EM - Eternal Memories

What EM - Eternal Memories does

Eternal Memories is a privately held, founder-owned photography and videography service business operating in the United Arab Emirates since 2012, specializing in coverage of personal life events for individual consumers and families. The company delivers three integrated service categories: photography (handled by Sathu, TJ, and Pran), videography (handled by Mithu and Tin), and on-site instant prints (handled by Aji and Sathu), with a total team of approximately 6-7 named specialists.

The service catalog spans the full life-event continuum, including maternity and pre-shoot sessions, Valaikappu, baby showers and gender reveals, 31st-day/baptism ceremonies, cake smash sessions, first birthdays, family portraits, milestone birthdays from 18th through 90th, saree ceremonies, graduations, proposals, engagements, wedding pre-shoots, Mehndi, civil, Hindu, and church weddings, receptions, and anniversaries. Underlying delivery combines traditional on-site photography and videography with physical instant-print products, presented to customers through a curated Pixieset portfolio and converted via direct WhatsApp messaging.

The business model is direct-to-consumer with quote-based pricing that varies by event, duration, and package composition; each event package is offered as Photo, Video, or Photo + Video + Prints bundles. Marketing relies on the website portfolio, organic word-of-mouth, and WhatsApp-led booking. No public pricing exists, no enterprise or corporate accounts are disclosed, and the company shows no external funding, no parent entity, no subsidiaries, and no disclosed management structure beyond the named specialist team.

Name

EM - Eternal Memories

Legal name

Eternal Memories

Website

https://eternalmemories.cc

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Eternal Memories is a UAE-based, direct-to-consumer photography and videography studio founded in 2012, serving individuals and families across the full life-event continuum from maternity shoots through 90th birthday celebrations, with bundled photo, video, and instant print offerings booked via WhatsApp.

Ownership category

akta.pro rank

Product category

Event Photography Services

NAICS

Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Party Photography & Videography Services (HSACACAH)

Keywords

• Event photography services
• Wedding videography
• Lifestyle photography
• Instant photo printing
• Event documentation

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Photography Services: Professional photography services for various life events including maternity, birthdays, weddings, and celebrations. Revenue generated through service fees for photo sessions.
2. Videography Services: Video coverage services for events including maternity, baby showers, weddings, and celebrations. Revenue generated through video production service fees.
3. Instant Prints: Physical print products offered alongside photography services. Revenue generated through one-time print purchases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Eternal Memories provides professional photography, videography, and on-site instant print services for personal life events including maternity shoots, baby showers, birthdays, engagements, and Hindu, Church, and Civil weddings. Services are delivered by named specialists and booked directly with consumers via WhatsApp, with the company operating as a small boutique provider in the UAE since 2012.

Product overview

Eternal Memories is a photography and videography service company operating since 2012, offering professional coverage for life events including maternity, birthdays, engagements, weddings, and family portraits. The company provides three core service categories: Photography (by Sathu, TJ, Pran), Videography (by Mithu, Tin), and Instant Prints (by Aji, Sathu). Services are offered as individual offerings or bundled packages, with some packages including photo, video, and prints combinations. The company specializes in multicultural events including Hindu, Church, and Civil weddings, as well as traditional ceremonies like Valaikappu, Mehndi, and Saree Ceremonies, serving clients from 18th to 90th birthday celebrations.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Broad incumbents

• The Knot Worldwide: Largest US wedding vendor marketplace connecting couples to photographers, videographers, and event services. Broad incumbent that aggregates the same category of vendors Eternal Memories belongs to, and a potential channel partner rather than direct substitute.
• WeddingWire: Global wedding vendor marketplace with strong presence across geographies including the Middle East. Functions as a broad incumbent connecting consumers to event photographers and videographers, overlapping with Eternal Memories' customer acquisition path.
• Shutterfly: Large US-based photo printing and personalized products platform. Broad incumbent in the adjacent photo printing and keepsake market where Eternal Memories competes through its Instant Prints offering.
• Minted: US-based design marketplace for custom prints, photo books, and stationery used heavily in weddings and milestone events. Comparable as a broader incumbent offering print products tied to the same life events Eternal Memories photographs.

Direct peers

• Belathée Photography: Wedding and event photography studio with a portfolio-led brand and multi-event coverage. Operates in the same niche of premium, culturally attuned event photography that Eternal Memories targets.
• Jose Villa Photography: US-based wedding and event photography studio known for high-end wedding and lifestyle event coverage. Comparable as a boutique, portfolio-driven event photography brand targeting similar milestone and wedding occasions.
• Lin & Jirsa Photography: US wedding photography and videography studio with a multi-photographer team covering weddings, engagements, and events. Comparable to Eternal Memories in providing event-focused photo and video coverage by a named specialist team.
• George Street Photo & Video: Large US-based wedding photography and videography studio offering bundled photo + video coverage for weddings and life events. Operates a similar multi-talent, package-based service model to Eternal Memories, making it a comparable direct peer despite the geographic difference.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/em-eternal-memories

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EM - Eternal Memories