Incineris Sp. z o.o.

What Incineris Sp. z o.o. does

Incineris Sp. z o.o., operating commercially as Esthima, is a Polish pet cremation service provider founded in 2019 and headquartered in Warsaw, with its cremation facility located in Ruda Śląska. The company serves individual pet owners across the Silesian, Masovian, and Lower Silesian voivodeships, offering three cremation tiers: a Premium service conducted in the owner's presence, Individual cremation producing ashes returned to the owner, and Group cremation. Distribution is anchored on a dedicated Vet Portal that channels veterinary clinics into Esthima's service at the point of pet bereavement, supplemented by an asset-light agency model (PetMemoria partnership in Warsaw, Wrocław agency) to extend geographic reach without capital-intensive facility duplication.

The company's product surface extends beyond cremation into a memorial ecosystem. This includes a range of physical products (urns, jewelry, frames) integrated with NFC tags that link to the PetMemory online platform, where owners can store photos, videos, and written tributes. The "DNA Pamięci" (DNA of Memory) offering adds biological preservation as an upsell, and the Animorial community platform targets pet owners and animal welfare professionals more broadly. Operations are constrained by EU Regulation 1069/2009 on animal by-products, which mandates licensed handling, transport, and incineration—a regulatory regime that simultaneously constrains the company and protects it from unlicensed competitors.

Revenue mechanics are transaction-based: per-cremation fees vary by tier, with incremental revenue from memorial retail and DNA preservation add-ons. The company is privately held (Polish sp. z o.o. legal form), employs 12 people, and has not disclosed funding rounds, revenue, or external investors. Geographic expansion has been executed through partnerships rather than facility construction, and the product roadmap has prioritized digital memorial infrastructure (NFC, PetMemory) and community engagement (Animorial) over high-volume capacity expansion.

Name

Incineris Sp. z o.o.

Legal name

INCINERIS sp. z o.o.

Website

https://esthima.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Incineris Sp. z o.o. (Esthima) is a Polish pet cremation service provider founded in 2019, operating a cremation facility in Ruda Śląska and serving pet owners across Silesia, Masovia, and Lower Silesia via cremation services, NFC-enabled memorial products, and a veterinary clinic referral channel.

Ownership category

akta.pro rank

Product category

Pet Cremation Services

NAICS

Cemeteries and Crematories (812220)

akta.pro industry

PRIMARYBPALAGAC

Medical Waste Incineration & Final Disposal

Business & Public Services/Waste Management & Remediation Services/Medical & Biohazard Waste Management

Keywords

• Pet cremation services
• Animal aftercare
• Memorial products
• Veterinary cremation partners
• Commemorative urns

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cremation Services: Core revenue from pet cremation services offered in three tiers: Premium with ceremony (in-person or online), Individual cremation (no ceremony attendance), and Group cremation (communal). Includes add-on services such as paw print impressions, memorial certificates, and DNA Memory keepsakes.
2. Memorial Products E-commerce: Sale of commemorative products including decorative urns (ceramic, metal, wooden, biodegradable), memorial jewelry (lockets, necklaces), reliquaries, memorial frames with NFC chips, memorial plush toys, and paw print kits. Sold via the online store with delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Incineris Sp. z o.o., trading as Esthima, operates a pet cremation facility in Ruda Śląska offering four cremation tiers — Premium with in-person or online ceremony, Individual (one animal per chamber), and Group/communal — together with add-on services (DNA preservation, NFC-linked digital memorials via PetMemory, and pet transport) and an online retail store selling decorative urns, memorial jewelry, reliquaries, and keepsakes. The company distributes its services directly at the cremation center, through a national network of collaborating veterinary clinics, and via regional partners (PetMemoria in Warsaw, a Wrocław agency).

Product overview

Esthima (operated by INCINERIS Sp. z o.o.) is a pet cremation service provider operating the most modern pet crematory in Poland, with facilities in Ruda Śląska and partner locations in Warsaw and Wrocław. The service portfolio consists of four cremation tiers — Kremacja Premium with a physical or online farewell ceremony (the highest tier), Kremacja Indywidualna (individual cremation without ceremony attendance), and Kremacja łączna (group cremation without ash return) — plus add-on services including DNA Pamięci (DNA preservation), PetMemory (an NFC-linked digital memorial platform), and Animorial (an online community tribute space). A dedicated Vet Portal serves collaborating veterinary clinics. The retail product line includes approximately 73 SKUs across decorative urns (ceramic, metal, and wood urns sized by animal weight), memorial jewelry (lockets, necklaces, keychains), reliquaries, and other memorial items (plush toys, paw-print frames, NFC-enabled memorial photo frames, and pet profile cards). Products and services are distributed via the website's e-commerce store, directly at the crematory, and through cooperating veterinary clinics.

