Emotional Well-Being Institute (EWBI)

What Emotional Well-Being Institute (EWBI) does

Emotional Well-Being Institute (EWBI) is a Geneva-headquartered not-for-profit organization founded in 2019 by Professor (Dr.) Basseer Jeeawody, with a registered Australian Chapter (ABN 43 136 201 702). It operates as a federated network of regional chapters and hubs spanning Australia, Mauritius, Kenya, India, Nepal, Canada, the Middle East, the Nordic region, and Latin America, serving mental health professionals, academics, international students, migrants, indigenous communities, corporate organizations, and government/policy stakeholders. EWBI's core offerings include international conferences (EWBIC, DE NOVO, EWBI Convention), seminars and workshops, publications, student blogs and commentaries, professional development programs (including a proposed Professional Doctorate), and a tiered membership program. The institute's intellectual foundation rests on established psychological and development frameworks — the PERMA Model, Social Ecological Model, and the UN Sustainable Development Goals — rather than proprietary technology; it has no software products, APIs, or AI/ML capabilities.

Revenue is generated through four primary streams: annual membership fees (AUD 50 for General Members up to AUD 700 for Corporate Members, with Fellow, Lifelong, Honorary, and Organizational tiers), donations and pledges, conference registration and sponsorship, and publication sales. The go-to-market motion is community-led and event-driven, leveraging a deep volunteer executive network of PhD-credentialed regional directors and partnerships with universities (Open University of Mauritius, Middlesex University Mauritius, James Cook University, Catholic University of Eastern Africa, University of Nairobi), NGOs (Mental Health Foundation Australia, VicWISE, AMES Australia, ECCV), and government-aligned bodies. EWBI is actively pursuing UN ECOSOC membership and is building a consortium with ECOSOC-registered bodies to establish a Global Resilience Alliance. With only 7 employees and a volunteer-heavy chapter structure, the organization is operationally lean but institutionally broad.

Name

Emotional Well-Being Institute (EWBI)

Legal name

The Emotional Well-Being Institute - Australian Chapter Inc

Website

https://ewb.institute

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Emotional Well-Being Institute (EWBI) is a Geneva-based not-for-profit founded in 2019 that delivers international conferences, seminars, publications, and a tiered membership program on emotional well-being, serving mental health professionals, international students, migrants, indigenous communities, and corporate partners across regional chapters in Australia, Africa, South Asia, and beyond.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Management Consulting Services (8742)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Emotional Intelligence (EQ) & Self-Awareness (EDABAMAD), Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG)

Keywords

• Mental health research
• Emotional well-being programs
• Professional membership services
• International academic conferences
• Community mental health

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: EWBI generates revenue through annual membership fees ranging from AUD 50 for general members to AUD 700 for corporate members. This provides a sustainable recurring revenue stream supporting institute operations.
2. Donations and Pledges: The institute accepts financial and in-kind donations from supporters worldwide. Donations help fund community projects, partnerships, and operational activities.
3. Publication Sales: EWBI publishes and sells books and research materials including '126 Heartbeats for Geneva International' and 'One Dream Four Countries'. Conference abstract books and program materials are also distributed.
4. Conference Revenue: International conferences including EWBIC2023 and DE NOVO 24 generate revenue through registration fees, sponsorship, and related activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

EWBI is a not-for-profit organization that promotes emotional well-being across communities and nations through international conferences (EWBIC, DE NOVO), a tiered membership program for mental health professionals (AUD 50 to AUD 700 per year), seminars and workshops, publications (books, research papers, conference proceedings), student blogs and commentaries, and professional development programs. It also runs regional chapters across Australia, Mauritius, Kenya, Nepal, India, Canada, the Middle East, the Mediterranean, the Nordic region, and Latin America, and is applying for UN ECOSOC consultative status.

Product overview

The Emotional Well-Being Institute (EWBI) is a not-for-profit organization (ABN 43 136 201 702) focused on leveraging emotional well-being of communities and nations. Rather than a software product company, EWBI offers a portfolio of programs and services including international conferences (such as EWBIC2023 and De Novo 24), seminars and workshops, publications, membership programs, student blogs, and professional development offerings. The institute operates from Geneva and maintains chapters and regional clusters worldwide including Australia, Mauritius, Canada, South Asia, East Africa, and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• DE NOVO: International Social Work Conference and Student Meet - EWBI's flagship conference series
• EWBIC

Products and services

• International Conferences on Emotional Well-Being (EWBIC and DE NOVO series)
• Seminars and Workshops on Emotional Well-Being
• Publications (Books and Research Materials)
• EWBI Membership Program
• Student Blogs and Commentaries
• Professional Development Programs (including proposed Professional Doctorate)

Quantifiable outcome

• International conferences attracting participants from multiple countries with keynote speakers, plenary sessions, and paper presentations
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and secondary.

