Etitex AG

What Etitex AG does

Etitex AG is a Swiss family-owned label printing company founded in 1987 and headquartered in Zollikofen near Bern. The company produces custom self-adhesive labels for six vertical markets: beverages, food, pharmaceuticals and chemicals, cosmetics, mechanical/technical industry, and logistics. Its product portfolio spans roll labels, sheet labels, thermal labels, security labels, pharmaceutical labels, value tokens, special form labels, premium finishing services, and a growing sustainable label line, complemented by hardware resale of CAB, Primera, and Epson thermal and color printers and label applicators.

The company operates a multi-process printing platform including flexo, letterpress, screen, digital, and thermal transfer printing. A 100% camera-based quality control system inspects every label after printing, and the company holds ISO 9001 and ISO 14001 certifications. Recent capital investment of approximately CHF 1.5 million in two modern flexo printing machines (including an 8-color press capable of 180 meters per minute) supports production capacity for regulated industries, including GMP-compliant pharmaceutical labels with EU 2D Data Matrix serialization and GHS-compliant hazard labels.

Etitex generates revenue through one-time custom label production orders, hardware resale, finishing services, and technical support. The company uses direct sales with personal consultation, a multilingual website (German, French, English), and industry trade show participation (notably GLUG for beverages). In July 2024, Etitex merged with Etica Druck AG, expanding its capacity and service offerings. The company employs approximately 42 people and serves the Swiss market primarily, with European export available on request.

Name

Etitex AG

Legal name

etitex ag

Website

https://etitexag.ch

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Etitex AG is a Swiss family-owned label printing company founded in 1987 in Zollikofen, producing custom self-adhesive labels across six verticals including beverages, food, pharmaceuticals, cosmetics, industrial, and logistics, with multi-process printing, camera quality control, and complementary printer hardware resal

Ownership category

akta.pro rank

Product category

Label Printing Manufacturing

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro industry

PRIMARYIMALABAM

Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil)

Industrials, Manufacturing & Construction/Packaging & Containers/Flexible Packaging (Films, Pouches, Laminates)

SECONDARYIMAMAHAE

Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYIMALAKAB

Glue-Applied/Wet-Glue Labels

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYIMALAMAJ

Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC)

Industrials, Manufacturing & Construction/Packaging & Containers/Sustainable Packaging Solutions

Keywords

• Custom label printing
• Self-adhesive labels
• Pharmaceutical label production
• Sustainable label materials
• Thermal label printing

Headquarters

HQ city

Zollikofen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Label Production: Production of custom self-adhesive labels including roll labels, sheet labels, thermal labels, security labels, pharmaceutical labels, value tokens, special shape labels, finished/enriched labels, and sustainable labels. Orders range from small runs for craftsmen and startups to large industrial volumes. Production in all materials, formats, and adhesive types.
2. Thermal Printers and Color Printers: Sale of thermal printers (CAB brand), color label printers (Primera and Epson brands), and label dispenser systems. Includes sales consultation and technical support.
3. Label Finishing Services: Finishing services including hot foil stamping, cold foil laminating, relief printing, soft-touch finishing, and protective varnishing for premium label appearance.
4. Technical Support Services: Technical support for labels, printers, and labeling systems from material selection to technical assistance. Includes TeamViewer remote support and documentation/instructions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Etitex AG produces custom self-adhesive labels (roll, sheet, thermal, security, pharmaceutical, value tokens, special shape, sustainable) for industrial and commercial customers across beverages, food, pharmaceutical/chemical, cosmetics, mechanical/technical, and logistics verticals using flexo, digital, screen, and thermal transfer printing. The company also resells thermal and color label printers and label dispensers/applicators from CAB, Primera, and Epson, and offers premium finishing services such as hot foil stamping, cold foil lamination, relief printing, and protective varnishing.

