Euroseats bv

What Euroseats bv does

Euroseats bv is a privately held, family-owned Dutch company founded in 2004 in Barneveld, Gelderland, that imports, distributes, and retails ergonomic office furniture and workplace solutions. Its core offering spans office chairs (entry-level Evora at €209 through premium Torino NPR meeting NPR 1813 with TNO-TÜV validation), sit-stand desk frames (manual to multi-motor configurations, plus complete workstations), saddle stools, work chairs, standing-active stools, under-desk exercise bikes, acoustic phone booths (Belcel 26 with ISO 23351-1:2020 Class A at 30.4dB, Belcel 003), modular lounge seating (Room, ROOF, Config, Mode, ROOF Pod), storage furniture, and a Home at Office collection of meeting chairs, tables, fauteuils, and bar stools. Operations are vertically integrated: Euroseats holds its own inventory, manages in-house transport and assembly, and works with long-term fixed manufacturing partners to maintain quality.

The business model is a hybrid B2B/B2C retailer serving Dutch and Benelux businesses plus home-office/remote workers. Revenue is generated through direct unit sales (no subscription or platform revenue) at publicly disclosed retail prices on euroseats.nl, complemented by a Barneveld showroom for consultations and a dealer/B2B channel managed by a dedicated Dealer Manager (Wichert Riezebos). Marketing is intentionally low-cost: company website, LinkedIn, monthly newsletter, and showroom visits — described by the company itself as 'no-nonsense' with fast delivery from stock. Distribution is single-country domestic (Netherlands with Benelux intent), and the go-to-market is direct-to-consumer with selective dealer enablement. The company is founder-led by Director/Owner Wim de Kwant, with ~5 employees total, and shows no evidence of outside investment, M&A activity, or AI/ML capability development.

Name

Euroseats bv

Legal name

Euroseats B.V.

Website

https://euroseats.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Euroseats bv is a Dutch family-owned retailer founded in 2004, importing and distributing ergonomic office furniture, sit-stand workstations, acoustic pods, and lounge products to businesses and consumers in the Netherlands and Benelux via direct e-commerce and a Barneveld showroom.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Ergonomic office chairs
• Sit-stand desks
• Acoustic office pods
• Office lounge furniture
• Workplace ergonomic solutions

Headquarters

HQ city

Barneveld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Office Furniture Sales: Euroseats generates revenue through the direct sale of ergonomic office chairs, lounge furniture, sit-stand desks, and accessories to businesses and consumers in the Netherlands and Benelux. Products are sold at retail prices with options for add-ons and accessories. The company holds its own inventory (ruime voorraad) and manages its own transport, indicating a vertically integrated retail model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Euroseats bv imports and retails ergonomic office furniture in the Netherlands, including office chairs, sit-stand desk frames, acoustic phone booths, lounge seating systems, standing-active stools, under-desk exercise bikes, and storage and ergonomic accessories. The company holds its own inventory, manages its own transport and in-house assembly, and sells direct to customers through its Dutch e-commerce website and a showroom in Barneveld, supplemented by a dealer/B2B sales channel.

