What Grupo Evento does

Grupo Evento (legal entity EVENTO ORGANIZACION DE SERVICIOS PLENOS SL) is a privately held Spanish B2B professional services company founded in 1992 in Valladolid. The company operates as a 360-degree service provider across four integrated divisions: Evento.es Congresos y Servicios (technical secretariat and congress management for medical, legal, and scientific associations), Evento.es Cultura (educational programming and visitor services for museums and cultural venues), Evento.es Viajes (incentive and corporate travel agency), and Evento.es Tecnología (proprietary event-management software, website design, newsletters, and the e-visitas video-audio guide system for cultural spaces). A fifth area, Evento.es Innovación, provides experiential and digital marketing services.

The company primarily serves Spanish professional associations (notably in Law, Medicine, Dentistry, and Physiotherapy), museums and cultural institutions (24 museums and 21 exhibition spaces across Spain with 60+ education professionals), and public-sector bodies (Ayuntamiento de Madrid, CSIC, SEMINCI). Its technology stack is built around custom-developed event management platforms and digital tools maintained by the wholly-owned Evento.es Tecnología subsidiary, supplemented by partnerships with international meeting-design experts (Mike Van Der Vijver, Mind Meeting) and the MCI Group for large international congresses.

Grupo Evento generates revenue through customized, quote-based professional services engagements (no public pricing), distributed via direct sales to enterprise and institutional clients, convention bureau partnerships (Madrid, Cataluña), and travel-network alliances (Grupo Avasa, Smartbox). The company maintains offices in Valladolid (headquarters) and Málaga, with stated operations across Castilla y León, Madrid, and Andalusia. No external investors, M&A activity, or public listing have been disclosed.

Name

Grupo Evento

Legal name

EVENTO ORGANIZACION DE SERVICIOS PLENOS SL

Website

https://evento.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Evento is a privately held Spanish B2B professional services firm founded in 1992, providing congress management, museum and cultural programming, incentive travel, and proprietary event-management software to professional associations, museums, healthcare institutions, and government bodies across Spain.

Ownership category

akta.pro rank

Product category

MICE and Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600), Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Corporate Conferences & Sales Kickoffs (MPAGAGAC), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Event management services
• Congress organization
• Cultural management
• Incentive travel
• Experiential marketing

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Management and Congress Services (Evento.es Congresos y Servicios): Core MICE (Meetings, Incentives, Conferences, Exhibitions) business providing technical secretariat services, event organization, speaker management, sponsor management, and streaming/virtual event management. Operates across medical, legal, scientific, and institutional congress sectors.
2. Cultural Management Services (Evento.es Cultura): Museum education programs, cultural activities management, guided tours, and educational services for cultural institutions across Spain. Manages visitor attention and educational programs in museums.
3. Travel Agency Services (Evento.es Viajes): Incentive travel, congress transportation, and travel management for corporate clients. Offers exclusive trips, Smartbox distribution, and personalized travel services for B2B clients.
4. Technology Services (Evento.es Tecnología): Software development, website design, e-marketing tools, and digital solutions for event management and cultural spaces. Operating since 2007.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Grupo Evento is a 360-degree event and cultural management enterprise that organizes professional congresses, conferences, incentive trips, and corporate meetings (MICE) for associations and corporations. It also manages cultural projects for museums, exhibitions, and public institutions, operates a corporate travel agency, designs experiential marketing campaigns, and develops proprietary technology tools — including the E-Visitas multimedia guide platform — to support events and cultural spaces.

Product overview

Grupo Evento is a 360-degree service company with four core business areas operating as an integrated offering rather than a single software platform. The portfolio consists of Evento.es Congresos y Servicios (full-service event and congress management with technical secretariat capabilities), Evento.es Innovación (experiential and digital marketing), Evento.es Cultura (museum and cultural venue management with educational programs), and Evento.es Viajes (incentive and corporate travel). A technology subsidiary, Evento.es Tecnología, provides supporting digital tools including website development and cultural space management systems. The company was founded in 1992 and operates from offices in Valladolid and Málaga, Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Evento.es Congresos y Servicios: Events and congresses management (MICE) division handling conferences, meetings, and exhibitions
• Evento.es Tecnología
• Evento.es Viajes
• Evento.es Servicios Culturales

