Radio Euroherz

What Radio Euroherz does

Radio Euroherz is a privately held regional radio station operating in the Hochfranken region of Upper Franconia, Bavaria, Germany, under the legal entity Neue Welle "Antenne Hof" Hörfunk- und Fernsehprogrammanbieter GmbH. Headquartered at Funkhaus Hof (Pfarr 1, 95028 Hof), the station broadcasts to the city and district of Hof and the district of Wunsiedel via terrestrial FM/DAB+, complemented by digital distribution through the Radio Euroherz mobile app (iOS/Android), web streaming at euroherz.de, and social channels (Facebook, Instagram, WhatsApp). Programmatic output spans music, the Euroherz-Morningshow (5–10 AM, hosted by Tobi Schmalfuß and Julia Zeilinger), mid-day programming, drive-time shows (Frau Großmann), and specialty blocks including Gerys Kulthitshow and Euroherz-Eiszeit covering the Selber Wölfe ice hockey team. Complementary digital products include the Blitzer- und Verkehrsmeldungen (real-time traffic and speed camera alerts), Wetter-Service, Veranstaltungskalender, Videothek, Fotothek, and Songsuche playlist lookup.

Name

Radio Euroherz

Legal name

Neue Welle "Antenne Hof" Hörfunk- und Fernsehprogrammanbieter GmbH

Website

https://euroherz.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Euroherz is a privately held regional radio station serving the Hochfranken area (city and district of Hof, district of Wunsiedel) in Upper Franconia, Bavaria, reaching 116,000 four-week listeners and monetizing primarily through local and regional advertising sales.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

Keywords

• Regional radio broadcasting
• Radio advertising sales
• Webradio streaming
• Local news coverage
• Traffic information services

Headquarters

HQ city

Hof

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Radio Euroherz generates revenue primarily through advertising sales. Local businesses advertise on the station to reach the regional audience of Hochfranken. The station offers marketing/advertising services through their internal sales team and through BLW Bayerische Lokalradio-Werbung GmbH for over-regional advertising sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Radio Euroherz operates a regional FM/DAB+ radio station serving the Hochfranken area in Upper Franconia, Bavaria, broadcasting music programming, local news, traffic alerts, weather updates, and regional entertainment. The station distributes its content via terrestrial broadcast, a mobile app for iOS/Android, and web streaming on euroherz.de.

Product overview

Radio Euroherz operates as a regional radio broadcasting company serving the Hochfranken region (city and district of Hof, district of Wunsiedel, and surrounding areas). The core offering is its radio station featuring music programming, news, traffic/weather services, and original shows including the morning show, drive-time programs, and weekend blocks. The product portfolio extends through the Radio Euroherz mobile app (iOS/Android) which provides live streaming, real-time traffic alerts, weather forecasts, event calendars, and access to the media library (video/audio/photo content). The station operates the Videothek (video library), Fotothek (photo gallery), Veranstaltungskalender (event calendar), Songsuche (music search), and Wochenprogramm (weekly schedule) as digital features. Additional services include a Gutschein-Shop (voucher shop) for regional deals, the Jobbox job board, and various community engagement programs like the Radiowerkstatt workshop series. The company is the number one radio station in its broadcast area according to the Funkanalyse Bayern 2026, reaching 116,000 listeners within four weeks with an hourly reach of 17,000.

Differentiator

Problem solved

Functional benefit

Brands

• Die Euroherz-Morningshow: Morning show broadcast Monday to Friday between 5 and 10 AM featuring Tobi Schmalfuß and Julia Zeilinger.
• Bei der Arbeit
• Der Feierabendstarter mit Frau Großmann
• Gerys Kulthitshow
• Euroherz-Kinosommer
• Die Euroherz-Eiszeit
• Die Radiowerkstatt
• Der Zohldooch

