ET Music Therapy Inc.

What ET Music Therapy Inc. does

ET Music Therapy Inc. is a privately held, founder-owned music therapy practice founded in 1996 and headquartered in North Vancouver, British Columbia, serving the Metro Vancouver area and, via telehealth, clients across British Columbia. The company delivers individual and group music therapy sessions, adapted music lessons, workshops, consultations, and in-services primarily to neurodivergent children and adolescents (with secondary work in early intervention, adult neuro-rehabilitation, and seniors' care). Sessions are delivered across three studio locations — two in North Vancouver and one or more inside the Pacific Autism Family Centre in Richmond — alongside in-home visits and online telehealth, with instruments shipped to remote clients to enable interactive sessions.

The company's principal technology asset is the proprietary Meet In The Music (MITM) curriculum developed by founder and Executive Director Esther Thane, comprising assessments, goal banks, intervention libraries, session documentation, and clinical reporting, which is distributed globally through the UnitusTI Therapy Intelligence Platform. A second proprietary product is the Rooted in Music relaxation recordings package (CA$25), a set of vocal-led MP3s for self-regulation and sleep published in the Voicework in Music Therapy textbook. Operational tooling rests on UnitusTI for practice management, scheduling, and invoicing.

The revenue model is predominantly fee-for-service professional services — individual and group sessions, adapted lessons, rock band/jam sessions, and workshops — with a small digital-product line through the CA$25 Rooted in Music recordings. GTM is sales-led and community-led: families, schools, group homes, treatment centers, and senior facilities are reached through contact forms, referrals, and relationships with BC funding bodies (Autism Funding Unit, Variety, CKNW Kids Fund, Music Heals bursaries), with long-standing partnerships at the Pacific Autism Family Centre underpinned by a 10-year Music Heals/Bikers for Autism funding commitment. The team of 13 includes 7 MTA/MT-BC credentialed therapists plus interns, with Esther Thane and her brother Vince Thane (Business Manager) leading the organization; no external venture or PE investment is indicated.

Name

ET Music Therapy Inc.

Legal name

ET Music Therapy Inc.

Website

https://etmusictherapy.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ET Music Therapy Inc. is a founder-owned, Metro Vancouver-based music therapy practice founded in 1996, delivering individual and group sessions, adapted lessons, and telehealth to neurodivergent children, adolescents, adults, and seniors. It licenses its proprietary Meet In The Music (MITM) curriculum globally via the UnitusTI platform.

Ownership category

akta.pro rank

Product category

Music Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Music Therapy (Educational/Developmental Programs) (EDAMANAK)

akta.pro secondary industries

Online / Virtual Music Instruction & Platforms (EDAMANAI), Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ)

Keywords

• Music therapy services
• Neurodevelopmental therapy
• Adapted music lessons
• Telehealth music therapy
• Relaxation recordings

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Individual Music Therapy Sessions: Weekly one-hour music therapy sessions at studio, in-home, or online. Sessions target non-musical goals through music including self-regulation, attention, motor skills, communication, and social skills.
2. Group Sessions: Group sessions of 2-5 participants targeting social skills and peer engagement. Early learner groups and elementary age groups available.
3. Adapted Music Lessons: Music lessons adapted for neurodiverse individuals on piano, guitar, drums, voice, violin. Offered as standalone lessons or integrated into therapy sessions.
4. Rock Bands & Jam Sessions: Adolescent and adult peer jam sessions exploring keyboards, drums, electric guitars, bass. Includes recording and performing opportunities.
5. Workshops & Presentations: Training and professional development for other service providers and organizations.
6. Relaxation Recordings: Digital relaxation recordings sold for CA$25. Rooted in Music package includes guide and four MP3 audio recordings for self-regulation and sleep.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

ET Music Therapy Inc. delivers clinical music therapy services to individuals of all ages with diverse needs, primarily neurodivergent children, adolescents, adults, and seniors. Services are offered through individual and group sessions at studios in North Vancouver and Richmond (inside Pacific Autism Family Centre), in-home visits, online telehealth, and on-site programs at schools, group homes, senior's homes, and treatment centers. The practice also produces the proprietary Meet In The Music (MITM) curriculum, adapted music lessons (piano, guitar, drums, voice, violin), and the Rooted in Music digital relaxation recordings package.

