Evesham United Football Club

What Evesham United Football Club does

Evesham United Football Club is an unincorporated community association football club based at the Spiers & Hartwell Jubilee Stadium in Evesham, Worcestershire, England, reformed by returning WWII soldiers in 1945-46 and operating continuously since its 1951/52 founding season. The club competes in the Southern League Premier Division South (Step 3 of the English non-league pyramid) following promotion via the 2024-25 play-offs. Beyond the men's first team, the club operates a comprehensive football ecosystem spanning a development squad, an academy team, 18 junior/youth teams from U7 to U18 (including four girls' teams), a women's team, a pan-disability football section (30+ weekly players), walking football for over-50s, and a full-time 16-19 Football Academy and Education Programme delivering NCFE Level 3 qualifications.

The club's underlying infrastructure is a single 3,000-capacity stadium (300 seated) that anchors multiple commercial lines: matchday admissions (£13 adult / £9 concession / £4 junior), season tickets (£210 adult / £150 concession / £60 junior), adult and junior supporters club memberships, match-day programmes, a Robins Rollover weekly lottery (£1/line, £1,500 jackpot cap), a 200 Executive Club monthly membership (£20/month) with corporate hospitality, pitch-side board and match sponsorship packages (£300 per year), and supporters shop merchandise. Venue utilisation is expanded via the BookTeq booking system for function room hire (weddings, conferences, wakes) and 3G pitch bookings, plus the separately-operated £2M Evesham Velopark cycling hub. Technology is limited to a WordPress website (maintained by Mad Web Design) and the BookTeq widget; the club has no API and no digital-product offering beyond its website and social channels.

Revenue is not publicly disclosed. Income is generated through a diversified mix of matchday receipts, recurring membership and lottery subscriptions, local sponsorship (lead partner Spiers & Hartwell holds stadium naming rights; other sponsors include McDonald's and Emerald Chiropractic), venue and pitch hire, lottery proceeds, and grants (notably the £500,000 Sport England / British Cycling award toward the Velopark). The club is member-controlled under an elected Executive Committee chaired by Micky Brennan, with approximately 300 players and 40 volunteer coaches supported by 16 employees. Marketing is community-led via organic social channels (Facebook, X, Instagram, YouTube, LinkedIn) and the Radio Evesham Match Day Live partnership, targeting local supporters, families, players across all ages and abilities, local business sponsors, and event-hire customers.

Name

Evesham United Football Club

Legal name

Evesham United Football Club

Website

https://eveshamunitedfc.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Evesham United Football Club is a community-owned non-league football club in Evesham, England, operating men's, women's, youth, pan-disability, and walking football teams, plus a 16-19 education academy, from the 3,000-capacity Spiers & Hartwell Jubilee Stadium. It serves roughly 300 players and the local Evesham community with matchday, sponsorship, venue-hire, and lottery revenues.

Ownership category

akta.pro rank

Product category

Community Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football club
• Youth football development
• Disability football programs
• Walking football sessions
• Venue hire services

Headquarters

HQ city

Evesham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Matchday Revenue: Revenue from admission charges for first team and ladies team matches. Adults £13, concessions £9, juniors £4 for first team. Season tickets available at £210 adults, £150 concessions, £60 juniors.
2. 200 Executive Club Membership: Monthly membership at £20 providing entry into monthly lottery draws with prize structure including £800 monthly distribution. Christmas draw distributes £8000.
3. Sponsorships and Advertising: Club sponsors, match sponsors, pitch-side board advertising, and banner advertisements. Includes main club sponsors and individual matchday sponsors.
4. Function Room Hire: Venue hire for events including weddings, business conferences, parties, wakes, and disco/events. Includes licensed bar and kitchen facilities.
5. Supporters Shop: Match day merchandise sales including replica shirts, scarves, badges, and other club memorabilia.
6. Robins Rollover Lottery: Weekly lottery at £1 per line or £4.33 monthly direct debit. Jackpot capped at £1,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Evesham United Football Club is a community football club running competitive men's, women's, youth, pan-disability, and walking football teams, with the men's first team competing in the Southern League Premier Division South. The club operates from the Spiers & Hartwell Stadium in Evesham, Worcestershire, and supplements football activities with venue hire, 3G pitch bookings, a supporters shop, weekly lottery, and monthly executive club membership.

