ETL Sachenbacher Reichel Steuerberatungsgesellschaft mbH

What ETL Sachenbacher Reichel Steuerberatungsgesellschaft mbH does

ETL Sachenbacher Reichel Steuerberatungsgesellschaft mbH is a Munich-based tax advisory firm (Steuerberatungsgesellschaft) operating as a member of the ETL-Gruppe, Germany's stated market-leading tax advisory network with 970+ German offices and 1,470+ global locations across 60+ countries. Founded in its current legal form in 2019 under Managing Directors Georg Sachenbacher (Rechtsanwalt and Wirtschaftsprüfer since 1979/1988) and Michael Reichel (Steuerberater), the firm offers the standard German tax advisory stack — Klassische Steuerberatung, Finanzbuchhaltung, Bilanzen und Steuererklärungen, Lohn- und Gehaltsabrechnung, and Betriebswirtschaftliche Beratung — alongside nine vertical specializations including Heilberufler, Hotellerie/Gastronomie, Franchisesysteme, Tankstellen, Land- und Forstwirtschaft, Profisportler, Senioren/Rentner, and E-Commerce, plus two regulatory-deadline-driven services for Grundsteuerreform and the January 2025 E-Rechnungspflicht.

The firm runs on DATEV accounting and payroll software, the ETL PISA web-based document archiving portal (hosted by eurodata AG at ISO 27001/9001-certified data center in Saarbrücken), and three third-party digital add-ons it distributes to clients: edtime/edtime Plus time and shift planning, Vimcar GoBD-compliant digital vehicle logbook, and SpenditCard employee benefits card. It employs 4 licensed professionals (Berufsträger) plus 6 apprentices/students in dual-study programs.

The business model is overwhelmingly recurring professional services — subscription-style monthly bookkeeping, recurring payroll, and ongoing tax advisory — supplemented by annual financial statement and tax return preparation, business consulting engagements, and ETL Kassencheck cash register compliance audits. The firm operates exclusively through direct face-to-face engagement at its Nymphenburger Straße office and digital client portals (PISA, DATEV, capitain, eMitarbeiter), with no resellers, marketplace listings, or disclosed pricing. As part of ETL-Gruppe, it benefits from inbound referrals across the network's 300,000+ German client base, the ETL Qualitätskanzlei mandatory continuing-education program, and centralized marketing assets including the ETL Monatssticker webinar, ETL-Unternehmerjournal, and tax calculators.

Name

ETL Sachenbacher Reichel Steuerberatungsgesellschaft mbH

Legal name

ETL Sachenbacher Reichel Steuerberatungsgesellschaft mbH

Website

https://etl-sp.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ETL Sachenbacher Reichel is a Munich-based tax advisory firm and member of Germany's ETL-Gruppe network, providing recurring tax advisory, bookkeeping, payroll, financial statement preparation, and business consulting to SMBs, freelancers, and eight specialized verticals including healthcare, hospitality, franchise, and e-commerce.

Ownership category

akta.pro rank

Product category

Tax Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Payroll Services (541214), Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industry

Transaction Tax Structuring & Deal Advisory (BPAHAOAJ)

Keywords

• Tax advisory services
• Financial accounting services
• Payroll processing services
• Annual financial statements
• Business management consulting

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Steuerberatung (Tax Advisory): Core tax advisory services including tax planning, tax return preparation, tax representation before tax authorities and courts, and support during tax audits. Services cover income tax, corporate tax, VAT, trade tax, inheritance tax, and property tax.
2. Finanzbuchhaltung (Financial Accounting): Monthly bookkeeping and financial accounting services, including accounts payable/receivable management, VAT return filing, and preparation of monthly financial statements and business analyses.
3. Bilanzen und Steuererklärungen (Financial Statements & Tax Returns): Preparation of annual financial statements under commercial and tax law, including income-expenditure statements, trade tax returns, corporate tax returns, profit determination, and publication to the company register.
4. Lohn- und Gehaltsabrechnung (Payroll Processing): Full payroll processing including salary calculation, social security registrations, and tax optimization counseling ('mehr Netto vom Brutto'). The ETL Group processes over 6 million payroll calculations annually.
5. Betriebswirtschaftliche Beratung (Business Advisory): Business development consulting including company founding, expansion planning, long-term business forecasts, financing alternatives (purchase, leasing, factoring, mezzanine), cost-benefit analysis, and succession planning.
6. ETL Kassencheck (Cash Register Audit): Audit and compliance services for cash-intensive businesses, including analysis of cash handling processes, procedures documentation per GoBD requirements, and secure data storage of cash register data via the ETL PISA portal.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ETL Sachenbacher Reichel is a Munich-based tax advisory firm offering classical tax advisory, financial accounting, annual financial statements, payroll processing, and business management consulting to small, medium, and large businesses, freelancers, and self-employed professionals. The firm is a member of the ETL-Gruppe network and provides branch-specific tax and business advisory across healthcare, hospitality, franchise, fuel station, agriculture, professional sports, e-commerce, and senior/retiree client segments. Service delivery is enabled by DATEV accounting/payroll software and the ETL PISA web portal for paperless document archiving.

