La Maison de l'Europe - Europe Direct Toulouse Occitanie

What La Maison de l'Europe - Europe Direct Toulouse Occitanie does

La Maison de l'Europe Toulouse Occitanie is a French non-profit association (loi 1901) founded on February 12, 1986 in Toulouse, originally named Maison de l'Europe de Toulouse Midi-Pyrénées and renamed in 2016 following the regional reorganization that created the Occitanie region. It holds an official Europe Direct Information Centre (CIED) designation from the European Commission — first awarded as France's inaugural Info Point Europe in 1995 and upgraded to CIED status in 2005, with the label renewed for the 2018-2020 period. The organization's purpose is to act as a local intermediary between EU institutions and citizens, delivering European affairs information, civic education, language instruction, and participatory democracy programming across the Occitanie region.

The service portfolio rests on four pillars: (i) European information services delivered from a physical centre at Hôtel Saint-Jean (32 rue de la Dalbade, Toulouse) and via the EuroMobil mobile outreach vehicle launched in 2019 across four departments; (ii) language instruction in English, Spanish, Italian, and French as a Foreign Language, offered in group (6-12 participants) and individual formats, with intensive summer stages and BULATS-aligned professional training delivered on-premises or at client sites; (iii) school animations including 'Elis ton député européen', 'STOP aux Discriminations', and 'L'Europe: des questions de valeurs' under the Parcours Laïque et Citoyen program; and (iv) civic engagement programs such as the 2018 Citizen Consultations (26-member state initiative feeding into the 2019 European elections) and town twinning support. Distribution combines the physical centre, mobile outreach, radio chronicles on Radio Occitanie (two per week since 2017), monthly newsletters, and partnership channels with Toulouse Métropole, the Goethe Institut, OFAJ, and the German Embassy.

The business model is a hybrid membership-fee plus fee-for-service structure rather than a commercial SaaS or transactional model. Annual individual memberships are priced at €20 (salaried) and €13 (students, unemployed, retirees); institutional tiers are €50 for associations and schools and €90 for institutions and companies; language courses are priced per stage (e.g., €191 for a 12-hour semi-intensive summer stage in 2018). Revenue is supplemented by EU, regional, and municipal programmatic support and in-kind partner contributions via the FFME and EUNET federations, but the organization has no parent company, no disclosed headcount, and no external equity or grant funding rounds recorded. The Secretary General is Geneviève Saint-Hubert and the public-facing Team Europe speaker is Jacques Vonthron (former President).

Name

La Maison de l'Europe - Europe Direct Toulouse Occitanie

Legal name

Maison de l'Europe Toulouse Occitanie

Website

https://europe-toulouse.eu

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

La Maison de l'Europe Toulouse Occitanie is a French non-profit association founded in 1986, operating as the official Europe Direct Information Centre for the region, delivering EU-citizen information services, language courses, school animations, and civic engagement programs across Occitanie.

Ownership category

akta.pro rank

Product category

European Civic Information and Language Training Services

NAICS

Language Schools (61163), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615)

SIC

Services-Educational Services (8200), International Affairs (9721)

akta.pro primary industry

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD)

Keywords

• European citizen information
• Language training services
• Civic education programs
• EU policy awareness
• Town twinning services

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees provide access to services including language courses, newsletter, documentation access, participation in activities, and information on network activities. Structured tiered pricing for individuals (20€ salaried, 13€ students/unemployed/retirees) and structures (50€ associations/schools, 90€ institutions/companies).
2. Language Course Fees: Revenue from language courses (English, Spanish, Italian, FLE) offered as collective courses (6-12 people) or individual courses. Pricing varies by format and intensity. Intensive summer stage in July 2018 priced at 191€ including registration and membership fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Maison de l'Europe Toulouse Occitanie operates an official Europe Direct Information Centre (CIED) of the European Commission, providing free information to citizens on EU institutions, legislation, rights and funding opportunities, and delivering educational animations in schools on European citizenship, elections and discrimination. It complements these public-interest services with paid language training (English, Spanish, Italian, FLE) offered in collective, individual, intensive and professional formats, certified via BULATS and aligned with the Common European Framework of Reference for Languages (A1–C2).

