Evergreen International Ski School

What Evergreen International Ski School does

Evergreen International Ski School (EISS) is a private, English-language ski and snowboard instruction business operating in Hakuba Valley, Nagano, Japan since 2000, with the formal corporate entity established in 2013. The company operates across four Hakuba Valley resorts — Happo-one (headquarters, with dedicated kids' centre and Roots Cafe), Iwatake, Tsugaike, and Cortina — and positions itself as the first and foremost international snowsports school in the region. Its instructional product set is organized by participant age and lesson format: Yeti Club for children aged 3–6, Hakuba Heroes for children aged 7–14, adult group lessons for ages 15+, and private lessons spanning formats from an 80-minute Jump Start refresher through a 6-hour Full-Day Private up to an 8-hour Hakuba Platinum Experience with dedicated vehicle, multi-resort access, and video analysis. Group sizes are capped at 5 participants for Yeti Club and at 8 for adult and Hakuba Heroes programs to preserve instructional quality.

EISS employs over 200 certified instructors (one source cites 130 staff, another cites 200+; the higher figure is from the company's own About Us page) holding international qualifications including CSIA, NZSIA, APSI, BASI, and CASI, with multilingual instruction available in English, Mandarin, Thai, Spanish, Italian, French, German, and Danish. Revenue is generated entirely through unit-priced lesson services priced in Japanese Yen: private lessons run approximately ¥22,500 to ¥125,000 per group depending on duration and tier, while group programs run ¥13,000 to ¥18,000 per day with multi-day discounts at 2, 3, 4, 5, 6, and 7-day commitments. The company operates a direct-to-consumer model with online booking via evergreen-skischool.com and physical meeting points at each resort base; it does not handle equipment rental or lift passes directly but maintains referral partnerships with Central Snow Sports, Spicy Rentals, and Rhythm Snow Sports (Rhythm Japan) to direct customers to integrated rental options. The broader Evergreen Hakuba group includes Evergreen Outdoor Center (winter camps), Evergreen Backcountry Guides (off-piste tours), and Evergreen Alpine Academy (instructor certification courses including CASI and CSIA), operating as affiliated programs with shared branding but separate operations rather than formal corporate subsidiaries.

The target customer profile is the international winter tourist — particularly English-speaking families from markets including Australia, the United States, the Middle East, and Southeast Asia — who require language-matched instruction in a Japanese ski market where most competitors operate in Japanese-only. Sub-segments include parents seeking qualified instruction and supervised care for young children aged 3–14 (Yeti Club and Hakuba Heroes), individual adults from first-timers through advanced all-mountain riders (group and private lessons), and high-spend visitors seeking concierge-style mountain guiding (Platinum Experience). The business is seasonal by nature, operating primarily during the Japan ski season from approximately December through March, with a Spring Special private lesson tier introduced from March 1st to extend the operating window into shoulder season.

Name

Evergreen International Ski School

Legal name

Evergreen International Ski School

Website

https://evergreen-skischool.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Evergreen International Ski School is a private ski and snowboard instruction business operating across four Hakuba Valley resorts in Japan, employing over 200 internationally certified instructors to deliver English-language private and group lessons to international visitors, with dedicated programs for children ages 3-14.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Instruction

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ski and snowboard instruction
• International ski school
• Private ski lessons
• Children ski programs
• Hakuba Valley lessons

Headquarters

HQ city

Hakuba-mura

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ski and Snowboard Lessons: The company generates revenue primarily through paid lesson services. Pricing varies by lesson type (private vs. group), duration, program (Yeti Club, Hakuba Heroes, Adult Group), and instructor level. Multi-day discounts are offered for consecutive bookings. No equipment rental or lift pass revenue - these are separate vendor services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Evergreen International Ski School (EISS) provides English-language ski and snowboard instruction to international visitors in Hakuba Valley, Japan. The school delivers private and group lessons for adults and children across four resort locations (Happo-one, Iwatake, Tsugaike, Cortina), including dedicated kids programs (Yeti Club 3-6 years, Hakuba Heroes 7-14 years) and a premium Platinum Experience with multi-resort guiding.

