Eurogros

What Eurogros does

Eurogros is a privately held Dutch wholesale distributor of floor coverings, headquartered in Hoogeveen, Netherlands, founded in 1977. The company supplies rugs (vloerkleden), stair runners (traplopers), and stair rods (traproeden) exclusively to registered B2B dealers and retailers across the Netherlands, with a physical showroom at its headquarters for product viewing. Its assortment is aggregated from national and international suppliers and offered as curated own-label collections spanning Abstract, Outdoor, Solid, Mixed, Print, Structure, Vintage, and Wool styles, alongside branded sub-collections such as Louis de Poortere and an exclusive distribution arrangement for the Stairrods brand of luxury handmade stair rods.

The company operates a dealer portal that restricts pricing and ordering to registered trade accounts, with private consumers able to access the showroom only via a dealer introduction card. Pricing is wholesale-transactional with displayed recommended retail prices (adviesverkoopprijs) and 5–10 day lead times. Eurogros employs 9 staff across owner, marketing, inside sales (5), outside sales (1), and custom work (2) functions, and is independently owned by Lennart Mateboer with no disclosed institutional investment. The "Meet & Maak" online configurator enables made-to-measure carpet orders, representing the company's primary digital differentiation versus traditional wholesale competitors.

Eurogros generates revenue through one-time wholesale transactions on floor covering products, with no subscription, license, or service-fee layer visible. Its go-to-market is exclusively channel-partner based, relying on a distributed Dutch dealer network rather than direct-to-consumer sales, supplemented by partnerships with Brink & Campman (rug manufacturer) and James (maintenance products) to round out the offering. The business model is structurally a niche specialty wholesaler in a mature category with no disclosed technology moat, scale advantages, or expansion beyond the Dutch market.

Name

Eurogros

Legal name

Eurogros

Website

https://eurogros.nl

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Eurogros is a Dutch wholesale distributor founded in 1977 that supplies rugs, stair runners, and stair rods exclusively to registered B2B dealers and retailers across the Netherlands from its Hoogeveen headquarters and showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Hoogeveen, Drenthe

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Floor Coverings: Eurogros operates as a wholesale distributor selling rugs, stair runners, and stair rods to dealers. The company aggregates products from national and international suppliers and sells them under their own collections. They also exclusively distribute the Stairrods brand. Revenue is generated through wholesale product sales to registered dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eurogros is a wholesale distributor selling floor carpets and rugs (Vloerkleden), stair runners (Traplopers), and stair rods (Traproeden) to registered dealers and retailers in the Netherlands. Its collection is aggregated from national and international suppliers and sold under Eurogros's own brand names, including exclusive distribution rights for the Stairrods brand and a custom Measure & Make (Meet & Maak) carpet sizing service.

Product overview

Eurogros is a wholesale supplier of floor coverings based in Hoogeveen, Netherlands, operating as a B2B dealer platform. The product portfolio centers on Vloerkleden (floor carpets and rugs) as the core offering, supplemented by custom carpet creation through the Meet & Maak (Measure & Make) tool, Anti Slip safety products, Traplopers (stair runners), and Traproeden (stair rods). The Vloerkleden category contains sub-collections including Abstract, Effen (solid), Gemêleerd (mixed), Prints, Structuur (structure), Vintage, and Wol (wool) styles. Eurogros also carries exclusive distribution rights for Stairrods luxury stair rods and collaborates with brands like Louis de Poortere, Brink & Campman, and James. The company operates a dealer portal for business customers and maintains a showroom in Hoogeveen.

Differentiator

Problem solved

Functional benefit

Brands

• Eurogros: Groothandel in vloerkleden te Hoogeveen (Wholesale carpet dealer in Hoogeveen).

