Euromobility - Associazione Mobility Manager

What Euromobility - Associazione Mobility Manager does

Euromobility - Associazione Mobility Manager is an Italian non-profit association founded in 2000 and headquartered in Rome, operating as the national reference body for mobility management in Italy. The association helps enterprises and public administrations comply with Italian mobility regulations - notably the PSCL (Piano Spostamento Casa-Lavoro / Home-Work Travel Plan) requirements under DM 179/2021 and DM 16 September 2022 - by transforming a regulatory obligation into a strategic advantage through tools, training, and continuous regulatory updates. Its member base spans companies with 100+ employees, public administrations, schools (under the Law 108/2022 mandatory school mobility manager regime), and research observatories.

The core technology stack consists of two proprietary web applications - mobilitySurvey, an online questionnaire for corporate mobility analysis, and mobilityTool, a web-based tool for drafting PSCL documentation - both licensed to members. The association also operates the Scuola Nazionale di EcoGuida (National Eco-Driving School, founded 2008) for fleet training, the Annibale school campaign to encourage active commuting among children, and two observational platforms: Osservatorio 50 Città (13 years of comparative sustainable mobility data for Italy's 50 major cities, under Ministry patronage) and Osservatorio PUMS. Annual knowledge dissemination is anchored by the MobyDixit National Conference on Mobility Management (running for over 20 years).

The business model is membership-driven: annual subscriptions are priced at €1,000 for 2026 and include regulatory updates, tool access, training discounts (40%/20%/10% across program tiers), administrative and welfare support, and member visibility. Revenue is complemented by professional services revenue from customized training (in-person at client sites or remote), EcoGuida courses, and the Annibale 'Adotta una scuola' corporate sponsorship campaign (€350-€390+ VAT per school with volume discounts). Go-to-market is sales-led via direct outreach (email [email protected]), the website, media partnerships, and presence at industry events including European Mobility Week. With only 8 employees, the association operates as a lean, content- and community-led organization distributed nationally across Italy.

Name

Euromobility - Associazione Mobility Manager

Legal name

Associazione Euromobility

Website

https://euromobility.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Euromobility is an Italian non-profit association serving as the national reference body for mobility management, providing regulatory guidance, proprietary tools (mobilitySurvey, mobilityTool), training, and the MobyDixit conference to enterprises, public administrations, and schools required to comply with Italian PSCL and mobility management regulations.

Ownership category

akta.pro rank

Product category

Sustainable Mobility Management

NAICS

Support Activities for Transportation (488), Support Activities for Road Transportation (4884)

SIC

Services-Membership Organizations (8600), Transportation Services (4700)

akta.pro primary industry

Corporate Mobility Policy, Compliance & Duty-of-Care Solutions (THADAOAG)

akta.pro secondary industries

Corporate Ground Travel Policy, Controls & Compliance (THACAIAG), Vehicle Fleet Management (Campus-Owned Vehicles) (EDALAKAG)

Keywords

• Mobility management services
• Sustainable mobility consulting
• Corporate travel planning
• Eco-driving training
• Mobility regulatory compliance

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees provide the primary revenue stream, with tiered benefits including tools, training, administrative support, and visibility services. The standard 2026 membership fee is 1,000 EUR per year.
2. EcoGuida training programs: Eco-driving courses for car fleets and public transport (TPL), including theoretical and practical sessions with special equipment installed on vehicles. Offered to entities and companies managing vehicle fleets since 2008.
3. Customized training courses: Customized training programs delivered in-person or remotely via Euromobility's platform, offered at discounts to members (20% for customized courses, 40% for standard pathways, 10% for EcoGuida courses).
4. Annibale school campaign: The 'Adotta una scuola' (Adopt a School) campaign based on Annibale - pricing varies by number of schools enrolled: €390+ VAT for 1-5 schools, €370+ VAT for 6-10 schools, €350+ VAT for 11+ schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Euromobility is an Italian non-profit association that provides mobility management services to enterprises and public administrations, including PSCL (Piano Spostamento Casa-Lavoro) drafting support, training programs for certified mobility managers under UNI 11977 standards, eco-driving courses through its Scuola Nazionale di EcoGuida, and the Annibale sustainable school mobility campaign. Members gain access to proprietary web tools (mobilitySurvey, mobilityTool), regulatory updates, networking events, and consulting to transform PSCL compliance into measurable ESG and operational outcomes.

