Euroforum España

What Euroforum España does

Euroforum España is a Spanish corporate events and training integrator founded in 1975 (legal entity EUROFORUM ESCORIAL S.A.) and headquartered in San Lorenzo de El Escorial, Madrid. The company operates as a one-stop-shop for enterprise clients, integrating under a single provider the venues, logistics, technology, content/learning, catering (including Michelin-starred chef partnerships), security, and communication services required for corporate events and training programs. Its core customer base comprises large and medium-sized corporations and their HR/training departments, with use cases spanning conventions, conferences, board meetings, offsite meetings, corporate universities, and team-building events.

The company's offering rests on two pillars: (1) a physical network of 15+ owned and partner-operated corporate-exclusive venues across Spain — including the restored 18th-century Palacio de los Infantes, the Teatro Auditorio, Segovia Sierra, Monte de los Ángeles, Euroforum Ávila, Convento del Carmen, Golf Santander, Châteauform' La Mola (Barcelona), Naturgy Campus Puente Nuevo, and Quinta La Muñoza — with capacities from 10 to 1,200 attendees; and (2) the Euroforum Digital platform, comprising Streaming (300+ viewer capacity), Video Conferencing (40 participants, Microsoft Teams integration), the Eurolearning e-learning environment (SCORM-compatible), and Social Media Live broadcasting. The technology stack is largely built on commercial third-party tools (Microsoft Teams, Webex, GoToMeeting, Adobe Connect, YouTube, Facebook Live) with proprietary integration and project-management overlay.

The business model is project-based professional services sold direct-to-enterprise via dedicated Key Account Managers (KAM) and Key Event Managers (KEM). Pricing is bespoke per engagement and not publicly disclosed. Revenue is generated through integrated event/training contracts covering venue rental, logistics, F&B, technology support, and learning content development. Backed by shareholders including Prosegur, El Corte Inglés, and Complutense University of Madrid (also a long-standing content partner since 1988), the company has executed 1,000+ events per year reaching 38,000+ professionals annually, with a stated 40+ year operating history. AI/ML capabilities are not disclosed; the digital platform is operational tooling rather than AI-native.

Name

Euroforum España

Legal name

EUROFORUM ESCORIAL S.A.

Website

https://euroforum.es

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Euroforum España is a Spanish corporate events and training integrator serving enterprises via a one-stop-shop model that bundles 15+ owned and partner venues across Spain with digital delivery, logistics, catering, and learning content under dedicated key account management.

Ownership category

akta.pro rank

Product category

Corporate Training and Business Event Services

NAICS

Convention and Trade Show Organizers (561920), Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200), Communications Services, Nec (4899)

akta.pro primary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

akta.pro secondary industry

Corporate Outdoor Training & Team-Building Programs (Experiential Learning) (THAAAOAE)

Keywords

• Corporate training services
• Business event management
• Executive education programs
• Corporate event venues
• Professional development services

Headquarters

HQ city

San Lorenzo de El Escorial

HQ country

Spain

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Corporate Events and Training Services: Full-service provider of corporate training programs and events, offering end-to-end solutions including venue rental, logistics, catering, technology support, and learning content development. Revenue is generated through project-based service contracts tailored to client needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Euroforum España is a corporate training and events integrator that designs, manages, and delivers end-to-end business events, executive training programs, and corporate university outsourcing for Spanish organizations. It bundles content design, venue provision, logistics, and live broadcasting through its proprietary Euroforum Digital platform and Eurolearning e-learning environment, and operates from a curated network of 15+ exclusive corporate venues across Spain.

Product overview

Euroforum España is a corporate training and events integrator offering a comprehensive one-stop-shop solution for corporate events and professional development. The company operates a portfolio of distinct product lines: (1) Core event and training services including Corporate Events Management, Training & Development programs, and Corporate University outsourcing; (2) Euroforum Digital platform comprising sub-products for Streaming, Video Conferencing, e-Learning (via eurolearning.es), and Social Media Live broadcasting; (3) A network of 16+ owned and partner-operated venue spaces across Spain including Campus Escorial (main hub), Palacio de los Infantes, Teatro Auditorio, Segovia Sierra, Monte de los Ángeles, and various external venues; and (4) Blue Action sustainability program. The company acts as a single point of contact for all corporate training and event needs, integrating services, facilities, technology, logistics, and catering.

