Euromadi Portugal

What Euromadi Portugal does

Euromadi Portugal (legal name EUROMADI – SERVIÇOS DE GESTÃO COMERCIAL E ADMINISTRATIVA, S.A.) is a Lisbon-based central negotiation and services platform for the Portuguese food retail sector, founded in September 2006 as a wholly-owned subsidiary of Spanish Grupo Euromadi. The company aggregates purchasing volumes from 30+ associated wholesalers and retailers operating 43 Cash & Carry sites and more than 2,000 proximity stores, representing approximately 10% of the national retail market in operating categories and around €1 billion in business volume. Its members include enterprise anchors such as Auchan Retail Portugal alongside regional chains and independents (Froiz, Coviran, Algartalhos, Amaral & Filhos, Marabuto, Aqui é Fresco, Camilo Pereira).

The company's product and service surface spans five modules: nine private label brands (Alteza, Deleitum, Centra Line, Crowe, Sensations, Selex, Tandy, Vivó, VivóChef) plus the PERSÉ selective perfumery/cosmetics sub-brand; the EuromadiLogis logistics platform with voice picking, EDI and radio frequency for refrigerated and frozen products; Markant for fresh and non-food category management; Serviços de Valor Acrescentado (SVA) covering consumables, fuels and operational expenses; and four annual themed showrooms (Easter, Summer, Christmas Chocolates, Christmas Beverages) that generate approximately €10 million in business over four days of meetings. Members access commercial advantages, billing and contractual documentation through the Área Privada dos Sócios member portal.

Commercially, Euromadi Portugal monetizes via recurring subscription/coordination fees paid by members for purchasing volume aggregation and supplier negotiation, supplemented by margins on private label product sales distributed through members. The company is a founding member of the EMD (European Marketing Distribution) alliance, holding 17.5% participation, which connects it to 14 national organizations across 20 European countries. Operating geographies are limited to Portugal (PRT); headquarters are at Avenida Dom João II, 35 – 9ºA, Parque das Nações, Lisbon. Leadership transitioned in 2018 with Cristina Mesquita appointed as Diretora Geral, supported by Elsa Gomes as Diretora Geral Comercial and Jaime Rodríguez Bertiz as Presidente e Conselheiro Delegado of the parent Grupo Euromadi.

Name

Euromadi Portugal

Legal name

EUROMADI – SERVIÇOS DE GESTÃO COMERCIAL E ADMINISTRATIVA, S.A.

Website

https://euromadiport.pt

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Euromadi Portugal is a Lisbon-based central negotiation and services platform that aggregates purchasing volumes for 30+ associated wholesalers and 2,000+ retailers across Portugal, representing approximately 10% of the national retail market. A wholly-owned subsidiary of Spanish Grupo Euromadi and EMD alliance founding member.

Ownership category

akta.pro rank

Product category

Retail Buying Group Services

NAICS

Meat and Meat Product Merchant Wholesalers (424470), Fish and Seafood Merchant Wholesalers (42446), Poultry and Poultry Product Merchant Wholesalers (424440)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

akta.pro secondary industries

Cash-and-Carry / Foodservice Warehouse Clubs (Broadline) (AFAIAAAG), Import/Export Broadline Foodservice Distributors (AFAIAAAH)

Keywords

• Retail central buying
• Wholesale aggregation
• Private label brands
• Logistics services
• Commercial negotiation

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Central Negotiation Services: Fees collected from associated members (wholesalers and retailers) for negotiating purchasing volumes and securing better commercial conditions from suppliers. Revenue is generated through coordination of buying volumes and resultant savings passed to members.
2. Private Label Products: Development and sale of own-brand products (Marcas Próprias) including Alteza, Deleitum, Centra Line, Crowe, Selex, Tandy, Vivó, VivóChef to associated members, generating revenue through product margins.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Euromadi Portugal operates as a central negotiation and services platform for the Portuguese food retail sector, aggregating purchasing volumes from 30+ associated wholesalers and 2,000+ retailers to negotiate better commercial conditions with suppliers. The company provides private label product portfolios (Alteza, Deleitum, Centra Line, Crowe, Selex, Tandy, Vivó, Vivó Chef, Sensations), logistics services for refrigerated and frozen products via the EuromadiLogis platform, value-added services (SVA) covering operational expenses, and seasonal showroom events to connect members with suppliers.

Product overview

Euromadi Portugal operates as a central negotiation and services platform for the food retail sector, comprising approximately 30 associates with 43 Cash & Carry operations and over 2,000 proximity retail stores. The company offers a multi-module platform combining private label brands (Alteza, Deleitum, Centra Line, Crowe, Sensations, Selex, Tandy, Vivó, Vivó Chef), logistics services (EuromadiLogis), value-added services (SVA), and fresh product management (Markant). The portfolio includes owned brands like PERSÉ (cosmetics/perfumery) and supports showrooms and private member portals for associates. The platform coordinates purchasing volumes, manages private label products, provides logistics optimization, and facilitates promotional activities across the network.