Product overview

ET Music Therapy Inc. offers a portfolio of music therapy services and products. The core offering is individual and group music therapy sessions conducted at three studio locations (North Vancouver and Richmond) and online via telehealth. The company developed the Meet In The Music© (MITM) curriculum—a music therapy program and practice management system that includes assessments, goal planning, session documentation, and clinical reports, available through the UnitusTI platform for use by music therapists globally. Additional offerings include adapted music lessons, workshops, consultation services, and in-services for organizations. The company also produces proprietary products including the Rooted in Music relaxation recordings for self-regulation and sleep (CA$25.00), which are published in academic textbooks and used across various clinical and educational settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Meet In The Music (MITM) Curriculum A proprietary music therapy curriculum and practice management program for music therapists globally, including assessments, goal planning, session documentation, and clinical report generation, distributed through the UnitusTI platform.
• Music Therapy Sessions (Individual & Group) Weekly in-person music therapy sessions for individuals and groups of 2-5 participants at North Vancouver and Richmond studios, in-home, online, and on-site, targeting non-musical goals including self-regulation, attention, motor skills, communication, and social skills for clients with diverse needs.
• Online Music Therapy Sessions (Telehealth) Virtual music therapy sessions and adapted music lessons delivered via video conferencing across British Columbia, with instruments delivered to client homes in reusable ET Music Therapy bags at no additional cost.
• Adapted Music Lessons Adapted music lessons for individuals with diverse needs on piano, guitar, drums, voice, and violin, offered as standalone lessons or integrated into therapy sessions.
• Pacific Autism Family Centre Studios (Richmond) Two studios (plus a third opened May 2024) located inside the Pacific Autism Family Centre in Richmond, BC, offering individual sessions, group sessions, and rock band/jam sessions with pianos, drum sets, percussion instruments, and developmental materials.
• Rock Bands & Jam Sessions Adolescent and adult peer jam sessions exploring keyboards, drums, electric guitars, and bass, including recording and performing opportunities for social engagement and skill development.
• Workshops, Presentations, Consultation & In-Services Educational workshops, presentations, professional consultation, training, and in-services for other service providers and organizations on music therapy approaches, sensory-informed environments, and clinical methodologies.
• Rooted in Music Relaxation Recordings Original vocal-led relaxation recordings featuring vocals and piano by Esther Thane, including four MP3 audio recordings (5, 10, and 20-minute versions) with guided breath awareness, muscle relaxation, and positive affirmation sections. Sold as a complete digital package for CA$25 and used in schools, homes, senior's homes, dental clinics, and harm reduction facilities.

Quantifiable outcome

• Music therapy has been shown to help autistic individuals develop communication skills, improve self-regulation, and increase social engagement
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pacific Autism Family Centre (PAFC)coreStrategic or Co-development Partner · 22 October 2017ET Music Therapy has operated studios inside Pacific Autism Family Centre since 2017. Currently has two studios (1st and 2nd floor) with a third studio opened May 2024. PAFC is the primary location for Richmond services.
• UnitusTI (Mundo Pato Inc.)coreTechnology or IntegrationUnitusTI is the therapy software platform used for practice management, assessments, documentation, clinical reports, scheduling, and invoicing. ET Music Therapy's Meet In The Music curriculum is available through this platform. Executive Director Esther Thane serves as VP of UnitusTI.
• Instruments Beyond Borders (IBB)minorOthersDonated guitars to ET Music Therapy for client use during improvisation, songwriting, and guitar lessons.
• Langley Community Music SchoolminorStrategic or Co-development PartnerCommunity music school partnership supporting music education and therapy in the Langley area.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Berklee Institute for Music and Neurological Rehabilitation: Affiliated with Berklee College of Music, this institute conducts music therapy research and clinical work with neurological and developmental conditions. Comparable in clinical specialization for stroke, dementia, and developmental populations, though embedded within a much larger academic institution.
• The Music Settlement: Cleveland-based community music school and therapy organization with a much broader portfolio including music education, therapy, and performance programming. Comparable in therapy services for diverse needs but operates at significantly larger scale across multiple program types.

Emerging players

• Music Together: Internationally franchised early childhood music education program serving families with young children. Adjacent to ET Music Therapy's early intervention segment but more educational/developmental than clinical, and delivered via a licensing/franchise model rather than direct service.

Direct peers

• Nordoff-Robbins Music Therapy: A globally recognized music therapy organization operating centers in the UK, Australia, and beyond, delivering individualized music therapy for people with diverse needs including autism and developmental disabilities. Highly comparable to ET Music Therapy in clinical model, target populations, and emphasis on proprietary methodology and training.
• MusicWorx: California-based music therapy consulting firm offering individual and group music therapy services, supervision, and professional training. Directly comparable in service model, clinical specialization, and training/in-service revenue streams.
• Center for Music Therapy: Austin-based private practice delivering music therapy for children and adults with autism, neurological conditions, and developmental needs. Closely comparable in clinical scope, individualized programming, and concentration in a single metropolitan market.
• Resona Music Therapy: Canadian music therapy practice providing individualized and group music therapy for children with autism and developmental differences. Closely comparable in clinical approach, target population, and Canadian operating context.
• Music for Autism: US nonprofit that produces interactive music therapy concerts and programs specifically for individuals with autism and their families. Comparable in its exclusive focus on autism-spectrum populations and use of music-based interventions, though delivered in a concert format rather than individual sessions.
• Sing and Grow: Australia-based provider of music therapy programs for children and families, with government and charity-funded delivery models similar to ET Music Therapy's BC funding-body stack. Comparable in targeting early intervention and family-centered sessions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/estherchicasong40
• Facebookfacebook.com/etmusictherapy
• LinkedInlinkedin.com/company/et-music-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ET Music Therapy Inc.