Products and services

• Vloerkleden (Floor Carpets and Rugs) Wholesale floor carpets and rugs in styles including Abstract, Buitenkarpetten (outdoor), Effen (solid), Gemêleerd (mixed), Prints, Structuur, Vintage and Wol (wool), sourced from national and international suppliers and sold to registered dealers.
• Meet & Maak (Measure & Make) Custom carpet service allowing dealers to measure and order bespoke-sized carpets using an online tool, processed through Eurogros's custom work department with a 5-10 day lead time.
• Anti Slip Wholesale anti-slip underlay products offered to dealers in Supreme and Basic variants to prevent slipping on carpets and rugs.
• Traplopers (Stair Runners) Wholesale stair runner carpets in multiple named sub-collections, sold by the metre to registered dealers for residential stair installation.
• Traproeden (Stair Rods) Wholesale stair rods and accessories including the Stairrods exclusive brand, Knologen, Loperpen, and 9mm and 11mm stair rod variants distributed to dealers.
• Stairrods (Exclusive Brand Distribution) Exclusive wholesale distribution of the premium Stairrods brand of handmade stair rods and supports in various thicknesses, colours, sizes and finishes, sold to registered dealers in the Netherlands.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• StairrodscoreChannel Partner/ Reseller/ DistributorEurogros exclusively distributes the Stairrods brand. Stairrods supplies high-quality, handmade stair rods and supports for floor coverings. They have over 40 years of experience manufacturing premium accessories for carpets and rugs, offering various options in thickness, colors, sizes, and finishes.
• Brink & CampmancoreChannel Partner/ Reseller/ DistributorBrink & Campman has been making rugs for 125 years, combining creativity, craftsmanship, and sustainability. Their products are known for quality yarn and innovative designs. They produce most of their rugs in their factory in Lichtenvoorde, Netherlands.
• JamesminorChannel Partner/ Reseller/ DistributorJames specializes in carpet, rug, and furniture maintenance, stain removal, and indoor climate knowledge. They test all advice and solutions in their own laboratory and serve manufacturers, interior decorators, businesses, and consumers with maintenance and stain removal solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Interface: NASDAQ-listed (TILE) global modular carpet and flooring manufacturer. Comparable as a broad incumbent in commercial and residential floor coverings with European distribution presence relevant to Eurogros's dealer ecosystem.
• Mohawk Industries: NYSE-listed (MHK) global flooring manufacturer and the world's largest. Comparable as a broad incumbent dominating the floor coverings category with both direct sales and indirect distribution across Europe.
• Balta Industries: Belgian carpet manufacturer with a century-long heritage and broad European distribution. Comparable as a broad incumbent in European carpet manufacturing with overlapping B2B dealer channels across Benelux.
• Shaw Industries: US-based carpet and flooring giant owned by Berkshire Hathaway. Comparable as a broad incumbent in floor coverings with extensive residential and commercial product lines distributed via dealer networks similar to Eurogros's.
• Tarkett: French-listed (Euronext) global flooring manufacturer offering carpets, vinyl, wood and sports surfaces. Comparable as a broad incumbent in the European floor coverings industry with extensive B2B dealer distribution that overlaps Eurogros's channels.
• Forbo International: Swiss-listed (SIX: FORN) manufacturer of resilient flooring, carpet tiles, and movement systems. Comparable as a broad incumbent in European floor coverings sold through B2B dealer channels that mirror Eurogros's go-to-market model.

Direct peers

• Brink & Campman: Dutch rug manufacturer with 125+ years of heritage producing rugs in Lichtenvoorde. Comparable because it operates in the same Dutch premium rug category and serves overlapping dealer/retail channels, making it a direct category competitor that also distributes.
• Condor Group: Dutch carpet manufacturer with tufted and woven ranges serving European residential and commercial markets. Comparable because it operates in the same Dutch carpet manufacturing and wholesale distribution space, mirroring Eurogros's core product-market overlap.
• Louis de Poortere: Belgian heritage rug manufacturer with multiple sub-collections. Comparable because Eurogros carries its branded collection and the two companies target overlapping Benelux dealer channels with similar mid-to-premium rug products.
• Stairrods: UK-based manufacturer of handmade stair rods and supports with 40+ years of heritage. Comparable because Eurogros holds exclusive Dutch distribution rights and the two share an aligned product category in stair finishing accessories, with Stairrods retaining the ability to bypass Eurogros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eurogrossfeermakers

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurogros