Este Poder

What Este Poder does

Este Poder is a nonprofit civic engagement organization headquartered in Tyler, Texas, focused on voter registration, civic education, and community power-building for rural communities of color in East Texas. Operating across five counties (Smith, Wood, Cherokee, Gregg, and Nacogdoches), the organization runs year-round grassroots programs — door-to-door canvassing, monthly voter registration events, farmers market and community-conversation outreach, and bilingual English-Spanish communications — through partnerships with local churches, 7 high schools, and 4 colleges/universities. Documented 2024 outputs include 570+ registered voters, 360+ stay-informed cards distributed, and 650+ pledge-to-vote cards collected, alongside programming for undocumented students on DACA, scholarships, and immigration issues.

The organization does not operate a proprietary technology platform. Its digital infrastructure consists of off-the-shelf advocacy tools — ActBlue for online donations, EveryAction for email newsletters, Mobilize.us for event listings, and social channels on Facebook, LinkedIn, Instagram, and TikTok — supported by earned-media coverage in KLTV, CBS19, and the Tyler Morning Telegraph. Service delivery is in-person and field-led by a small staff, with no indication of automation, data-product, or platform-build ambition.

Revenue is generated exclusively through donations and grants, and the organization is recognized as a grantee partner of the Ms. Foundation for Women and a featured organization by the Lone Star Parity Project. Headcount is approximately 5 people (3 core staff plus 2 student fellows from UT Tyler and Stephen F. Austin State), governed by co-founders Emily Pinal and Belen Iniguez with a board chaired by Kassandra Ramirez. Operational scale is small and regionally concentrated, with no disclosed funding rounds, M&A, or institutional investment.

Name

Este Poder

Legal name

Este Poder

Website

https://estepoder.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Este Poder is a Tyler, Texas-based nonprofit that conducts voter registration, civic education, and advocacy for rural communities of color across five East Texas counties through grassroots organizing and bilingual English-Spanish outreach.

Ownership category

akta.pro rank

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Este Poder operates as a nonprofit organization that generates revenue through donations and grants to support civic engagement programs in rural East Texas communities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Este Poder is a nonprofit civic engagement organization that runs community organizing programs focused on voter registration, civic education, advocacy, and leadership development for rural communities of color in East Texas. The organization delivers free, year-round civic engagement services through grassroots field operations, partnerships with schools and churches, and bilingual outreach.

Product overview

Este Poder is a nonprofit civic engagement organization, not a technology product company. It operates community programs focused on voter registration, advocacy, and youth civic education in rural East Texas communities of color. The organization does not offer a software product, platform, or SaaS offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Young Texans Civic Engagement Program

Quantifiable outcome

• 570+ Registered Voters in 2024
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Bullard High SchoolcoreStrategic or Co-development PartnerHigh school partnership for voter registration under the Young Texans Civic Engagement Program in Smith County.
• Tyler High SchoolcoreStrategic or Co-development PartnerHigh school partnership for voter registration under the Young Texans Civic Engagement Program in Smith County.
• University of Texas at TylercoreStrategic or Co-development PartnerCollege/university partnership with established student chapter for ongoing civic engagement organizing.
• Stephen F. Austin State UniversitycoreStrategic or Co-development PartnerCollege/university partnership with established student chapter for ongoing civic engagement organizing in Nacogdoches County.
• Tyler Junior CollegecoreStrategic or Co-development PartnerHigher education partnership for voter registration and civic engagement programming.
• Ruby's Mexican RestaurantsminorGTM or Marketing PartnerCommunity partnership to provide free tacos on Election Day as voter engagement incentive.
• Chapel Hill High SchoolcoreStrategic or Co-development PartnerHigh school partnership for voter registration under the Young Texans Civic Engagement Program in Smith County.
• Tyler Legacy High SchoolcoreStrategic or Co-development PartnerHigh school partnership for voter registration under the Young Texans Civic Engagement Program in Smith County.
• Whitehouse High SchoolcoreStrategic or Co-development PartnerHigh school partnership for voter registration under the Young Texans Civic Engagement Program in Smith County.
• Winona High SchoolcoreStrategic or Co-development PartnerHigh school partnership for voter registration under the Young Texans Civic Engagement Program in Smith County.
• Mineola High SchoolcoreStrategic or Co-development PartnerHigh school partnership for voter registration under the Young Texans Civic Engagement Program in Wood County.
• Longview Early Graduation High SchoolcoreStrategic or Co-development PartnerHigh school partnership for voter registration under the Young Texans Civic Engagement Program in Gregg County.
• White Oak High SchoolcoreStrategic or Co-development PartnerHigh school partnership for voter registration under the Young Texans Civic Engagement Program in Gregg County.
• Jarvis Christian UniversitycoreStrategic or Co-development PartnerHigher education partnership for voter registration and civic engagement programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Estepoder
• LinkedInlinkedin.com/company/este-poder
• Instagraminstagram.com/estepoder
• TikToktiktok.com/@estepoder

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Este Poder