Effectiveness Training Institute of Australia

What Effectiveness Training Institute of Australia does

The Effectiveness Training Institute of Australia (ETIA) is a Queensland-governed, not-for-profit community organization founded in 1991 and operating from Brisbane. It is the exclusive Australian licence holder for Dr. Thomas Gordon's Gordon Model programs and operates in affiliation with Gordon Training International (GTI). ETIA delivers five core courses — Parent Effectiveness Training (P.E.T.), Teacher Effectiveness Training (T.E.T.), Youth Effectiveness Training (Y.E.T.), Leader Effectiveness Training (L.E.T.) and Be Your Best (B.Y.B.) — all built on a unified methodology of Active Listening, I-Messages, the Behavior Window, Shifting Gears and Method III (No-Lose Problem Solving). Courses are delivered across Australia and New Zealand via in-person workshops and Zoom by a decentralized network of certified instructors trained and quality-controlled through Master Trainers.

ETIA's product surface extends beyond the five public courses to an Instructor Training pathway that accredits new facilitators through Gordon Training International, creating a long-cycle supply of certified deliverers. The underlying technology is a 60+ year old evidence-based curriculum rather than a software platform; there are no AI, API or SDK components. Independent research (Wood, 2003) across 26 courses in six Australian states supports outcomes on empathic listening, assertiveness and conflict resolution skills.

ETIA monetizes through three streams: (1) individual course fees set independently by each instructor (referenced at under AUD 400 for P.E.T.), (2) instructor training and certification fees for prospective facilitators, and (3) institutional licensing through partnerships such as the Victorian Department of Education & Training's School Readiness Funding Menu, under which P.E.T. is listed as an evidence-informed program for kindergartens and childcare centres. The organization is volunteer-Board governed, has 1–10 employees, no external funding, no parent company and no subsidiaries, and operates as a community-based non-profit rather than a venture-backed or listed entity.

Name

Effectiveness Training Institute of Australia

Legal name

Effectiveness Training Institute of Australia Ltd

Website

https://etia.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

ETIA is an Australian not-for-profit that delivers Dr. Thomas Gordon's evidence-based communication and conflict resolution training programs (P.E.T., T.E.T., Y.E.T., L.E.T., B.Y.B.) to parents, educators, leaders and youth via certified facilitators.

Ownership category

akta.pro rank

Product category

Communication and Conflict Resolution Training

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Train-the-Trainer & Instructor Enablement Services (BPAEANAL), Teacher Professional Development & In-Service Training Institutes (EDAHAFAM)

Keywords

• Communication skills training
• Conflict resolution courses
• Parenting education programs
• Leadership development training
• Teacher professional development

Headquarters

HQ city

Brisbane, QLD

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Course Enrollment Fees: Individual participants pay fees to attend P.E.T., B.Y.B., T.E.T., Y.E.T., and L.E.T. courses delivered by certified instructors
2. Instructor Training and Certification: Prospective instructors pay for training programs to become certified ETIA instructors, including ongoing support and qualification programs
3. Institutional/Educational Licensing: Partnership with schools and childcare centers including Victorian School Readiness Funding arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Effectiveness Training Institute of Australia (ETIA) delivers instructor-led communication and conflict resolution courses based on Dr. Thomas Gordon's Gordon Model. The courses cover Parent Effectiveness Training (P.E.T.), Teacher Effectiveness Training (T.E.T.), Youth Effectiveness Training (Y.E.T.), Leader Effectiveness Training (L.E.T.), Be Your Best (B.Y.B.), and Instructor Training, delivered in-person and online via Zoom by a network of certified instructors across Australia.

Product overview

The Effectiveness Training Institute of Australia (ETIA) offers a suite of effectiveness training courses based on Dr Thomas Gordon's methodology. The portfolio includes Parent Effectiveness Training (P.E.T.), Youth Effectiveness Training (Y.E.T.), Teacher Effectiveness Training (T.E.T.), Be Your Best (B.Y.B.), and Leader Effectiveness Training (L.E.T.), all grounded in communication and conflict resolution skills including Active Listening, I-Messages, the Behavior Window, Shifting Gears, and Method III (No-Lose Problem Solving). These programs are inspired by Gordon Training International and are designed for different life stages and contexts—families, teens, educators, professionals, and leaders—with an Instructor Training pathway that accredits facilitators to deliver these programs community-wide.

