EVALAG (Evaluationsagentur Baden-Württemberg)

What EVALAG (Evaluationsagentur Baden-Württemberg) does

EVALAG (Evaluationsagentur Baden-Württemberg) is a public law foundation (Stiftung des öffentlichen Rechts) established in 2000 and headquartered at Europaplatz 11 in Heidelberg, Germany. With approximately 10 employees, the organization operates as a quality management and organizational development competence center for the higher education sector, primarily serving state and state-recognized universities in Baden-Württemberg with secondary international work in Switzerland and Austria. Its service portfolio spans program and system accreditation, certification via the EVALAG-Seal, organizational development consulting, evaluation procedures for funding lines, international assessments, and continuing education programs.

The agency's core technical surface is built around peer-review-based accreditation procedures compliant with the German Interstate Treaty on the Accreditation of Studies (Studienakkreditierungsstaatsvertrag) and the Model Law Ordinance (Musterrechtsverordnung), delivering eight-year accreditation periods. Continuing-education delivery combines live workshops delivered via Zoom and in-person sessions in Heidelberg with the SEG (Studiengänge erfolgreich gestalten) self-paced online course — co-developed with Hochschule Furtwangen and Universität Ulm — hosted on the ILIAS platform and equivalent to approximately 90 hours of content or 3 ECTS credits. EVALAG also maintains public databases of accreditations, assessments, certifications, and publications, and operates the bw Campus Community platform for staff exchange across Baden-Württemberg.

Revenue is generated through a hybrid of fee-based professional services (accreditation, consulting, certification), training fees (€180-€400 per participant depending on format and reduced rates for in-state universities), public project commissions (e.g., the Ministry of Science-commissioned SEG course), and EU project participation (Horizon Europe EDU-LAB, 2025-2027). Pricing is publicly disclosed and is being raised materially in January 2027. Go-to-market is event- and relationship-driven, leveraging hosted events such as the ECA General Assembly, workshops, conferences, and the bw Campus Community, supported by a website and newsletter. The agency maintains memberships across the European quality assurance ecosystem (ECA, ENQA, EQAR, INQAAHE, CEENQA, DeGEval, DGWF) and is a signatory of the Charta der Vielfalt.

Name

EVALAG (Evaluationsagentur Baden-Württemberg)

Legal name

Evaluationsagentur Baden-Württemberg (EVALAG), Stiftung des öffentlichen Rechts

Website

https://evalag.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

EVALAG is a Heidelberg-based public law foundation that provides accreditation, certification, consulting, evaluation, and continuing education services to state universities in Baden-Württemberg, with secondary international work in Switzerland and Austria.

Ownership category

akta.pro rank

Product category

Higher Education Quality Assurance

NAICS

Professional and Management Development Training (61143), Colleges, Universities, and Professional Schools (611310), Administration of Education Programs (923110)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro primary industry

Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

akta.pro secondary industry

Education Systems Strengthening (Policy, Planning, EMIS, Governance) (BPADAKAK)

Keywords

• Higher education quality assurance
• Program accreditation services
• System accreditation consulting
• University certification services
• Continuing education workshops

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Training and Continuing Education: EVALAG generates revenue through fee-based training workshops and continuing education programs for university staff, offered both online and in-person in Heidelberg.
2. Accreditation Services: Peer-review-based accreditation procedures for study programs and quality management systems at universities.
3. Consulting Services: Organizational development and system accreditation consulting services for higher education institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EVALAG is a public law foundation providing quality management and organizational development services for higher education institutions. It conducts program and system accreditations, issues institutional certifications (including the EVALAG-Siegel), performs evaluations, and delivers consulting and continuing education workshops. Its offering is targeted at universities, colleges, and higher education institutions primarily in Baden-Württemberg and across Germany.

Product overview

EVALAG (Evaluationsagentur Baden-Württemberg) is a public law foundation serving as the quality management and organizational development competence center for higher education and science in Baden-Württemberg. The organization does not operate a unified software platform but rather offers a portfolio of agency services including accreditation (programme and system accreditation via the EVALAG-Seal), certification, consulting (organizational development, system accreditation, diversity concepts), evaluation (review procedures, funding lines), and continuing education. The primary digital offering is the 'SEG - Studiengänge erfolgreich gestalten' online self-paced course (90 hours, 3 ECTS), combined with scheduled workshops and in-house training sessions covering quality management, accreditation processes, and higher education development topics. International services include assessments in Switzerland, audits in Austria, and international certification of continuing education. The organization maintains databases of accreditations, assessments, certifications, and publications, and operates the bw Campus Community platform for sharing among higher education staff in Baden-Württemberg.

Differentiator

Problem solved

Functional benefit

Products and services

• Program Accreditation (Programmakkreditierung) Independent accreditation of individual academic study programs under the German Accreditation Council framework, providing formal recognition of program quality for higher education institutions.
• System Accreditation (Systemakkreditierung) Accreditation of the internal quality management system of a higher education institution, enabling the institution to accredit its own programs autonomously.
• EVALAG-Siegel Certification Certification of higher education institutions through the EVALAG-Siegel mark, signaling that the institution meets EVALAG-defined quality standards.
• Evaluation Services (Evaluation / Review) Evaluation, review, and audit procedures for higher education institutions and their programs, including external review processes.
• Organizational Development Consulting Consulting services for higher education institutions covering organizational development, strategy, and quality management topics.
• SEG Online Self-Learning Course Free online self-learning course for accreditation procedure participants, delivered via the ILIAS learning platform.
• Continuing Education Workshops (Open Program) Open-enrollment continuing education workshops covering quality management, accreditation, and higher education topics, delivered in-person in Heidelberg and online via Zoom with full-day and short formats.
• In-House Workshops and Training Customized in-house training and workshops delivered on site at a client's institution, with topics tailored to the institution's needs.
• International Services International service offering for higher education institutions outside Germany, including assessments, accreditation coaching, and strategic consulting.

