What ETA ELECTRIC does

ETA ELECTRIC is an Egypt-based power quality consulting and system integration firm headquartered at 410 El-Haram Street, Giza. Founded in 2015 with 14 employees, the company delivers power quality services, equipment supply, and ongoing maintenance to industrial, commercial, and utility customers operating inside Egypt. Its addressable problem set spans harmonic distortion, reactive power, voltage flicker, and voltage instability in facilities with heavy nonlinear loads—conditions common to electric arc furnaces, rolling mills, cement plants, data centers, banks, and hospitals.

The company's product portfolio comprises Static VAR Compensators (SVC), Static Synchronous Compensators (STATCOM), Active Harmonic Filters (AHF), Hybrid Power Quality (HPQ) systems, Uninterrupted Power Quality (UPQ) systems, PFC Capacitor Banks, and—its newest addition—Energy Storage Systems (ESS) with an MCC microgrid controller. The underlying technology is IGBT-based power electronics developed by Finland's Merus Power, accessed through an exclusive Egyptian distribution and integration partnership. Named performance capabilities include sub-1ms response times on dynamic loads and grid-code compliance for renewable interconnection. Service offerings—Power Quality Audits and Consultancy—wrap around the equipment stack to deliver site surveys, diagnostics, feasibility studies, system design, installation, and commissioning as a single integrated engagement.

Economically, ETA ELECTRIC runs an enterprise field-sales motion targeting large industrial and utility buyers directly. Revenue is generated from three streams: engineering consultancy, hardware supply and installation, and recurring maintenance contracts. Pricing is quotation-based and project-specific, with multi-year contract cadences on larger engagements. Marketing is minimal—website, newsletter form, and direct inquiry—consistent with a relationship-driven, specification-heavy B2B sales model. The client base disclosed across project lists and reference pages spans steel (EZZ Steel, ARCO STEEL, Suez Steel, HadiSolb, Misr Steel, United Steel), cement (Amreyah Cement, South Valley Cement, Katamya Cement, Helwan Cement), oil and gas (Tharwa Petroleum), banking (CIB Bank, Alexandria Bank), airports and nuclear (Egyptian Holding Company for Airport and Air Navigation; Egyptian Atomic Energy Authority), water utilities, food processing, and entertainment (VOX Cinemas).

Name

ETA ELECTRIC

Legal name

ETA ELECTRIC

Website

https://etaelectric.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ETA ELECTRIC is an Egypt-based power quality consulting and system integration firm delivering SVC, STATCOM, AHF, ESS, HPQ, and UPQ solutions—via its Merus Power technology partnership—to industrial, commercial, and utility customers across Egypt.

Ownership category

akta.pro rank

Product category

Power Quality Solutions & Electrical Engineering Services

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Compliance, Safety & Code-Driven Retrofit Programs (NERC CIP, arc-flash, OSHA) (EUAEALAO)

Keywords

• Power quality solutions
• Harmonic filtering equipment
• Reactive power compensation
• Electrical engineering consultancy
• Industrial power systems

Headquarters

HQ city

Giza

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: Engineering consulting services including power quality assessment, system design, feasibility studies, troubleshooting, and technical recommendations for electrical systems.
2. Equipment Supply: Supply and installation of power quality equipment including Active Harmonic Filters, SVC, STATCOM, ESS, PFC Capacitor Banks, and related electrical components.
3. Maintenance Services: Ongoing maintenance, testing, commissioning, and troubleshooting services for power systems and electrical equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ETA ELECTRIC is an Egypt-based consulting partner that delivers power quality services and integrated solutions for industrial, commercial, and utility customers. It supplies and commissions power quality equipment (Active Harmonic Filters, SVC, STATCOM, Energy Storage Systems, HPQ, UPQ, and PFC Capacitor Banks) sourced through its partnership with Merus Power, and complements equipment delivery with engineering consultancy, power quality audits, installation, commissioning, and lifecycle maintenance.