Product overview

Euroseats bv is a Dutch family-owned company founded in 2004, specializing in ergonomic office furniture and workplace solutions. The product portfolio spans five main categories: (1) Bureaustoelen (Office Chairs) including basic to premium models like Evora, Canillo, Vigo, Curve, Milano, Torino NPR, Heavy Duty, Verona, Ferrara, Body, Madrid, Vienna, and Vienna Manager Fauteuil, plus meeting chairs (Tallinn, Helsinki), saddle stools (Matera series), and work chairs (Tarente series); (2) Lounge including acoustic pods (Belcel 26, Belcel 003, ROOF Pod), modular seating (Room, ROOF, Config, Mode), and collaborative workspaces; (3) Ergonomie featuring electric and manual height-adjustable sit-stand desk frames and complete workstations (Zit-sta series), under-desk exercise bikes (Ross, Tournette Deluxe - Benelux Office Products Award 2018 winner), standing-active stools (Lugo, Mango, Pisa, Prato), monitor arms, and accessories (CPU holders, cable management, partitions, desk power strips); (4) Opbergen (Storage) including personal drawers, drawer blocks, and cabinets (swing door, sliding door); (5) Home at Office including meeting chairs (Albany, Dunton, Brewster, Cortez, Troy, Luxor), meeting tables (Harper Spinpoot), fauteuils (Roma), side tables (Carré), bar stools (Troy), and coat racks. The company emphasizes in-house assembly and transport management, maintaining stock for quick delivery while offering products at accessible prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Evora Office Chair Entry-level office chair with mesh backrest, plastic base, DIN gaslift, adjustable weight control, and lumbar support. Priced at €209.00.
• Canillo Office Chair Office chair available with fabric or mesh backrest, featuring a 2-locking synchroon mechanism with automatic weight adjustment and 2-year warranty.
• Vigo Office Chair Mid-range office chair with 4-locking synchroon technique, adjustable seat depth, 3D armrests, and height-adjustable backrest. Meets NEN EN 1335 standard. Available in fabric, mesh, and coupon leather.
• Curve Office Chair Office chair with adjustable lumbar support, available with plastic or aluminum base. Optional headrest available.
• Milano Office Chair Office chair with aluminum base and fabric upholstery. Mid-tier ergonomic seating solution.
• Torino NPR Office Chair Premium office chair meeting NPR 1813 standard with double safety DIN gaslift, adjustable seat depth (10 cm), 5-locking synchroon technique, 5D armrests, and height-adjustable backrest/lumbar support. TNO-TUV report available.
• Curve Deluxe Office Chair Enhanced version of Curve chair with adjustable weight control from seated position. Premium ergonomic features. Priced at €579.00.
• Heavy Duty Office Chair Heavy-duty office chair suitable up to 150 kg. Features steel base, DIN Gaslift class 4, Donati mechanism, and height-adjustable armrests. Priced at €659.00.
• Verona Office Chair Colorful office chair meeting NEN EN 1335 standard with adjustable lumbar support and integrated headrest. Available in red, green, orange, blue, and dark gray.
• Ferrara Office Chair Entry-level office chair with plastic base and adjustable seat depth. Budget-friendly seating option.
• Body Premium Office Chair Premium office chair with automatic weight adjustment with fine tuning, luxury mesh backrest, and fabric seat. Made-to-order product. Priced at €669.00.
• Tallinn Meeting Chair Sled-frame meeting chair with armrests, chrome frame, and mesh backrest in black.
• Helsinki Meeting Chair Simple meeting chair with black backrest and compact design.
• Matera Saddle Stools Saddle stool line (Small, Medium, Large) with split leather or foam seat, infinitely adjustable tilt mechanism, height-adjustable gas spring, and seat heights ranging from 46-90.5 cm.
• Tarente Work Chairs Work chair line (Medium, Large, Tabouret) with PU seat and back, black plastic base, glides, foot ring, and seat height ranges up to 55-81 cm. Industrial seating solutions.
• Belcel 26 Acoustic Phone Booth Premium sound-insulated phone booth with 30.4dB noise reduction (Class A per ISO 23351-1:2020), height-adjustable table, 2 power outlets and 2 USB ports (A and C), silent ventilation, dimmable LED lighting, and 1-working-day delivery. Priced at €5,590.00. TÜV-tested.
• Belcel 003 Acoustic Pod Compact acoustic pod with 25dB sound reduction, gray exterior with cream white interior, integrated 800x360mm table. Priced at €3,990.00.
• ROOF Pod Acoustic Enclosures Acoustic phone booth and meeting pod line including single, double, and meeting configurations. Glass variants available. Prices on request.
• Room Lounge Seating System Lounge seating system with 1-person and 2-person benches plus connecting panel with table. Acoustic privacy for quiet conversations in busy environments. Prices on request.
• ROOF Lounge Pod System Lounge pod system available in 1-seater and 2-seater configurations with open and closed variants. Acoustic enclosure for focused work or meetings. Prices on request.
• Config Modular Seating Modular mobile seating system with configurable seating elements, tables, and whiteboards for flexible workspace layouts.
• Mode Lounge Seating Flexible lounge seating designed for all offices with intuitive mounting system and high-density polyurethane foam. Modular add-ons secured by chair structure.
• Zit-Sta Sit-Stand Desk Frames Range of electric and manual height-adjustable sit-stand desk frames including 1-motor, 2-motor, deluxe, economy, slinger (crank), corner, bench (4-motor), foldable, and home-workplace variants. LED displays with memory presets, anti-collision, USB charging, and capacities from 70 to 150 kg. Priced from €314 to €1,190+.
• Bureaubladen Desk Tops Desktop surfaces in sizes from 120x80cm to 180x80cm and finishes including White, Robson oak, Logan oak, Oxyd, Natural oak, and Shadow oak. Extension tops also available.
• Ross Desk Bike Under-desk exercise bike with adjustable ergonomic seat cushion, silent magnetic flywheel, LCD display (time, speed, distance, calories), adjustable resistance, and 100 kg max capacity.
• Tournette Deluxe Desk Bike Under-desk exercise bike and sit-stand workstation combo. Winner of Benelux Office Products Award 2018. No installation required with height-adjustable ergonomic cushion and fully adjustable work surface with phone/tablet notch.
• Standing-Active Stools Range of standing-active stools including Lugo (suede, posture inclined), Mango (round foam cushion, fully rotatable), Pisa (balance mechanism), and Prato (foam cushion, auto-return).
• Monitor Arms Single and dual monitor arms with integrated USB ports, gas-lift height adjustment, cable management, VESA 100x100/75x75mm, suitable for 17-32 inch screens. Available in white, black, and gray.
• Home at Office Meeting Chairs Meeting chairs styled for home and modern office including Albany (velours), Dunton (elegant design), Brewster (PU artificial leather, sold in sets of 4), Cortez (simple 4-leg metal), Troy (Copenhagen fabric), and Luxor (Baquer fabric).
• Harper Spinpoot Meeting Tables Danish oval meeting tables with mango wood top in matte lacquer. Available in sizes from 130cm round to 300x100cm rectangular. Black or natural top options. Priced from €590 to €1,190.
• Roma Fauteuil Comfortable armchair in beige with generous proportions for living-room-style seating in home office or breakout spaces.
• Carré Side Table Side table with black oak top and coated black metal frame, designed to pair with the Roma armchair.
• Storage Solutions Office storage range including personal under-desk drawers (lockable, with pen holder), drawer blocks (1-drawer, 3-drawer, with rolling-door cabinet), swing-door cabinet (185 cm, 4 shelves), and sliding-door cabinet (105 cm, 2 shelves, optional planter).
• Workspace Accessories Ergonomic and cable-management accessories including CPU holders (up to 30 kg, 360° rotatable), cable trays (50cm and 110cm), partition walls for sit-stand benches, add-on privacy walls, desk-mounted power strips (USB A+C, 3680W), and coat racks (wall-mounted and standing).

