E. TRASBORG A/S
E. TRASBORG A/S is a family-owned Danish trucking and equipment rental company operating five branches nationwide, renting approximately 240,000 steel road plates, providing crane/grab truck transport, and supplying containers to construction contractors, infrastructure projects, and private individuals across Denmark.
- Company typePrivate
- Founded1949
- HeadquartersHerlev, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What E. TRASBORG A/S does
E. TRASBORG A/S is a family-owned Danish trucking and equipment rental company headquartered in Herlev, with operations spanning five branches across Denmark (Herlev, Hinnerup, Bække/Asbo, Søllested, and Ringsted). Founded in 1949 by Einar Trasborg originally as a scrap and recycling business, the company pivoted in 1988 to focus on rental of standardized 2x3m x 14mm steel road plates (køreplader), and now operates three core service lines: rental of an inventory of approximately 235,000–240,000 steel plates, trucking and crane/grab transport of construction materials (sand, asphalt, gravel, concrete, stones, and soil), and rental of containers in multiple configurations for construction, renovation, and garden waste. A fleet of 40–55 trucks supports delivery and pickup across the branch network.
The company runs a fleet and asset-rental business with no proprietary technology platform — operations are managed through phone, email, and a website with a quote-based, direct-to-customer sales motion. Pricing is usage-based: hourly truck rates range from 785 DKK (small vehicles) to 960 DKK (6/7-axle with trailer) excluding VAT, and plate rental is billed only on working days (weekends and Danish holidays are free). Customers include construction contractors and infrastructure/civil engineering firms as primary verticals, with private individuals as a secondary segment using container rentals.
The business is entirely family-owned and operated by the Trasborg family across generations — founded by Einar Trasborg in 1949, transferred to Frode Trasborg in 1983, and now under Liselotte Trasborg's ownership with Kurt Trasborg Hansen as CEO following Frode's death in 2000. Multiple family members occupy operational roles across dispatch, fleet management, HR, and accounting. Revenue is not publicly disclosed. Headcount is reported at approximately 70–80 employees and the fleet at 40–55 trucks; the company holds CVR 72849213 and is registered as a Danish public limited company (A/S) without a stock exchange listing.
E. TRASBORG A/S firmographics
Firmographics- Name
- E. TRASBORG A/S
- Legal name
- E. TRASBORG A/S
- Website
- https://etrasborg.dk
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E. TRASBORG A/S is a family-owned Danish trucking and equipment rental company operating five branches nationwide, renting approximately 240,000 steel road plates, providing crane/grab truck transport, and supplying containers to construction contractors, infrastructure projects, and private individuals across Denmark.
- Ownership category
- akta.pro rank
E. TRASBORG A/S industry classification
Industry- Product category
- Construction Equipment Rental and Trucking
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Loading/Unloading Labor (Truck/Trailer) (HSAKAMAA)
Keywords
Where E. TRASBORG A/S is headquartered
LocationHeadquarters
- HQ city
- Herlev
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
E. TRASBORG A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Steel Plate (Køreplader) Rental: Rental of steel/iron plates for construction and infrastructure projects. Payment is based on working days only - weekends and holidays are free of charge. Customers pay from receipt until return of plates.
- Trucking Services (Vognmandskørsel): Transportation services including delivery of sand, asphalt, gravel, concrete, stones, and soil. Also includes crane/grab services for construction materials.
- Container Rental and Transport: Rental of various container types (high, narrow, open, closed) for renovation, new construction, garden waste, and construction debris. Containers are rented for any purpose.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Small vehicle - hourly rate |
| Usage-based | Pay-as-you-go | 4-axle vehicle - hourly rate |
| Usage-based | Pay-as-you-go | With trailer (6-axle and 7-axle) - hourly rate |
| Usage-based | Pay-as-you-go | Steel plate rental - working days only |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
E. TRASBORG A/S product offering
Product offeringCore offering
E. TRASBORG A/S rents iron/steel road plates (2x3m x 14mm) to construction and infrastructure customers, with an inventory of approximately 235,000-240,000 plates distributed across five Danish branches. The company also offers truck transport services with crane and grab capabilities for materials such as sand, asphalt, gravel, concrete, stones, and soil, as well as rental of various container types (high, narrow, open, closed) for renovation, new construction, garden waste, and construction debris disposal. Operations are supported by a fleet of 40-55 trucks and approximately 70-80 employees serving customers throughout Denmark.
Product overview
E. TRASBORG A/S is a family-owned Danish transport and rental company founded in 1949, offering three core service lines: (1) Udlejning af køreplader – rental of approximately 235,000-240,000 iron/steel road plates (2x3m x 14mm) for construction sites; (2) Containerkørsel – rental of various container types for construction, renovation, and waste disposal; and (3) Vognmandskørsel – truck transport with crane/grab capabilities for materials like sand, gravel, concrete, and earth. The company operates a fleet of 40-55 trucks with 70-80 employees across five regional departments serving customers throughout Denmark.
