Esquire Associates
Esquire Associates (Esquire Computers) is an ISO 9001:2015 certified IT hardware retailer and field-services provider in Thrissur, Kerala, selling and servicing multi-brand laptops, desktops, networking, CCTV, power-backup, and solar products for Kerala consumers, SMBs, and enterprises.
- Company typePrivate
- Founded1998
- HeadquartersThrissur, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Esquire Associates does
Esquire Associates, doing business as Esquire Computers, is a privately held Indian IT products retailer and services provider headquartered on Mannath Lane, M.G Road in Thrissur, Kerala. Founded on October 7, 1998 under the leadership of Mr. P. Sureshkumar and now led by CEO Suresh Parekkat, the company has operated continuously for over two decades as an ISO 9001:2015 certified, service-oriented business serving individual consumers, SMBs, and enterprise customers across the state of Kerala through a physical showroom and an online storefront.
The company's product offering spans a broad multi-brand IT hardware portfolio: branded and refurbished laptops (HP, Dell, Acer, Lenovo, MSI, Asus, Samsung, Toshiba), gaming and graphics-oriented custom-made desktops, all-in-one desktops, monitors, a full range of printer types (inkjet, laser, dot-matrix, thermal, barcode, card, passbook), POS machines, networking equipment, UPS and inverter power-backup systems, CCTV and electronic-security products, computer furniture, air conditioners, and solar panels from established vendors. Service offerings include on-site technical support, networking and cabling solutions, CCTV and solar installations, laptop component- and chip-level repairs, printer repair, desktop upgrades, carry-in service, and quarterly preventive maintenance delivered through a team of over 20 qualified service engineers with All Kerala coverage.
Commercially, Esquire operates a dual revenue stream: one-time hardware sales priced via downloadable public price lists across ten-plus product categories, and recurring professional-services revenue from Annual Maintenance Contracts, warranty support, and on-site engineering. Go-to-market is a physical-showroom-led model augmented by an e-commerce site, WhatsApp-mediated inquiry and service booking, social media presence (Facebook, YouTube, Instagram), and earned reputation through Google reviews. The company does not disclose revenue, has no external institutional shareholders, no subsidiaries, no partnerships/alliances, and no acquisitions or funding events on record.
Esquire Associates firmographics
Firmographics- Name
- Esquire Associates
- Legal name
- Esquire
- Website
- https://esquirecomputers.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Esquire Associates (Esquire Computers) is an ISO 9001:2015 certified IT hardware retailer and field-services provider in Thrissur, Kerala, selling and servicing multi-brand laptops, desktops, networking, CCTV, power-backup, and solar products for Kerala consumers, SMBs, and enterprises.
- Ownership category
- akta.pro rank
Esquire Associates industry classification
Industry- Product category
- IT Hardware Retail and Services
- NAICS
- Electronics and Appliance Retailers (44921), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
- akta.pro secondary industries
- Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO), Warranty, Protection Plans & Extended Service Contracts (CRACAJAH), Parts, Components, Refurbished & Reverse Logistics (Electronics) Distribution (CRAOACAK)
Keywords
Where Esquire Associates is headquartered
LocationHeadquarters
- HQ city
- Thrissur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Esquire Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: Sales of branded and custom-made computers, laptops, printers, networking equipment, CCTV systems, power backup products, and accessories. Includes new, refurbished, and used products.
- Professional Services: IT support, maintenance, and repair services including on-site support, component-level repairs, preventive maintenance, and Annual Maintenance Contracts (AMC).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing with downloadable price lists |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Esquire Associates product offering
Product offeringCore offering
Esquire Associates sells branded and refurbished IT hardware — laptops, gaming laptops, desktops, all-in-one desktops, custom-built desktops, servers, monitors, printers, POS machines, UPS/inverters, networking equipment, CCTV systems, security products, computer furniture, air conditioners, and solar panels — across multiple brands such as HP, Dell, Acer, Lenovo, MSI, Asus, Samsung, Toshiba, D-Link, Cisco, Hikvision, and others. The company complements retail sales with IT services including on-site support, component-level and chip-level laptop and printer repairs, networking and CCTV installations, desktop upgrades, solar panel installation, carry-in service, and preventive maintenance delivered through Annual Maintenance Contracts across Kerala.
Product overview
Esquire Associates is an ISO 9001:2015 certified IT products and services company based in Kerala, India, offering a comprehensive portfolio of computer hardware and related services. The company sells branded laptops (HP, Dell, Acer, Lenovo, MSI, Asus, Samsung, Toshiba), gaming laptops, refurbished laptops, branded desktops, all-in-one desktops, and custom-made desktops for gaming and graphics. Their peripheral offerings include monitors, printers (inkjet, laser, dotmatrix, thermal, barcode, card, passbook), POS machines, power backup products (UPS, inverters), networking products, CCTV products, security products, computer furniture, air conditioners, and solar panels. They also provide extensive after-sales services including on-site support, networking solutions, CCTV installations, laptop and printer component/chip-level repairs, desktop upgradation, solar panel installations, and preventive maintenance. The company operates a network of service centers across Kerala with over 20 qualified service engineers.
Differentiator
Problem solved
Functional benefit
Products and services
- Laptops (Branded New) New branded laptops from HP, Dell, Acer, Lenovo, MSI, Asus, Samsung, and Toshiba sold to consumers and businesses in Kerala.
- Gaming Laptops High-performance gaming laptops from HP, Dell, Acer, Lenovo, MSI, and Asus targeting gaming enthusiasts and graphics-intensive workloads.
- Refurbished Laptops Pre-owned and professionally refurbished laptops from HP, Dell, Acer, Lenovo, MSI, Asus, Samsung, and Toshiba sold at lower price points.
