EVO Hockey

Name

EVO Hockey

Legal name

EVO HOCKEY LTD

Website

https://evo-hockey.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Hockey Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Club Sports Programs (EDALAIAB)

Keywords

• Youth hockey coaching
• Field hockey camps
• Hockey academies
• Player development programs
• Sports coaching services

Headquarters

HQ city

Sutton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hockey Camps: Day camps and multi-day camps during school holidays offering technical training and gameplay for youth players U8-U16. Pricing varies by location and duration, ranging from £39 to £65 per day.
2. Hockey Academies: Weekly technical training programs running during school terms. Talent Academy for U10-U13 (all abilities) and Performance Academy for U14-U18 (County standard and above).
3. Masterclasses: Specialized intensive sessions focusing on specific skill development. Max 8 players per session. Foundation, Development, Performance, and GK categories available. Priced from £39.
4. Emerging Talent Program (ETP): 10-month holistic performance development and mentoring program for aspiring elite players. Current waitlist open for 2025/2026 season.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

EVO Hockey delivers in-person youth hockey coaching services through holiday camps, weekly academies, and intensive masterclasses for players aged U8-U18. The company partners with hockey clubs and schools across the UK to host programs at all-weather pitch venues, with sessions led by international coaches including Olympic medallists and World Player of the Year winners. Programs cover technical skill development, game understanding, and sport psychology, with both one-off bookings and recurring termly subscriptions available.

Product overview

EVO Hockey is a youth hockey coaching organization offering a portfolio of in-person coaching programs and services for youth players of all abilities. The core offerings include the Emerging Talent Program (a 10-month holistic development and mentoring program), Hockey Camps (holiday camps for U8-U16), and Hockey Academies (weekly technical training with Talent and Performance tiers). Additional offerings include Masterclasses (small-group intensive sessions), Performance Camps, Elite Camps, GK Camps, and Hockey5s UK. Programs are supported by a referral program (Refer & Save) and membership/discount club (Join the Evolution). The company partners with clubs, schools, and institutions across the UK, South Africa, and USA, and has featured the International Hockey Federation (FIH).

Differentiator

Problem solved

Functional benefit

Brands

• Hockey5s UK: Hockey5s UK appears to be a sub-brand or partner platform for 5-a-side hockey events in the UK
• EVO Game Changer
• EVO Emerging Talent Programme (ETP)

Products and services

• Emerging Talent Program A 10-month holistic performance development and mentoring program for aspiring youth hockey players, featuring weekly in-person and online sessions, sport psychology input, and connections to elite coaching.
• Hockey Camps Inspirational holiday camp events with world-class coaches, offering technical training and gameplay for outfielders and goalkeepers aged U8-U16, open to all abilities. Sessions include skills, drills, and matches with daily coaching themes.
• Hockey Academies Weekly technical training programs delivered in small groups (approximately 10-12 players per coach). Includes Talent Academy (U10-U13, all abilities) focusing on skill development, and Performance Academy (U14-U18, County standard and above) covering skill refinement and game understanding.
• Masterclasses Intensive small-group coaching sessions limited to 8 players per category, featuring 1 hour of technical training and 1 hour of gameplay. Categories include Foundation (U10-U12), Development (U12-U14), Performance (U14-U16, County minimum), and Goalkeeper (U10-U16) sessions.
• Performance Camps High-intensity camps for County standard and above players, supporting transition into performance-level hockey through intensive small-group training, technical and physical challenges, and mentorship.
• Elite Camp Advanced camp for U14 and above, targeting current Talent Academy players and aspiring players. Includes technical, tactical, physical, and mental development with limited spaces (12 max, application required) and post-camp personal development feedback.
• GK Camps Specialized goalkeeper training camps and dedicated GK days within camps. On GK days, specialist coaching is provided (subject to minimum 5 GKs booking). GK Day at Oxford offers 4.5 hours of daily training with full goalkeeper kit required.
• Hockey5s UK Fast-paced 5-a-side hockey format programs and events, expanding EVO Hockey's reach into alternative hockey competition formats.

Quantifiable outcome

• Target of 500 ball touches per player per Academy session
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Barnes Hockey Club & Richmond Hockey ClubcoreStrategic or Co-development PartnerVenue partner providing sports facilities for EVO Hockey camps and events in London. Jointly enable EVO Hockey to deliver programs in the London and Middlesex region. The clubs provide all-weather pitches while EVO provides coaching and programming.
• Bishop's Stortford Hockey ClubcoreStrategic or Co-development PartnerVenue partner providing facilities at Herts & Essex Sports Centre for EVO Hockey camps in Hertfordshire and Essex. Enables delivery of hockey camps and masterclasses in the East England region.
• Reigate Priory Hockey ClubcoreStrategic or Co-development PartnerVenue partner hosting EVO Hockey camps at The Royal Alexandra & Albert School in Surrey. Enables delivery of hockey coaching programs in the Surrey region.
• Old Cranleighan Hockey ClubcoreStrategic or Co-development PartnerVenue partner providing facilities for EVO Hockey Thames Ditton camps and masterclasses in Surrey. Supports EVO's regional expansion within Surrey.
• Oxford Hawks Hockey ClubcoreStrategic or Co-development PartnerStrategic partner for Oxford region programs. Drew Blackburn (Head of Oxford Hawks Talent Academy and Men's 1st team Head Coach) leads EVO Hockey's Oxford Camps Program. Provides venue at St Edward's School and coaching expertise.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• England Hockey: The national governing body for hockey in England, operating sanctioned development pathways and coaching programs across age groups. Comparable as the dominant incumbent shaping youth hockey development in EVO's core UK market, though broader in remit (governance, leagues, representation) than EVO's specialist coaching focus.
• International Hockey Federation (FIH): Global governing body for hockey that has featured EVO Hockey's training techniques. Not a direct commercial peer, but a reference point — FIH sets global standards and runs Hockey5s and youth initiatives that intersect with EVO's product categories (camps, academies, Hockey5s).

Direct peers

• Charlie’s Field Hockey: Field hockey coaching brand offering camps, clinics and online training content. Comparable to EVO Hockey in product format (camps and clinics) and target market (youth and aspiring field hockey players), with similar direct-to-consumer booking and content-led marketing approach.
• Active Hockey: UK-based hockey coaching company running camps and training programs for youth players. Comparable to EVO Hockey in geography (UK), customer segment (youth players), and delivery format (in-person coaching programs at hockey venues).
• Top Corner Hockey: UK-based youth field hockey coaching company running camps, academies and masterclasses for U8-U18 players. Directly comparable to EVO Hockey in target market (UK youth hockey families), product portfolio (camps, academies, masterclasses), and direct-to-consumer booking model.

Regional players

• South African Hockey Association: National governing body for hockey in South Africa, with development pathways for elite and youth players. Comparable as a regional player serving one of EVO's three claimed geographies (South Africa) and operating youth/talent development programs that overlap with EVO's academies and ETP offerings.
• USA Field Hockey: National governing body for field hockey in the United States, running national team pathways and development programs. Comparable as an established player in one of EVO's claimed international markets (USA), offering youth development programming with similar target audience (aspiring youth hockey players), though operating primarily in a different geography.

Emerging players

• Hockey Player Development: Online and in-person hockey coaching platform focused on individual skill development. Comparable to EVO Hockey in target outcome (individual player skill improvement) and content/marketing approach, though with a stronger digital/online delivery orientation that overlaps EVO's emerging online ETP sessions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/evo-hockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVO Hockey