Quantifiable outcome

• Management of 18 simultaneous congress technical secretariats in 2011
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• MCI GroupmajorStrategic or Co-development Partner · 2 November 2011Strategic alliance for managing the V Cumbre Mundial de Microcréditos 2011 in Valladolid with 2,000+ attendees. MCI Group is a global events and congress management company, and this partnership enabled Grupo Evento to deliver international-scale congress services.
• ROI FoundationminorGTM or Marketing Partner · 5 September 2011Chema Gómez completed ROI Methodology certification in London. Company incorporates ROI measurement practices in event management services.
• Green Meetings Industry Council (GMIC) - Capítulo IbéricominorStrategic or Co-development Partner · 25 April 2011Founding member of the Iberian Chapter of Green Meetings Industry Council, association promoting sustainable meeting and event practices. Participation in founding meeting held at Fundación Biodiversidad in Madrid.
• SmartboxminorChannel Partner/ Reseller/ Distributor · 10 March 2011Official distributor of Smartbox gift experiences, offering exclusive travel boxes and gift experiences through Evento.es Viajes.
• Mike Van Der VijvercoreStrategic or Co-development PartnerCollaboration with one of Europe's leading Meeting Designers, co-author of 'Into the Heart of Meetings'. Partnership for delivering meeting design services and transforming event formats using European best practices.
• Mind MeetingcoreStrategic or Co-development PartnerEuropean leader in meeting design, partnered since approximately 2015 for developing meeting design services and CoCoA international project.
• MPI Spain (Meeting Professionals International)coreGTM or Marketing PartnerCEO Chema Gómez elected President of MPI Spain. Company actively participates in MPI Spain activities, coordinates training programs, and hosts MPI events including Open Space initiatives.
• Grupo AvasaminorChannel Partner/ Reseller/ DistributorEvento.es Viajes is part of Grupo Avasa, providing access to a wider network of travel services, exclusive destinations, and industry partnerships.
• David BenitezcoreStrategic or Co-development PartnerPartner in CoCoA international project for meeting design services. Collaboration with Mike van der Vijver and David Benitez forming the core team for new meeting design offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• EFICÁCIA Events & Congresses: Spain-based congress and event management company serving similar medical, scientific, and corporate association clients. Operates within Spain with comparable scope though smaller footprint.

Broad incumbents

• Maritz Global Events: Large North American-headquartered meetings and event management company serving corporate and association clients. Comparable in providing end-to-end event design, logistics, and incentive travel, though at substantially greater scale.
• BCD Meetings & Events: Global corporate meetings and events management business covering healthcare, association, and corporate events. Operates broader portfolio and global scale but serves overlapping association and corporate event clients.
• American Express GBT Meetings & Events: Global MICE division of Amex GBT offering meetings, events, and incentive travel services worldwide. Comparable in offering scope (meetings, incentives, congress support) and corporate client base.
• GL Events: France-based global live events company with venue management, event organization, and exhibition services. Overlaps with Grupo Evento in congress and event logistics, but operates at significantly larger scale and owns venues.
• ATPI Griffinstone: European-headquartered travel management and event services company with strong presence in MICE and corporate events. Comparable in combining travel agency and event management services for corporate clients.
• CWT Meetings & Events: Global meetings, events, and travel management division of CWT. Provides corporate event management at multinational scale, overlapping with Grupo Evento's corporate travel and event services for institutional clients.

Direct peers

• Grupo Pacífico: Spanish congress and event organizer of comparable size and vertical (medical, scientific associations). Operates B2B PCO services for institutional clients in Spain, directly overlapping with Grupo Evento's core territory.
• MCI Group: Global association and congress management company. Grupo Evento's strategic partner for the V World Microcredit Summit; both deliver technical secretariat and congress services to professional associations across healthcare, legal, and scientific verticals.
• AIM Group International: European-headquartered PCO and event management company serving medical, scientific, and association clients. Comparable in service breadth (congress, communications, events) and in serving association markets like Grupo Evento does.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoEvento
• YouTubeyoutube.com/user/eventoplenos
• Facebookfacebook.com/Grupo-Evento-266325668776
• LinkedInlinkedin.com/company/grupo-evento

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Evento