Esso Energi

What Esso Energi does

Esso Energi is a Norwegian B2B fuel and energy solutions provider serving businesses across agriculture, construction, transport, public sector, shipping, and industrial sectors. The company operates as a licensed brand under Certas Energy Fuels AS, which is itself a subsidiary of Irish-listed conglomerate DCC plc (DCC Energy division). Headquartered in Sandvika, Norway, with approximately 110 employees, the company sells diesel (taxed and tax-exempt), HVO 100 renewable diesel, gasoline, marine gas oil, heating oil, bio heating oil, and lubricating oils, complemented by a hardware line of diesel, AdBlue, plastic, steel, and transport tanks (100L to 10,000L capacities) sourced from brands including Fortis, MPP, and PIUSI.

The underlying technology stack consists of a remote tank monitoring system (fjernpeiling) that automates inventory tracking and triggers deliveries, an Esso Energi fuel card platform accepted across the nationwide Esso partner station network, and the Min Side customer self-service portal for orders, card administration, reports, and invoices. An e-commerce storefront (nettbutikk.essoenergi.no) handles hardware sales, while content marketing on the main site supports mid-funnel demand generation. ISO 9001 certification and DCC plc's Code of Practice and Supply Chain Integrity Policy provide governance and compliance scaffolding, including published Åpenhetsloven (Transparency Act) statements.

Esso Energi's revenue model blends transaction-based fuel and heating sales (volume-priced, quote-driven for B2B), recurring revenue from fuel card subscriptions and margin on card-fueled volume, one-time hardware sales through the online store, and ancillary professional services for fuel solution consulting and energy transition advisory (e.g., HVO and biofyringsolje conversion). Go-to-market is sales-led with direct telephone/email outreach, dedicated account managers, and a self-serve portal for registered business customers; distribution occurs via direct site delivery, the Esso partner station network, and the online store. Pricing is largely quote-based with annual consumption as a key input, and 2-3 business day standard delivery applies across Norway.

Name

Esso Energi

Legal name

Esso Energi AS

Website

https://essoenergi.no

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Esso Energi is a Norwegian B2B fuel and energy provider serving agriculture, construction, transport, public sector, shipping, and industry with diesel, HVO 100, heating oil, lubricants, tanks, and fuel cards, operating as a licensed brand under DCC plc's Certas Energy Fuels AS.

Ownership category

akta.pro rank

Product category

Commercial Fuel Distribution

NAICS

Fuel Dealers (45721), Fuel Dealers (457210)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO) (TLAHAKAA)

akta.pro secondary industry

Marine Lubricants Supply & Services (Cylinder/System Oils) (TLAHAKAJ)

Keywords

• Commercial fuel supply
• Heating oil distribution
• Fleet fuel cards
• Fuel storage tanks
• Biofuel diesel

Headquarters

HQ city

Sandvika

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fuel Products: Sale of diesel (taxed and tax-free), gasoline, HVO 100, and marine gas oil to businesses. Volume-based pricing with annual consumption taken into account for quotes. Core recurring revenue stream.
2. Heating Solutions: Sale of heating oil (fyringsolje), low-sulfur heating oil, and bio heating oil (biofyringsolje) for buildings and facilities.
3. Fuel Cards (Drivstoffkort): Fleet fuel cards providing access to nationwide Esso network. Revenue generated through card fees and margin on fuel volumes purchased. Drives customer retention through switching costs.
4. Lubricating Oils (Smøreolje): Sale of lubricating oils and greases including engine oil, hydraulic oil, gear oil, and specialty oils.
5. Tanks and Equipment: Sale and delivery of diesel tanks (plastic and steel), AdBlue tanks, transport tanks, and accessories. One-time hardware sales with varying price points from approx. 9,000 NOK to 167,000 NOK.
6. Professional Services: Consulting and advisory services for fuel solutions, tank installation, and energy transition (e.g., conversion to HVO or biofyringsolje).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Esso Energi is a Norwegian B2B fuel and energy supplier that sells and delivers diesel, HVO 100 renewable diesel, gasoline, marine gas oil, light heating oil, bio heating oil, and lubricants to business customers. The company also supplies fuel storage tanks (steel, plastic, transport, and AdBlue tanks) and provides a Drivstoffkort fleet fuel card program backed by a Min Side customer portal and Nettbutikk online store.

Product overview

Esso Energi is a Norwegian B2B energy company operating as part of Certas Energy Fuels AS under DCC plc. The company offers an integrated portfolio of energy products and services centered around fuels (diesel, HVO 100, gasoline, marine gas oil), heating solutions (heating oil, bio heating oil), and lubricants. Additionally, Esso Energi provides a comprehensive range of tank and equipment solutions including diesel tanks, AdBlue tanks, steel tanks, plastic tanks, and transport tanks in various sizes, along with related equipment from brands like Fortis, MPP, and PIUSI. The company complements its product offerings with service solutions including the Esso Energi Fuel Card for nationwide access to fuel stations and the Min Side self-service customer portal. The business is primarily oriented toward commercial customers including agriculture, construction, transport, public sector, shipping, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Drivstoff (Fuel)
• Fyringsolje (Heating Oil)
• Biofyringsolje (Bio Heating Oil)
• Smøreolje (Lubricants)
• Tanker og utstyr (Tanks and Equipment)
• Esso Energi Drivstoffkort (Fleet Fuel Card)
• Nettbutikk (B2B Online Store)

Quantifiable outcome

• 74% CO2 reduction with HVO 100 compared to fossil fuel
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Esso (Brand License)coreChannel Partner/ Reseller/ DistributorEsso Energi operates as a licensed brand operator under the Esso brand in Norway, owned by Certas Energy Fuels AS. The Esso brand provides nationwide recognition and access to the Esso station network.
• Esso Partner StationscoreChannel Partner/ Reseller/ DistributorIndependent station operators operating under the Esso brand that accept Esso Energi fuel cards, providing nationwide coverage beyond company-owned facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shell Norge (St1 / Stangeles): Global major with a Norwegian B2B fuel, lubricants (Shell Rimula, Shell Spirax) and heating portfolio. Overlaps with Esso Energi on industrial lubricants, marine gas oil and large-fleet contracts, with broader scale.
• Equinor Fuel & Retail (historical): Former Statoil Fuel & Retail, now part of Couche-Tard's Circle K, but Equinor still operates a significant Norwegian B2B fuel and lubricants presence through direct sales. A larger incumbent with comparable offerings across transport and industry.
• DCC Energy (other markets): Parent division of Esso Energi's owner; operates similar fuel marketing and distribution businesses across the UK, Ireland and continental Europe. Highly comparable business model and product set as a strategic internal benchmark.

Direct peers

• OKQ8 Scandinavia: Nordic fuel dealer with cross-border presence in Norway and Sweden, offering diesel, gasoline, heating and lubricants plus fleet cards. Closely comparable B2B fuel distribution model and product breadth.
• YX Norge (Uno-X): Norwegian fuel retailer and heating-oil supplier serving B2B customers across agriculture, transport and industry. Highly comparable product portfolio (diesel, gasoline, heating oil, lubricants) and overlapping customer verticals.
• Circle K Norge: Major Norwegian fuel retailer and B2B fuel card operator with a nationwide station network. Direct overlap with Esso Energi on diesel, gasoline, fleet cards and convenience-fuel offerings across the same Norwegian customer base.
• Best / St1 Norge: Norwegian fuel station network and B2B fuel supplier owned by Finnish energy group St1. Comparable on diesel/gasoline retail, fleet cards and renewable fuel investments across the same Norwegian market.

Others

• Fortis Energy Solutions (tanks/pumps): Supplier of fuel storage tanks and pumping solutions whose Fortis-branded products are sold through Esso Energi's online store. An adjacent supplier/ecosystem participant rather than a direct competitor.
• Mekonomen / Fleetwood (fleet services): Nordic provider of fleet and workshop services that intersect with Esso Energi's transport segment on fleet management and maintenance. Indirectly comparable through fleet customer overlap rather than direct fuel competition.

Regional players

• Preem (Sweden): Sweden's largest fuel company operating refining and B2B distribution across the Nordics. Comparable as a Nordic fuel wholesaler to transport and industry customers, though primarily Sweden-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/esso-energi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esso Energi