Differentiator
Problem solved
Functional benefit
Products and services
- Road Plate Rental (Udlejning af køreplader) Rental of iron/steel road plates in size 2x3m x 14mm for construction and infrastructure projects. The company maintains approximately 235,000-240,000 plates distributed across five locations nationwide. Used for temporary road/access solutions, ground stabilization during heavy equipment operation, and construction site access.
- Truck Transport Services (Vognmandskørsel)
Quantifiable outcome
- 100% customer satisfaction
Companies that use E. TRASBORG A/S
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
E. TRASBORG A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
E. TRASBORG A/S partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights3 records
E. TRASBORG A/S competitors and assessment
Company assessmentBroad incumbents
- DSV A/S: Danish global logistics giant offering specialized freight transport services. While primarily a global freight forwarder, comparable as a Danish-headquartered transport/logistics company with specialized capabilities.
- Boels Rental: European equipment rental leader offering construction site equipment and machinery. Overlaps with E. TRASBORG's steel plate and equipment rental business but serves a broader customer base with diverse product range.
- Cramo: Major European equipment rental company offering construction equipment rental including ground protection and site solutions. Comparable to E. TRASBORG's steel plate rental business but at much larger scale and broader product portfolio.
- Blue Water Shipping: Danish-headquartered global logistics and transport company with significant Scandinavian operations. Comparable in industry vertical but operates at much larger scale with broader service portfolio including ocean freight.
Others
- NCC Denmark: Danish arm of Nordic construction giant NCC, involved in building and infrastructure projects across Denmark. Represents the demand side for E. TRASBORG's services in the Danish construction support market.
- MT Højgaard: One of Denmark's largest construction and civil engineering companies. Key customer segment for E. TRASBORG's steel plate rental and transport services, representing the demand side of the construction support market.
- Per Aarsleff Holding: Major Danish infrastructure and construction contractor. Comparable as a customer/end-user of E. TRASBORG's steel plate and transport services in major Danish infrastructure projects.
Direct peers
- H. J. Vinther & Co. Danish trucking and transport company offering specialized freight and heavy transport services. Comparable to E. TRASBORG's trucking/transport services with crane capabilities and operates in similar construction/customer segments.
- Marius Pedersen: Danish container and waste management company offering container rental, transport, and recycling services. Directly comparable to E. TRASBORG's container rental/transport business line and operates in the same Danish market with overlapping customer segments.
Regional players
- RGS Nordic: Nordic waste management and environmental services company offering container rental and waste transport. Directly comparable to E. TRASBORG's container business line but operates across Nordic markets rather than Denmark-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
E. TRASBORG A/S social profiles
Digital presenceE. TRASBORG A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
E. TRASBORG A/S leadership team
Management profileNumber of profiles
Profiles10 records
E. TRASBORG A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E. TRASBORG A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E. TRASBORG A/S
What does E. TRASBORG A/S do?
E. TRASBORG A/S rents iron/steel road plates (2x3m x 14mm) to construction and infrastructure customers, with an inventory of approximately 235,000-240,000 plates distributed across five Danish branches. The company also offers truck transport services with crane and grab capabilities for materials such as sand, asphalt, gravel, concrete, stones, and soil, as well as rental of various container types (high, narrow, open, closed) for renovation, new construction, garden waste, and construction debris disposal. Operations are supported by a fleet of 40-55 trucks and approximately 70-80 employees serving customers throughout Denmark.
Is E. TRASBORG A/S a public or private company?
E. TRASBORG A/S is a private company. It is classified as family owned and is currently operating.
When was E. TRASBORG A/S founded?
E. TRASBORG A/S was founded in 1949. It employs 1 to 10 people.
Where is E. TRASBORG A/S based?
E. TRASBORG A/S is headquartered in Herlev, Denmark, in the Europe region.
How does E. TRASBORG A/S make money?
Three revenue lines are on record. Steel Plate (Køreplader) Rental is the primary driver. The others are trucking Services (Vognmandskørsel) and container Rental and Transport.
Who are E. TRASBORG A/S's main competitors?
Broad incumbents on record are DSV A/S, Boels Rental, Cramo and Blue Water Shipping. Others are NCC Denmark, MT Højgaard and Per Aarsleff Holding. Direct peers are H. J. Vinther & Co. and Marius Pedersen. RGS Nordic is listed as a regional player.
Does E. TRASBORG A/S have an API?
No public API is recorded for E. TRASBORG A/S.
What industry is E. TRASBORG A/S in?
E. TRASBORG A/S's product category is Construction Equipment Rental and Trucking. Its primary akta.pro industry code is HSAKAMAA, Loading/Unloading Labor (Truck/Trailer). Its SIC code is 7350.