Product overview

Euromobility is an Italian association serving as the national reference for mobility management. The organization offers a portfolio of digital tools and professional services centered on sustainable mobility. Its core offerings include two web-based software tools: mobilitySurvey (for analyzing corporate mobility through online questionnaires) and mobilityTool (for drafting PSCL - Home-Work Travel Plans). These are complemented by training services through the Scuola Nazionale di EcoGuida (eco-driving school) and various professional development courses for Mobility Managers. The association also runs educational campaigns like 'Annibale, il serpente sostenibile' for schools and organizes the annual MobyDixit national conference. Additional platforms include the Osservatorio 50 Città and Osservatorio PUMS observatories for monitoring sustainable mobility trends.

Differentiator

Problem solved

Functional benefit

Brands

• Scuola Nazionale di EcoGuida: National school for EcoDriving training, founded in 2008, offering courses on eco-driving techniques for vehicle fleets
• Annibale - il serpente sostenibile
• MobyDixit
• Osservatorio 50 Città
• mobilitySurvey
• mobilityTool

Products and services

• mobilitySurvey An online questionnaire tool provided to member organizations for analyzing corporate mobility patterns, used as the basis for preparing PSCL (Piani Spostamento Casa-Lavoro / Home-Work Travel Plans).
• mobilityTool An online practical tool licensed to member organizations for constructing PSCL (Piano Spostamento Casa-Lavoro / Home-Work Travel Plans) and supporting mobility planning documentation.
• Scuola Nazionale di EcoGuida National Eco-Driving School offering theoretical and practical eco-driving courses (with special equipment installed on vehicles) to companies and public entities managing car fleets and public transport fleets, focused on economic and energy savings.
• Corso sul Mobility Management Standard training course covering mobility management fundamentals and practices, delivered to current and aspiring mobility managers in enterprises and public administrations.
• Corso 'Motivare al cambiamento' Standard training course focused on techniques and methods for motivating behavioral change in sustainable mobility among employees and citizens.
• Corso 'Il Mobility Management in pratica: azioni e iniziative' Practical training course on concrete mobility management actions and initiatives, designed to equip mobility managers with implementation know-how.
• Corsi di formazione personalizzata Customized training courses tailored to specific organizational needs, delivered in-person at client facilities or Euromobility's Rome headquarters, or remotely via Euromobility's platform.
• Annibale, il serpente sostenibile A mobility management game (Italian version of the European Traffic Snake Game) designed for elementary and middle school children to encourage walking, cycling, or using public transport to get to school, with surprise surveys before, during, and after campaigns.
• Campagna 'Adotta una scuola' CSR campaign enabling companies to sponsor schools participating in the Annibale sustainable mobility education program, priced per school with volume discounts.
• Supporto alla redazione di PSCL Consulting service supporting Public Administrations and enterprises in drafting Piani Spostamento Casa-Lavoro (Home-Work Travel Plans) and broader mobility management plans.
• MobyDixit Conference Annual National Conference on Mobility Management and Sustainable Mobility, organized for over 20 years as the reference event for national stakeholders in urban mobility management.
• Osservatorio 50 Città Observatory on sustainable mobility analyzing and comparing mobility indicators for the main 50 Italian cities over the past 13 years, under the patronage of the Ministry of Environment and Energy Security.
• Osservatorio PUMS Observatory on Sustainable Urban Mobility Plans serving as a national reference for those addressing or managing urban mobility from strategic, participatory, and sustainability perspectives.

