What Eurobest does

Eurobest is the European benchmark awards program for creative and effective communications, organized annually since 1988 and operated by Informa Events (Europe) Limited, a private limited company registered in England & Wales (company number 07814172) at 5 Howick Place, London. The core product is the Eurobest Awards, a submission-based competition across categories ranging from Audio & Radio to Social & Creator, judged by a jury of senior creative professionals (e.g., the 2025 Entertainment Jury President Kervins Chauvet, Creative Director at Wieden+Kennedy Amsterdam). It is supplemented by the Eurobest Young Creatives Competition for emerging talent and a Winners Spotlight editorial feature that publishes jury commentary on awarded campaigns.

The business model is event-driven: revenue is generated primarily through entry fees paid by agencies and brands submitting work to the competition, plus sponsorship and partnership income consistent with Informa's broader events portfolio. Distribution runs through eurobest.com (competition entries, news, winners), an email newsletter, earned media on jury/shortlist/winners announcements, and the affiliated Love the Work platform, which hosts the archive of winning work and shortlists. Go-to-market is essentially annual: a jury announcement, a shortlist announcement, a winners announcement, and a renewal push for the following year's cycle (Eurobest 2026 is currently open).

The participant base is highly diversified across Europe — agencies, brands, and media companies of all sizes, plus nonprofits and young creative professionals — with no disclosed dependency on a small set of large customers. The 2025 cycle notably expanded geographic participation, with first-ever jury representation from Azerbaijan, first-ever shortlists and wins for Bosnia & Herzegovina, and a first-ever win for Greece, alongside heightened visibility for independent agencies. Headcount is 24, consistent with a lean program team operating inside a much larger parent conglomerate.

Name

Eurobest

Legal name

Informa Events (Europe) Limited

Website

https://eurobest.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurobest is an annual creative awards competition for Europe, operated by Informa Events (Europe) Limited, serving agencies, brands, and emerging creative talent across the continent with entry-fee and sponsorship revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Awards Entry Fees: Eurobest generates revenue through agency and brand entry fees for submitting creative work to the annual awards competition across multiple categories.
2. Sponsorship and Partnership: The organization operates under Informa Events and likely generates revenue through event sponsorship and branded partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Eurobest organizes an annual creative awards competition for European advertising and communications, with submissions accepted from agencies and brands across categories spanning Audio & Radio, Social & Creator, and other creative disciplines. The program includes the main Eurobest Awards, a separate Young Creatives Competition for emerging talent responding to client briefs, and a Winners Spotlight content showcase featuring jury commentary on breakthrough campaigns.

Product overview

Eurobest is a platform hosting an annual creative awards competition for Europe, celebrating creative excellence across multiple categories from Audio & Radio to Social & Creator. The core offering is the Eurobest Awards competition, supplemented by the Eurobest Young Creatives Competition for emerging talent, and the Winners Spotlight feature showcasing breakthrough campaigns with Jury commentary. Winners and shortlists are accessible through the associated Love the Work platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Eurobest Awards Annual paid-entry creative awards competition for European agencies and brands that celebrates the best in creative and effective communications across multiple categories (Audio & Radio, Social & Creator, etc.). Winners are announced publicly and featured on the Eurobest website and Love the Work partner platform.
• Eurobest Young Creatives Competition Annual competition for emerging European creative talent (approximately ages 18-30) where participants develop and submit work in response to a client-provided brief, with winners announced alongside the main Eurobest Awards.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Informa Events (Europe) LimitedcoreOthersInforma Events (Europe) Limited is the parent organization that brings Eurobest to market. The company is registered in England & Wales (company number 07814172) and operates Eurobest as a brand within the Informa events portfolio.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• D&AD: UK-based global creative awards and professional development organization running the annual D&AD Pencils competition. Closely comparable business model (entry fees, jury-led awards, content archive) and overlapping customer base of agencies and brands; strong design and craft heritage.
• Clio Awards: Annual global creative awards competition focused on advertising, entertainment, and design. Closely comparable business model — entry fees, jury judging, sponsor partnerships — and serves the same agencies-and-brands customer base as Eurobest.
• New York Festivals Advertising Awards: Global creative advertising awards competition with a long-established industry presence. Comparable business model (entry fees, jury judging, multi-category structure) and shared customer base of global agencies and brands.
• Cannes Lions: Global benchmark for creative excellence in advertising, owned by the same parent (Informa). The most direct peer — same business model (annual creative awards), same customer base (agencies and brands), and same sponsor-driven revenue. Eurobest operates as the European regional complement to Cannes Lions' global scope.
• The One Show: The One Club for Creativity runs The One Show, an annual global creative awards competition serving agencies and brands. Direct competitor with overlapping categories, jury structure, and global-vs-regional positioning; particularly strong in North America.
• LIA (London International Awards): Annual creative awards program based in London with global reach. Direct competitor in the European creative awards space; similar categories (Audio, Radio, Social, Branded Entertainment) and similar entry-fee-driven model.
• Epica Awards: Multilingual European creative awards competition judged by journalists from marketing and trade press. Direct peer in geography (Europe-focused) and business model (entry fees, jury-led, multi-category); positions slightly differently via its press-judge model.

Emerging players

• ADC Annual Awards: Annual creative awards program run by the Art Directors Club for art direction, design, and advertising craft. Comparable business model and category structure but with a more craft/design orientation and a smaller current footprint than Eurobest.

Broad incumbents

• Effie Awards: Global marketing effectiveness awards program recognizing the impact of marketing across all media. Same awards/recognition category and entry-fee model, but focused on effectiveness rather than pure creativity — broader and more established than Eurobest.
• The Webby Awards: Annual awards program honoring excellence on the internet, presented by the International Academy of Digital Arts and Sciences. Broader incumbent covering digital creative work; partial overlap with Eurobest's Social & Creator and digital categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eurobest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurobest