Engadin Tourismus AG

What Engadin Tourismus AG does

Engadin Tourismus AG is the official destination management organization (DMO) for the Oberengadin region in Switzerland, headquartered at Via Maistra 1 in St. Moritz. Founded in 2018 and operating as a Swiss Aktiengesellschaft, the organization serves as the central coordination hub connecting the local population, tourism guests, and regional partners within the Oberengadin experience and living space. It serves two primary customer groups: B2B partners (hotels, parahotellerie/vacation rentals, public transport, mountain railways) and B2C visitors to the region.

The organization operates a portfolio of digital platforms and physical services. Core digital products include the Partner Portal (for partner resource access and relationship management), the Brand Portal (for brand assets and marketing materials), and the Tourism Dashboard (real-time visitor and performance analytics). It also publishes the Hotel-Logiernacht-Statistik (overnight stay statistics) and Wertschöpfungsstudie (value creation study), runs Tourist Information offices in St. Moritz and Bever, and distributes publications and annual Geschäftsberichte (business reports). A digitally enabled experience, the Digitale Schnitzeljagd, was developed in-house by apprentices. The company employs approximately 66 staff, including a structured apprentice program.

Its revenue model is centered on partner services revenue (subscription/recurring membership and partner fees) and professional services revenue derived from tourist information, publications, and consulting-style advisory work for regional tourism businesses. Pricing is not publicly disclosed and is administered through the partner portal registration system. Distribution is regional (Tourist Information offices, partner portals) with a global channel through the Ikon Pass ski pass partnership. Marketing is carried via the company website, newsletter, LinkedIn, and a dedicated media corner with Romansh and German-language press releases.

Name

Engadin Tourismus AG

Legal name

Engadin Tourismus AG

Website

https://estm.ch

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Engadin Tourismus AG is the official destination management organization for the Oberengadin region in Switzerland, headquartered in St. Moritz. It serves as the central hub connecting hotels, vacation rentals, transportation providers, and visitors through partner portals, real-time tourism statistics, and on-site tourist information services.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Lodging Booking & Accommodation Management (HSACAKAC)

Keywords

• Destination management services
• Tourism marketing
• Tourist information
• Hotel partner services
• Tourism statistics reporting

Headquarters

HQ city

St. Moritz

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Partner Services Revenue: Engadin Tourismus AG provides services to tourism partners in the Oberengadin region including hotels, vacation rentals, and other tourism businesses. Revenue is generated through partner fees, publications sales, and destination management services.
2. Gästeinformation und Beratung: Tourist information services provided to visitors of the Engadin region, including digital and physical touchpoints.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Engadin Tourismus AG is the official destination management organization for the Upper Engadin (Oberengadin) region in Switzerland, headquartered in St. Moritz. It coordinates tourism activities by connecting local population, guests, and partners, and delivers tourist information, partner services for hotels and parahotellerie (vacation rentals), tourism statistics and reporting, publications, and digital partner portals for the destination.

Product overview

Engadin Tourismus AG operates as a destination management organization for the Upper Engadine region in Switzerland. The organization offers a unified platform of services including dedicated Partner and Brand portals for stakeholder management, a Tourism Dashboard for real-time statistics and analytics, and traditional Tourist Information services. Additional offerings include hotel overnight statistics reporting, publication distribution, and digital experiences such as a digital scavenger hunt developed internally. The portfolio represents an integrated destination marketing and management ecosystem serving both partners and visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Partner Portal Online portal allowing tourism partners (hotels, service providers) to access resources, manage seasonal planning, coordinate luggage transport, and engage with the destination organization.
• Brand Portal Digital portal providing branding assets, guidelines, and marketing materials to partners for consistent destination representation.
• Tourismus Dashboard Real-time reporting dashboard providing tourism statistics and data visualization for the Upper Engadin destination, enabling monitoring of visitor trends and performance metrics.
• Tourist Information Physical tourist information offices (St. Moritz headquarters and Bever) and digital channels providing visitors with guidance, recommendations, and support for exploring the Upper Engadin region.
• Hotel-Logiernacht-Statistik Reporting service that tracks and publishes accommodation overnight stay data for the destination.
• Publikationen Downloadable and orderable publications including reports, studies, and marketing materials for partners and stakeholders.
• Geschäftsberichte Annual business reports for Engadin Tourismus AG, published at report.engadintourismus.ch.
• Ikon Pass Distribution Distribution of Ikon Pass ski passes and mountain access services for visitors to the Engadin region via partner services for hotels.
• öV- und Bergbahn-Tickets Distribution of public transport and mountain railway tickets through the digital partner platform, enabling coordinated transportation services for guests.
• Digitale Schnitzeljagd Interactive digital scavenger hunt application developed by Engadin Tourismus AG apprentices, providing exploration experiences for visitors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Ikon PasscoreChannel Partner/ Reseller/ DistributorIkon Pass partnership enables distribution of ski passes and provides mountain access services for visitors to the Engadin region. Listed under Partner Services for hotels.
• ÖV und Bergbahnen (Public Transport and Mountain Railways)coreChannel Partner/ Reseller/ DistributorPartnership for public transport and mountain railway tickets distribution through the digital partner platform, enabling coordinated transportation services for guests.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zermatt Tourism: Swiss Alpine destination with a comparable DMO structure serving hotels, vacation rentals, and mountain experience partners. Premium ski competitor to Oberengadin with similar international visitor mix.
• Verbier Tourism: Swiss Alpine resort DMO operating with similar partner-service and tourist-information model. Directly competes with Engadin for international ski and summer tourism share.
• Davos Klosters Tourismus: Swiss Alpine ski destination DMO operating in the same canton as Engadin. Provides partner services, destination marketing, and tourist information for a competing premium ski region.
• Interlaken Tourismus: Swiss DMO for the Interlaken region combining Alpine and lake tourism. Operates with similar partner-services, destination marketing, and visitor information model.
• Graubünden Ferien: Cantonal DMO for the same Swiss canton (Graubünden) that Engadin Tourismus AG operates in. Direct institutional peer operating regional destination marketing, partner services, and tourist information for an overlapping territory.
• Jungfrau Region Tourismus AG: Swiss Alpine DMO with comparable institutional structure, partner portals, and destination marketing services for the Jungfrau region. Similar premium Alpine positioning and inbound mix.

Regional players

• Tirol Werbung: DMO for the Austrian state of Tirol, a competing Alpine destination with similar premium ski and summer tourism profile. Comparable business model but operates in a different national geography.
• St. Anton Tourismus: Austrian Alpine DMO for a comparable premium ski destination. Similar tourism profile (luxury ski, summer hiking) and partner-services model, but operates in Austria rather than Switzerland.

Others

• Engadin St. Moritz Mountains AG: Operator of mountain railways and ski lifts in the same Engadin region. Direct ecosystem partner and sister organization that the DMO coordinates with — not a competitor but an adjacent enabling operator.

Broad incumbents

• Schweiz Tourismus (Switzerland Tourism): National-level DMO for Switzerland that oversees country-level brand and distribution. Engadin operates as a regional sub-DMO within this national structure, with aligned mandate and partner services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/engadin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engadin Tourismus AG