Quantifiable outcome

• Accreditation period of eight years under current German law
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ECA (European Consortium for Accreditation in higher education)coreStrategic or Co-development Partner · 24 February 2026EVALAG is a member of ECA and hosts the annual General Assembly at its Heidelberg office. Additionally hosts European Approach Training workshops for quality assurance professionals.
• ENQA (European Association for Quality Assurance in Higher Education)coreOthersEVALAG maintains membership in ENQA, the European Association for Quality Assurance in Higher Education.
• EQAR (European Quality Assurance Register)coreOthersEVALAG is listed with EQAR, the European Quality Assurance Register for higher education.
• INQAAHE (International Network for Quality Assurance Agencies in Higher Education)coreOthersEVALAG maintains membership in INQAAHE, the International Network for Quality Assurance Agencies in Higher Education.
• CEENQA e.V.coreOthersEVALAG maintains membership in CEENQA, the Consortium of European Quality Assurance Agencies.
• Stiftung AkkreditierungsratcoreOthersEVALAG works with the Foundation Accreditation Council, which oversees the German accreditation system.
• Horizon Europe EDU-LAB ProjectcoreStrategic or Co-development PartnerEVALAG participates in the Horizon-funded EDU-LAB project (2025-2027) with international partners, exchanging results and findings at General Assemblies.
• Ministerium für Wissenschaft, Forschung und Kunst Baden-WürttembergcoreGTM or Marketing PartnerEVALAG was commissioned by the Ministry to co-develop the SEG (Studiengänge erfolgreich gestalten) online course with Hochschule Furtwangen and Universität Ulm.
• Hochschule FurtwangencoreStrategic or Co-development PartnerCo-developed the SEG online self-learning course for study program development with Universität Ulm, commissioned by the Ministry.
• Universität UlmcoreStrategic or Co-development PartnerCo-developed the SEG online self-learning course for study program development with Hochschule Furtwangen, commissioned by the Ministry.
• DeGEval (Gesellschaft für Evaluation e.V.)coreOthersEVALAG maintains membership in DeGEval, the German Evaluation Society.
• DGWF e.V.minorOthersEVALAG maintains partnership with DGWF (German Association for University Continuing Education and Wissen).
• Hochschuldidaktikzentrum Baden-Württemberg (HDZ)coreStrategic or Co-development PartnerSEG course contents can be recognized as externally provided work with 16 AEs for Module II, and additional 24 AEs for Module III of HDZ certification.
• Charta der VielfaltminorOthersEVALAG is a signatory of the Charta der Vielfalt (Charter of Diversity), demonstrating commitment to diversity and inclusion.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• AHPGS (Akademie für Hochschuldidaktik und Qualitätsentwicklung): German academy focused on higher education didactics and quality development with overlapping accreditation-adjacent services. Smaller and more teaching-focused than EVALAG, but materially comparable in the HE quality space.

Broad incumbents

• QAA (Quality Assurance Agency for Higher Education): UK's established higher education quality assurance body with comprehensive national scope across England and Northern Ireland. Operates a wider portfolio of review, accreditation, and standards-setting services than EVALAG's focused German-state remit.
• NVAO (Netherlands-Flemish Accreditation Organisation): Dutch-Flemish accreditation organisation with broader geographic remit across the Netherlands and Flanders. A more established European QA incumbent with overlapping programme accreditation and quality review functions.

Regional players

• Swiss Agency of Accreditation and Quality Assurance (AAQ): Swiss national accreditation and quality assurance body. EVALAG performs accreditations in Switzerland through this agency relationship, and AAQ serves as the structural equivalent operating under Swiss higher education law.
• Agentur für Qualitätssicherung und Akkreditierung Austria (AQ Austria): Austrian national accreditation agency where EVALAG already conducts audits. Comparable peer offering parallel programme accreditation and quality assurance services, but operating under Austrian law and serving Austrian HEIs as its primary market.

Direct peers

• ACQUIN e.V. Accreditation, certification, and quality assurance institute serving German and international HEIs. Offers parallel programme accreditation, system accreditation, and consulting services against the same regulatory framework as EVALAG.
• FIBAA: Foundation for International Business Administration Accreditation, focused on programme accreditation with an international remit. Directly comparable in mandate and operational scope to EVALAG's accreditation services.
• AQAS e.V. German accreditation agency operating under the same Studienakkreditierungsstaatsvertrag framework. AQAS performs programme and system accreditation and quality management consulting for German HEIs — the closest direct competitor to EVALAG in the domestic accreditation market.
• ZEvA (Zentrale Evaluations- und Akkreditierungsagentur Hannover): Hannover-based German accreditation agency with similar scope of programme/system accreditation and evaluation services. Competes with EVALAG for accreditation mandates across German states.

Others

• CHE (Centre for Higher Education Development): German think tank providing HE rankings, analyses, and consulting to universities. Adjacent to EVALAG's market — serving the same institutional clients on quality and development topics — but operating in research/consulting rather than formal accreditation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/evalag-evaluationsagentur-baden-w%C3%BCrttemberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about EVALAG (Evaluationsagentur Baden-Württemberg)