaveiro de Acrílico High-quality acrylic printed keychain for keys, backpacks and bags.
• Cordão Chaveiro Azul Branded lanyard keychain with attachment usable for keys or ID badge holders.
• Pin A29 Super Tucano - Prata Silver-finish metal lapel pin depicting the A-29 Super Tucano aircraft.
• Pin A29 Super Tucano Colorido Full-color profile lapel pin of the A-29 Super Tucano aircraft.
• Pin Logotipo da Esquadrilha da Fumaça Full-color lapel pin featuring the squadron logo.
• Brinco A29 Super Tucano - Dourado Gold-plated earring shaped after the A-29 Super Tucano aircraft.
• Brinco A29 Super Tucano - Prata Silver-plated earring shaped after the A-29 Super Tucano aircraft.
• Dog Tag com Logotipo da Esquadrilha da Fumaça Military-style zinc alloy Dog Tag with aged silver plating and personalized squadron logo.
• Logotipo Bordado (Embroidered Logo Patch) 10x10cm embroidered squadron logo patch with detailed finish for attaching to apparel or accessories.
• Copo Térmico (Thermal Mug) 473ml stainless steel double-wall vacuum-insulated thermal mug branded with squadron insignia.
• Garrafa Térmica Kouda 500ml 500ml KOUDA thermal bottle with 18/8 stainless steel vacuum insulation keeping drinks hot 12 hours and cold 24 hours, BPA-free.
• Necessaire Azul com Logotipo da Esquadrilha da Fumaça Navy blue polyester toiletry bag with embroidered squadron logo.
• Mochila Saco com Logotipo Navy blue polyester multiuse drawstring backpack with branded squadron logo.
• Bloco de Anotação (Notepad) 60-sheet 12x15cm compact notepad with squadron aircraft cover design.
• Caderno da Esquadrilha da Fumaça 100-page hardcover 15x22cm personalized notebook with exclusive squadron-themed design.
• Caderno para Colorir (Coloring Book) 40-page spiral-bound softcover coloring book with 35 coloring pages and 5 free-drawing pages featuring squadron illustrations; targeted at children.
• Caneta Personalizada Personalized twist-top blue ink ballpoint pen with squadron logo, integrated phone holder and touch-screen stylus.
• Caneta Emborrachada 14cm rubber-coated click pen with integrated touch-screen stylus tip, available in black, rosé, white and blue.
• Cometa Branco: o Recomeço da Esquadrilha da Fumaça (Book) Book authored by Vanio de Figueiredo Crispim chronicling the history and reactivation of the Esquadrilha da Fumaça, including the Cometa Branco group and the T-27 Tucano era; targeted at aviation history readers.
• Livro Nas Asas do Líder Official biography of Colonel Braga, the iconic leader of the squadron, authored by Solange Galante de Jesus; targeted at readers interested in squadron leadership heritage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• U.S. Air Force Thunderbirds (Official Merchandise): The official merchandise operation for the USAF Air Demonstration Squadron. Closely comparable to the EDA Association as a peer air force demonstration team running a branded merchandise program with apparel, collectibles, and air show direct sales.
• Patrulla Águila (Official Merchandise): The Spanish Air Force aerobatic demonstration team's official merchandise. Comparable as another Iberian-language military demonstration team selling aviation-themed collectibles and apparel.
• Patrouille de France (Official Merchandise): The French Air Force aerobatic team's official merchandise arm. Comparable as a foreign air force demonstration squadron's licensed merchandise operation, particularly relevant as a French-language and European counterpart for cross-border benchmarking.
• Frecce Tricolori (Official Merchandise): The Italian Air Force aerobatic demonstration team's official merchandising. Comparable in structure: military aerobatic team driving branded collectibles and apparel sales tied to a national air force identity.
• Royal Air Force Red Arrows (Official Merchandise): The RAF Red Arrows operate official merchandise sales tied to the UK's premier aerobatic display team. Comparable model: military aerobatic team selling apparel, accessories, and memorabilia to enthusiast fans via online and event channels.
• U.S. Navy Blue Angels (Official Merchandise): The official merchandise operation for the U.S. Navy's flight demonstration squadron. Directly comparable as another military demonstration squadron's official e-commerce and air show merchandise store, selling apparel, collectibles, and memorabilia to aviation enthusiasts and military supporters.

Broad incumbents

• AAFES (Army & Air Force Exchange Service): The U.S. military retail exchange operator that sells licensed military merchandise including squadron and air force apparel. Comparable as a broader incumbent in the military-licensed retail space, though far larger and more diversified than the EDA Association.

Emerging players

• MagnetShop (Aviation Magnet Retailer): A specialty online retailer of aviation-themed souvenirs and collectibles including military aircraft. Comparable as a niche aviation memorabilia e-commerce retailer targeting enthusiast collectors, though operating as a commercial for-profit entity rather than a squadron-affiliated nonprofit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-esquadrilha-da-fuma%C3%A7a

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Esquadrilha da Fumaça