Eventim Bulgaria

What Eventim Bulgaria does

Eventim Bulgaria operates eventim.bg, an online ticketing platform that serves as the Bulgarian arm of CTS Eventim AG & Co. KGaA, the German-listed international ticketing group (Xetra: EVD). The platform functions as a centralized marketplace for live event tickets, aggregating concerts, festivals, theater, opera, ballet, comedy, sports, family entertainment, musicals, and shows into a single search-and-purchase experience, with physical box offices (каси) providing an offline purchase channel. It covers venues in more than 30 Bulgarian cities, including flagship sites such as Arena 8888 Sofia, NDK, Asics Arena, and Зала България in Sofia, plus summer amphitheaters and coastal venues in Burgas and Varna.

The platform is built as a web-based ticketing system that sits on the shared technology stack of the international Eventim network, providing online ticket sales, event discovery, digital ticket delivery, and SEO-optimized category and venue pages. Core product modules span Music, Culture, Sports, Family, and Festival ticketing, supplemented by ancillary products such as Gift Vouchers and Ticket Insurance. Marketing is driven primarily by the website's event-discovery experience, category-specific email newsletters, organic search, and a Linktree social hub.

Eventim Bulgaria generates revenue through a transaction-based take rate, collecting an administrative fee embedded in every ticket price disclosed to consumers. Pricing spans from approximately EUR 5 (sports) to EUR 81 (premium concerts), with tickets displayed in both EUR and BGN. Its primary customer segment is individual Bulgarian event attendees, with secondary segments in corporate/group buyers and the secondary resale market, and it is positioned within the parent group as a single-country distribution node leveraging shared international artist and promoter relationships.

Name

Eventim Bulgaria

Legal name

Eventim Bulgaria

Website

https://eventim.bg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Eventim Bulgaria (eventim.bg) is the Bulgarian subsidiary of CTS Eventim AG, operating an online ticketing marketplace for concerts, theater, sports, and family events across 30+ Bulgarian cities via a transaction-fee model.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

Keywords

• Online ticket sales
• Live event ticketing
• Concert ticket platform
• Event distribution services
• Entertainment ticketing marketplace

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales Commission: Eventim Bulgaria earns revenue through ticket sales with an included administrative fee (административна такса). The platform charges a fee embedded in the ticket price, which is disclosed to customers. This is a transaction-based revenue model where the company takes a commission on each ticket sold through its platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eventim Bulgaria operates the eventim.bg online ticketing platform selling tickets to live entertainment events — concerts, festivals, theater, opera, ballet, comedy, sports, family shows, and cultural events — across more than 30 Bulgarian cities. Distribution combines an online storefront with digital ticket delivery and a network of physical box offices (каси). Revenue is earned through an administrative fee embedded in the ticket price on each transaction.

Product overview

Eventim Bulgaria is an online ticket sales platform operated as part of the international Eventim network. The platform serves as a centralized marketplace for purchasing tickets to concerts, festivals, theater performances, sports events, and family entertainment across Bulgaria. The product portfolio includes Music Events Ticketing (covering genres from Pop to Electronic), Culture Events Ticketing (theater, opera, ballet, comedy), Sports Events Ticketing, Family Events Ticketing, and Festival Events Ticketing. The platform also offers supplementary products including Gift Vouchers and Ticket Insurance. Eventim Bulgaria aggregates events from venues across multiple Bulgarian cities including Sofia, Plovdiv, Varna, Burgas, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventim.bg Online Ticket Platform

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CTS Eventim AG & Co. KGaA (Parent Company)coreOthersEventim Bulgaria is the Bulgarian subsidiary of CTS Eventim AG & Co. KGaA, one of the world's leading ticketing companies headquartered in Germany. The parent company operates ticketing platforms across more than 20 countries including Germany, Austria, Italy, Spain, UK, USA, Brazil, and others.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ticketmaster: Global primary ticketing platform operating across 20+ countries with online ticket sales, venue relationships, and box office solutions for concerts, sports, theater, and family events. Most direct functional and business-model peer to Eventim Bulgaria's ticket sales, event discovery, and venue-aggregation operations.
• See Tickets: European-focused primary ticketing platform operating across multiple countries including the UK, France, Spain, and Germany with online and box office ticket distribution. Direct competitor to Eventim Bulgaria in the European primary ticketing market with overlapping multi-country footprint and event category breadth.
• Eventbrite: Online ticketing and event-discovery platform serving concerts, festivals, sports, cultural, and community events globally with a transaction-fee revenue model. Comparable to Eventim Bulgaria on direct-to-consumer online ticket sales, event listings, and broad event-category coverage.
• AXS: Primary ticketing and live events platform operating across North America, Europe, and Asia with exclusive venue contracts and digital ticketing. Direct competitor to Eventim Bulgaria on primary ticket distribution, venue partnerships, and online purchase flows for concerts and sports.

Broad incumbents

• StubHub: Global secondary ticketing marketplace owned by Viagogo, offering ticket resale across concerts, sports, and theater with a take-rate model. Relevant to Eventim Bulgaria because secondary market pressure and resale demand affects primary ticketing pricing and inventory dynamics referenced in Eventim Bulgaria's secondary-market customer segment.
• Live Nation Entertainment: Global entertainment company combining venue ownership, concert promotion, and Ticketmaster ticketing with broader portfolio of services. Comparable to Eventim Bulgaria on ticketing and venue relationships but at much larger scale and with promoter-of-record capabilities absent from the Bulgarian subsidiary's scope.

Emerging players

• Dice: Mobile-first ticketing platform with category-specific discovery (concerts, club, comedy) and last-minute features operating across the UK, EU, and North America. Comparable to Eventim Bulgaria on concert/festival ticketing with differentiated mobile UX that may pressure incumbents without proprietary technology.
• TicketSwap: European secondary ticketing marketplace with capped-resale model expanding across multiple EU markets. Comparable to a portion of Eventim Bulgaria's offering (resale use case is in their customer segments) and serves similar consumers in adjacent EU markets, representing a threat to primary platforms' resale-related upside.

Regional players

• Ticketmaster Bulgaria / Bilet.bg: Bulgarian-language regional ticketing platform offering online ticket sales for concerts, theater, and sports in Bulgaria. Most direct geographic peer to Eventim Bulgaria given overlapping Bulgarian market coverage, similar event categories, and competing for the same local consumer base.
• Bulgarian National Ticketing Aggregator (ePay / Eventim alternative): Local Bulgarian e-payment and bill-services platform that occasionally distributes event tickets through partner integrations across Bulgaria. Functions as an indirect regional competitor for certain event categories, particularly government or utility-adjacent cultural events sold through Bulgarian-language digital channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eventim-bg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventim Bulgaria