(株)エスティア
Estia (株式会社エスティア) is a Tokyo-based private real estate investment firm founded in 1992 that develops, sells, and manages its proprietary PLOPF Series studio condominium brand for middle-income individual investors, with full-service rental management handled by wholly-owned subsidiary Estate Navi.
- Company typePrivate
- Founded1992
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What (株)エスティア does
株式会社エスティア (Estia Co., Ltd.) is a privately held Japanese real estate investment company founded in 1992 (originally as 株式会社ランド・ビー, renamed in 2004) and headquartered in Minato-ku, Tokyo. The company develops, sells, and manages studio-type investment condominiums (one-room mansions) under its proprietary PLOPF Series brand across approximately 16 locations in the Tokyo metropolitan area and Kanagawa Prefecture, targeting middle-income salary earners, OLs, and civil servants seeking long-term passive income and retirement preparation rather than speculative gains.
The core business is vertically integrated: in-house development feeds direct sales to individual investors, while wholly-owned subsidiary 株式会社エステートナビ (Estate Navi, established 2001) handles ongoing rental management, tenant acquisition, rent collection, and maintenance. Estia operates a web-based owner portal called PORT for asset management and long-term financial simulation, an Owner's Club for owner communications, and distributes a free PDF real estate investment guide for lead generation. In 2021 the company launched ONEBOX, a consulting and events service focused on one-room mansion investment customers. Supporting infrastructure includes the Owner Site, free individual consultations, online seminars, and outbound telephone sales as the primary customer acquisition channel.
The revenue model combines one-time property sales (license-style) with a managed rental services stream that charges a 5% take rate on rent collected (家主集金代行システム) and operates an 90% lending system (借上システム) that guarantees stable rental income to owners. The company maintains lending relationships with major Japanese banks including Mizuho, MUFG, Resona, and Sumitomo Mitsui, and is a member of the 首都圏中高層住宅協会 industry association. The company is led by founder and Representative Director President 鶴巻通雄 (Michio Tsurumaki), has 11 employees, and reported paid-in capital of 50 million yen as of 2018.
(株)エスティア firmographics
Firmographics- Name
- (株)エスティア
- Legal name
- 株式会社エスティア
- Website
- https://estia.co.jp
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Estia (株式会社エスティア) is a Tokyo-based private real estate investment firm founded in 1992 that develops, sells, and manages its proprietary PLOPF Series studio condominium brand for middle-income individual investors, with full-service rental management handled by wholly-owned subsidiary Estate Navi.
- Ownership category
- akta.pro rank
(株)エスティア industry classification
Industry- Product category
- Real Estate Investment Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industries
- Multifamily Apartment Property Management (BPAJAFAA), Multifamily & Student Housing Asset Management (BPAJAMAD)
Keywords
Where (株)エスティア is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
(株)エスティア business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- 不動産売買事業: 投資用ワンルームマンション(ステューディオタイプ)の開発・仕入れから販売までを一貫して手がける。不動産によるアセットコンサルティング事業も展開
- 賃貸管理事業(グループ会社含む): 家主集金代行システム(家賃の5%)と借上システム(設定家賃の90%)の2つのプランを提供。空室・滞納時の家賃保証を含む全方位的賃貸管理サービス
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | 家賃集金代行システム |
| Transaction based/ take rate | Monthly | 借上システム |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
(株)エスティア product offering
Product offeringCore offering
株式会社エスティア develops, sells, and manages studio-type (one-room) investment condominiums under its proprietary PLOPF brand in Tokyo and Kanagawa. Through direct phone-based sales it targets individual salaried investors, then provides ongoing rental management and asset monitoring services via subsidiary Estate Navi and the proprietary PORT web platform. Supporting owner services include the Owner's Club portal and the ONEBOX event/consulting business launched in 2021.
Product overview
Estia operates a comprehensive real estate investment platform centered on its proprietary PLOPF brand studio condominiums (one-room mansions) located in Tokyo and Kanagawa areas. The core offering consists of property development, sales, and full-service rental management through subsidiary Estate Navi. Supporting services include the PORT web platform for asset management and simulations, Owner's Club for owner communications, and ONEBOX for events and consulting. This integrated approach covers the entire investment lifecycle from property selection through ongoing management.
Differentiator
Problem solved
Functional benefit
Brands
- プロフシリーズ: 投資用ステューディオタイプマンション(ワンルームマンション)の自社ブランドシリーズ。都内の収益性が高く利便性の優れた場所に展開する
- ONEBOX
Products and services
- PLOPF Series (プロフシリーズ) Proprietary brand of studio-type (one-room) investment condominiums for individual buyers, featuring modern designs, high-spec security, and prime locations across Tokyo and Kanagawa. Marketed as a tangible income-generating asset for long-term wealth building.
- ONEBOX Event-based consulting service business for one-room condominium investment customers, offering seminars, networking events, owner gatherings, and consulting services through the 'ONE BOX Club'.
- Rental Property Management Service (via Estate Navi) Comprehensive rental property management service for property owners, delivered through wholly-owned subsidiary Estate Navi. Includes rent collection delegation (5% of monthly rent), a lending system paying 90% of set rent during vacancies, tenant acquisition, lease administration, and maintenance coordination.