Differentiator

Problem solved

Functional benefit

Brands

• Euroforum Digital: Digital platform for e-learning, streaming, video conferencing, and social media live broadcasting services for corporate events and training.
• Blue Action
• Eurolearning

Products and services

• Corporate Training Programs End-to-end design and delivery of corporate training programs for Spanish organizations, covering executive and management development curricula.
• Corporate Event Management Full-service planning and execution of business events, conferences, and executive gatherings, leveraging Euroforum España's network of 15+ exclusive corporate venues across Spain.
• Corporate University Outsourcing (Euroforum Corporate University) Outsourced design, operation, and governance of corporate universities for client organizations, combining content design, faculty/program management, and digital delivery.
• Euroforum Digital Platform Proprietary digital platform offering live streaming, video conferencing, e-learning, and social media broadcasting for hybrid and remote training and event delivery.
• Eurolearning Platform Proprietary e-learning platform supporting ongoing corporate university and training program delivery, used alongside the Euroforum Digital broadcasting platform.
• Corporate Venues Network (Spain) Curated portfolio of 15+ exclusive corporate venues across Spain, available to client organizations as the physical delivery layer for training and business events.

Quantifiable outcome

• 38,000+ professionals experience Euroforum annually
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Mario Sandoval (Coctelería)coreStrategic or Co-development PartnerMichelin two-star chef providing signature catering at key venues including Teatro Auditorio, Palacio de los Infantes, and Campus Escorial. Also associated with Espacio Crea for creative culinary experiences.
• Rocío Gandarias (La Cococha)coreStrategic or Co-development PartnerPrestigious Madrid catering partner for Convento del Carmen and Quinta La Muñoza venues, bringing 30+ years of experience in event catering
• Patrick (La Mola Chef)coreStrategic or Co-development PartnerChef at La Mola campus combining traditional local flavors with avant-garde cuisine based on regional products
• Lali de la EsperanzacoreStrategic or Co-development PartnerMichelin-starred chef at Segovia Sierra, known for traditional cuisine with Mediterranean touches and specialty in cochinillo (suckling pig)
• José María OlazábalminorStrategic or Co-development PartnerRenowned golfer who designed the Retamares Golf Club course, making it a reference club and versatile corporate event venue
• Vipeika FoundationminorStrategic or Co-development PartnerNon-profit organization carrying out nutrition and education projects in areas of extreme poverty. Euroforum collaborates annually with this foundation as part of CSR activities
• NaturgycoreStrategic or Co-development PartnerEnergy company that owns the Puente Nuevo Campus, operated by Euroforum as a corporate university retreat. Named Naturgy Puente Nuevo Campus
• Châteauform'coreStrategic or Co-development PartnerCollaboration partner for La Mola facility in Barcelona, combining Euroforum services with Châteauform' venue expertise
• INSEADminorStrategic or Co-development PartnerInternational business school partnership from early company history for executive education programs
• MITminorStrategic or Co-development PartnerMassachusetts Institute of Technology partnership from early company history for executive education programs
• Harvard Business SchoolminorStrategic or Co-development PartnerHarvard Business School partnership from early company history for executive education programs
• London Business SchoolminorStrategic or Co-development PartnerLondon Business School partnership from early company history for executive education programs
• Complutense University of MadridcoreStrategic or Co-development PartnerIn 1988, an agreement was signed making Euroforum the chief venue for its summer courses. Complutense University of Madrid is also a shareholder

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cegos Group: International corporate training and development provider. Comparable as a multinational corporate training integrator serving enterprise L&D needs with a mix of in-person and digital delivery models.
• MCI Group: Global association and corporate meetings & events management company. Comparable as a full-service corporate event and association management integrator operating across Europe with similar B2B enterprise focus.
• Schouten Global: European corporate training and leadership development provider. Comparable as a peer offering customized corporate training programs and executive education at premium venues across Europe.
• Grupo Eventoplus: Spanish corporate events sector platform and community. Comparable as a direct Spain-focused corporate events peer and industry convener serving the same enterprise buyer base as Euroforum.
• Châteauform': European network of corporate event and training venues. Châteauform' is explicitly a partnership peer to Euroforum — they co-operate La Mola in Barcelona and share the same one-stop-shop, all-inclusive corporate seminar model.

Broad incumbents

• BCD Meetings & Events: Global corporate meetings and events management agency. Comparable as a broader incumbent in the corporate meetings management space, though operating at a different scale and without owned venue infrastructure.
• Grupo Meliá Hotels International: Major Spanish-headquartered hotel group with extensive MICE (meetings, incentives, conferences, exhibitions) infrastructure. Comparable as a broader incumbent with significant corporate event and conference capacity, though not specialized as a training integrator.
• NH Hotel Group: European hotel operator with dedicated business and events facilities. Comparable as a broader incumbent in the Spanish corporate meetings and conferences space, competing for the same enterprise RFPs at scale.

Emerging players

• IE Business School (Corporate Programs): Spain-based business school offering customized executive education and corporate programs. Comparable as a peer in the Spanish corporate executive education space, though operating primarily as an academic institution rather than a venue-based integrator.
• Wilson Learning Worldwide: Global corporate training and sales performance provider. Comparable as a peer in the customized corporate training space, though more focused on sales leadership content than venue-integrated delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Euroforum_ES
• LinkedInlinkedin.com/company/euroforum-es

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroforum España