Excell Supply

What Excell Supply does

Excell Supply is a UK-based education recruitment agency specializing in the placement of supply teachers, teaching assistants, and support staff into schools across North Wales, Cheshire, Wirral, Shropshire, Warrington, and the West Midlands. The company operates as the employer of record, taking margin on candidate wages billed to schools on a per-day or per-hour unit-pricing model (typical rates of £120-£200 per day for teachers and £13.68-£15.68 per hour for teaching assistants), and explicitly does not charge finder fees when supply candidates convert to permanent roles, opting instead for relationship-driven pipeline economics. The service offering extends beyond transactional placement to include NQT/ECT induction support, safeguarding services, a Twilight Training programme, a free CPD Learning Portal (launched 2024), and a Welsh-language sub-brand called Excell Cymraeg (launched 2025).

The company has no proprietary technology platform; matching is conducted by Account Managers and Education Advisors across five regional offices (Mold HQ, Chester, Warrington, Eastham, Oswestry) who serve 1,000+ schools spanning 22 Welsh local authorities. The technology footprint is limited to a self-serve candidate registration portal, an online job board, Microsoft Teams for training delivery, and integration with the Welsh Government HWB digital learning platform. Marketing is multi-channel, combining organic social, a 34-page content blog, university and job centre career fairs, and a Refer-a-Friend incentive (£50 per referral, £250 bonus on fifth).

Excell Supply is privately held with no disclosed parent company, investors, or funding rounds, and reports no public revenue figures. Its competitive positioning rests on REC Audited Education Gold Standard membership, FCSA accreditation, DBS Counter Signatory status, and Welsh Government Commercial Supplier registration, combined with a self-described claim as the fastest growing education specialist agency in North Wales and the Northwest.

Name

Excell Supply

Legal name

Excell Supply

Website

https://excell-supply.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Excell Supply is a privately held UK education recruitment agency placing supply teachers, teaching assistants, and support staff into 1,000+ schools across North Wales, Cheshire, Wirral, Shropshire, Warrington, and the West Midlands, operating through five regional offices and a Welsh-language sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Mold

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Supply Staffing: Supply teachers and teaching assistants placed in schools. The company acts as the employer of record, taking margin on candidate wages billed to schools. Covers temporary, long-term, and permanent vacancies.
2. Permanent Placement: When schools hire supply staff permanently, Excell Supply does not charge finder fees to schools - they benefit from candidate pipeline and long-term relationships rather than upfront placement fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Excell Supply is an education recruitment agency that places supply teachers, teaching assistants, nursery nurses, HLTAs, and SEND support staff into schools on a temporary, long-term, or permanent basis across North Wales, Cheshire, Wirral, Shropshire, and the West Midlands. The company acts as the employer of record for supply placements, billing schools on a daily or hourly basis, and offers free CPD, twilight training, and NQT/ECT induction support as value-added services. Its Excell Cymraeg sub-brand provides dedicated Welsh-medium recruitment.

Product overview

Excell Supply operates as an education recruitment agency offering a unified platform of staffing services for schools across North Wales, Cheshire, the Wirral, and Shropshire. The core offering consists of supply and permanent placement of teachers, teaching assistants, and support staff, supported by specialized add-on modules including NQT/ECT induction support, safeguarding services, and professional development through the Twilight Training Programme and Learning Portal. The company maintains a sub-brand, Excell Cymraeg, specifically serving Welsh-medium education recruitment with dedicated Welsh-speaking consultants. The portfolio also includes a Refer a Friend incentive program and curated resource collections for supply teachers. Together, these services form an integrated recruitment ecosystem addressing the full spectrum of educational staffing needs from candidate sourcing through to placement and ongoing professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Education Recruitment Services Supply, long-term, and permanent placement of qualified teachers, teaching assistants, HLTAs, nursery nurses, and SEND/ALN support staff into primary, secondary, SEND, and nursery schools across North Wales, Cheshire, Wirral, Shropshire, and the West Midlands; Excell Supply acts as the employer of record for supply placements.
• Excell Cymraeg Sub-brand providing Welsh-medium and bilingual education recruitment, placing Welsh-speaking teachers and teaching assistants into Welsh-medium schools, supported by Welsh-speaking Education Consultants and Account Managers.
• NQT/ECT Induction Support Specialized induction and mentoring programme for Newly Qualified Teachers and Early Career Teachers, including lesson observations, peer feedback, induction mentor services, and CPD tracking, delivered in partnership with schools and head teachers across North Wales, West Cheshire and Wirral.
• Learning Portal Free online CPD learning portal exclusively for registered Excell Supply candidates, offering courses with progress tracking to support skill development and career advancement.

Quantifiable outcome

• Most candidates are placed within days of registration
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• REC (Recruitment and Employment Confederation)coreOthersProfessional body membership with Gold standard audited status. Excell Supply adheres to the REC Code of Professional Practice for recruitment, demonstrating commitment to industry standards and ethical recruitment practices in education.
• FCSA (Freelancer and Contractor Services Association)coreOthersAccreditation body for employment agencies. FCSA accreditation demonstrates compliance with employment law and best practices for contractor and freelancer services.
• Various UniversitiessupportingStrategic or Co-development PartnerExcell Supply attends university career fairs to recruit newly qualified teachers and future educators into the teaching profession and supply roles.
• Job CentressupportingStrategic or Co-development PartnerExcell Supply attends job centre career fairs to connect with potential candidates seeking employment in education recruitment or teaching roles.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PK Education: UK education recruitment agency specialising in supply teachers, cover supervisors and TAs in primary and secondary schools. Closely matches Excell's regional-office, relationship-based supply model.
• Protocol Education: UK education recruitment specialist placing teachers and support staff in primary, secondary and SEND schools. Directly comparable in terms of daily-rate supply model and school-focused B2B distribution.
• Teaching Personnel: UK's largest dedicated education recruitment agency, supplying teachers, TAs and support staff to schools nationwide. Closest direct competitor to Excell Supply in the supply teaching and permanent education placement market.
• Engage Education: UK education recruitment specialist placing teachers and support staff into schools. Comparable supply/permanent placement offering and candidate-vetting infrastructure; overlaps with Excell in regional UK markets.
• Aspire People: UK education recruitment agency covering supply teachers, TAs and SEND staff across multiple regions. Similar regional-office, relationship-led model serving schools with vetted candidates.
• Simply Education: UK education recruitment agency providing daily and long-term supply teachers and support staff to schools. Directly comparable in service mix, candidate vetting processes and school B2B sales motion.
• Academics: UK education recruitment agency covering teachers, TAs and support staff across primary, secondary and SEND. Direct peer in terms of school-focused supply staffing and permanent education recruitment.

Broad incumbents

• Reed Education: Education division of Reed, one of the UK's largest generalist recruitment firms. Overlaps with Excell in supply and permanent education staffing but operates as part of a much broader recruitment portfolio.
• Randstad Education: Education division of global staffing leader Randstad. Similar candidate-to-school matching model in education supply, but competes from a multinational, multi-sector platform rather than a regional specialist position.
• Hays Education: Education arm of global staffing firm Hays, placing teachers and education professionals in UK schools. Comparable supply staffing offering, but embedded within a much larger, multi-sector staffing business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/excellsupply
• Facebookfacebook.com/excellsupplyltd
• LinkedInlinkedin.com/company/excell-supply-ltd
• Instagraminstagram.com/excellsupply

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excell Supply