Product overview

ETL Sachenbacher Reichel is a Munich-based tax advisory firm operating as part of the ETL Group, Germany's market leader in tax consulting with over 970 domestic offices and 1,470+ global locations. The firm's offering is organized as a multi-service tax and advisory practice with a portfolio of core service lines — Klassische Steuerberatung, Finanzbuchhaltung, Bilanzen und Steuererklärungen, Lohn- und Gehaltsabrechnung, and Betriebswirtschaftliche Beratung — supplemented by specialized industry verticals (Beratungsschwerpunkte) covering hospitality, healthcare, franchise systems, fuel stations, agriculture, professional sports, seniors, and e-commerce. These are complemented by digital add-on tools developed or distributed through the ETL/eurodata ecosystem: edtime (time tracking and shift planning), SpenditCard (employee benefit card), and Vimcar (digital vehicle logbook). Clients access services and documents through the ETL-PISA web portal and DATEV online platforms. The firm also participates in the ETL Qualitätskanzlei quality program and the broader ETL Group network, which includes legal, audit, and IT services.

Differentiator

Problem solved

Functional benefit

Brands

• ETL Qualitätskanzlei: ETL quality seal indicating high training and continuing education standards beyond legal requirements.
• Women's Networking Lounge

Products and services

• Klassische Steuerberatung (Classical Tax Advisory) Core tax advisory services covering all phases of a business lifecycle from founding to succession, including tax savings impulses, total tax burden optimization, representation before tax authorities and courts, and support during tax audits, for businesses of all sizes.
• Finanzbuchhaltung (Financial Accounting) Monthly financial accounting services including bookkeeping with fixed asset ledgers, specialized bookkeeping for auto dealers, craftsmen, and medical professionals, plus monthly management reporting and cost center analysis.
• Bilanzen und Steuererklärungen (Financial Statements and Tax Returns) Preparation of annual financial statements under commercial and tax law, Einnahme-Überschussrechnungen, VAT returns, trade tax and corporate tax filings, profit determination, and private tax returns including income and inheritance tax.
• Lohn- und Gehaltsabrechnung (Payroll Processing) Full-service payroll processing including salary calculation, social security registrations, and tax optimization counseling ('mehr Netto vom Brutto'), delivered through ETL Group's ISO 27001/9001 certified high-performance computing center in Saarbrücken.
• Betriebswirtschaftliche Beratung (Business Management Consulting) Business management consulting covering business development, financing alternatives (purchase, leasing, loans, factoring, mezzanine), cost-benefit analyses, and personal retirement and wealth-building advice.
• Beratungsschwerpunkte (Industry-Specific Advisory Specializations) Industry-specific tax and business advisory covering hospitality, healthcare, cash-intensive businesses, franchise systems, fuel stations, agriculture and forestry, professional sports, seniors/retirees, and e-commerce sectors.
• ETL Franchise Specialized tax advisory service for franchise systems, covering franchisee and franchisor accounting, consolidated BWA data, custom chart of accounts development, and franchise-specific financial and business guides.
• E-Rechnungspflicht Beratung (E-Invoicing Compliance Advisory) Advisory service preparing businesses for the mandatory e-invoicing regime in Germany (effective January 1, 2025), covering electronic invoice reception and transmission requirements for VAT-registered businesses.
• Grundsteuerreform Beratung (Property Tax Reform Advisory) Advisory and document preparation service for property tax reform compliance, including preparation of property tax value declarations, review of assessment notices, and filing of objections for property owners.
• Kassenführung / ETL Kassencheck (Cash Register Compliance) Cash register compliance service including process analysis, procedural documentation, and secure data storage via the ETL PISA portal, helping businesses meet GoBD and Kassensicherungsgesetz requirements.

Quantifiable outcome

• Over 6 million payroll calculations processed annually across the ETL-Gruppe, demonstrating operational scale and reliability.
• +1 more outcomes

