What Excelcia Music Publishing does

Excelcia Music Publishing, LLC is a private music publishing company headquartered at 1525 S. Florida Ave., Lakeland, Florida, founded in 2018 with approximately 15 employees. The company publishes and distributes graded sheet music, method books, and educational resources for school and community music ensembles across five core categories: concert band, jazz ensemble, string orchestra, full orchestra, and choral music. Its catalog of 500+ titles spans difficulty levels from Grade ½ through Grade 4 & Up, with unit prices ranging from $50 to $125, and it owns or exclusively distributes several sub-brands including the Flexcel flexible-instrumentation series, the Cantabile choral series, The Yamaha Advantage band curriculum (co-authored by Larry Clark and Sandy Feldstein), Pinkzebra choral and concert band works, and Sandy Feldstein's PlayinTime Productions catalog (an ASCAP publishing lineage dating to 1966 that includes works by Wynton Marsalis and percussion books by Vic Firth and Ignacio Berroa).

The business model is asset-light, catalog-driven, and primarily transactional: revenue is generated through one-time purchase of printed scores, method books, and digital ancillaries (practice tracks, virtual choir bundles, Choral Part Tracks) sold directly through the company e-commerce website at excelciamusic.com and indirectly through RPMDA and NASMD retail music dealers. Go-to-market combines direct-to-consumer website sales with event-driven presence at Midwest Clinic and state music conventions, supplemented by YouTube (ScoreVideos), Facebook, Instagram, and email newsletter channels. The company has built deep access to its buyer base through membership in nine professional associations including NAfME, ACDA, ASTA, ASBDA, and the American Bandmasters Association, and is affiliated with three legacy educational music publishers — Wingert-Jones, RBC Music, and Kendor Music — that share branding on the company website, suggesting shared back-office or consortium economics.

Notable technical and content differentiators include the Flexcel Series (key-scored rather than instrument-scored, allowing performance with as few as five players plus percussion across any wind/string/percussion combination), PracticeFirst digital practice resources, and a state-music-list workflow integration (Texas PML, FBA sight reading) that ties catalog selection to contest/festival requirements. No AI/ML capabilities, API products, or external funding rounds are disclosed, and revenue is not publicly reported.

Name

Excelcia Music Publishing

Legal name

Excelcia Music Publishing, LLC

Website

https://excelciamusic.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Excelcia Music Publishing is a Lakeland, Florida-based sheet music publisher (founded 2018, ~15 employees) that publishes graded concert band, jazz, string orchestra, full orchestra, and choral music for K-12 and community ensembles, exclusively distributing catalogs including Yamaha Advantage, Pinkzebra, and Sandy Feldstein's PlayinTime Productions via its e-commerce site and RPMDA dealer network.

Ownership category

akta.pro rank

Product category

Sheet Music Publishing

NAICS

Music Publishers (512230), Book Publishers (513130), Musical Instrument and Supplies Retailers (45914)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Print Music Publishing (Sheet Music, Scores, Educational Repertoire) (MPAIABAG)

akta.pro secondary industry

Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB)

Keywords

• Sheet music publishing
• Educational music materials
• Concert band repertoire
• Choral music publications
• Music method books

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sheet Music Sales: One-time purchase of printed sheet music and scores for concert band, jazz ensemble, string orchestra, full orchestra, and choral ensembles. Products sold at various grade levels from beginner to advanced.
2. Method Books and Educational Materials: Sale of educational music method books including The Yamaha Advantage curriculum, band method books, string methods, and jazz educational materials. One-time purchases with accompanying digital resources.
3. Digital Resources and Practice Tracks: Sale of practice tracks, virtual choir bundles, and digital practice resources that accompany physical sheet music purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Excelcia Music Publishing publishes and distributes a graded catalog of printed sheet music, method books, and digital practice resources for educational and concert use across concert band, jazz ensemble, string orchestra, full orchestra, and choral ensembles. The company holds exclusive distribution rights for Pinkzebra choral and concert band works, Sandy Feldstein's PlayinTime Productions catalog (including The Yamaha Advantage band curriculum), and offers the proprietary Flexcel flexible-instrumentation series scored by key for variable ensemble compositions.

Product overview

Excelcia Music Publishing is a music sheet music publisher and distributor offering a comprehensive portfolio of printed music products for educational and concert use. The core offerings include Concert Band, Jazz Ensemble, String Orchestra, Full Orchestra, and Choral publications organized by difficulty grades (Grade ½ through Grade 4 & Up). Additional products include the Flexcel Series (flexible instrumentation for small ensembles), Solo & Ensemble materials, and Books & Methods curricula. The company also distributes specialty brands including Pinkzebra (contemporary choral and concert band music) and Sandy Feldstein's PlayinTime Productions (educational materials including The Yamaha Advantage curriculum, and works by Wynton Marsalis and Vic Firth). Digital offerings include PracticeFirst practice tools and Virtual Choir Bundles. Products are sold primarily through the company's e-commerce platform at excelciamusic.com.