Differentiator

Problem solved

Functional benefit

Products and services

• Kremacja Premium – z ceremonią pożegnania (Premium Cremation with Farewell Ceremony) Individual cremation conducted at the Ruda Śląska facility with a formal in-person farewell ceremony held in a dedicated room; the cremation can be monitored via live video, and ashes are returned in a decorative urn together with a cremation certificate. Targeted at pet owners seeking a dignified, attended goodbye.
• Kremacja Premium – z ceremonią ONLINE (Premium Cremation with Online Ceremony) Individual cremation with a livestreamed farewell ceremony, enabling owners who cannot attend in person to participate virtually; ashes are returned by post. Targeted at remote or mobility-limited pet owners seeking a Premium experience.
• Kremacja Indywidualna (Individual Cremation) Cremation performed with only the pet's body in the chamber; no farewell ceremony attendance; ashes returned in a cardboard urn or in a separately purchased decorative urn. Targeted at owners who want guaranteed individual treatment without a ceremony.
• Kremacja łączna (grupowa) — Group Cremation Communal cremation where multiple animals are processed together; ashes cannot be separated or returned, and only a cremation certificate is issued by email. Targeted at owners who do not wish to retain their pet's remains.
• DNA Pamięci (DNA Memory) Add-on memorial service that preserves a genetic sample of the deceased pet as a keepsake, returned to the owner alongside ashes. Targeted at owners seeking an additional form of remembrance beyond ashes.
• PetMemory — Digital Pet Memorial Platform Subscription-based digital memorial platform paired with NFC-enabled physical frames and keychains; stores photos, videos, and stories of the deceased pet and is accessed by tapping a phone to an NFC device. Targeted at pet owners seeking a permanent, shareable digital memorial.
• Transport zwierzęcia (Pet Transport) Pickup and transport service that collects the deceased pet from a veterinary clinic or the owner's home and delivers it to the crematory. Targeted at owners who cannot arrange transport themselves.
• Urny dekoracyjne (Decorative Urns)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• PetMemoriacoreChannel Partner/ Reseller/ DistributorPetMemoria acts as Esthima's authorized partner in Warsaw, providing cremation coordination services for pet owners in the capital region. Located at ul. Witolda Gombrowicza 17, 01-684 Warszawa.
• Wrocław AgencycoreChannel Partner/ Reseller/ DistributorEsthima operates an agency in Wrocław to serve customers in the Lower Silesian region, with dedicated contact details (+48 516 937 181).
• Veterinary Clinics NetworkcoreChannel Partner/ Reseller/ DistributorA network of collaborating veterinary clinics, animal hospitals, and individual veterinary practices throughout Poland accept deceased pets and coordinate with Esthima for cremation. A map of partner locations is published on the website. Veterinarians have access to a dedicated Vet Portal for order management and information.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pets in Peace: Australian pet cremation services provider offering individual, communal, and witness cremation along with urns and memorial products. Comparable tiered service portfolio for pet end-of-life care in a single national market.
• Lap of Love Veterinary Hospice: US network offering in-home pet euthanasia, hospice, and cremation coordination. Comparable end-of-life pet care service model with veterinary partnerships and tiered cremation offerings for pet owners.
• Fond Farewell: UK-based pet cremation and funeral services provider offering individual cremation, urns, and memorial keepsakes. Comparable end-of-life service model serving pet owners in a single national market with similar tiered offerings.
• PetMemoria: Poland-based pet memorial and cremation coordination services provider. Actively listed as Esthima's authorized channel partner in Warsaw, offering comparable pet cremation coordination and memorial products to Polish pet owners in the capital region.
• Gateway Services Inc: North American pet cremation services operator running individual and communal pet cremation, aquamation, and memorial products through a network of facilities. Closest large-scale comparable in business model and veterinary channel relationships.

Others

• Empathy (formerly the Society for Companion Animal Studies): UK charity providing pet bereavement support, education, and resources for grieving owners. Thematically adjacent to Esthima's community engagement efforts ('Łąki wspomnień' Facebook group, Animorial platform), representing the broader pet loss ecosystem rather than direct cremation competition.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/3820492344644776
• LinkedInlinkedin.com/company/incineris-sp-z-o-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incineris Sp. z o.o.