East Side Riders Bike Club

What East Side Riders Bike Club does

East Side Riders Bike Club (ESRBC / ESR / East Side Riders) is a 501(c)-equivalent California nonprofit, all-volunteer, grassroots bicycle club founded in 2007 by John Jones III in Watts, South Central Los Angeles. The organization's stated mission is to prevent local youth from gang involvement and drug use, address food insecurity, and provide organized recreational activities — delivered through a portfolio of recurring community programs: the B.E.A.S.T. (Bicycle Education And Safety Training) classes, a Kids Summer Program, an After School Program in Huntington Park, weekly Watts Food Distribution, LA Kings Street Hockey, and Friday Night Bike Rides (hosted at Beanie Cycle Coffee Shop). ESRBC also operates an E-Bike Loan Program.

The organization operates from two physical locations — the Watts Civic Center (1513 E 103rd St, Los Angeles) and an additional site at 6013 State Street, Huntington Park — and serves youth, food-insecure residents of Los Angeles Council District 15, and community volunteers/members. Its business model is donation- and dues-driven rather than commercial: revenue streams comprise tax-deductible donations (with Silver $250 / Gold $500 / Platinum $1,000 recognition tiers), recurring membership dues ($20/mo individual, $30/mo family), and a small merchandise line (15th Anniversary Edition t-shirts priced $15–$25). ESRBC has no technology product; its digital footprint is limited to a website (esrbc.org), a mobile app with background location services for ride-path tracking, and an Instagram presence. Governance is provided by a board chaired by Q Perry, with John Jones III as Co-Founder/CEO; the organization has ~5 employees/volunteers and no institutional or venture funding.

Name

East Side Riders Bike Club

Legal name

East Side Riders Bike Club

Website

https://esrbc.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

East Side Riders Bike Club is an all-volunteer Los Angeles nonprofit that runs youth bike safety programs, food distribution, and recreational activities to prevent gang involvement in Watts and Huntington Park, funded by donations, membership dues, and merchandise sales.

Ownership category

akta.pro rank

Product category

Community Youth Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Civic and Social Organizations (8134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

akta.pro secondary industries

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Community bicycle programs
• Youth bike safety education
• Nonprofit community services
• Food distribution programs
• Grassroots volunteer programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Contributions: The organization relies heavily on tax-deductible donations from individuals and sponsors to fund its community programs, bike safety education, food distribution, and youth programming. Donation tiers include Silver ($250), Gold ($500), and Platinum ($1,000) with varying recognition benefits.
2. Merchandise Sales: The club sells branded merchandise including t-shirts and baseball t-shirts (15th Anniversary Edition) priced at $15-$25 per item through its online shop.
3. Membership Dues: Members pay monthly dues of $20 per individual or $30 per family, with proceeds supporting ESR's programs and community giveaways.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

East Side Riders Bike Club is an all-volunteer, grassroots nonprofit bicycle club that delivers community programs in Watts and Huntington Park, including B.E.A.S.T. bike safety classes, a Kids Summer Program, After School Program, weekly food distribution, LA Kings Street Hockey, Friday Night Bike Rides, and an E-Bike Loan Program. The organization sells branded merchandise to fund its programs and accepts donations and monthly membership dues ($20 individual / $30 family).

Product overview

East Side Riders Bike Club (ESRBC) is an all-volunteer, grassroots community organization based in Watts, Los Angeles, focused on improving the community through bike programs, food security initiatives, and youth services. The organization offers a portfolio of programs including B.E.A.S.T. (Bicycle Education And Safety Training) classes, a Kids Summer Program, After School Programs, weekly food distribution, LA Kings Street Hockey, and Friday Night Bike Rides. Additionally, ESRBC sells branded merchandise including 15th Anniversary Edition t-shirts. The organization does not offer a technology product; its programs aim to prevent youth gang involvement and provide safe recreational activities for the Watts community.

