Executive Education HEC Lausanne

What Executive Education HEC Lausanne does

Executive Education HEC Lausanne is the continuing education arm of HEC Lausanne, the Faculty of Business and Economics at the University of Lausanne (UNIL), a public Swiss university. Founded in 2014 and marking its 10th anniversary in 2024, the unit delivers university-credited professional development programs to mid-career professionals, SMEs, multinationals, public sector administrators, and NGOs. Its portfolio spans open enrollment certified programs (CAS, DAS, MAS) plus custom corporate training, totaling more than 50 certified programs across management, leadership, marketing, data, finance, change management, and strategy. Programs are priced on a per-course basis (e.g., CAS Gestion d'équipe at 9,500 CHF, CAS Marketing digital at 8,550–9,500 CHF, DAS Marketing stratégique & digital at 14,500 CHF) with early-bird discounts and employer sponsorship encouraged.

The delivery model is hybrid, anchored by the Horizon Room — a 6-meter-wide purpose-built classroom inaugurated in 2021 with Projection Nouvelle to replicate in-person interactivity for remote participants. The marketing and operations stack uses Zoho CRM, Zapier, ActiveCampaign, Google Analytics, and Cookiebot for consent management. Revenue is generated through tuition fees for individual participants and custom corporate engagements; the unit is part of a public university and does not disclose P&L. Distribution is primarily direct, supported by information sessions, consultations, content marketing, paid search and social campaigns, and a 15,000+ alumni network. The 2025 partnership with Swiss Marketing Léman and the English-language launch of CAS Team Management signal an incremental international expansion within the Léman region.

Name

Executive Education HEC Lausanne

Legal name

Executive Education HEC Lausanne

Website

https://execed.unil.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Executive Education HEC Lausanne is the continuing education unit of HEC Lausanne at the University of Lausanne, delivering university-credited CAS, DAS, and MAS programs plus custom corporate training to mid-career professionals, SMEs, multinationals, and public sector organizations in Switzerland and internationally.

Ownership category

akta.pro rank

Product category

Executive Education Services

NAICS

Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

akta.pro secondary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Executive education programs
• Continuing professional education
• Corporate training programs
• Management development certificates
• University diploma programs

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition fees for continuing education programs: Revenue is generated through tuition and program fees charged for individual professional participants and organizations enrolling employees in open or custom programs. Programs are priced as one-time fees per participant per program, with discounts offered for early registration. Employer sponsorship is a common enrollment model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Executive Education HEC Lausanne delivers university-credited continuing education programs for working professionals and organizations through two product lines: open enrollment programs (Formations continues) offering 50+ certified CAS, DAS, and MAS programs in management, leadership, marketing, finance, data, and strategy, and custom corporate programs (Formations sur-mesure) covering 14+ strategic competencies designed and delivered for specific organizations. Programs are delivered in person at the Lausanne campus, with hybrid capability via the proprietary Horizon Room classroom.

Product overview

Executive Education HEC Lausanne offers a unified continuing education platform comprising two main product lines: Open Programs (Formations continues) with 50+ certified programs including CAS Marketing digital and CAS Gestion d'équipe, and Custom Programs (Formations sur-mesure) for organizational training. The flagship diploma program DAS Marketing stratégique & digital combines two certificates with a thesis. Programs are delivered in-person at the Lausanne campus near EPFL, with a dedicated hybrid learning infrastructure (Horizon Room). The portfolio covers management, leadership, marketing, finance, data, communication, and project management disciplines, with programs ranging from 15-day certificates to 30-day diplomas spanning 5-12 months.

