Elite Technical Facility

What Elite Technical Facility does

Elite Technical Facility (ETF) is a privately held value-added reseller and service provider of automatic identification and data capture (AIDC) equipment, established circa 2005 and headquartered in Watkinsville, Georgia. The company sells new and certified refurbished barcode scanners, mobile computers, RFID hardware, and label and receipt printers sourced from major original equipment manufacturers including Datalogic, Honeywell, Zebra, and Intermec, alongside supporting accessories such as protective cases and charging docks. Its core technology footprint is therefore not proprietary — ETF functions as an integrator, refurbisher, and service layer atop third-party OEM hardware rather than a developer of scanning or printing technology.

ETF monetizes through four reinforcing revenue streams: (1) hardware sales of new and certified refurbished equipment; (2) professional services comprising on-site repair with a 90-day warranty performed by trained technicians; (3) short- and long-term equipment rentals for seasonal or inventory-count needs; and (4) recurring maintenance contracts priced at flat annual rates with volume discounts. Pricing is uniformly quote-based and not publicly disclosed. The go-to-market is direct sales via phone (770-725-7776) and email, supplemented by a reseller/partner program in which non-technical referrers earn commissions on completed repair jobs. Marketing activity is light, consisting of a WordPress blog and a single Facebook page, with no paid acquisition or SEO authority signals disclosed.

The company serves four primary verticals — retail, logistics, healthcare, and manufacturing — all within a single-country (US) geographic footprint. The addressable customer base is mid-market and enterprise buyers of AIDC hardware requiring a service partner capable of supporting legacy fleets alongside newer deployments. With no disclosed headcount, revenue, capital backing, or named customers, ETF presents as a small, founder- or family-owned regional operator with two decades of operating history.

Name

Elite Technical Facility

Legal name

Elite Technical Facility

Website

https://etf-service.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Technical Facility is a Georgia-based AIDC equipment reseller and service provider selling new and refurbished barcode scanners, mobile computers, RFID hardware, and printers from Datalogic, Honeywell, Zebra, and Intermec, with on-site repair, rentals, and maintenance contracts serving retail, logistics, healthcare, and manufacturing customers across the United States.

Ownership category

akta.pro rank

Product category

Barcode Equipment Reseller and Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro industry

PRIMARYBPAEAOAI

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Asset Management & Software Licensing Services

Keywords

• Barcode equipment sales
• Scanner repair services
• Mobile computer supply
• AIDC hardware distribution
• Equipment maintenance contracts

Headquarters

HQ city

Watkinsville, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel

Revenue model

1. Equipment Sales: Sales of new and certified refurbished barcode scanners, mobile computers, label printers, and accessories. Products include Datalogic, Honeywell, Intermec, and Zebra brand equipment.
2. Repair Services: On-site repair services for barcode scanners and printers with 90-day warranty. Repairs done by trained technicians at competitive pricing.
3. Equipment Rentals: Short-term and long-term rental options for barcode scanners and printers to support businesses during busy seasons or inventory counts.
4. Maintenance Contracts: Annual coverage plans at flat rates for equipment maintenance. Units needing repair are serviced and returned at no additional charge. Volume discounts available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Elite Technical Facility is a value-added reseller and service provider for automatic identification and data capture (AIDC) equipment. It sells new and certified refurbished barcode scanners, mobile computers, RFID solutions, and label/receipt printers from Datalogic, Honeywell, Zebra, and Intermec, and provides on-site repair services, short- and long-term rentals, and annual maintenance contracts for those devices.

Product overview

Elite Technical Facility (ETF) operates as a value-added reseller and service provider for automatic identification and data capture (AIDC) equipment. The company offers a portfolio of barcode scanners, mobile computers, RFID solutions, and label/receipt printers from major manufacturers including Datalogic, Honeywell, Zebra, and Intermec, sold in both new and certified refurbished configurations. The product ecosystem includes protective accessories such as cases and charging docks. Services encompass repair (on-site with 90-day warranty), short/long-term rentals, and annual maintenance contracts with flat-rate coverage. A reseller program enables partners to earn commissions by referring customers for repair services. The company serves retail, logistics, healthcare, and manufacturing industries from its Watkinsville, Georgia headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Barcode Scanners

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reseller PartnersminorChannel Partner/ Reseller/ DistributorElite Technical Facility operates a reseller program where partners can refer customers needing barcode scanner and printer repairs. Partners earn commissions on completed repairs without needing technical expertise. The program is designed to add revenue streams for businesses serving the same customer base.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Connection (PC Connection): U.S. IT solutions provider serving SMB and enterprise with hardware, software, and services including AIDC categories. Comparable broader-scope IT reseller competing for similar accounts.
• CDW: Major U.S. multi-brand IT reseller with significant AIDC and mobility hardware revenue. Competes with ETF for enterprise and mid-market barcode equipment sales.
• ScanSource: Public, large-scale distributor of AIDC, POS, mobility, and networking solutions with services and support. Represents the scaled end of the same value-added distribution model ETF operates in.
• SHI International: Large IT reseller and solutions provider offering a broad catalog including AIDC and mobility hardware. Competes for the same mid-market and enterprise customers ETF targets.
• BlueStar: Global distributor specializing in AIDC, mobility, and POS technology with a VAR channel. Comparable distributor model with a broader geographic and product footprint.
• Insight Enterprises: Large global IT solutions provider offering hardware, software, and services including AIDC and mobility. Adjacent competitor for enterprise AIDC procurement and managed services.

Direct peers

• POSMicro: Online retailer and refurbisher specializing in barcode scanners, POS equipment, and mobile computers. Closely mirrors ETF's mix of new and refurbished AIDC hardware sales plus accessories.
• Barcodes Inc. A long-standing U.S. value-added reseller and service provider for barcode scanners, mobile computers, label printers, and RFID equipment. Directly comparable to ETF in customer base, product portfolio, and service-led GTM.
• Atlantic Data Supply: U.S.-focused AIDC distributor and VAR offering scanners, printers, and mobility solutions with repair and managed-services support. Comparable mid-market VAR model with similar vertical mix.

Emerging players

• Encompass Parts Distribution: Specialized distributor of certified refurbished and replacement AIDC parts and devices. Competes directly with ETF's refurbished-equipment and repair value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100066986473263
• LinkedInlinkedin.com/company/elite-technical-facility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Technical Facility