Differentiator

Problem solved

Functional benefit

Brands

• Alteza: Brand for perishable and non-perishable food products
• Deleitum
• Centra Line
• Crowe
• Sensations
• Selex
• Tandy
• Vivo
• Vivo Chef
• EuromadiLogis
• Markant
• Persé
• AMK Ibérica

Products and services

• Alteza Private label food brand covering perishable and non-perishable products, managed as part of the Euromadi private label portfolio and distributed to associated members.
• Deleitum Premium food products private label brand targeting high-quality market segment within the Euromadi private label portfolio for associated members.
• Centra Line Private label brand within the Euromadi group's product portfolio distributed to associated wholesalers and retailers.
• Crowe Private label brand offered to associates as part of Euromadi's private label strategy.
• Sensations Personal hygiene products private label brand within the Euromadi portfolio for associated members.
• Selex Household and drugstore products private label brand within the Euromadi offering for associated members.
• Tandy Pet food private label brand within the Euromadi portfolio distributed to associated members.
• Vivó Private label brand targeting the wholesale channel, part of the Euromadi private label offering for associates.
• Vivó Chef Private label brand specifically designed for the Cash & Carry channel within the Euromadi portfolio.
• PERSÉ Selective perfumery and cosmetics brand offering including 'Lola Make Up by Persé', Lola Skin, and Organic Skin product lines distributed through Euromadi associates.
• EuromadiLogis National logistics reference service providing efficient management and cost optimization for associated members. Through a logistics platform equipped with voice picking, electronic data sharing (EDI), and radio frequency technology, it manages refrigerated and frozen products as a bridge between the central and associates, aggregating purchases and consolidating deliveries through a shared logistics operator to reduce individual stock investment.
• Serviços de Valor Acrescentado (SVA) Value-added services including consumables, fuels, and fresh products, negotiated collectively to provide associates with better conditions for operational expenses and investments.
• Markant Group company managing fresh food and non-food products exclusively for associates. Develops and manages perishable products including fruits and vegetables, meat, and fish, as well as non-food items through seasonal campaigns, personalized promotions, and B4 Group offerings.
• Showroom Events Annual commercial events organized to bring together associates and suppliers. Four thematic shows per year (Easter, Summer, Christmas Chocolates, Christmas Beverages) generating approximately 10 million euros in business over four days of meetings.

Quantifiable outcome

• Approximately 10% of national retail market share in operating categories
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered major and core.

• Uni.MarkmajorStrategic or Co-development Partner · 1 September 2008Partnership established in September 2008 bringing Uni.Mark's universe of wholesale and retail associates into Euromadi Portugal, significantly expanding the member network.
• Grupo EuromadicoreStrategic or Co-development Partner · 1 September 2006Euromadi Portugal is a 100% owned subsidiary of the Spanish parent company Grupo Euromadi. The group originated in the 1990s through the merger of Centra Coop., Selex Ibérica and Spar Española. Grupo Euromadi provides the operational model, services, and international network access to the Portuguese entity.
• EMD (European Marketing Distribution)coreStrategic or Co-development Partner · 1 January 1990Euromadi Portugal is a founding member of EMD, the largest consumer goods central in Europe and leader in distribution. The group holds 17.5% participation in EMD, which is headquartered in Pfaffikon, Switzerland. EMD groups 14 national organizations across 20 countries with 14% European food market share.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Booker Group (Tesco Wholesale): UK's largest Cash & Carry and wholesale operator (Best Food Logistics, Makro, Booker Wholesale), now part of Tesco. Closest UK analogue to Euromadi Portugal's Cash & Carry and proximity-store member network.
• Grupo IFA: Spanish purchasing and services central for independent retailers, also a member of the EMD alliance. Direct structural peer to Euromadi Portugal - same horizontal alliance model for grocery/HoReCa in Iberia, just operating on the Spanish side of the border.
• Musgrave Group: Irish family-owned food retail and wholesale group running Cash & Carry, retail franchising (SuperValu, Centra) and food services. Highly comparable business model: aggregated purchasing on behalf of independent retailers/wholesalers, own-label brands, and shared logistics platforms.
• Transgourmet Holding SE & Co. KG: European broadline foodservice distributor (wholesale/Cash & Carry) active in France, Germany, Switzerland, Poland and Austria. Comparable to Euromadi Portugal's aggregator-plus-logistics play, but with owned infrastructure rather than a pure central model.
• EMD (European Marketing Distribution): Pan-European alliance of which Euromadi Portugal is a founding member with 17.5% participation. Comprises 14 national organizations across 20 countries with ~14% of European food market share - the same central-purchasing model, executed at multi-country aggregation level.
• Coviran Sociedad Cooperativa Andaluza: Spanish cooperative grocery wholesaler operating an affiliated-retailer network (over 2,000 supermarkets in Spain/Portugal). A direct competitor to Euromadi Portugal - Coviran even appears as an associated member - for the same independent-retailer segment in the Iberian market.
• SPAR International: SPAR Espa\u00f1ola is one of the three legacy entities (along with Centra Coop. and Selex Ib\u00e9rica) that formed the Euromadi Group in 1993. The international SPAR/CENTRA organizations share the affiliated-retailer, central-negotiation model that defines Euromadi Portugal.
• Lekkerland SE & Co. KG (REWE Group subsidiary): European broadline convenience and foodservice distributor serving petrol stations, kiosks and HoReCa. Comparable logistics aggregation and own-label strategy to Euromadi Portugal's EuromadiLogis-led offering to its members.

Broad incumbents

• METRO AG: Global leader in Cash & Carry and foodservice distribution (METRO/MAKRO stores across Europe and Asia). Acts both as competitor and adjacent channel for Euromadi Portugal's C&C operator members, serving the same HoReCa/proximity customer base.

Regional players

• Despar Italia / Aspiag Service S.r.l. Italian arm of SPAR/DESPAR international, operating affiliated supermarket and cash & carry networks through a similar affiliated-retailer central model in Italy, Austria and the Adriatic. Same architecture (member + central negotiation) on a different national geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/euromadi-portugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromadi Portugal