MABA

What MABA does

MABA (legal name Estudio Maba S.COOP.) is a Spanish cooperative design agency founded in 2015 and headquartered in Murcia, with a secondary office in Sevilla. The firm is led by founders Beatriz Suarez (Head of Strategy) and Miguel Ángel Del Baño (Creative Director), supported by a core team referred to as 'The Fantastic Twelve' — approximately 12 designers, account managers, and production staff — supplemented by rotating interns. The firm operates across six service lines: branding, packaging, web and digital, campaign and brand activation, art direction, and naming. Its 'Listen → Comprehend → Define → Develop → Join' methodology combines strategy, empathy, and craft, with an emphasis on tactile packaging techniques such as embossing, UV inks, and textured papers.

MABA serves four primary verticals: wine and spirits, food and drinks, hospitality and services, and institutions and culture. Named clients include El Corte Inglés, Grupo Osborne (Licores del Mono), Viñedos y Bodegas Sierra Cantabria, Bodegas Saura, Dominio de Eguren, Pedro Martínez / De Nariz, Smileat (Triboo), Patatas Rubio (Weirdo), Manners Gin, and UPM Raflatac. The firm has accumulated a substantial international design award portfolio across Pentawards, Dieline, A'Design Awards, ADG Laus, Red Dot, Awwwards, and others between 2015 and 2025, including eight Pentawards in 2021 alone.

MABA operates as a traditional project-based professional services firm with bespoke pricing per engagement. It markets itself almost exclusively through earned media — industry awards, design publications, conference speaking (Pentawards Conference, EMPACK Madrid), podcasts (Branderman, BrandStocker), and Instagram — with no disclosed productized offerings, platform revenue, or external funding. The cooperative (S.COOP) legal structure indicates member-worker ownership, and the company has expanded its footprint into a branded creative community space called THE ROOF. The business is bootstrapped, founder-controlled, and serves a primarily European client base.

Name

MABA

Legal name

Estudio Maba S.COOP.

Website

https://estudiomaba.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MABA (Estudio Maba S.COOP.) is a Murcia-based Spanish design agency founded in 2015, specializing in branding, packaging, and visual identity for wine and spirits, food and drinks, hospitality, and cultural-institution clients across Spain and Europe.

Ownership category

akta.pro rank

Product category

Branding & Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAN

Packaging & Brand Identity Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAEAB

Naming & Verbal Identity (Taglines, Messaging)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAB

Naming & Verbal Identity

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Brand identity design
• Packaging design services
• Wine label design
• Strategic branding agency
• Creative design studio

Headquarters

HQ city

Murcia, Murcia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Design Agency Services: Professional design services for branding, packaging, web & digital, campaign & brand activation, art direction, and naming. Project-based engagements with clients across wine & spirits, food & drinks, hospitality, and institutional sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MABA is a creative design agency offering branding, packaging design, web & digital, campaign & brand activation, art direction, and naming services. The studio delivers bespoke end-to-end brand identity systems including positioning, verbal identity, graphic universe, and packaging, primarily for wine & spirits, food & drinks, hospitality, and cultural institution clients in Spain and internationally.

Product overview

MABA (Estudio Maba) is a creative design agency specializing in branding, packaging design, graphic design, and strategy. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Their core services include Branding (positioning, strategy, verbal identity, graphic universe), Packaging Design, Web & Digital (website design and development), Campaign & Brand Activation, Art Direction, and Naming. They serve multiple sectors including Wine & Spirits, Food & Drinks, Hospitality & Services, Institutions & Culture, and Others. MABA functions as a traditional creative agency delivering bespoke design solutions rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic brand development including positioning and strategy, consumer findings and insights, verbal identity and brand tone, graphic universe development, and art, photography and video direction. For brands seeking complete identity systems.
• Packaging Design Services End-to-end packaging design services from concept to production, with emphasis on tactile materials, special finishes (embossing, UV inks, textured papers), and three-dimensional effects. Serves wine & spirits, food & drinks, and consumer goods brands.
• Web & Digital Services Website design and digital development services for clients across various industries, including creative workspace and venue sites.
• Campaign & Brand Activation Services Campaign development and brand activation strategies designed to engage target audiences across channels.
• Art Direction Services Creative art direction for visual communication, photography, video, and multimedia projects.
• Naming Services Brand and product naming services including brand name development and linguistic strategy. Notable naming projects include Weirdo, Triboo, Bésame Mucho, Brabu, Elika, Whyneries, and The Roof.

Quantifiable outcome

• 8 Pentawards wins in 2021 alone
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• THE ROOFcoreStrategic or Co-development PartnerTHE ROOF is a creative workspace and meeting point for professionals created by MABA. It represents MABA's own creative community space where the studio operates and hosts events, making it a core part of their creative ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Estudio Savage: Spanish design studio specialising in packaging and brand identity for wine, spirits and gourmet food. Comparable boutique size and Iberian premium beverage focus.
• Bulletproof: Independent global packaging and brand design agency with significant wine/spirits and FMCG clients. Competes for the same Pentawards/Dieline-driven premium packaging briefs MABA targets.
• Stranger & Stranger: London-based agency widely regarded as the global leader in wine and spirits packaging design. Represents the upper bound of the niche MABA operates in.
• Folch Studio: Barcelona-based branding and design studio with a strong wine, spirits and food portfolio (including Álvaro Palacios, Familia Torres). Directly competes for premium Iberian beverage branding briefs.
• Summa Branding: Spanish strategic branding and packaging agency with strong FMCG and wine/spirits portfolio (including work for Bodegas Martín Códax). Directly comparable service offering and Iberian client base.
• Morillas: Barcelona-based branding and packaging design agency with deep wine and spirits portfolio (Codorníu, Freixenet, Torres). Closest Iberian peer, comparable in size and sector focus.

Others

• ELISAVA Master's in Packaging Design (educational peer): Barcelona design school's packaging programme, an adjacent peer through the Iberian packaging design education ecosystem where MABA's founders are also active.
• Estudio Gràffica: Iberian design media platform that has featured MABA's work; represents the wider Spanish design community and ecosystem in which MABA competes for talent and visibility.

Broad incumbents

• Saffron Brand Consultants: Global brand consultancy with strong wine/spirits practice. Wider portfolio and larger footprint than MABA, but overlaps on premium beverage identity projects.
• CBA (Coley Porter Bell): London-based brand and packaging design agency with extensive wine, spirits and FMCG work (Diageo, Pernod Ricard). Overlaps with MABA in alcohol and food packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yeloufox
• LinkedInlinkedin.com/company/estudio-maba

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MABA