Etgar

What Etgar does

Etgar is an independent UK-registered charity (no. 1157569) founded in 2012 by Adam Taub and Jo Rosenfelder, headquartered at the Wohl Campus for Jewish Education in London. The organization delivers team-based inter-school quiz competitions for Year 5 pupils (approximately 10 years old) in Jewish primary schools, with its flagship Etgar Challenge engaging over 1,000 children annually from 28 UK schools plus a school from Israel. Programs have expanded internationally to South Africa, Canada, Australia, Hungary, and France.

The core product suite centers on the annual Etgar Challenge held at venues such as Wembley Stadium, supported by a content library comprising the Etgar Handbook (covering Jewish Calendar, History, Texts, Mitzvot, Brachot, and The Temple), the Etgar Israel Handbook for teenagers, a Teachers' Guidebook, downloadable educational posters, and weekly Torah-portion challenges distributed via Campaign Monitor email newsletters. Additional programs include Etgar Israel (a knowledge program for secondary students on Yom Ha'atzmaut), Etgar Debate Training for years 12-13, and the Yom Ha'atzmaut Families Quiz. The technology stack is modest: a WordPress website, Campaign Monitor for email, and PayPal for donations, with no proprietary AI/ML capabilities.

The business model is donation-driven (primary revenue stream) supplemented by hard-copy handbook sales arranged via direct email inquiry. There is no publicly disclosed pricing. Distribution operates through direct school engagement, annual flagship events, and partnerships with JNF-UK, LSJS, the Jewish Chronicle, the Jewish Agency for Israel, and UJIA. The organization employs a small team of 6 staff including co-founders and safeguarding officers, with growth measured primarily in mission reach rather than commercial metrics.

Name

Etgar

Legal name

Etgar

Website

https://etgar.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Etgar is an independent UK Jewish education charity running team-based inter-school quiz competitions for Year 5 pupils in 28+ Jewish primary schools across the UK and internationally. It delivers the Etgar Challenge, Etgar Israel program, handbooks, and weekly challenges through donations and handbook sales.

Ownership category

akta.pro rank

Product category

Jewish Education Services

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Literacy & ELA Instruction (School-Delivered) (EDAJAFAF)

Keywords

• Jewish education programs
• Inter-school quiz competitions
• Primary school curriculum
• Religious education materials
• Educational handbook publishing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Support: As an independent charity (no. 1157569), Etgar relies on donations from supporters. The website features a donation button accepting contributions via PayPal.
2. Handbook Sales: The Etgar Handbook is available in hard copy format and can be purchased by emailing [email protected]. This provides a revenue stream from schools and educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Etgar is a Jewish education charity that designs and runs team-based inter-school quiz competitions for pupils in Jewish primary schools (Year 5, age 10), alongside a knowledge-based program about Israel for teenagers. It also produces and sells educational handbooks, teachers' guidebooks, posters, and weekly Torah-portion challenges that provide structured curriculum materials covering Jewish calendar, history, texts, mitzvot, and brachot, with annual flagship events held at Wembley Stadium.

Product overview

Etgar is an independent Jewish education organization offering a suite of educational programs centered around its core inter-school quiz competition for Jewish primary schools. The main product is the Etgar Challenge, a team-based quiz for Year 5 pupils held at venues like Wembley Stadium. Supporting products include the Etgar Handbook (covering Jewish knowledge topics), Teachers' Guidebook, and printable Posters. The organization also runs Etgar Israel (a knowledge program about Israel for teenagers), Weekly Challenges based on Torah portions, Etgar Debate Training for secondary school students, and the Yom Ha'atzmaut Families Quiz. Etgar expanded internationally to South Africa, Canada, Australia, Hungary, and France.

Differentiator

Problem solved

Functional benefit

Brands

• Etgar Israel: A knowledge-based program for teenagers teaching about the history, geography, politics and culture of Israel, culminating in an interschool quiz on Yom Ha'atzmaut.

Products and services

• Etgar Challenge Team-based inter-school quiz competition for pupils in Jewish primary schools (Year 5, 10 years old) to inspire a love of Jewish learning through an exciting educational challenge format.
• Etgar Israel Knowledge-based program for teenagers to teach them about the history, geography, politics and culture of Israel, culminating in an inter-school quiz on Yom Ha'atzmaut.
• Etgar Handbook Educational handbook covering basic information that a young literate Jewish person should know, including Jewish Calendar, Jewish History, Israel, Jewish Texts, Mitzvot, Brachot, and The Temple.
• Etgar Teachers' Guidebook Resource created by teachers for teachers with tested classroom ideas, team games, board games, card games, puzzles, visual aids, performance ideas, and digital tools.
• Etgar Posters Downloadable poster versions of handbook pages covering topics including months of the year, Jewish History, Tanach, Mishnah, Talmud, Hatikvah, Mitzvot, Brachot, and Kashrut.
• Weekly Challenges Weekly challenges based on Torah portions (Parashat HaShavua) published each week during the school year, with challenges covering topics from Bereishit through Devarim.
• Etgar Debate Training Program for years 12 & 13 students teaching debate skills and knowledge of Israel, including how to examine critical issues facing Israel.
• Yom Ha'atzmaut Families Quiz Online quiz event delivered on Yom Ha'atzmaut 5780/2020, allowing families around the world to participate in a quiz about Israel.

Quantifiable outcome

• Over 1,000 children engaged annually in Jewish learning through competitive quiz format
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• JNF-UK (Jewish National Fund UK)coreStrategic or Co-development PartnerJNF-UK is listed as a partner of Etgar, providing support for the Jewish educational programs. The partnership enables Etgar to leverage JNF-UK's network and resources in the Jewish community.
• LSJS (London School of Jewish Studies)coreStrategic or Co-development PartnerLSJS partners with Etgar to support Jewish teacher training and educational resources. The collaboration enhances the quality of Jewish education materials and teaching approaches.
• Jewish ChronicleminorGTM or Marketing PartnerJewish Chronicle provides media coverage and promotional support for Etgar events and programs, helping reach the wider Jewish community.
• Jewish Agency for IsraelminorStrategic or Co-development PartnerCollaborated on the 'Anti-social' media briefing in May 2021 addressing social media engagement about Israel and Gaza, demonstrating strategic alignment on Israel education.
• UJIA (UJIA)minorStrategic or Co-development PartnerPartnered with Jewish Agency for Israel and Etgar on the 'Anti-social' media briefing initiative, supporting education about Israel in the community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Prizmah: Center for Jewish Day Schools: Network and advocacy organization for Jewish day schools across North America. Comparable as a Jewish education ecosystem enabler, though focused on school management rather than direct content delivery.
• World Mizrachi: Religious Zionist movement supporting Jewish education and institutions globally. Comparable as an adjacent funder and shaper of Jewish educational content, particularly in Israel-focused programming that overlaps with Etgar Israel.
• The Lookstein Center: Jewish educational resource center providing curriculum materials and professional development for Jewish day schools. Comparable as a content library and teacher resource provider serving the same Jewish school audience.
• JNF-UK (Jewish National Fund UK): UK fundraising arm of the Jewish National Fund, a partner of Etgar. Not a direct competitor but an adjacent community organization that supports and reaches the same Jewish school ecosystem.
• UJIA: UK Jewish charity supporting Israel education and engagement, listed as Etgar partner. Comparable as a co-funding and co-programming partner in the UK Jewish education space, particularly on Israel-related content.

Broad incumbents

• World ORT: Global Jewish education network operating schools and training programs across dozens of countries. Comparable as a much larger, more established Jewish education organization with international reach Etgar is emulating.
• London School of Jewish Studies (LSJS): Established UK Jewish education institution offering teacher training and educational resources. Comparable as a partner and broader Jewish education incumbent serving the same school network as Etgar.

Emerging players

• National Academic Quiz Tournaments (NAQT): US-based organizer of academic quiz competitions for schools. Comparable in the underlying team-based inter-school quiz format, though serving general academic subjects rather than Jewish knowledge.

Direct peers

• Shorashim: UK Jewish supplementary education network supporting Hebrew schools and Jewish curricula. Comparable as a UK-based Jewish education provider targeting primary-age children, though broader than quiz competitions.
• Chidon HaTanach: Long-running international Jewish Bible quiz competition for students, culminating in a flagship event. Directly comparable to Etgar in its quiz-based, inter-school Jewish knowledge competition format and target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/etgarchallenge
• YouTubeyoutube.com/channel/UCP_WNrSjvrlVRYqgbp_ji-w
• Facebookfacebook.com/Etgar-469514659910483
• LinkedInlinkedin.com/company/etgarchallenge

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etgar