Differentiator

Problem solved

Functional benefit

Brands

• PlayinTime Productions: Umbrella company for Sandy Feldstein Music and Amidan Music, publishing music and educational materials for teachers, students and music hobbyists.
• Pinkzebra
• Flexcel Series
• Cantabile Series
• Yamaha Advantage
• Voctave

Products and services

• Concert Band Publications

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered moderate, core and minor.

• NAMM (National Association of Music Merchants)moderateOthersProud member/sponsor of NAMM, the international music products trade association. Provides access to industry events and visibility among music products retailers and manufacturers.
• RPMDA (Retail Print Music Dealers Association)coreChannel Partner/ Reseller/ DistributorProud member of RPMDA, the association for retail print music dealers. Facilitates distribution through independent music retailers across the country.
• ASTA (American String Teachers Association)moderateOthersProud member of ASTA, connecting with string music educators and promoting string orchestra publications.
• NAfME (National Association for Music Education)moderateOthersProud corporate member of NAfME, the leading organization for music education professionals. Provides visibility among band, orchestra, and choral directors.
• ASBDA (American School Band Directors Association)moderateOthersProud member of ASBDA, serving school band directors with appropriate repertoire and resources.
• American Bandmasters AssociationmoderateOthersProud member of the American Bandmasters Association, connecting with professional band directors and brass/wind/percussion educators.
• ACDA (American Choral Directors Association)moderateOthersProud member of ACDA, connecting with choral directors and promoting choral music publications.
• NASMD (National Association of School Music Dealers)moderateChannel Partner/ Reseller/ DistributorProud member of NASMD, serving school music dealers who supply educational institutions.
• Women Band Directors InternationalminorOthersProud member supporting women band directors through the organization.
• Yamaha Corporation of AmericacoreStrategic or Co-development PartnerExclusive distribution partnership for The Yamaha Advantage complete band curriculum, Solo Series, and Recorder Series. The Yamaha Advantage is a comprehensive band method co-authored by Larry Clark and Sandy Feldstein.
• PinkzebracoreOEM/ Whitelabel/ Licensing PartnerExclusive distributor for Pinkzebra choral and concert band music to the Music Trade. Pinkzebra is a top-selling choral music and concert band composer known for upbeat, positive songs, graduation songs, and winter songs popular with school choirs.
• Sandy Feldstein's PlayinTime ProductionscoreOEM/ Whitelabel/ Licensing PartnerExclusively distributed by Excelcia Music Publishing. Sandy Feldstein's PlayinTime Productions encompasses Sandy Feldstein Music and Amidan Music (an ASCAP publishing company founded in 1966). Publishes music and educational materials including books by Wynton Marsalis and percussion books by Vic Firth and Ignacio Berroa.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alfred Music: Major educational music publisher offering band, orchestra, choral, and method books, plus a strong digital sheet music and education platform. Directly comparable to Excelcia across school ensemble repertoire and method book categories.
• Kendor Music: Educational music publisher focused on concert band and jazz ensemble repertoire for school programs. Affiliated with Excelcia per the company's site and serves the same school ensemble market with comparable graded catalogs.
• RBC Music: Educational music publisher affiliated with Excelcia, offering band, string, and choral publications for school programs. Comparable in product mix and target customer to Excelcia.
• Wingert-Jones Publications: Educational music publisher affiliated with Excelcia, publishing concert band, jazz, and string orchestra repertoire. Directly comparable product line and customer base, with explicit affiliation noted on Excelcia's site.
• Neil A. Kjos Music Company: Independent educational music publisher specializing in band, orchestra, and choral repertoire with strong contest/festival focus. Comparable to Excelcia as a similarly-sized competitor targeting the same school music programs and state music lists.
• Hal Leonard: The largest print music publisher in the U.S., publishing concert band, jazz, orchestra, choral, and method books across every grade level. Most directly comparable competitor to Excelcia in the educational ensemble sheet music market.

Broad incumbents

• Boosey & Hawkes: International classical music publisher with educational band/orchestra and choral lines. Comparable to Excelcia in school repertoire but operates at significantly larger scale and with broader professional/prosumer focus.
• Carl Fischer Music: Long-established music publisher serving both educational and professional classical markets. Comparable to Excelcia in the educational ensemble space but broader in scope, including professional orchestra and opera rentals.
• Shawnee Press: Established choral and educational music publisher with broad school and church choir repertoire. Comparable to Excelcia's choral line and overlapping customer base of school choir directors.

Emerging players

• Plank Road Publishing: Niche educational music publisher focused on choral and classroom music, including the well-known 'Willy Wonka' and 'Music K-8' catalog. Comparable to Excelcia as a similarly-sized publisher serving the school choral and general music market with a differentiated brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ExcelciaMusicPublishing
• Facebookfacebook.com/excelciamusic
• Instagraminstagram.com/excelciamusic
• LinkedInlinkedin.com/company/excelcia-music-publishing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excelcia Music Publishing