Everline Hair Solution

What Everline Hair Solution does

Everline Hair Solution, operating under the legal entity R.C.M. Srl, is an Italian professional hair care company founded in 1980 and headquartered in Seriate (Bergamo), Italy. The company develops and sells a broad portfolio of haircare products — shampoos, masks, serums, oils, styling aids, color systems, sun-care treatments, and men's grooming — built around in-house biotechnological actives, most notably BIOPLACENTA (peptides, Vitamin E, L-Arginine, eucalyptus extract) and the Ledaplex bond repair system. Products are formulated and positioned for specific hair types and concerns (colored, damaged, curly, thinning, dandruff, sensitive scalp, blonde/bleached) and span consumer-facing and professional salon applications.

The business operates a dual-channel go-to-market. The primary channel is a direct-to-consumer e-commerce storefront (everlinehairsolution.com) shipping from Italy across Europe and the UK with tiered free-shipping thresholds. The secondary channel, EVRL PROFESSIONAL, is a B2B salon supply line distributing professional-grade products (including the Ledaplex restructuring system) to hair salons and stylists. The company markets primarily through Instagram organic content, an email newsletter with a 15% first-order discount incentive, and SEO-optimized category pages segmented by hair type and concern.

The revenue model is unit-based pricing across SKUs ranging from approximately €6.20 to €196, with no subscription or contracted-license layer. Sub-brands include EVRL Hair Concept (main line), Henne Hair Spa (natural line), and MY HAIR IS STYLISH (styling line). The organization operates with approximately 10 employees and a paid-up capital of €90,000, indicating a micro-cap structure with no external funding, no disclosed enterprise customers, and no app or platform infrastructure beyond the e-commerce site.

Name

Everline Hair Solution

Legal name

R.C.M. Srl

Website

https://everline.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Everline Hair Solution (R.C.M. Srl) is an Italian professional hair care company selling biotech-formulated shampoos, treatments, color systems, and styling products direct-to-consumer online and via the EVRL PROFESSIONAL B2B salon channel across Italy, Europe, and the UK.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Conditioners & Hair Masks (CRABABAB), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM)

Keywords

• Professional hair care
• Hair treatment products
• Bond repair technology
• Hair color systems
• Salon supply products

Headquarters

HQ city

Seriate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce (B2C): Operates an online storefront (everlinehairsolution.com) selling professional hair care products directly to end consumers. Products include shampoos, masks, serums, oils, styling products, and treatments categorized by hair type and concern. One-time purchase model for individual products and kits.
2. Professional Salon Supply (B2B): Supplies professional hair care products and kits to hair salons through the EVRL PROFESSIONAL channel. Ledaplex professional bond repair system and salon-specific treatments are targeted at professional hairstylists.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Everline Hair Solution (R.C.M. Srl, brand: EVRL Hair Concept) develops, manufactures, and sells professional hair care products for both end consumers and professional hair salons. The product range spans shampoos, conditioners, masks, serums, oils, styling products, anti-hair loss treatments, color systems, and a dedicated sun-protection line, with proprietary biotechnology actives (BIOPLACENTA), a bond-repair system (Ledaplex), and a 14-nuance color-refresh system as differentiators. Sales are executed direct-to-consumer via an own e-commerce storefront across Italy, Europe, and the UK, and through a separate EVRL PROFESSIONAL B2B channel supplying hair salons.

Product overview

Everline Hair Solution (also known as EVRL Hair Concept) is a professional hair care products company operating under R.C.M. S.r.l. (based in Seriate, Italy). The company offers a comprehensive portfolio of hair care products organized by hair type (bright, fine, medium, thick, damaged, colored, bleached/blonde, curly, straight, normal, hair loss, dandruff, oily), product type (shampoo, conditioners/masks, serums/lotions, oils, scrubs, styling/finish), and targeted treatments (anti-hair loss, anti-dandruff, scalp care, sun protection, color care). Key technologies include proprietary BIOPLACENTA (biotechnological active with peptides, Vitamin E, L-Arginine, eucalyptus extract) and Ledaplex restructuring system. The product lineup spans the EVRL Hair Concept main brand, Henne Hair Spa natural line, and specialized treatment lines including Angel Primer/Cream for professional hair restructuring. Products are sold through e-commerce (everlinehairsolution.com) and to professional salons. The company also offers men's grooming products (shampoo, lotions, anti-hair loss, anti-dandruff, beard, finish, skincare) and color-enhancing shampoos and masks in various botanical variants (vanilla, turmeric, orange, rooibos, pomegranate, jasmine, passion flower, desert date, brazilian nut, arabic coffee).

Differentiator

Problem solved

Functional benefit

Brands

• EVRL Hair Concept: Professional hair care product line featuring biotechnology-based active ingredients including Bioplacenta technology.