Product overview

La Maison de l'Europe Toulouse Occitanie is a non-profit association (law 1901) founded in 1986, serving as a Europe Direct Information Centre (CIED) for the European Commission. The organization offers a portfolio of educational and information services structured around four main pillars: (1) Language instruction programs including group and individual courses in English, Spanish, Italian, and French as a Foreign Language, plus intensive courses and professional training with BULATS certification; (2) European citizen information services through its Europe Direct Centre providing EU publications, educational exhibitions, and a free information hotline; (3) Educational animations for schools including 'Elis ton député européen,' 'STOP aux Discriminations,' and 'L'Europe: des questions de valeurs' as part of the Parcours Laïque et Citoyen; and (4) Civic engagement programs including citizen consultations and town twinning services. The organization also provides membership access to training, newsletters, and events, and operates the EuroMobil mobile outreach project. Services are delivered from Hôtel Saint-Jean in Toulouse and through partnerships with educational institutions including Goethe Institut for language courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Language Courses (Cours de Langues) Year-round group and individual language courses in English, Spanish, Italian and French as a Foreign Language (FLE), CEFR-aligned A1 to C2, taught by native or bilingual qualified teachers.
• Intensive English Courses (Stages intensifs d'anglais) Semi-intensive English language stages at elementary level (A2), 3 hours per day over 4 days (12 hours total), taught by native trainers in central Toulouse, offered during summer and back-to-school periods.
• Professional Language Training (Formation professionnelle en langues) Customized professional language training for businesses, public-sector employees, job seekers, associations, artisans, merchants, officials and citizens, delivered collectively or individually, intensively or extensively, on the organization's premises or at the client's site, with BULATS certification aligned to CEFR.
• Online Language Level Tests (Tests de niveaux) Free online proficiency assessments in English and Spanish aligned to CEFR A1–C2; the English test contains 60 questions (40 required) to be completed in 30 minutes.
• European Information Services (Services d'information européenne) Free information services for European citizens on EU rights, institutions, and current affairs, including information stands at regional events, brochures, EU Commission publications, pedagogical materials (maps, timelines, children's games), and referrals to appropriate information sources.
• Europe Direct Information Centre (Centre d'Information Europe Direct) Official European Commission-labeled information centre acting as an intermediary between the EU and citizens locally, providing answers on EU legislation, funding opportunities, invitations to information sessions, EU documents and publications, referrals, and access to Team Europe speakers. Free helpline: 00 800 67 89 10 11.
• European Animations for Schools (Animations européennes) Educational animations organized in schools and associations, including debates, conferences, exhibitions, and school interventions covering European citizenship, elections, and discrimination prevention as part of the Parcours Laïque et Citoyen program.
• Citizen Consultations (Consultations Citoyennes) Participatory democracy initiative organized across multiple departments, inviting citizens to debate and submit proposals on European policies and the future of the EU, part of a 26-member-state process preparing for the 2019 European elections.
• Town Twinning Services (Jumelages) Programs promoting exchanges between Occitanie and major European regions, including European seminars, practical twinning guides, and the 'Nouvelle Génération dans les Jumelages' project encouraging youth participation in twinning activities.
• EuroMobil Project Mobile outreach project selected by the European Commission to reach rural, semi-rural and peri-urban populations, including people with disabilities. A vehicle decorated in EU colors travels through Tarn, Tarn-et-Garonne, Ariège and Haute-Garonne with animations, quizzes, digital questionnaires, videos, documentation, and election-themed exhibitions.
• Europe Guide (Guide Europe) Comprehensive guide compiled since 1986 providing information on EU institutions, organizations and useful contacts at European, national and local scales for citizens seeking to understand European affairs.
• Membership Program (Adhésion) Annual membership providing access to language training, monthly electronic newsletter, documentary collection, participation in activities and events, and information on network activities, with tiered fees (€20 individuals, €13 students/job seekers/retirees, €50 associations/schools, €90 institutions/companies/higher education).

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and important.

• Région OccitaniecoreStrategic or Co-development Partner · 1 January 2019Regional government partner for EuroMobil project, providing support for outreach activities to rural and peri-urban populations across Occitanie departments (Tarn, Tarn-et-Garonne, Ariège, Haute-Garonne).
• RESO (Résilience Occitanie)coreStrategic or Co-development Partner · 1 January 2019Association managing 35 medical-social and health establishments. Partner in EuroMobil project to provide information and sensitization on EU policy to people with disabilities.
• Radio OccitanieimportantGTM or Marketing Partner · 1 January 2019Regional radio media partner for EuroMobil project and ongoing European chronicles. Provides broadcast platform for raising citizen awareness about European topics.
• Radio R d'AutanimportantGTM or Marketing Partner · 1 January 2019Regional radio media partner for EuroMobil project, collaborating on citizen outreach and European awareness content.
• Fédération Française des Maisons de l'Europe (FFME)coreStrategic or Co-development PartnerNational federation coordinating 35 Maisons de l'Europe in France (29 full members and 6 trainee members). Provides access to European and French public institutions and facilitates network cooperation.
• EUNET (European Network for Education and Training)coreStrategic or Co-development PartnerEuropean network of 58 NGO education organizations in 19 countries working to promote dialogue with civil society and develop European cooperation relations. MDE Toulouse Occitanie is a member.
• Goethe Institut ToulouseimportantChannel Partner/ Reseller/ DistributorLanguage institute providing venue for collective language courses at 4 Bis Clémence Isaure, Toulouse. Native speaker instructors deliver English courses as part of MDE language program.
• CIDEM (Point d'Information Europe pour les Citoyens)importantStrategic or Co-development PartnerNational contact point for 'Europe for Citizens' program, providing information and support for citizen participation projects and jumelage activities.
• OFAJ (Office Franco-Allemand pour la Jeunesse)importantStrategic or Co-development PartnerFrench-German Youth Office supporting youth exchanges and participation. Partner in Quinzaine Franco-Allemande events and youth engagement in jumelage projects.
• Toulouse MétropolecoreStrategic or Co-development PartnerLocal government authority organizing Europe Week events and supporting citizen outreach activities. Signed Charter for Mayors and Local Elected Officials for European Citizenship.
• Ambassade d'Allemagne à ParisimportantStrategic or Co-development PartnerGerman Embassy in Paris supporting Quinzaine Franco-Allemande in Occitanie and jumelage activities with German municipalities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Maison de l'Europe de Paris: Paris-based Maison de l'Europe offering comparable EU citizen information, civic education, language courses, and event programming. Direct peer operating the same association loi 1901 model with a similar curriculum and member offering.
• Fédération Française des Maisons de l'Europe (FFME): National federation of 35 Maisons de l'Europe in France, of which Maison de l'Europe Toulouse Occitanie is a member. Direct peer as the umbrella body coordinating the same civic European-education mandate and pooling network resources.
• Centre d'Information Europe Direct – Montpellier: Sibling CIED centre also operating in the Occitanie region, offering parallel EU information services, school animations, and language training to citizens in the same territory — direct competition for civic engagement mindshare.
• CIDEM (Centre d'Information sur le Développement et l'Europe Mondiale / Point d'Information Europe pour les Citoyens): National contact point for the 'Europe for Citizens' programme, providing citizen participation and town-twinning information. Direct peer as a France-wide hub on EU citizen engagement that Maison de l'Europe Toulouse partners with and competes with for programme visibility.

Regional players

• Relais Culture Europe: French Creative Europe desk coordinating culture-sector applications to EU programmes. Comparable as a France-based EU programme information intermediary operating in the same Occitanie cultural-partnership ecosystem.
• AFCCRE (Association Française du Conseil des Communes et Régions d'Europe): French association of communes and regions active in European integration, including the Charter of Mayors for European Citizenship co-issued with Maison de l'Europe Toulouse. Peer at the municipal/regional interface of EU civic engagement.

Broad incumbents

• Mouvement Européen France: National pro-European advocacy network operating French-wide programs on EU citizenship and policy debates. Comparable in mission (citizen-facing European information and civic engagement) but broader in geographic scope and policy advocacy remit.
• European Commission Representation in France: Official EC representation office in France that ultimately funds and labels the Europe Direct network. Functions as the incumbent upstream counterpart whose communications strategy Maison de l'Europe Toulouse amplifies at the regional level.
• Europe Direct contact centre (European Commission): Free EU-wide helpline (00 800 67 89 10 11) referenced by Maison de l'Europe Toulouse as a referral channel. Broad incumbent offering the same EU-citizen Q&A service that the Toulouse centre handles locally, with cross-channel overlap.

Others

• Goethe-Institut Toulouse: Channel partner providing venue and native-speaker instructors for Maison de l'Europe Toulouse's English language courses. Comparable in delivering CEFR-aligned European language instruction, with broader Franco-German cultural-programming scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnYqPa6qD2xT8ZLR6nFoW4w
• Facebookfacebook.com/maison.l europe.toulouse.occitanie
• LinkedInlinkedin.com/company/la-maison-de-l-europe-europe-direct-toulouse-occitanie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about La Maison de l'Europe - Europe Direct Toulouse Occitanie