Quantifiable outcome

• 28% average reduction in unsustainable trips for schools participating in Annibale campaigns
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MOBISCO - Osservatorio Nazionale per la Mobilità Scolastica e UniversitariacoreStrategic or Co-development Partner · 1 January 2025Active member of the National Observatory for School and University Mobility, within the CN MOST (Centro Nazionale per la Mobilità Sostenibile) framework. Contributes to archiving and sharing information on national sources and data on school and university mobility demand, supporting Travel Demand Management.
• Sapienza Università di RomacoreStrategic or Co-development PartnerAcademic collaboration with Sapienza University of Rome - a key institutional partner for research and knowledge development in sustainable mobility.
• TuttoAmbientecoreStrategic or Co-development PartnerEnvironmental organization collaboration for promoting sustainable mobility awareness and best practices.
• FIAB (Federazione Italiana Ambiente e Bicicletta)coreStrategic or Co-development PartnerPartnership for promoting sustainable mobility, particularly cycling. Collaborated on the Campionati Scolastici della Mobilità Sostenibile (School Championship on Sustainable Mobility) within the Italian Geography Championships.
• ANCMA (Associazione Nazionale Ciclo Motori Accessori)coreStrategic or Co-development PartnerPartnership with the Italian Association of Cycles, Motors and Accessories. Co-sponsor of the 'Pensieri&Pedali' prize and collaborator on sustainable mobility campaigns.
• Osservatorio 50 CittàcoreStrategic or Co-development PartnerPlatform for customized analysis and comparison of mobility indicators for the main 50 Italian cities over the past 13 years. Patrocinated by the Ministry of Environment and Energy Security.
• Osservatorio PUMScoreStrategic or Co-development PartnerNational reference for those addressing or managing urban mobility from strategic, participation and sustainability perspectives. Sponsored by the Ministry of Environment.
• ENDURANCE NetworkminorStrategic or Co-development PartnerPan-European platform from EPOMM for sharing experiences and best practices for developing and implementing Sustainable Urban Mobility Plans.
• EPOMM-PLUSminorStrategic or Co-development PartnerEuropean project involving other states to extend and broaden the number of potential sector operators and accelerate adoption and transfer of good practices.
• MOST ProjectminorStrategic or Co-development PartnerSustainable mobility in Tirana project - cooperation, dissemination, update and institutional support for demand mobility management development.
• DoTheRightMix CampaignminorStrategic or Co-development PartnerEuropean Commission funded campaign for promoting sustainable urban mobility culture. Euromobility coordinated the Italian campaign alongside the Ministry of Environment.
• LegambientecoreStrategic or Co-development PartnerCollaboration on MoMaS (Mobility Manager Studentesco) project involving 5,516 students from 8 high schools across Italian cities including Bologna, Carrara, Catania, Potenza, Ravenna, Rome, Turin and Venice.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• ISPRA - Istituto Superiore per la Protezione e la Ricerca Ambientale: Italy's national environmental research and protection institute, a member of MOBISCO Observatory alongside Euromobility. Related as a public-sector research partner for evidence-based mobility policy work.
• Centro Nazionale per la Mobilità Sostenibile (CN MOST): Italian national research center for sustainable mobility coordinating academic and institutional actors. Comparable as the framework within which Euromobility's MOBISCO observatory operates for data and policy coordination.
• ENEA - Italian National Agency for New Technologies, Energy and Sustainable Economic Development: Italian government research agency conducting sustainable mobility studies and observatories. Comparable as a public-sector ecosystem participant generating data and policy support on urban mobility under Italian/EU frameworks.

Direct peers

• Legambiente: Italy's largest environmental association, running environmental campaigns, observatories, and the MoMaS school mobility project. Directly comparable in Italian context—Euromobility already collaborates with Legambiente on mobility management educational projects.
• FIAB - Federazione Italiana Ambiente e Bicicletta: Italian cycling federation promoting sustainable mobility through cycling advocacy, school programs (Pedibus/Bicibus), and policy engagement. Comparable as an existing Euromobility partner running school sustainability mobility programs parallel to Annibale.
• EPOMM (European Platform on Mobility Management): European network organization dedicated to mobility management, sharing best practices and resources across EU member states. Directly comparable as Euromobility actively partners with EPOMM (ENDURANCE Network, EPOMM-PLUS) and operates as Italy's national member in EPOMM's pan-European framework.
• ECF - European Cyclists' Federation: European nonprofit federation promoting cycling for sustainable mobility through advocacy, events, and school programs. Comparable due to shared mission on active mobility and parallel school-based behavioral programs (analogous to Euromobility's Annibale campaign promoting cycling to school).
• ACT - Association for Commuter Transportation: US-based nonprofit association supporting transportation demand management professionals, providing training, conferences, and resources for commuter mobility. Directly comparable as both are membership-based associations offering training, networking, and resources to mobility management professionals.

Broad incumbents

• ITE - Institute of Transportation Engineers: International professional association for transportation engineers, providing technical training, publications, and policy advocacy. Comparable as an established transportation professional association with parallel membership, training, certification, and conference activities.
• UITP - International Association of Public Transport: Global association for public transport authorities and operators, providing research, training, and advocacy. Comparable as a broader mobility-industry association with training and events, though focused on public transport operators rather than corporate mobility management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/euromobility1
• Facebookfacebook.com/euromobilityassociazione
• LinkedInlinkedin.com/company/euromobility-associazione-mobility-manager
• Instagraminstagram.com/euromobility_associazione

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromobility - Associazione Mobility Manager