Product overview

ETA ELECTRIC is a consulting partner providing power quality services and integrated solutions in Egypt. The company offers a portfolio of power quality equipment products sourced through a partnership with MERUS POWER (a Finnish company) including: Energy Storage System (ESS), Active Harmonics Filter (AHF), Hybrid Power Quality (HPQ), STATCOM, Static VAR Compensator (SVC), Uninterrupted Power Quality (UPQ), and PFC Capacitor Banks Panels. These products are complemented by consulting services and power quality auditing. ETA ELECTRIC also provides installation, maintenance, and technical support for industrial clients including steel plants, cement factories, and commercial facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Storage System (ESS) A scalable modular energy storage solution connectable to any voltage level of the grid, providing frequency and voltage regulation, peak shaving, and intermittent power support with unique power quality modes for renewables, T&D, island, hybrid, and microgrid applications. Features an MCC controller for optimal microgrid operation managing distributed power sources (solar, wind, hydropower, diesel generators, utility). Delivered as a turnkey project with Power Conversion System (PCS) and storage.
• Active Harmonic Filter (AHF) Power quality solution for harmonics mitigation in commercial and industrial facilities that automatically regulates harmonic currents across the frequency range and produces anti-currents to decrease harmonics to suitable levels. Withdraws the entire spectrum of damaging harmonic currents at the point of connection with a response time under 1ms.
• Hybrid Power Quality (HPQ) A compact solution combining detuned capacitor banks controlled by the MERUS A2 active harmonic filter; uses capacitor steps for capacitive reactive power needs while the active filter handles mid-steps and harmonics filtering plus load balancing.
• STATCOM (Static Synchronous Compensator) A FACTS-family device built on IGBT power electronics that provides real-time reactive power compensation and active harmonic filtering. Minimizes voltage variations and mitigates flicker from heavy industrial loads; supports grid code compliance for wind and solar farms.
• Static VAR Compensator (SVC) A FACTS-family device using power electronics for fast-acting reactive compensation on electrical systems. Provides fast reactive power compensation, eliminates voltage flicker, and ensures voltage variation control for heavy industrial loads.
• Uninterrupted Power Quality (UPQ) Dual-functionality solution guaranteeing both uninterrupted power supply and good power quality for critical loads; protects mission-critical processes from supply interruptions and voltage sags while compensating harmonic currents and reactive power fluctuations.
• PFC Capacitor Banks Panels Passive solution for power factor correction comprising low voltage capacitor units and complete PFC panels including disconnectors, fuses, contactors, busbars, and a ventilation system for fixed and variable reactive compensation.
• Power Quality Audit Services In-depth power quality audit including site survey, power analyzer measurements, trouble analysis, fault diagnostics, ground current testing, and leakage current testing for industrial, commercial, and utility electrical systems.
• Consultancy Services Engineering consultancy covering electrical consumption assessment, system design, development, and solution recommendations based on technical and financial feasibility studies; supports implementation, operation, troubleshooting, and maintenance of electrical systems.

Quantifiable outcome

• Response time < 1ms for dynamic loads
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• MERUS POWERcoreTechnology or IntegrationETA Electric has a partnership with Merus Power, one of the biggest European companies specialized in power quality solutions. Through this partnership, ETA Electric provides Merus Power products including Energy Storage Systems (ESS), Active Harmonic Filters (AHF), Hybrid Power Quality (HPQ), STATCOM, Static VAR Compensators (SVC), and Uninterrupted Power Quality (UPQ) to customers in Egypt. Merus Power provides the core technology and products while ETA Electric handles distribution, installation, and local support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Elsewedy Electric: Egypt-based major electrical equipment manufacturer and infrastructure solutions provider. Regional peer operating in similar industrial electrical segments across Egypt and MENA, often as a prime contractor on projects where ETA serves as a specialist sub-supplier.

Others

• Merus Power: Finnish power quality solutions company and ETA's exclusive technology partner. Supplies the SVC, STATCOM, AHF, ESS, HPQ, and UPQ products that ETA distributes, installs, and services in Egypt.

Broad incumbents

• Hitachi Energy: Major FACTS, SVC, and STATCOM provider (formerly ABB Power Grids). Directly competes with ETA in industrial power quality and grid stability projects across MENA.
• Socomec: European provider of power quality, UPS, and electrical measurement solutions. Overlaps with ETA in commercial buildings (hospitals, data centers) and light-industrial applications.
• Schneider Electric: Global provider of power quality, harmonic filters, UPS, and voltage regulation solutions. Overlaps with ETA in commercial and industrial segments, including the banking data center customer category.
• ABB: Global provider of FACTS, SVC, STATCOM, and industrial power quality solutions. Competes with ETA across industrial and utility segments in Egypt and the Middle East with a much broader portfolio and regional offices.
• Siemens: Global supplier of grid solutions, SVC, STATCOM, and power quality equipment. Directly competes with ETA in industrial and utility customers across Egypt and MENA.
• Eaton: Global provider of power quality solutions including UPS, harmonic filters, and capacitor banks. Competes with ETA in commercial and industrial applications, particularly where capacitor bank panels overlap.

Direct peers

• Elspec: Power quality measurement, monitoring, and analytics provider. Direct niche peer whose auditing and analytics offerings overlap with ETA's power quality audit service line.
• Powerside: Power quality solutions provider specializing in active harmonic filters, voltage regulation, and power monitoring. Direct niche peer with a similar product focus and customer profile to ETA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eta-electric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETA ELECTRIC