Products and services

• EVRL Hair Concept product line Professional hair care brand comprising the full EVRL Hair Concept product portfolio — shampoos, conditioners, masks, serums, oils, anti-hair loss kits, color systems, sun protection, styling, men's grooming — sold through own e-commerce and EVRL PROFESSIONAL B2B channel. Targets end consumers and professional salons seeking biotechnology-based hair treatments.
• CAPELLI COLORATI - MASCHERA LEAVE-IN Spray moisturizing leave-in mask for colored hair that deeply nourishes, prolongs color durability and brilliance. Formulated with provitamin B5, pomegranate extract, mullein extract, linseed and argan oils, UV filter, and hydrolyzed keratin. For consumers with colored hair seeking color longevity and shine.
• CAPELLI RESISTENTI - SIERO 150 ml Daily maintenance serum for fragile hair that has lost vigor. Contains amino acid complex, vitamin H, soy proteins, ginseng and burdock extracts, piroctone olamine, and essential oils of cajeput, lemon, rosemary, and thyme. For consumers seeking strengthening and anti-hair loss maintenance.
• CAPELLI RESISTENTI - LOZIONE 30 ml Anti-hair loss lotion for resistant-hair treatment with amino acid complex, vitamin H, soy proteins, ginseng and burdock extracts, piroctone olamine, and essential oils. For consumers targeting hair loss prevention.
• ANGEL PRIMER (Ledaplex) Professional hair restructuring primer that strengthens weakened keratin and increases hair resistance to breakage. Compatible with all hair types and protects against damage during color, bleach, and perm treatments. Targeted at professional salons via the EVRL PROFESSIONAL channel.
• ANGEL CREAM (Ledaplex) Complementary restructuring cream designed to enhance Ledaplex treatment results with restructuring active ingredients for maximum hydration and healthy hair appearance. Used in-salon and at home alongside Angel Primer as part of the Ledaplex bond-repair system.
• Ledaplex Angel Repairing Care 100 ml At-home innovative treatment for damaged hair caused by chemical exposure, coloring, heat, and mechanical stress. Acts directly on the hair fiber for intensive and lasting results; designed for consumers with chemically or mechanically damaged hair.
• CAPELLI LISCI E DISCIPLINATI - SPRAY LISCIANTE 150 ml Disciplining and anti-frizz spray treatment with biotechnological actives, cashmere proteins, precious stone blend, organic camellia oil, and pracaxi oil for smoothing and shine. For consumers with frizzy or unruly hair seeking smoothness and discipline.
• CAPELLI GROSSI NUTRITI - MASCHERA Intensive nourishing mask for thick hair enriched with active vegetable stem cells (PhytoCellTec Malus Domestica Complex), Tricogen Complex, biotechnological actives, honey, royal jelly, and shea butter. For consumers with thick hair needing deep nourishment and hydration.
• CAPELLI SOTTILI LEGGERI - SPRAY VOLUMIZZANTE Volumizing spray enriched with vitamins A and E, bioplacenta, white lily and karkade extracts. Supports hair from the root, provides body and density with long-lasting styling effect. For consumers with fine, thin hair seeking volume and lift.
• EVRL Protective Leave-In Spray 150 ml Solar leave-in spray that protects, nourishes, and disciplines hair throughout the day, leaving hair soft, shiny, and easily combable. Part of the Solar line (with Babassu oil, Macadamia oil, Murumuru butter, Bioplacenta, Mango butter, Coconut oil). For consumers seeking UV and heat protection during summer.
• EVRL Restoring Sun Mask 200 ml Post-sun intensive mask that repairs and hydrates hair stressed by sun and heat, leaving fiber soft, silky, and disciplined and facilitating combability. For consumers recovering from sun and chlorine exposure.
• EVRL After Sun Shampoo 200 ml Gentle post-sun shampoo that removes salt, chlorine, and solar residue, nourishes and rebalances hair, leaving it soft, light, and bright. For consumers recovering from sun, sea, and pool exposure.
• MY HAIR IS STYLISH - SPRAY TEXTURIZZANTE E VOLUMIZZANTE Texturizing spray enriched with Dead Sea salt and thermal trace elements, providing body and movement for natural wavy looks with a matte effect and volume. For consumers seeking beach-wave texture and lift.
• MY HAIR IS STYLISH - LATTE TERMOPROTETTORE Nourishing and detangling heat protection milk that wraps the hair shaft protecting from external aggressions and heat from flat irons and dryers, restores natural hydration, and reduces frizz. For consumers who regularly use heat styling tools.
• Biactive Shampoo Ristrutturante 1000 ml Cleansing treatment shampoo with restructuring action for treated and frayed hair, leveraging the emollient action of sweet almond proteins. Hair gains tone and shine returning to its natural beauty. 1000 ml salon format.
• Volumizing Conditioner Nourishing and revitalizing conditioner that increases hair volume and strengthens structure. Contains diamond powder, white lily, and hibiscus flowers for softness, shine, and lightness. For consumers with fine, limp hair seeking volume.
• RADIANT HAIR OIL Multi-use vegetable oil that deeply nourishes hair leaving it velvety, soft to the touch, and delicately scented. Repairs dry and damaged hair, reduces frizz, and prevents split ends. For consumers seeking nourishment, fragrance, and shine.