Product overview

Evesham United Football Club is a community football club operating as an unincorporated association, offering a portfolio of football-related products and services. The core offering is football operations including the first team competing in the Southern League Premier Division South, a Development squad, an Academy team, and 18 junior/youth teams. The club's venue, The Spiers & Hartwell Stadium, hosts the function room hire business and 3G pitch bookings for various community activities including walking football, women's football, and pan-disability football. Additional products include the Supporters Club and shop, Robins Rollover Lottery, 200 Executive Club membership, and match sponsorship packages. The club also provides Match Day Live radio coverage in partnership with Radio Evesham, an Academy and Education Programme for 16-19 year olds, and the separately-run Evesham Velopark cycling facility. The venue and 3G pitch bookings are managed through the BookTeq booking system widget.

Differentiator

Problem solved

Functional benefit

Products and services

• Evesham United Football Operations The club's primary football operations including the first team competing in the Southern League Premier Division South, a development squad, an Academy team, and 18 junior/youth teams ranging from Under 7s to Under 18s, including four girls' teams. Approximately 300 girls and boys play football for the club with approximately 40 coaches.
• Venue and Function Room Hire The Spiers & Hartwell Stadium offers a function room for hire suitable for business conferences, weddings, family parties, wakes, discos, live music and events. The venue features a dance floor, licensed bar, adaptable seating and dining facilities, kitchen facilities, conference and business facilities, and a large car park.
• 3G Pitch Bookings The club offers 3G pitch facilities available for booking through the BookTeq online booking system. The venue also hosts 5-a-side football sessions.
• Women's Football Team Evesham United Ladies Team provides football opportunities for women and girls, managed by Mark Taylor with assistant Steve Dallow and coach Angus Hodge.
• Pan Disability Football The Evesham United Pan Disability Football Club provides inclusive football opportunities for individuals of all ages and abilities, ranging from 4 to 60 years old, with over 30 players training weekly. The club also runs the Comets programme for boys and girls aged 5-11 and partners with PAL Fitness and Education for SEND-focused programmes.
• Walking Football Walking football sessions held every Monday from 1-2 pm and Thursday evening from 8:30 to 9:30 pm, with a league team playing monthly. Players are typically aged 50 and over, with sessions costing £3 on Monday and £4 on Thursday.
• Supporters Club and Shop The Supporters Club raises funds for the football club and operates a shop unit by the turnstiles selling merchandise including Gift Vouchers, Replica Shirts, Badges, Scarves, Pennants, Bobble Hats, Car Stickers, Lapel Badges, and more. Membership is £10 per year.
• Robins Rollover Lottery A weekly lottery where players select 4 numbers from 1-24. Options include £1 per line weekly cash payment or £4.33 per line monthly direct debit. The jackpot is capped at £1,500 with 50% of takings going to prizes and 50% to the Supporters Club.
• 200 Executive Club Membership A monthly membership programme costing £20 per month that provides members with a draw number (1-200) entered into each monthly draw. The November Christmas Draw distributes £8,000 in prizes, while monthly draws distribute £800.
• Match Day Live Radio Coverage In association with Radio Evesham, the club provides live match day radio coverage of home matches and selected away matches, with Tim and Harry providing commentary. Coverage is available via the Radio Evesham website and the club's website player.
• Academy and Education Programme Full-time Football Academy and Education Programme for 16-19 year olds with an Ex Pro UEFA B Coach, offering NCFE Level 3 & Extended Diploma in Sports & Physical Activity. Students can study, train, play, and tour.
• Match Sponsorship Packages Commercial sponsorship packages including 1st Team Match Sponsor (£300 + VAT includes free entry, boardroom hospitality for 4 people, and Man of the Match photo), Ball Sponsor, Advertisement Banners, and Pitch Side Boards (£300 per year).

