Evenpro
Evenpro Entertainment is a Latin American event production company founded in 1984 organizing concerts, festivals, conferences, sports, family events, and BTL activations across 11 countries. It serves corporate clients through event production and individual consumers via its Liveri ticketing platform.
- Company typePrivate
- Founded1984
- HeadquartersCaracas, Venezuela
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Evenpro does
Evenpro Entertainment is a Latin American event production and entertainment services company founded in 1984 by Santiago Otero. The company operates as a full-service event organizer and producer across six event categories: concerts, festivales (festivals), conferencias (conferences), familiares (family events), deporte (sports events), and BTL (below-the-line marketing activations). Its core competency is producing large-scale live entertainment events, having completed more than 5,000 events across its 40-year operating history. The company maintains operational presence in 11 markets spanning Latin America and the US Hispanic market, with its headquarters in Caracas, Venezuela and a regional headquarters in Miami, Florida; additional offices are located in Argentina, Colombia, Brazil, Mexico, Puerto Rico, Dominican Republic, Ecuador, Costa Rica, and Panama.
The company operates a hybrid business model serving both business-to-business (B2B) and business-to-consumer (B2C) customer segments. On the B2B side, Evenpro produces corporate events, brand activations, and sponsored festivals for clients including telecommunications provider Movistar and spirits brand Johnnie Walker. On the B2C side, individual consumers purchase tickets through the company's proprietary Liveri ticketing platform (liveri.com.ve). Revenue is generated through event production fees, sponsorship arrangements, and ticket transaction income from the Liveri platform. Pricing is not publicly disclosed and varies by event, venue, and performer. The GTM motion is event-driven, with the company leveraging its brand reputation and track record of 5,000+ successful events to attract corporate clients and individual consumers.
The company's primary assets are brand reputation, operational relationships, and regional distribution reach rather than proprietary technology. Evenpro was ranked 6th worldwide by Billboard magazine in 2006, signaling international recognition within the live entertainment industry. Its value proposition centers on operational track record, multi-country execution capability, and a brand seal representing a success guarantee. Distribution occurs through direct enterprise sales for corporate clients and through the Liveri e-commerce platform for individual ticket buyers, supported by an active presence across Facebook, X, Instagram, YouTube, and TikTok. No AI/ML capabilities, patents, regulatory actions, mergers, acquisitions, or funding rounds are disclosed in the available data.
Evenpro firmographics
Firmographics- Name
- Evenpro
- Legal name
- Evenpro Entertainment
- Website
- https://evenpro.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Evenpro Entertainment is a Latin American event production company founded in 1984 organizing concerts, festivals, conferences, sports, family events, and BTL activations across 11 countries. It serves corporate clients through event production and individual consumers via its Liveri ticketing platform.
- Ownership category
- akta.pro rank
Evenpro industry classification
Industry- Product category
- Live Event Production and Entertainment Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local Community & Multi-Category Fairs (MPAGAFAO)
- akta.pro secondary industries
- General Consumer Expos & Trade Shows (MPAGAFAA), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Sponsorship Activation & Experiential Marketing (THAHAGAC)
Keywords
Where Evenpro is headquartered
LocationHeadquarters
- HQ city
- Caracas
- HQ country
- Venezuela
- HQ region
- Latin America
Offices11 records
Markets served
Evenpro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Ticketing and Production: Evenpro generates revenue through organizing and producing live entertainment events including concerts, festivals, conferences, family events, and sports. The company operates across multiple Latin American countries and the US Hispanic market, selling tickets to consumers through its Liv eri ticketing platform.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Evenpro product offering
Product offeringCore offering
Evenpro is a full-service live event production company that organizes, produces, and promotes concerts, music festivals, conferences, family events, sports events, and below-the-line (BTL) marketing activations for corporate brands and consumers across Latin America and the US Hispanic market. The company also operates Liveri, its own online ticketing platform that sells event tickets directly to consumers. Evenpro provides end-to-end event execution including sponsorship management, brand activations, and audience-facing entertainment experiences.
Product overview
Evenpro is an entertainment event production company that organizes and produces live events across multiple categories. The company offers a unified portfolio of event services organized into six main product categories: Conciertos (concerts), Festivales (festivals), Conferencias (conferences), Familiares (family events), Deporte (sports), and BTL (below-the-line marketing activations). The company also operates Liveri, its own ticketing/purchasing platform. These products are organized as event types rather than modular software components, with the company serving as a full-service event production and management provider.
Differentiator
Problem solved
Functional benefit
Brands
- Liveri Music Festival: Music festival brand under Evenpro
Products and services
- Conciertos (Concerts) Live music concert events organized and produced by Evenpro, featuring live performances across various genres, sold to individual consumers via the Liveri ticketing platform.