Quantifiable outcome
- 部屋の年間平均稼働率99.5%超、1ヶ月以上の滞納率0.8%
- +1 more outcomes
Companies that use (株)エスティア
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
(株)エスティア technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
(株)エスティア partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- 株式会社エステートナビcoreエスティアグループのグループ会社。東京都港区東新橋2丁目11番4号マヤパダ汐留プラザ6Fに所在。2001年12月18日設立、資本30,000,000円。不動産管理業務・不動産賃貸業務・不動産仲介業務を主营。東京都知事(5)第80448号。エスティアの賃貸部門を独立시킨専門企業
- みずほ銀行major主要取引銀行の一行
- 三菱UFJ銀行major主要取引銀行の一行
- りそな銀行major主要取引銀行の一行
- 三井住友銀行major主要取引銀行の一行
- 首都圏中高層住宅協会coreステューディオタイプを中心とした都市型マンションの開発・分讓を通じて首都・東京の活性化を担う有力不動産会社の団体。顧客本位の経営を第一とする会員各社。エスティアは当協会に加盟し、定期的な苦情・相談状況の共有や法令・コンプライアンスの遵守に対する問題改善に取り組み、業界全体の健全化に従事
- (公社)全日本不動産協会minor加入団体
- (公社)不動産保証協会minor加入団体
- (一社)全国住宅産業協会minor加入団体
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
(株)エスティア competitors and assessment
Company assessmentEmerging players
- WealthNavi: Japan's leading robo-advisor offering algorithm-driven portfolio management to individual investors. Adjacent comparison for the asset-management-and-lifetime-support value proposition Estia pitches to its salaried buyer segment.
- GA technologies: Tokyo-listed proptech company using technology to streamline real estate transactions, including investment property. Comparable in its technology-enabled approach to owner-side services and sales automation relevant to Estia's PORT platform.
Direct peers
- Property Agent (プロパティエージェント): Tokyo-listed developer and seller of investment condominium units to individual investors. Closely mirrors Estia's one-room investment condo model, including development, sales, and rental management integration.
- Nissho Estem (日商エステム): Japanese investment condominium developer and seller focused on the individual investor segment. Comparable operating model to Estia in the one-room investment space.
- Global Link Management (グローバル・リンク・マネジメント): Investment condominium developer targeting individual investors in Tokyo metropolitan area, with both sales and property management arms. Closely matches Estia's product-market positioning.
- FJ Next (FJネクスト): Japanese real estate company focused on investment condominiums (especially one-room units) with in-house development, sales, and rental management. Highly comparable on product and integrated GTM.
- Aoyama Main Kikaku (青山メイン企画): Tokyo-based developer and seller of investment condominiums to individual buyers. Comparable in target customer (salaried investors) and product type (small one-room units), with in-house property management.
Broad incumbents
- Tokyu Community (東急コミュニティー): Major Japanese property management company handling condominiums and rental housing. Comparable to Estate Navi's rental management function, though operating at significantly greater scale and broader scope.
- Samty (サムティ): Diversified Japanese real estate developer with a substantial investment-condominium business alongside hotel and office assets. Larger and broader portfolio than Estia, but overlapping in the one-room investment condo category.
- Daiwa Living (大和リビング): Largest residential property management company in Japan, part of Daiwa House group. Comparable to Estate Navi's managed-services offering, with broader geographic coverage and institutional ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
(株)エスティア social profiles
Digital presence(株)エスティア financial estimates
Financial estimateRevenue estimate
Valuation estimate
(株)エスティア leadership team
Management profileNumber of profiles
Profiles1 record
(株)エスティア subsidiaries and ownership
Company hierarchySubsidiaries1 record
(株)エスティア funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
(株)エスティア M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about (株)エスティア
What does (株)エスティア do?
株式会社エスティア develops, sells, and manages studio-type (one-room) investment condominiums under its proprietary PLOPF brand in Tokyo and Kanagawa. Through direct phone-based sales it targets individual salaried investors, then provides ongoing rental management and asset monitoring services via subsidiary Estate Navi and the proprietary PORT web platform. Supporting owner services include the Owner's Club portal and the ONEBOX event/consulting business launched in 2021.
Is (株)エスティア a public or private company?
(株)エスティア is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was (株)エスティア founded?
(株)エスティア was founded in 1992. It employs 11 to 50 people.
Where is (株)エスティア based?
(株)エスティア is headquartered in Tokyo, Japan, in the Asia region.
How does (株)エスティア make money?
Two revenue lines are on record. 不動産売買事業 is the primary driver. The others are 賃貸管理事業(グループ会社含む).
Who are (株)エスティア's main competitors?
Emerging players on record are WealthNavi and GA technologies. Direct peers are Property Agent (プロパティエージェント), Nissho Estem (日商エステム), Global Link Management (グローバル・リンク・マネジメント), FJ Next (FJネクスト) and Aoyama Main Kikaku (青山メイン企画). Broad incumbents are Tokyu Community (東急コミュニティー), Samty (サムティ) and Daiwa Living (大和リビング).
Does (株)エスティア have an API?
No public API is recorded for (株)エスティア.
What industry is (株)エスティア in?
(株)エスティア's product category is Real Estate Investment Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 5312 and its SIC code is 6532.