• HENNE HAIR SPA YLANG YLANG NOURISHING OIL 30 ml Vegetable nourishing oil for all hair types that instantly nourishes dry or fragile hair and tips. Contains ylang ylang essential oil and pure nature-derived oils. For consumers seeking natural-origin nourishment and fragrance.
• HENNE HAIR SPA VEGETAL AND NEUTRAL SHAMPOO 500 ml Hydrating neutral shampoo with plant-based foundations, gentle sulfate-free formula that cleanses scalp and hair while nourishing and protecting, maintaining vibrant and bright color. For consumers seeking natural, gentle daily cleansing.
• VEGETAL AND NEUTRAL MASK 500 ml Neutral emollient mask of plant-based origin that nourishes and hydrates hair without weighing it down, maintaining brilliant color and brightness. For consumers seeking natural, color-safe hydration.
• KIT TRATTAMENTO PREVENZIONE CADUTA Specific hair loss prevention treatment kit for men and women, containing shampoo, strong lotion, and anti-hair loss patches for a 60-day treatment ritual. For consumers targeting hair loss prevention.
• CAPELLI RESISTENTI - PATCH ANTI CADUTA Innovative anti-hair loss patch for prevention treatment that acts locally and progressively, releasing natural actives that synergistically nourish and strengthen hair, promoting regrowth. 30 cosmetic patches of 30mm diameter. For consumers with localized hair loss concerns.
• CAPELLI LUMINOSI - SPRAY ILLUMINANTE E PROTETTIVO 200 ml Ultra-light texture spray that gives immediate shine, eliminates static effect, enhances brightness and styling vitality, with heat protection action. For consumers seeking shine, anti-static finish, and styling protection.
• CAPELLI PURI - SHAMPOO 300 ml Men's shampoo for scalp and hair with dandruff or excessive sebum production. Nourishes and rebalances scalp and hair with a refreshing sensation. For men with dandruff, oily, or irritated scalp.
• CAPELLI GRIGI E DECOLORATI - SHAMPOO 300 ml Men's shampoo enriched with neutralizing pigments for golden tones that enhances brightness of white or grey hair, leaving it soft and light. For men with grey, white, or bleached hair seeking toning and brightness.
• POST RASATURA - BALSAMO 50 ml Nourishing and refreshing fluid used as an after-shave treatment with a light and velvety texture, suitable for all skin types. For men seeking post-shave skincare within the grooming line.
• GIFT CARD EVRL Everline-branded gift card redeemable against purchases on the EVRL Hair Concept e-commerce storefront. For consumers seeking a gifting option across the EVRL product range.
• EVRL PROFESSIONAL salon supply channel Dedicated B2B supply service providing professional hair salons and hairstylists with EVRL's professional-grade products — including the Ledaplex Angel Primer and Angel Cream bond-repair system, Color Mask range, and scalp treatments — for use during in-salon services. For hair salons needing a professional product supplier.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schwarzkopf Professional: Henkel-owned German professional haircare brand with deep salon presence across Europe; relevant incumbent competitor for EVRL PROFESSIONAL distribution expansion.
• Wella Professionals: Major global professional haircare brand (color, care, styling) with extensive salon education and distribution networks that Everline competes against for salon partnerships.
• Redken: L'Oréal-owned professional haircare brand with broad salon distribution and consumer recognition; benchmark for what Everline would need to displace to grow salon share.
• Kérastase (L'Oréal Professionnel): Global premium professional haircare division of L'Oréal; competes with Everline at the high end of the salon channel but as part of a vastly larger portfolio with global marketing scale.

Direct peers

• Davines: Italian professional haircare brand (Parma-based) with a similar philosophy of biotech actives combined with natural ingredients, serving both B2B salons and D2C consumers. Closest comparable in size, geography, and professional/retail dual-channel model.
• Kemon: Italian family-owned professional haircare company supplying salons internationally with treatments, color, and styling lines; comparable in heritage, channel mix, and Italian SME structure.
• Insight Cosmetics: Italian professional haircare brand offering natural/botanical formulations through salons and retail; comparable in positioning around natural ingredients and Italian heritage.
• Alfaparf Milano: Italian professional haircare manufacturer with strong salon distribution across Europe and a portfolio spanning shampoos, treatments, color, and styling — directly overlapping Everline's EVRL PROFESSIONAL range.
• Olaplex: US-based bond-repair technology brand that defined the category Everline's Ledaplex competes in; direct technical overlap in bond-repair treatments sold to both stylists and end consumers.
• Salerm Cosmetics: Spanish professional haircare manufacturer with a similar salon-supply plus retail model and a comparable portfolio of shampoos, treatments, color, and men's grooming lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/everlinehairconcept
• LinkedInlinkedin.com/company/everline-hair-solution

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everline Hair Solution