- Festivales (Festivals)
Quantifiable outcome
- 5,000+ successful events completed since founding in 1984
- +1 more outcomes
Companies that use Evenpro
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Evenpro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Evenpro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Liv ericoreLiv eri is Evenpro's ticketing platform partner, handling online ticket sales for events. The Liv eri Music Festival is named after this partnership, demonstrating a co-branded event property. Evenpro directs consumers to liveri.com.ve for ticket purchases.
- MovistarcoreMovistar has been a key sponsor and partner for music festivals, including the Movistar Music Fest. This represents a brand sponsorship and co-marketing relationship for large-scale music events.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Evenpro competitors and assessment
Company assessmentDirect peers
- SD Concerts: Mexico-based concert and event production company producing tours, festivals, and corporate events across Mexico and Latin America. Direct comparable to Evenpro on production style, target artists, Spanish-language audience, and B2B/B2C event mix.
- Move Concerts: Brazil's leading independent concert promoter producing major touring shows and festivals (Rock in Rio partner, etc.). Directly comparable to Evenpro as a regional LatAm concert and festival promoter with multi-country ambitions and similar production capabilities.
- OCESA (CIE): Mexico's largest live entertainment promoter and venue operator, producing concerts, festivals, family shows, and corporate events across Mexico and increasingly LatAm. Direct comparable to Evenpro given similar multi-format promotion model, Spanish-language markets, and B2B + B2C event mix.
- Time For Fun (T4F): Argentina-based concert and live entertainment promoter with concerts, festivals, and theatrical productions across Latin America (especially the Southern Cone). Closely comparable to Evenpro on geography (Argentina/Chile/Uruguay overlap), event categories, and Spanish-language touring infrastructure.
Emerging players
- Fever: Global experiential events platform producing and ticketing immersive experiences and curated local events across major cities including Latin America. Emerging player that overlaps with Evenpro in ticketing and consumer event discovery, particularly relevant given Evenpro's ownership of Liv eri.
Regional players
- Diomar Producciones: Panamanian live event and corporate event production company with operations across Central America and the Caribbean. Overlaps with Evenpro's Central American and Caribbean footprint (Panama, Costa Rica, Dominican Republic, Puerto Rico) in producing concerts, family events, and corporate activations.
- Cardales Producciones / CT Live: Colombian concert and event promoter with growing presence in Colombia and neighboring Andean markets. Comparable to Evenpro's Bogotá-based Colombian operation in concert promotion and corporate event production.
Broad incumbents
- Live Nation Entertainment: Global live entertainment powerhouse combining concert promotion, ticketing (Ticketmaster), and venue/sponsorship assets, with growing presence in Latin America (including a stake in OCESA). A broad incumbent competing with Evenpro for touring artists and sponsorship budgets across the same LatAm markets.
- WME (Endeavor): Global talent representation and entertainment company representing artists and producing branded live experiences, including in Latin America. Adjacent incumbent that competes with Evenpro for artist bookings and corporate brand activation dollars.
- AEG Presents: Global concert promotion and venue operations arm of AEG, operating festivals (Coachella, etc.) and touring divisions worldwide. Comparable as a global promoter that increasingly competes in Latin America for premium touring content against regional players like Evenpro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Evenpro social profiles
Digital presenceEvenpro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evenpro leadership team
Management profileNumber of profiles
Profiles1 record
Evenpro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evenpro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evenpro
What does Evenpro do?
Evenpro is a full-service live event production company that organizes, produces, and promotes concerts, music festivals, conferences, family events, sports events, and below-the-line (BTL) marketing activations for corporate brands and consumers across Latin America and the US Hispanic market. The company also operates Liveri, its own online ticketing platform that sells event tickets directly to consumers. Evenpro provides end-to-end event execution including sponsorship management, brand activations, and audience-facing entertainment experiences.
Is Evenpro a public or private company?
Evenpro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evenpro founded?
Evenpro was founded in 1984. It employs 101 to 250 people.
Where is Evenpro based?
Evenpro is headquartered in Caracas, Venezuela, in the Latin America region.
How does Evenpro make money?
One revenue line is on record: event Ticketing and Production.
Who are Evenpro's main competitors?
Direct peers on record are SD Concerts, Move Concerts, OCESA (CIE) and Time For Fun (T4F). Fever is listed as an emerging player. Regional players are Diomar Producciones and Cardales Producciones / CT Live. Broad incumbents are Live Nation Entertainment, WME (Endeavor) and AEG Presents.
Does Evenpro have an API?
No public API is recorded for Evenpro.
What industry is Evenpro in?
Evenpro's product category is Live Event Production and Entertainment Services. Its primary akta.pro industry code is MPAGAFAO, Local Community & Multi-Category Fairs, with a secondary code of MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 711320 and its SIC code is 7900.