Quantifiable outcome

• 300+ players participating across all sections
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Radio EveshamcoreGTM or Marketing PartnerPartnership for Match Day Live radio coverage. Radio Evesham commentators Tim and Harry cover home matches and selected away matches throughout the season. Club also recruits volunteer radio commentators in association with Radio Evesham.
• Mad Web DesigncoreTechnology or IntegrationWebsite development and technical support provider. Responsible for website maintenance and troubleshooting for eveshamunitedfc.com.
• PAL Fitness and EducationcoreStrategic or Co-development PartnerPartnership to deliver SEND-focused disability football programmes for children and young people with additional requirements. Sessions create opportunities for participants to stay active and be part of a team.
• Spiers & HartwellcoreGTM or Marketing PartnerMain club sponsor and stadium naming rights partner. The Spiers & Hartwell Jubilee Stadium.
• Evesham United FoundationcoreStrategic or Co-development PartnerAssociated charitable foundation supporting the football club's community initiatives and fundraising activities.
• Emerald Chiropractic & WellbeingminorGTM or Marketing PartnerClub sponsor providing sports therapy and injury rehabilitation support. Three therapists with experience ranging from club support in football, rugby and hockey to Commonwealth Games involvement.
• McDonald'sminorGTM or Marketing PartnerLeague sponsor and club sponsor providing matchday sponsorship.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Banbury United FC: Oxfordshire-based non-league club at similar Southern League tier; EUFC's current manager Mike Ford previously managed Banbury United (2015-2020). Direct comparable in scale and community-club structure.
• Hednesford Town FC: Staffordshire non-league football club operating at the Southern League tier. Comparable community-based operating model, stadium scale, and revenue mix (matchday, sponsorships, venue hire).
• Bishops Cleeve FC: Gloucestershire-based non-league club at comparable tier; scheduled pre-season friendly for 2026. Direct peer in the same Southern League feeder pyramid and adjacent geographic catchment.
• Cinderford Town FC: Gloucestershire-based non-league club competing at similar Southern League tier. Direct peer with similar community-anchored operations and regional supporter base.
• Stratford Town FC: Warwickshire non-league club competing at a similar level in the Southern League pyramid. Comparable community-club operating model with mixed senior, youth, and community programmes.
• Malvern Town FC: Worcestershire-based non-league club at similar tier; EUFC beat Malvern Town 1-0 in the 2024-25 Southern League play-off final. Direct local competitor for players, supporters, and sponsors in the same county.
• Redditch United FC: Worcestershire-area non-league club in similar regional football pyramid tier. Direct peer for player recruitment, supporter catchment overlap, and commercial sponsorship competition.
• Gloucester City FC: Gloucestershire-based non-league football club at adjacent tier; assistant manager of EUFC previously managed at Gloucester City. Direct peer competing for the same regional player, fan, and sponsor pool.

Regional players

• Worcester City FC: Worcester-based non-league football club and historical rival; EUFC ground-shared at Worcester City's ground for six years (2006-2012) and they regularly play friendlies. Comparable in scale and community-club structure, though operating in the adjacent Worcester catchment.

Broad incumbents

• Tamworth FC: Larger Staffordshire non-league club competing at a higher tier (National League North historically); broader incumbent with greater commercial scale but similar community-based non-league operating model and West Midlands regional catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EveshamUnitedFC
• YouTubeyoutube.com/@EveshamUnitedFCMedia
• Facebookfacebook.com/EveshamUnitedFC
• LinkedInlinkedin.com/company/evesham-united-football-club
• Instagraminstagram.com/eveshamunitedfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evesham United Football Club