• DiST (Angamaly, Kerala, India)coreStrategic or Co-development Partner · 4 December 2024Host venue partner for DE NOVO 24 International Conference held December 4-6, 2024. MOU signed for conference hosting and ongoing collaboration.
• Education Technology and Management Academy (ETMA)secondaryStrategic or Co-development Partner · 25 June 2022Webinar partnership with ETMA for professional development sessions. Professor Basseer Jeeawody delivered presentation through this partnership.
• Mental Health Foundation AustraliacoreStrategic or Co-development Partner · 15 October 2019Supported International Forum on Emotional Well-Being held October 15, 2019 in Melbourne. Partnership for forum organization and mental health advocacy.
• Commonwealth Bank AustraliacoreStrategic or Co-development Partner · 15 October 2019Multicultural Community Banking division of Commonwealth Bank supported the International Forum on Emotional Well-Being. Venue provided at 727 Collins Street, Docklands, Melbourne.
• VicWISEcoreStrategic or Co-development Partner · 15 October 2019Supported International Forum on Emotional Well-Being. VicWISE is an organization supporting migrant and refugee communities in Victoria, Australia.
• Open University of Mauritius (OUM)coreStrategic or Co-development PartnerPartnership with Open University of Mauritius for EWBIC2023 conference and ongoing collaboration. Includes MOU signing for emotional well-being initiatives, academic programs, and research. Dr. Varman is Chairman of OU Mauritius and Dr. Sokun is Director General.
• Middlesex University Mauritius (MDXUM)coreStrategic or Co-development PartnerPartnership with Middlesex University Mauritius for EWBIC2023 conference and academic collaboration in emotional well-being.
• James Cook University (Australia)coreStrategic or Co-development PartnerAcademic partnership for DE NOVO 24 International Conference and Second International Emotional Well-Being Conference. Dr. Abraham Francis is Associate Professor at James Cook University and Convenor of DeNOVO conference.
• Catholic University of Eastern AfricasecondaryStrategic or Co-development PartnerAcademic partnership for emotional well-being conferences and programs, part of EWBI's African regional engagement.
• University of Nairobi (Kenya)secondaryStrategic or Co-development PartnerAcademic partnership for emotional well-being conferences and programs in East Africa region.
• NRNA ICC SKTTsecondaryStrategic or Co-development PartnerMOU between EWBI and Non-Resident Nepali Association (NRNA) International Coordination Committee for collaborative initiatives.
• United Nations ECOSOCcoreStrategic or Co-development PartnerEWBI is seeking registration as a United Nations (UN) Economic Social Council (ECOSOC) member. Establishing consortium with selected UN ECOSOC registered bodies, International Government and non-Government Organisations.
• DAVOS Lab International (Port Louis Branch)secondaryStrategic or Co-development PartnerDialogue on Mental Health collaboration. Prof Basseer Jeeawody presented at DAVOS Lab international event in Mauritius.
• AMES AustraliacoreStrategic or Co-development PartnerDr Melika Yassin manages International Settlement Partnerships and Community Development with AMES Australia. EWBI Australian Chapter works closely with AMES on migrant support programs.
• Ethnic Communities Council of Victoria (ECCV)coreStrategic or Co-development PartnerDr Sundram Sivamalai serves as Director of ECCV and Board Member. EWBI collaborates on community mental health initiatives.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Wellbeing Foundation Africa: Africa-focused maternal and community health nonprofit. Comparable in mission-driven NGO structure and focus on community emotional/social well-being in developing contexts, but operating in different geographies.

Emerging players

• VIA Institute on Character: Nonprofit advancing character strengths and well-being science, including assessment tools and research. Comparable niche overlap with EWBI's positive psychology frameworks and educational content focus.
• Global Alliance for Behavioral Health and Social Justice: International membership organization addressing behavioral health through social justice lens. Comparable in academic advocacy, conferences, and global convening, with thematic overlap on equity and indigenous populations.

Broad incumbents

• World Health Organization (Mental Health Programme): UN specialized agency setting global mental health policy and standards. EWBI's push for UN ECOSOC membership and alignment with UN SDGs places it in the same policy and advocacy space, though WHO operates at vastly greater scale.
• Mental Health America: Large established U.S. nonprofit addressing mental health through community programs, policy advocacy, and education. Overlaps with EWBI's mission but operates at much larger scale and U.S. focus.
• American Psychological Association (APA): Professional association for psychologists offering membership, conferences, publications, and continuing education. Directly comparable to EWBI's professional development and membership offerings, though far larger and more established.
• Gallup (Wellbeing research): Global analytics and advisory firm with established well-being research and indices. Comparable to EWBI's research and policy advisory work, but operates at significantly larger commercial scale.

Direct peers

• International Positive Psychology Association (IPPA): Global membership organization advancing positive psychology research and practice, including the PERMA framework EWBI uses. Comparable in academic convening, conferences, and credentialing activities.
• Mental Health Foundation Australia: Australian mental health nonprofit that supported EWBI's 2019 Melbourne Forum. Runs program delivery, advocacy, and public campaigns around mental well-being, closely mirroring EWBI's community-led model in the same geography.
• World Federation for Mental Health: Global membership-based mental health organization running international conferences, awareness campaigns, and policy advocacy. Closely comparable to EWBI's mission, structure, and UN-adjacent positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ewbinstitute
• YouTubeyoutube.com/channel/UC8珞坏执行
• LinkedInlinkedin.com/company/ewb-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emotional Well-Being Institute (EWBI)