Quantifiable outcome

• Belcel 26 achieves 30.4dB sound reduction rated Class A under ISO 23351-1:2020
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Stichting RaiseminorOthers · 1 January 2008Euroseats sponsors Stichting Raise (Foundation Raise), a Dutch charitable foundation supporting the Grace Farm project in Malawi, Africa. The foundation provides support for local population through employment in agriculture, care for orphaned children, and education. Euroseats has been associated with this initiative as a sponsor, demonstrating corporate social responsibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bureaustoelen.nl: Netherlands-based online office furniture retailer with a broad catalog of ergonomic chairs, sit-stand desks, and accessories. Directly comparable in offering mix, Benelux focus, and DTC-plus-showroom go-to-market.
• Bureaustoelenkopen.nl: Dutch online office chair specialist selling ergonomic seating directly to consumers and businesses. Closely comparable to Euroseats in product category, channel strategy (DTC e-commerce in the Netherlands), and target SMB/B2B buyer.

Broad incumbents

• Haworth: International office furniture manufacturer with a broad portfolio of ergonomic chairs, height-adjustable desks, and architectural interiors. Overlaps with Euroseats on chairs and sit-stand desks, but primarily serves large B2B accounts through dealer networks.
• Office Centre: Large Benelux office supplies and workplace furniture retailer with showrooms across the Netherlands and Belgium. Competes with Euroseats in chairs, desks, and workspace solutions, but with a much wider product assortment and national footprint.
• Vitra: Swiss-designed office and home furniture brand with strong European distribution. Overlaps with Euroseats on ergonomic seating (e.g., ID Chair, ACX) and lounge/workspace solutions, but positions at premium design-led price points.
• Steelcase: Global leader in office furniture and workplace solutions with strong European presence. Competes with Euroseats in ergonomic seating and sit-stand desks for enterprise accounts, but operates a dealer-led model and premium positioning rather than DTC e-commerce.
• Ahrend: Major Dutch office furniture manufacturer and contract supplier serving corporate and government accounts across Europe. Overlaps heavily with Euroseats in office chairs and workplace furniture, but operates at much larger scale with a project-based B2B model.

Regional players

• Markant Office Furniture: Netherlands-based office furniture specialist offering ergonomic chairs and workspace solutions to B2B customers. Comparable in geographic focus and product category, though more project-oriented than Euroseats' DTC-leaning model.
• Vepa: Dutch manufacturer of office and project furniture including ergonomic chairs, desks, and acoustic solutions. Comparable in product category and Benelux focus, with a stronger emphasis on circular/sustainable production and custom B2B projects.

Others

• IKEA Business: Global home and office furniture retailer with a dedicated IKEA for Business channel in the Netherlands. Competes in entry-to-mid-tier office chairs (e.g., MARKUS, JÄRVFJÄLLET) and sit-stand desks (BEKANT, IDÅSEN), but at mass-market price points and with a fundamentally different scale and supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/euroseats

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroseats bv