- Branded Desktops Pre-built branded desktop computers from major manufacturers sold to consumers and businesses.
- All-in-One Desktops All-in-one desktop computers with integrated display and computing components offered as a distinct product line.
- Custom-made Desktops Custom-built desktop computers including gaming and graphics workstations configured to customer specifications.
- Branded Servers Enterprise-grade branded servers from HP, Dell, Acer, and Lenovo sold to enterprise and institutional customers.
- Monitors Computer displays from HP, Dell, Lenovo, Acer, BenQ, LG, Samsung, ViewSonic, AOC, Lapcare, Frontec, and Foxin.
- Printers Various printer types including multifunctional inkjet inktank printers, laser printers, single function inkjet printers, dotmatrix printers, thermal printers, barcode printers, card printers, and passbook printers.
- POS Machines Point of sale machines from TVSE, B-pos, and Retisol brands targeted at retail businesses.
- Power Back-up Products Uninterruptible power supplies and inverters including online and offline UPS, inbuilt battery UPS, SMF battery UPS, sine wave inverters, and industrial UPS from APC, V-Guard, Exide, Microtec, Numeric, Zebronics, Frontec, Hykon, and Atec.
- Networking Products Networking equipment from D-Link, Belkin, Cisco, TP-link, Syrotech, Netgear, Aruba, UBNT, Asus, Linksys, Sophos, CP-plus, Hikvision, Digisol, and Tenda offered with installation services.
- CCTV Products Surveillance cameras and systems from Hikvision, CP-plus, Prama, UNV, Dahua, HI-FOCUS, HI-XECURE, TP-Link, Honeywell, EZVIZ, Trueview, and Secureye offered with installation and after-service support.
- Security Products
Companies that use Esquire Associates
Customer profileSegments2 records
Ideal customer profiles2 records
Esquire Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Esquire Associates partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Esquire Associates competitors and assessment
Company assessmentBroad incumbents
- Rashi Peripherals: One of India's largest IT distribution companies offering components, peripherals, and enterprise solutions. Comparable in distributing multi-brand IT hardware and serving resellers/end customers across India.
- Croma (Infiniti Retail): Tata-owned large-format consumer electronics retail chain. Comparable as a multi-brand consumer electronics retailer selling laptops, desktops, peripherals, and providing service support, though at much larger scale with a national footprint.
- Ingram Micro India: Global IT distribution major with significant Indian operations. Comparable in distributing multi-brand IT hardware, peripherals, and providing value-added services across the IT channel.
- Vijay Sales: Established Indian consumer electronics retail chain with strong regional and national presence. Comparable in retailing IT products, peripherals, and home electronics with attached service offerings.
- Compuage Infocom: Indian IT distribution and retail platform for laptops, desktops, peripherals, and accessories. Comparable as a multi-brand IT reseller with services exposure serving similar B2B and retail channels.
- Reliance Digital: Large-format electronics and IT retail chain from Reliance Retail. Comparable in selling laptops, desktops, peripherals, and offering installation/service add-ons, with nationwide omnichannel presence.
- Redington India: Pan-India IT product distribution and services giant. Comparable because both resell multi-brand IT hardware and offer enterprise services across India, though Redington operates at vastly greater scale and geographic reach.
Direct peers
- Neoteric Infomatique: Indian IT distribution and solutions provider focused on enterprise and SMB IT products. Comparable as a multi-brand IT distributor with services and B2B focus in the Indian market.
- Savex Computers: Indian IT distribution company serving resellers with multi-brand IT products and peripherals. Comparable as an IT product distributor/reseller operating in similar channels and product mix.
- Fortune Marketing: Indian IT distribution and retail company specializing in networking, surveillance, and IT peripherals. Comparable in distributing multi-brand IT/security products with channel sales across India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Esquire Associates social profiles
Digital presenceEsquire Associates compliance and trust
Trust signalCompliance1 record
Esquire Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Esquire Associates leadership team
Management profileNumber of profiles
Profiles8 records
Esquire Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Esquire Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Esquire Associates
What does Esquire Associates do?
Esquire Associates sells branded and refurbished IT hardware — laptops, gaming laptops, desktops, all-in-one desktops, custom-built desktops, servers, monitors, printers, POS machines, UPS/inverters, networking equipment, CCTV systems, security products, computer furniture, air conditioners, and solar panels — across multiple brands such as HP, Dell, Acer, Lenovo, MSI, Asus, Samsung, Toshiba, D-Link, Cisco, Hikvision, and others. The company complements retail sales with IT services including on-site support, component-level and chip-level laptop and printer repairs, networking and CCTV installations, desktop upgrades, solar panel installation, carry-in service, and preventive maintenance delivered through Annual Maintenance Contracts across Kerala.
Is Esquire Associates a public or private company?
Esquire Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Esquire Associates founded?
Esquire Associates was founded in 1998. It employs 11 to 50 people.
Where is Esquire Associates based?
Esquire Associates is headquartered in Thrissur, India, in the Asia region.
How does Esquire Associates make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are professional Services.
Who are Esquire Associates's main competitors?
Broad incumbents on record are Rashi Peripherals, Croma (Infiniti Retail), Ingram Micro India, Vijay Sales, Compuage Infocom, Reliance Digital and Redington India. Direct peers are Neoteric Infomatique, Savex Computers and Fortune Marketing.
Does Esquire Associates have an API?
No public API is recorded for Esquire Associates.
What industry is Esquire Associates in?
Esquire Associates's product category is IT Hardware Retail and Services. Its primary akta.pro industry code is CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs), with a secondary code of HDACAMAO, Refurbished & Certified Pre‑Owned Tablets/Ultrabooks. Its NAICS code is 44921 and its SIC code is 5734.