Product overview

Etitex AG is a Swiss label printing company founded in 1987, offering a comprehensive portfolio of label products and printing equipment. The core offering includes Roll Labels, Sheet Labels, Thermal Labels, Security Labels, Pharmaceutical Labels, Value Tokens, Special Form Labels, Label Finishing, Sustainable Labels, and Label Quality Control services. The company also provides complementary hardware including CAB thermal printers, Primera and Epson color label printers, and Primera/CAB label dispensers and applicators. All labels undergo automatic camera inspection for quality control. The company serves industries including beverages, food, pharmaceuticals, cosmetics, mechanical/technical, and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Roll Labels (Rollenetiketten) Self-adhesive labels supplied on rolls for automatic labeling systems and thermal printers, suitable for medium to large production runs in logistics, industry, food, and retail.
• Sheet Labels (Bogenetiketten) Labels arranged on individual A4 or SRA3 sheets for desktop printers, ideal for small runs, variable data, and in-house printing.
• Thermal Labels (Thermoetiketten) Labels designed for thermal printers in direct thermal (no ribbon) and thermal transfer (with ribbon) variants, suitable for logistics, retail, and industrial applications.
• Security Labels (Sicherheitsetiketten) Self-adhesive labels with integrated protection mechanisms including VOID effects, destructible materials, and holograms to prevent counterfeiting and tampering for pharma, industry, electronics, and retail.
• Pharmaceutical Labels (Pharma-Etiketten) GMP-compliant pharmaceutical labels meeting Swissmedic requirements and EU serialization obligations, with 2D Data Matrix codes for complete traceability.
• Value Tokens (Wertmarken) Durable, individually printable tokens for deposit systems, events, and access control, providing full administrative control and traceability.
• Special Form Labels (Spezialform-Etiketten) Custom-shaped labels in individual die-cut forms (round, oval, custom shapes) that are waterproof, freezer-suitable, and permanently adhesive.
• Sustainable Labels (Nachhaltige Etiketten) Eco-friendly labels made from FSC-certified paper, recycled materials, bagasse, and water-soluble options for environmentally conscious companies.
• Label Finishing (Etiketten Veredelung) Premium finishing services including hot foil stamping, cold foil lamination, relief printing, soft-touch finishing, and protective varnishing for high-end label appearance.
• CAB Thermal Printers Industrial thermal printers from CAB brand for reliable label printing in continuous operation, including MACH4S, MACH1/2, and SQUIX models, with sales consultation and technical support.
• Primera Color Label Printers Color label printers from Primera including LX500ec, LX600e, LX610e, LX910e, and LX3000e series with up to 4800 dpi resolution.
• Epson ColorWorks Color Label Printers Color label printers from Epson including C3500, C4000, C6000e, and C6500e series with automatic cutter, remote management, and direct SAP support.
• CAB eos Color Label Printer Color label printer with high operating comfort, also available for mobile use with 24V battery supply.
• Primera Label Dispensers and Applicators (AP Series) Semi-automatic labeling machines including AP550e flatbed labeler, AP380e for cylindrical containers, and AP360e/AP362e for fully automatic labeling.
• CAB Applicators (S Series) Label applicators including S3200 for half-automatic operation or integration into production lines, and S1000 for vertical integration.

Quantifiable outcome

• Every label automatically inspected - only flawless products delivered
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Schreiner Group GmbH & Co. KG: German specialty label manufacturer with deep expertise in pharmaceutical/security labels, RFID labels, and functional labels for regulated industries. Closely comparable to Etitex's specialty pharma-label capabilities.
• Herma GmbH: German self-adhesive label specialist producing PSA labels and labelstock materials for regulated industries including pharma, food, and chemicals. Closely matches Etitex's specialty label positioning and European SME character.
• Skanem AS: Norwegian specialty label manufacturer serving Northern Europe with PSA labels for consumer goods and industrial customers. Closely comparable SME specialty label position with a regional Nordic focus paralleling Etitex's Swiss focus.

Broad incumbents

• Mondi plc: UK-listed paper and packaging conglomerate producing containerboard, kraft paper, and flexible packaging including label substrates. Adjacent comparable in materials supply and broad packaging positioning, but operates at vastly larger scale.
• Huhtamäki Oyj: Finnish global flexible packaging company serving food, beverage, and consumer goods with broad packaging solutions. Comparable end-markets and printing processes, but operates at much larger scale as a broad packaging incumbent rather than a label specialist.
• Multi-Color Corporation: US-headquartered global label converter (Platinum Equity-backed) serving beverage, food, healthcare, personal care, and industrial markets across multiple continents. Comparable in label printing processes and end-market vertical mix, but operates globally at much larger scale.
• CCL Industries Inc. Canadian multinational and the world's largest specialty label manufacturer with Healthcare, CCL Design, CCL Container, and other segments touching every category Etitex serves. Comparable in product category and end-markets but at vastly larger scale.
• Avery Dennison Corporation: US-based global leader in pressure-sensitive label materials, RFID inlays, and specialty labels serving consumer products, retail, and industrial customers. Operates in the same product category and end-markets as Etitex, but at vastly larger scale.
• Coveris Holdings S.A. European flexible packaging manufacturer serving food, beverage, healthcare, and industrial markets with printed films and labels. Comparable in printing techniques and end-market vertical mix, though focused on broader flexible packaging rather than labels exclusively.
• Constantia Flexibles Group GmbH: Austrian global flexible packaging leader producing films, pouches, and labels for food, pharma, and consumer goods. Comparable in end-markets (especially pharma serialization) and printing technologies used, but at much larger scale than Etitex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etitex-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etitex AG