Products and services

• Radio Euroherz (Terrestrial Broadcast) Regional radio station broadcasting music, news, traffic, weather, and local entertainment programming for the Hochfranken region.
• Radio Euroherz App Mobile application for iOS and Android providing live webradio streaming, real-time traffic and speed camera alerts, weather updates, regional news, event calendar, video/audio media library, and program schedule.
• Blitzer- und Verkehrsmeldungen Real-time traffic and speed camera alert service covering speed traps, wrong-way drivers, hazard warnings, traffic obstructions, and construction zones in the broadcasting region.
• Wetter-Service Weather forecasting service for multiple locations in the region including Hof, Wunsiedel, and Plauen, providing temperature, precipitation probability, wind speed, and sunrise/sunset times.
• Veranstaltungskalender Event calendar featuring local festivals, markets, cultural events, music festivals, sports events, and film nights throughout the Euroherz broadcasting region.
• Euroherz-Morningshow Morning radio program airing Monday to Friday from 5 to 10 AM, hosted by Tobi Schmalfuß and Julia Zeilinger.
• Bei der Arbeit Daily radio show airing between 10 AM and 3 PM, hosted by Martin Zinner.
• Der Feierabendstarter mit Frau Großmann Evening drive-time show hosted by Frau Großmann, accompanying listeners into their evening.
• Gerys Kulthitshow Weekly show airing Mondays from 7 to 10 PM featuring classic hits from the 70s, 80s, and 90s, hosted by Gery Gerspitzer.
• Euroherz Eiszeit Ice hockey coverage show accompanying the Selber Wölfe team in the Oberliga-Süd league.
• Euroherz Gutschein-Shop Voucher and discount shop offering local deals and experiences from regional businesses, marketed as 'Mach mer halbe-halbe' campaign.
• Advertising Sales (Direct + BLW) Regional advertising sales service offered to local businesses, sold directly through the Radio Euroherz marketing team. Over-regional advertising handled through BLW Bayerische Lokalradio-Werbung GmbH in Nuremberg.

Quantifiable outcome

• 70% increase in hourly listenership (from 10,000 to 17,000 listeners)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Sparkasse HochfrankencoreGTM or Marketing Partner · 1 January 2026Sparkasse Hochfranken partners with Radio Euroherz for the annual 'Zohldooch' campaign, distributing 20,000 euros to charitable organizations and clubs in the region. Radio Euroherz promotes the campaign and delivers prize money to winning organizations. This partnership has been running for multiple years.
• Kreishandwerkerschaft HochfrankencoreStrategic or Co-development Partner · 1 January 2026Radio Euroherz and Kreishandwerkerschaft Hochfranken collaborate on 'Radiowerkstatt 2.0', a campaign showcasing local tradespeople and craftsmen. Julia and Tobi from the morning show visit businesses, work with them, and broadcast from their locations. The partnership gives local tradespeople visibility and strengthens community ties.
• Auto Brucker GmbHminorGTM or Marketing Partner · 1 January 2025Auto Brucker GmbH in Marktredwitz sponsored the Euroherz Autoball car giveaway competition. The grand prize winner received an Audi A1. This sponsorship provided marketing visibility for the automotive dealer while offering an exciting prize for listeners.
• BLW Bayerische Lokalradio-Werbung GmbHcoreChannel Partner/ Reseller/ DistributorBLW (Bayerische Lokalradio-Werbung GmbH) based in Nuremberg serves as the over-regional marketing and advertising partner for Radio Euroherz. They handle advertising sales for the station outside its immediate local market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Radio Bamberg: Another Bavarian local radio station distributed through BLW Bayerische Lokalradio-Werbung, serving a comparable-sized regional market with local news, traffic, and advertising sales. Most direct comparable in scale and business model.
• Radio Charivari (Regensburg): Bavarian local radio station targeting the Regensburg market with comparable local content, personalities, and SMB-advertising mix. Another BLW-distributed peer.
• Radio Mainfranken: Regional Bavarian local radio serving the Mainfranken area, also marketed via BLW. Operates with the same local-advertising-supported model and similar audience scale to Radio Euroherz.
• Radio Plassenburg: Small Bavarian local radio serving the Kulmbach area, geographically adjacent to Hochfranken. Competes in a similar tier of regional markets with local advertisers and BLW-supported sales.
• Radio Primavera: German local/regional AC-format radio, similar in size and locally-oriented model. Useful comparable for how a regional station monetizes audiences and advertisers outside of major metros.

Broad incumbents

• Bayern 1 (Bayerischer Rundfunk): Public regional radio from Bayerischer Rundfunk. Cited in Radio Euroherz's competitive benchmarking as outperformed locally; serves similar audiences but with statewide scale and public funding.
• Antenne Bayern: Bavaria's largest private radio network, broadcast statewide. Explicitly identified in Radio Euroherz's competitive context as one of the national programs the station has overtaken in its local market.

Regional players

• Radio Galaxy (Bavaria): Youth-focused Bavarian radio with regional feeds, overlapping in distribution (BLW) and target geography. Comparable as a regional format targeting younger Bavarian listeners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/radioeuroherz
• Instagraminstagram.com/radio_euroherz
• LinkedInlinkedin.com/company/radio-euroherz

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Euroherz