Differentiator

Problem solved

Functional benefit

Brands

• Parent Effectiveness Training (P.E.T.): Course for parents teaching communication skills and conflict resolution without coercion or rewards.
• Be Your Best (B.Y.B.)
• Teacher Effectiveness Training (T.E.T.)
• Youth Effectiveness Training (Y.E.T.)
• Leader Effectiveness Training (L.E.T.)

Quantifiable outcome

• P.E.T. groups achieved substantially and significantly higher scores than controls on core skills of empathic listening, appropriate assertiveness, and conflict resolution (Wood, 2003 study of 26 courses across 6 Australian states)
• +2 more outcomes

Named customers5 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Gordon Training International (GTI)coreStrategic or Co-development PartnerETIA is proudly affiliated with Gordon Training International, the organization founded by Dr Thomas Gordon. GTI provides licensing for the P.E.T., T.E.T., Y.E.T., L.E.T., and B.Y.B. programs. ETIA operates as the Australian license holder for these effectiveness training programs, with instructors trained and certified in alignment with GTI standards.
• Victorian Department of Education & TrainingcoreGTM or Marketing PartnerP.E.T. is listed as an evidence-informed program on the School Readiness Funding Menu, making it available for government funding at Victorian kindergartens and childcare centers. This partnership enables families to access P.E.T. training through funded early childhood education programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• The Smith Family: Large Australian education-focused nonprofit delivering learning and mentoring programs for disadvantaged children and families. Comparable because it occupies the education-nonprofit space and channels government/institutional funding toward child and family outcomes, similar to ETIA's institutional customers.
• Raising Children Network: Australian government-funded parenting information and resource network. Related as a free resource that competes for parents' attention, but does not deliver structured coursework and instead serves as a complementary or substitute discovery channel.

Direct peers

• Positive Discipline Association: Classroom and parent education programs teaching relationship-based discipline without punishment, taught through a global network of certified Positive Discipline facilitators. Comparable because it competes in the parent and teacher training categories without relying on rewards or punishment.
• Center for Nonviolent Communication: Nonprofit that delivers NVC training for parents, educators, and organizations via certified trainers worldwide. Directly comparable as a methodology-driven communication and conflict-resolution training organization with a similar nonprofit and licensed-instructor delivery model.
• Circle of Security International: Relationship-based early childhood parenting program delivered through trained COS facilitators, with 'COS-P' for parents and 'COS-C' for professionals. Comparable because it shares the relationship-focused parenting methodology and trainer-instructor delivery model.
• The Gottman Institute: Research-based relationship and communication training with programs for couples, parents, and professionals delivered through certified Gottman educators. Comparable because it provides a structured, evidence-based communication/conflict-resolution curriculum taught by a global network of certified instructors.
• Triple P International: Australia-headquartered evidence-based parenting program offering tiered courses for parents of children from birth to teens. Directly comparable because both organizations deliver structured, evidence-based parenting training to Australian parents through certified practitioner networks.

Broad incumbents

• Crucial Learning: Corporate training provider for communication, influence, and leadership skills with the Crucial Conversations curriculum. Comparable because it addresses the workplace communication and leadership training segment that ETIA's L.E.T. also targets, but with a broader corporate installed base.
• BetterUp: Large-scale leadership and professional coaching platform combining digital tools with a coach network. Comparable as a destination for leadership development (overlapping with ETIA's L.E.T.) but addresses the corporate L&D market at a much larger scale through technology.

Emerging players

• The Resilience Project: Australia-based social-emotional learning and wellbeing organization delivering school and workplace programs. Comparable because it competes in the SEL / teacher-training market alongside ETIA's T.E.T. and Y.E.T. within the same Australian geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/etiaorg
• LinkedInlinkedin.com/company/etiaorg
• Instagraminstagram.com/etiaorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effectiveness Training Institute of Australia