Differentiator

Problem solved

Functional benefit

Products and services

• B.E.A.S.T (Bicycle Education And Safety Training) Bicycle safety education and training classes held during Winter, Spring, and Summer breaks for youth participants in the Watts and South Central LA community.
• Kids Summer Program 2026 Full-day summer program for children operating Monday through Friday from 8:00 AM to 5:00 PM at two locations: Watts Civic Center (1513 E 103rd St) and ESRBC H.P. Office (6013 State St, Huntington Park).
• After School Program (Huntington Park) Afternoon program held Tuesday through Thursday offering youth activities and supervision at the Huntington Park location (6013 State St).
• Watts Food Distribution Weekly food distribution program held every Wednesday at Watts Civic Center to address food insecurity in the Watts and South Central Los Angeles community.
• LA Kings Street Hockey Street hockey program for youth held weekly, in partnership with the LA Kings, providing sports activities and community engagement opportunities.
• Friday Night Bike Ride Weekly community bike ride event held on Friday evenings, meeting at Beanie Cycle Coffee Shop (12020 S Central Ave, Los Angeles, CA 90059), including the Ride to Feed the Hungry Series held every 4th Friday of the month.
• E-Bike Loan Program Program to loan e-bikes to community members who need transportation assistance, addressing mobility and resource gaps in the Watts community.
• ESRBC T-Shirt (15th Anniversary Edition) Branded merchandise t-shirt commemorating the 15th anniversary of ESRBC, available in multiple colors and sizes (kids and adults), priced between $15.00 and $25.00.
• ESRBC Baseball T-Shirt (15th Anniversary Edition) Baseball-style t-shirt commemorating the 15th anniversary of ESRBC, priced between $20.00 and $25.00.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• LA Kings Street HockeyminorStrategic or Co-development PartnerESRBC partners with the LA Kings for street hockey programs, providing youth with sports activities and community engagement opportunities. The partnership appears to be a community sports initiative.
• Beanie Cycle Coffee ShopminorOthersA local coffee shop that serves as the venue for ESRBC's Friday Night Bike Rides. The events are held at Beanie Cycle Coffee Shop located at 12020 S Central Ave, Los Angeles, CA 90059.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bikes Not Bombs: Boston-based nonprofit using bicycles as tools for youth development and community empowerment. Operates youth earn-a-bike programs, mechanics training, and food distribution — overlapping significantly with ESRBC's combined cycling + food-security model.
• Bike New York: New York-based nonprofit providing free bike education, community rides, and youth programs. Operates a similar mix of bike-safety classes, learn-to-ride programming, and community engagement that directly parallels ESRBC's B.E.A.S.T. curriculum and ride culture.
• Los Angeles County Bicycle Coalition (LACBC): Regional bicycling advocacy nonprofit serving greater Los Angeles. Directly comparable to ESRBC as a community-based cycling organization in the same metro, focused on bike access, safety education, and community rides, though LACBC skews more toward policy advocacy.
• Trips for Kids: National nonprofit running youth mountain biking programs and bike-recycling initiatives for underserved youth. Closely parallels ESRBC's mission of using cycling to keep at-risk youth away from negative outcomes, with comparable bike-safety education curriculum.
• Major Taylor Bicycling Club: African American-led cycling club promoting diversity in cycling and community rides. Shares ESRBC's identity-driven community cycling focus and member-based structure with dues, rides, and youth outreach.
• Midnight Ridazz: LA-based grassroots community bike collective organizing large group rides and advocacy. Highly comparable to ESRBC in volunteer-driven, community-led cycling culture operating in Los Angeles, though with less structured youth programming and food-security focus.

Broad incumbents

• League of American Bicyclists: National bicycling advocacy organization that has publicly recognized ESRBC as an equity leader. Operates the Bicycle Friendly America program and shares ESRBC's focus on cycling access and equity, though at federation scale rather than direct community programming.
• PeopleForBikes: National bicycling advocacy and industry coalition that promotes bike-friendly infrastructure and equitable access. Comparable to ESRBC in its community-mobility mission and equity-leadership positioning, though it operates at a national policy and trade level rather than grassroots service delivery.
• Rails-to-Trails Conservancy: National nonprofit advocating for converted rail-trails as community assets. Comparable to ESRBC in the cycling-infrastructure and community-mobility advocacy space, though focused on trail development rather than youth programming.

Emerging players

• Black Girls Do Bike: Community organization promoting cycling among Black women through rides, events, and advocacy. Shares ESRBC's identity-driven community cycling ethos and grassroots word-of-mouth growth, but skews to a more narrow demographic and event-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eastsidebikers
• LinkedInlinkedin.com/company/east-side-riders-bike-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Side Riders Bike Club