Differentiator

Problem solved

Functional benefit

Products and services

• DAS Marketing stratégique & digital University diploma (DAS) in Strategic and Digital Marketing for mid-career professionals, combining two CAS certificates (CAS Marketing digital and CAS Marketing & communication) with a thesis/memoire. Spans 30 days of instruction (210 hours) plus equivalent personal study over 12 months. Awards ECTS-credited international university diploma.
• CAS Marketing digital University Certificate of Advanced Studies (CAS) in Digital Marketing consisting of 5 modules covering digital strategy, AI and content marketing, social media, growth marketing, and CRM/data automation. Designed for professionals seeking to leverage digital marketing potential. Available in French.
• CAS Gestion d'équipe University Certificate of Advanced Studies (CAS) in Team Management comprising 5 modules: Self Leadership, Organizational Behavior, Team Leadership, Conflict Management, and Human Leadership. Designed to develop managerial competencies in complex VUCA/BANI environments. Available in French and English, with an accelerated Fast Track format.
• Formations continues (Open Continuing Education Programs) Open enrollment continuing education programs designed for working professionals and adapted to their schedules. Includes 50+ certified CAS, DAS, MAS and short courses covering management, leadership, marketing, finance, communication, and data topics. Delivered by industry practitioners combined with academic faculty. Programs are compatible with full-time professional activity.
• Formations sur-mesure (Custom Corporate Programs) Customized corporate training programs designed to strengthen organizational capabilities by developing employee competencies. Covers 14+ strategic competencies. Adopted by leading international companies. Direct enterprise sales engagement with the client's L&D or HR function to design and deliver tailored programs.

Quantifiable outcome

• 4.3/5 global satisfaction rating across 2,800+ anonymous evaluations covering 30+ criteria including pedagogical quality and professional impact
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• Swiss Marketing LémanminorGTM or Marketing Partner · 11 June 2025Strategic partnership between Swiss Marketing Léman and HEC Lausanne Executive Education aimed at strengthening skills, broadening professional horizons, and forging links between the two communities. The partnership supports mutual visibility and professional development for marketing professionals in the Léman region.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• INSEAD Executive Education: Global executive education provider with campuses in France, Singapore, and Abu Dhabi. Competes for the same senior-manager and corporate-L&D spend with a much larger international footprint and broader brand recognition.
• London Business School Executive Education: Top-tier global executive education provider with a strong European client base. Targets senior executives and multinationals with open enrolment and custom programs, comparable in programme breadth and corporate-client focus.
• HEC Paris Executive Education: One of Europe's largest and most prestigious executive education operations. Offers a broad portfolio of open and custom programs to working professionals and multinational corporates, with much greater international reach and brand recognition.
• EDHEC Executive Education: French business school with a sizeable executive education business serving European professionals and corporates. Comparable in scope of open and custom programs, with established international reach across Europe and Asia.
• ESSEC Executive Education: French business school with significant executive education operations in France and Singapore. Overlaps in francophone Europe and corporate custom programs, with a larger international footprint than HEC Lausanne.

Regional players

• University of St. Gallen Executive School (HSG): Executive education division of one of Switzerland's top business schools, serving DACH-region professionals. Comparable in academic credit structure and target customer (mid-to-senior managers), but operating primarily in German-speaking markets.
• University of Zurich Executive Education: Executive education arm of a major Swiss university, offering management and leadership continuing education programs. Comparable academic-anchored model, mostly serving the German-speaking Swiss market.
• EHL (École hôtelière de Lausanne) Executive Education: Lausanne-based higher education institution offering executive and continuing education programs focused on hospitality, luxury, and service management. Geographic and academic-institution peer, with overlapping corporate custom training in adjacent verticals.

Direct peers

• IMD Business School: Lausanne-based global executive education and MBA provider, the most direct local competitor. Targets working professionals and corporate clients with non-degree executive programs and custom corporate offerings, overlapping directly in client base and program types.
• EPFL Executive Education: Executive education arm of EPFL, sharing the Lausanne campus with HEC Lausanne. Offers technology- and innovation-focused continuing education programs to professionals and corporations, complementing but also competing with HEC's management-focused catalogue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@execedunil
• Instagraminstagram.com/execed_unil
• LinkedInlinkedin.com/school/executive-education-hec-lausanne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Education HEC Lausanne