Product overview

Evergreen International Ski School (EISS) is an international ski and snowboard school operating in Hakuba Valley, Japan since 2000. The company operates a multi-location, multi-format instructional business with four resort bases (Happo-One, Iwatake, Tsugaike, Cortina). The product portfolio centers on instructional services organized by participant age (Yeti Club for 3-6 years, Hakuba Heroes for 7-14 years, Adults 15+), lesson format (Private vs Group), and duration (80 minutes to full-day). Private lessons range from Jump Start (80 min) through Full-Day Private (6 hours) to the premium Hakuba Platinum Experience (up to 8 hours with dedicated vehicle and multi-resort access). Group programs include dedicated children's programs with lunch included. Supporting services include equipment rental partnerships, lift pass integration, and affiliated advanced programs through Evergreen Alpine Academy (instructor certification) and Evergreen Backcountry Guides (off-piste tours). The company employs over 200 instructors and serves international visitors primarily English-speaking, with some private lessons available in Mandarin, German, French, Spanish, and other languages.

Differentiator

Problem solved

Functional benefit

Brands

• Yeti Club: Ski lessons program for children aged 3-6 years at Happo-one resort.
• Hakuba Heroes
• Hakuba Platinum Experience

Products and services

• Private Ski & Snowboard Lessons
• Adult Group Ski & Snowboard Lessons
• Yeti Club
• Hakuba Heroes
• Hakuba Platinum Experience
• Full-Day Private (6 Hours)
• 10:30 Private (5 Hours)
• Spring Special Private (5 Hours)
• 4 HR Early Starter Private (4 Hours)
• First Tracks (110 min)
• Jump Start (80 min)
• Morning Private (2 Hours)
• Afternoon Private (2 Hours)
• Roots Café

Quantifiable outcome

• Children can progress from first-timer to independent skiing in 2-6 days depending on age and individual learning pace
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Central Snow SportsminorOthersRecommended equipment rental partner with shops in Wadano, Echoland, and Happo. Offers pickup service for convenience.
• Spicy RentalsminorOthersLargest equipment rental company in Hakuba with locations near all EISS resort offices. Shop adjacent to Tsugaike gondola and Iwatake.
• Rhythm Snow Sports (Rhythm Japan)minorOthersRecommended partner closest to EISS Happo office (300m away). Offers pickup service dependent on availability.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Ski School Zermatt: A Swiss resort ski school serving international guests with group and private instruction. It is a regional peer in alpine destination schooling, sharing EISS's seasonality, multilingual service, resort-based access and premium lesson positioning.
• Niseko International Snowsports School: A Japan-based ski and snowboard school serving international visitors in Niseko with group and private instruction. It is a regional peer because it competes for the same inbound snow-sports customer segment, although it operates in a different resort destination.

Direct peers

• Snoworks: A specialist ski-school and performance-coaching business operating in European resorts. It is comparable to EISS in lesson delivery, skill progression, instructor expertise and the sale of higher-touch coaching experiences.
• New Generation Ski & Snowboard School: A UK ski and snowboard school offering adult and children's lessons in leading European resorts. It is a direct peer in structured, consumer-facing winter instruction and shares EISS's emphasis on quality coaching and destination experiences.
• Hakuba Ski School: A Hakuba-based ski and snowboard school offering lessons to visitors in the same destination and customer market as EISS. It is a direct local competitor across group, private and children's instruction.
• Alps Snowsports: A specialist provider of ski and snowboard lessons, including private and group coaching, in European resorts. It is directly comparable to EISS through its destination-based instruction model and focus on international winter travelers.

Broad incumbents

• Evolution 2: A French network providing ski instruction alongside a wider range of mountain and outdoor activities. It is a broad incumbent with overlapping resort-school operations and international visitors, but a substantially wider activity portfolio than EISS.
• Vail Mountain Ski School: A major North American resort-based ski and snowboard school offering group, private and children's instruction. It is a broad incumbent because it shares EISS's age-based segmentation, premium formats and resort distribution, but operates through a large resort ecosystem.
• École du Ski Français (ESF): France's established network of ski and snowboard schools with broad resort coverage and structured lessons for different ages and abilities. It is a broad incumbent in the same core instruction category, serving international destination visitors at much greater scale.
• Mammoth Mountain Ski School: A large North American mountain resort with group, private and children's ski and snowboard lessons. It is a broad incumbent in seasonal resort instruction and has a similar beginner-to-advanced product ladder, though it is not an independent Hakuba competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/evergreenhakuba
• Facebookfacebook.com/evergreenskischool
• Instagraminstagram.com/evergreenskischool
• LinkedInlinkedin.com/company/evergreen-international-ski-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evergreen International Ski School