Euridice

What Euridice does

Euridice is a privately held French communication and event agency founded in 2010 and headquartered in Montagny, France, with a 30-person team focused on the retail real estate sector. The company serves shopping centers, retail parks, commercial real estate operators (foncières), and local government entities (communautés de communes), with major enterprise customers including Klepierre, Carmila, Unibail-Rodamco-Westfield, Hammerson, Altarea, Mercialys, Frey, Nhood, SNCF, Compagnie Phalsbourg, Socri, Eurocommercial, and Terranae. Its offering is organized around six core expertises — Drive-to-store, Fidélisation (loyalty/data capture), Image (branding), Digital, Activation Data, and Le + pour les foncières — complemented by digital platforms including KadoEnjoy (a B2B gift voucher platform for works councils and companies), a proprietary sourcing-offer platform, and dematerialized gift voucher and gift card products.

The technical footprint centers on transactional and operational tooling rather than software-as-a-service: KadoEnjoy and the sourcing platform operate as supporting infrastructure for the agency's service work, while the dematerialized gift voucher and carte cadeau products create recurring transaction-based monetization for retail property operators. Euridice has no public API or SDK, no disclosed AI/ML capabilities, no patents or trademarks on record, and operates as a single-jurisdiction French entity.

Revenue is generated through a mix of professional services (event management, digital strategy, loyalty program design, image consulting, data activation) and transaction-based fees on gift card and dematerialized voucher commercialization and logistics. Pricing is quote-based and not publicly disclosed. Go-to-market is event-driven and relationship-led, executed through direct field sales teams with dedicated commercial animation, supported by content marketing (corporate website, blog), LinkedIn, and a quarterly newsletter — all addressing a B2B enterprise buyer primarily in France.

Name

Euridice

Legal name

Euridice

Website

https://euridice-dev.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Euridice is a French communication and event agency serving shopping centers, retail parks, commercial real estate operators, and local governments with drive-to-store, loyalty, branding, digital, and data activation services, underpinned by KadoEnjoy and proprietary gift card platforms.

Ownership category

akta.pro rank

Product category

Retail Marketing & Activation Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ)

Keywords

• Retail marketing services
• Drive-to-store campaigns
• Shopping center activation
• Retail loyalty programs
• Gift card management

Headquarters

HQ city

MONTAGNY

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services: Event management, digital strategy, loyalty program design, and image/branding services for retail environments. Service-based revenue with project and retainer engagements.
2. Gift Card and Voucher Management: Transaction-based revenue from gift card and dematerialized voucher solutions for shopping centers, including commercialization and logistics management.
3. Data Activation Services: Database activation and loyalty program management services for commercial real estate operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Euridice is a French communication and event agency that helps shopping centers, retail parks, and local communities drive foot traffic and sales through six core expertises: drive-to-store campaigns, customer loyalty and data capture, brand image deployment, digital presence, database activation, and specialized services for commercial real estate operators (foncières). The agency also operates digital platforms including KadoEnjoy (a B2B dematerialized gift voucher platform) and an offer-sourcing platform, alongside physical and digital gift card products sold through retail networks.

Product overview

Euridice is a retail agency offering a comprehensive suite of services for shopping centers, retail parks, and local communities. The company's core mission is drive-to-store solutions, supported by six main expertises: Drive-to-store (core revenue boosting service), Fidélisation (loyalty and data management), Image (brand deployment), Digital (web/social presence), Activation Data (database valorization), and Le + pour les foncières (property company specialized services). The agency also operates two digital platforms: KadoEnjoy (B2B gift voucher platform) and a sourcing offers platform, along with dematerialized gift voucher and gift card products. The offering represents a platform-plus-services architecture where digital tools (KadoEnjoy, sourcing platform) complement the core consulting and activation services.

Differentiator

Problem solved

Functional benefit

Brands

• KadoEnjoy: B2B platform for gift solutions
• BI HAPPY SHOPPING
• Plateforme de sourcing d'offres

Products and services

• Drive-to-Store Services

Quantifiable outcome

• BI Happy Shopping local gift voucher program exceeded 1 million euros in sales
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global advertising and communications group. Represents the scaled incumbent competition: large retail real estate groups increasingly buy marketing services from holding-company networks, putting pressure on boutique retail agencies like Euridice.
• Pluxee (Sodexo Benefits & Rewards Services): Global employee benefits and gift voucher platform spun out of Sodexo in 2024. Competes with KadoEnjoy in the B2B gift voucher market across Europe and operates at vastly greater scale than Euridice.
• Havas: Global advertising and communications network with a strong French heritage and dedicated retail/consumer practices. Comparable as a potential consolidator or competitor for drive-to-store and activation mandates.
• Blackhawk Network: Global gift card network and branded payments provider. Operates a competing gift card infrastructure layer underneath retailers and a direct competitor to Euridice's carte cadeau / chèque cadeau programs.

Emerging players

• WeGift: Digital gift card API/infrastructure platform for retailers and B2B buyers. A more technology-native alternative to KadoEnjoy targeting the same 'dematerialized voucher' use case at a broader geographic scale.
• Emakina: European digital agency group with strong retail, e-commerce and activation practices across Benelux, France and beyond. Comparable to Euridice's 'Digital' and 'Activation Data' service lines, at a meaningfully larger scale and with cross-border reach.

Regional players

• Dagobert: Paris-based independent creative and brand communication agency with retail and luxury clients. Comparable to Euridice in size, French-market focus and B2B agency positioning, though stronger on creative/brand than on retail operations.

Direct peers

• HighCo: French marketing and data services group focused on retail, FMCG and consumer activation. Closely comparable to Euridice's vertical focus on retail activation, loyalty and data monetization, but listed and at greater scale.
• Up (formerly Chèque Déjeuner / Natixis Interépargne): France's leading employee voucher and gift card provider (Chèque Cadeau, Chèque Culture). Directly comparable to Euridice's KadoEnjoy and chèques cadeaux dématérialisés offerings and serves many of the same corporate buyers in France.
• Swile: French employee benefits and gift card super-app serving corporates and merchants. Closely comparable to KadoEnjoy's B2B voucher distribution model and shares the French SME/corporate buyer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/euridicedeveloppement

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euridice