Named customers6 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ETL-GruppecoreStrategic or Co-development PartnerETL Sachenbacher Reichel is a member firm of the ETL-Gruppe, Germany's market leader in tax advisory with over 970 Kanzleien in Germany and 1,470+ locations in 60+ countries. The partnership provides access to ETL's centralized marketing, digital tools (PISA portal), training academy (ETL Akademie), expert networks, and cross-border advisory capabilities. The firm operates under ETL's brand and quality standards.
• ETL-Rechtsanwälte (ETL Lawyers)coreStrategic or Co-development PartnerETL-Rechtsanwälte provides legal advisory services (from labor law to traffic law) to ETL tax advisory clients through a formalized cooperation. The partnership enables integrated tax-legal advisory, including a free initial consultation on family law matters (Unterhaltssprechstunde). Forms, templates, and contracts are also made available to clients via etl-rechtsanwaelte.de.
• eurodata AGcoreTechnology or Integrationeurodata AG provides the edtime time tracking and workforce scheduling platform (edtime and edtime Plus), integrated with the edlohn payroll module. eurodata also operates the high-performance data center ( Hochleistungsrechenzentrum) in Saarbrücken where ETL PISA portal data is stored, certified to ISO 27001/9001.
• DATEV eGcoreTechnology or IntegrationDATEV provides the core accounting and payroll software infrastructure used by ETL member firms. Clients access DATEV Unternehmen Online and DATEV Arbeitnehmer Online portals. DATEV systems enable fully digitized, GoBD-compliant bookkeeping and payroll processing, with over 6 million annual payroll calculations processed through the ETL network.
• Deutscher Franchise Verband e.V. (DFV)coreGTM or Marketing PartnerETL Franchise is an associated expert member of the German Franchise Association (DFV). This membership provides ETL franchise advisory services with industry recognition, access to franchise industry standards, and a platform for visibility among franchise operators.
• ETL Kinderträume StiftungminorOthersETL Kinderträume Stiftung supports underprivileged, seriously ill, and physically or mentally disabled children and adolescents. Founded in 2008, it has collected approximately €330,000 in donations and supported 47 aid projects. The ETL-Gruppe, including ETL Sachenbacher Reichel, participates in this corporate social responsibility initiative.
• FC Viktoria Köln 1904 e.V.minorOthersFC Viktoria Köln 1904 is the largest right-rheinische football (soccer) club in Cologne, competing in the NRW-Liga. ETL sponsors the club as part of its sports promotion initiative (ETL Sportförderung).
• TSV Germania Windeck e.V.minorOthersTSV Germania Windeck is a multi-sport club founded in 1910. ETL sponsors the club as part of its sports promotion initiative, which also provides amateur teams with free or subsidized sportswear including club logo printing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ebner Stolz Wirtschaftsprüfer Steuerberater Rechtsanwälte Partnerschaft mbB: One of Germany's largest independent tax, audit, and legal advisory firms (top 10 nationally), headquartered in Stuttgart. Overlaps with ETL Sachenbacher Reichel on tax advisory and accounting for SMEs but operates at materially larger scale and broader geographic footprint.
• Forvis Mazars GmbH & Co. KG (Germany): International audit and advisory network with substantial German tax advisory practice. Direct competitor for cross-border Mittelstand mandates, but at materially larger scale and broader service portfolio.
• Rödl & Partner: Large international German advisory firm (tax, legal, audit, consulting) with significant presence in Munich and Mittelstand client base. Overlapping services in tax advisory and succession planning, but at significantly larger scale and global footprint.
• BDO AG Wirtschaftsprüfungsgesellschaft: German arm of BDO Global, one of the top-5 German audit and tax networks. Overlaps with the firm's core offerings on tax advisory, financial statements, and audit, with significantly deeper resources and enterprise client positioning.

Others

• DATEV eG: German IT cooperative that provides the core accounting and payroll software infrastructure used by ETL Sachenbacher Reichel and the broader ETL-Gruppe (processing over 6 million annual payroll calculations). Not a direct competitor but the dominant technology backbone for the firm's daily operations.

Direct peers

• ETL ADVISION Steuerberatungsgesellschaft mbH: Sister ETL member firm in Hamburg offering a comparable multi-line tax advisory, accounting, and payroll service portfolio under the same ETL brand, distribution network, and Qualitätskanzlei quality program. Closest comparable in terms of service mix and network leverage, differing primarily in geography (regional peer overlap).
• RINKE TREUHAND GmbH: Mid-sized German tax advisory and audit firm headquartered in Wuppertal, providing tax advisory, financial accounting, payroll, and cross-border services to Mittelstand clients. Comparable mid-market positioning and full-service advisory model.
• KMLZ Rechtsanwaltsgesellschaft mbH: Frankfurt-based tax and law firm specializing in cross-border tax advisory, international structuring, and complex compliance for German and international corporates. Comparable in offering specialist tax advisory depth, but with stronger international/corporate skew.
• HLB Strecker Schenk Leinhos GmbH & Co. KG: German mid-market tax and audit firm within the HLB international network, serving Mittelstand clients with tax advisory, accounting, payroll, and cross-border services. Similar in scale, service portfolio, and network-led distribution model.
• Bansbach GmbH Wirtschaftsprüfungsgesellschaft Steuerberatungsgesellschaft: Mid-sized German tax advisory and audit firm with multiple offices in Baden-Württemberg, serving SMEs and family-owned businesses with comparable full-service advisory, including succession planning and international tax. Closely comparable client segments and multi-office mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ETLGruppe
• LinkedInlinkedin.com/company/etl-sachenbacher-reichel-steuerberatungsgesellschaft-mbh
• Instagraminstagram.com/etl_gruppe

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETL Sachenbacher Reichel Steuerberatungsgesellschaft mbH